#1 Way To Make More Money When Selling Online (Value Ladder)

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
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all right welcome back now in the last
00:03
video we talked about what is the funnel
00:05
and by the way if you haven’t had a
00:07
chance to come see this book I would
00:09
recommend it because this is where we go
00:10
deep inside what is the funnel the whole
00:12
concept of whoever spends the most money
00:14
to acquire customer wins is all talked
00:15
about in here we’re talking about funnel
00:16
structures and like it’s a really good
00:18
book to help you understand the strategy
00:20
behind funnels if you don’t have it yet
00:21
so click on the button down below
00:23
there’ll be a page we can go get a book
00:24
I think it’s 795 shipping and handling
00:26
but that’s what this is all about help
00:28
you understand funnel structure better
00:29
now one of the core concepts inside of
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here that I want to share with you
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because it’s such a key to understanding
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how funnels work is a concept called the
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value ladder and so the way the value
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ladder works if you look at this image
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right here on the left hand axis you
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have value this is how much of value
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you’re giving someone as the arrow goes
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up the higher the value is on the bottom
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axis as price and then you go to the
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right the price gets more and more
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expensive
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now most business owners like the most
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ideal thing would be able to provide the
00:55
most amount of value for somebody get
00:57
the most amount of money right like for
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example we have a coaching program we
01:00
charge a million dollars to create
01:01
somebody’s funnel for them and that’s
01:03
amazing right like in a perfect world I
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can go to every single person in that
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hey it’s a million dollars I’ll create a
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funnel for you and it’s gonna be awesome
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the problem is like if I walked up to
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this and I saw you on the street the
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first time I’m like hey my name is
01:12
Russell Brunson I know I look like I’m
01:13
11 years old but if you give me a
01:16
million dollars I will build a funnel
01:17
for you you’re gonna think I’m insane
01:19
right because I provided zero value to
01:21
this point yeah that’s what a lot of us
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as business owners are doing we’re
01:24
coming we’re pitching our most expensive
01:25
high thing and like shooting for the
01:27
fences but people have not received
01:29
value firmer so they don’t want that so
01:30
if you look at like how businesses work
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it moved to this thing called a value
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ladder where initially when someone
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first comes into your world they’re kind
01:36
of testing the water and they’re filling
01:37
things out so what you want to do is try
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to provide value for them right there
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for free and if they get value the tip
01:43
their toll in the water like wow that
01:44
was really really quite a good
01:45
experience was so-and-so
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and they receive value us as humans we
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naturally will want more we’ll start
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sending up saying well that was a really
01:51
good experience like what else do you
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have and we’ll move up the value ladder
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we have a chance to offer the more value
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but they’ll give you more money and then
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they receive value at that level they’ll
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naturally want more and they’ll keep
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moving through this ascension until you
02:03
either stop selling them something or
02:04
tell you offend them and that’s how
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business works and so for you is
02:07
understanding this process of the value
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ladder and you know this in in the real
02:10
world right somebody came in to you the
02:12
first day
02:13
and said hey what do you do for a living
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you would tell them and you can explain
02:16
some stuff and try to give them
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something with like oh cool that’s
02:18
awesome and you build some rapport and
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there’d be some value there and then the
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next thing you do is you could offer
02:23
them something else okay it’s the same
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thing like if you like if and when you
02:27
met your spouse like the first time you
02:28
met them you know the first thing you
02:30
ask them on a date and then have the you
02:32
provide value if they have a good time
02:33
on the date then you go on a second date
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and it keeps going on until you get
02:36
married right there’s there’s this
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logical progression yet for some reason
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online we all forget that all these like
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common-sense rules fall out that out of
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the world cuz right oh they’re pixels
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and they’re their things and it’s
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traffic of it no it’s people you have to
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understand that so what happens is every
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single funnel is the value adder okay
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when somebody comes my very first page
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I’m saying hey my name is Russell
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Brunson I want you to give me your email
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address if I stop there you receive no
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value like why would I give you my email
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address can you come to Page in like hey
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my name’s Russell and I wrote a really
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cool report called blah blah blah blah
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blah whatever it is and say I’ll give
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you this report for free to keep your
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email address and I’ll send it to you
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and you’re right huh okay you give me an
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email address I send you this report you
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get a report you some value like that
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was really really good Russell’s a cool
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dude then on the next page in the funnel
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that’s like hey I just sent you the
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report and go check it out I think
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you’re gonna love it
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but while you’re here I’ll make a really
03:23
special offer to you and not try to
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provide value again like normally I sell
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this thing for blog I’m gonna give you a
03:28
special discount because you’re here
03:29
right now or you know whatever that
03:30
thing might be because your first-time
03:31
subscriber normally you know the first
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thing I wanna sell you is this thing
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it’s like lot of times in my business I
03:36
sell books for really really cheap or we
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do you know if you’re an offline
03:40
business maybe it’s a maybe it’s a free
03:42
exam or whatever it is but it’s
03:44
something you’re providing value okay
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and if someone gets that they buy the
03:46
next thing and then the next page is
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like hey you just bought my book for 795
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on the next page just like hey that your
03:53
books coming you’re gonna love but you
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know some people like to learn in a
03:55
classroom situation I have a home study
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course it’s this or whatever that thing
03:59
might be same thing works in e-commerce
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case people always tell me well that
04:02
works in information but not in
04:03
e-commerce but the same thing works in
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e-commerce one of our number one click
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funnel sellers right now he built a huge
04:09
funnel it was the most successful
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funnels I’ve ever seen and it started
04:12
with a flashlight hey this is a tactical
04:14
flashlight we’d like to buy it and
04:15
people bought the flashlight and they
04:17
started thinking how else can I provide
04:18
value to this person and should I bring
04:20
them through a vet through a value-add
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he said look you bought a flashlight for
04:22
this price how’d you like a second one
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50% off and boom my house people said
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yes they
04:27
like hey now you got flashlights we want
04:28
a kit like a carrying case we can put it
04:30
in people oh yeah sure yes booming took
04:32
next thing and he kept thinking how is
04:34
stripe right in value hey you want
04:35
Russia ping yes hey do you want this yes
04:38
and so evaluator is always thinking
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about that so every time I’m working on
04:42
a funnel I’m thinking about this is like
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somebody is they see an ad they see
04:46
something they click on something they
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come to my page the first page of my
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funnel and I’m thinking how do I provide
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this person value what do I want in
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return I want their email address or
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maybe want their credit card I may want
04:54
them to register for a webinar or maybe
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I want them whatever your that the
04:57
action is on that page I’m thinking how
04:59
do I provide value to this person and if
05:01
I do in a cool way and they connect they
05:03
have a good experience guess what
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they’re gonna want to buy again and
05:06
again and that’s how you build a
05:08
business the right way okay and so as we
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do more and more of these trainings will
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go more in a value-added because value
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ladder is happening in a bunch of in
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place that happens inside of your funnel
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every page in your funnel is the next
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step of a mini value ladder okay also
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and talked about this in the next the
05:22
next major training after some goes
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through your first funnel then usually
05:25
have a second funnel and that’s that a
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bigger piece of the value so kind of
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like the micro and the macro before I
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know it’s when you’re thinking about
05:31
that it’s like every single interaction
05:32
having somebody I need to provide them
05:34
value and then if they like that they
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will naturally ascend up and want more
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value and I can charge them more and if
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they like that I can provide providing
05:41
more and we keep taking them through
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this process okay that’s how I can go
05:45
right now and get people to pay me a
05:46
million dollars to build a funnel for
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him because I provided value to all
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these loves that provide value through
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my books through my software to my
05:51
training to my events now when it comes
05:53
to there it’s like yes I trust Russell I
05:55
have rapport with him he’s awesome I
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believe that he will do he’s gonna do
05:58
and now they’re willing to invest the
05:59
big money okay
06:00
and so if your business the same thing
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and so you gotta start thinking through
06:03
that and so is just understand that
06:05
concept of the value added other thing
06:06
is if you don’t have a copy of this book
06:08
yet I highly recommend well the link
06:10
down below to go get it and again this
06:12
will teach you all about funnel
06:13
structure some teach about value adders
06:14
and whole bunch of other things this
06:15
will help you understand the strategy of
06:17
funnels in a much deeper way so get the
06:19
book if you don’t have it yet as well
06:20
thanks so much and we’ll see you on the
06:22
next training

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Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.