10X Growth Con Russell Brunson 3 Million Dollar Presentation

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YouTube Transcript: English (auto-generated)

00:12
ten years this man has built a following
00:14
of entrepreneurs in the millions he sold
00:17
hundreds of thousands of his books
00:18
popularized the concept sales funnels
00:21
he’s co-founded the software company
00:23
clickfunnels that has gone to over a
00:25
hundred and million and 55,000 customers
00:27
in just three years he is the king of
00:31
funnels the Internet’s favorite
00:33
entrepreneur affiliate marketing genius
00:36
container of experts secrets he is an
00:39
American storyteller
00:41
ladies and gentlemen bring to the stage
00:44
with a thunderous 10x applause mr.
00:48
Barratt so Brad says
01:08
[Music]
01:12
thank you very much this is amazing
01:17
first off I want to thank grant and this
01:20
entire team for allowing me to be here
01:21
and share my message with all of you
01:23
guys this is insanely cool how many guys
01:26
were at TEDx last year all right after
01:30
that event they called me on the phone
01:31
that hey listen hey Russell we’re gonna
01:32
do an event next year we’re talking
01:33
9,000 people in the arena do you want to
01:35
come I was like I don’t think that’s
01:37
possible
01:38
and he’s like we’re gonna do it I’m like
01:39
alright we’ll see and here we are today
01:42
this is in the coolest thing in the
01:44
world now I’m gonna talk about some
01:47
really fun exciting things I’m going to
01:48
show you guys how to instantly outspend
01:50
your competitors and ethnically steel
01:51
all potential customers in your market
01:53
which is gonna be pretty exciting right
01:55
but first I wanted something really fun
01:57
can everybody grab your phone and pull
01:59
outside of your pocket when y’all grab
02:01
your phone and I want you to turn on the
02:04
flashlight and hold up above your head
02:06
as we do this we’re gonna dim the lights
02:09
here in the room let’s dim the lights
02:11
down all right you guys look out over
02:15
the how cool is that
02:19
now I want to do is I want you to look
02:21
around see all these different lights
02:22
out here every one of these lights to me
02:26
represents an entrepreneur or
02:28
salesperson and for me the only people
02:34
in the world that are gonna change this
02:36
world for the better or entrepreneurs
02:38
and salespeople and so for me the reason
02:41
why I’m here today the reason I wanted
02:43
to do this because I know that for every
02:45
single of those lights out there there’s
02:47
somebody if I can help you to get your
02:48
message your product your service out to
02:50
more people that’s how the world’s gonna
02:51
change and that’s we’re gonna be doing
02:52
today and I’m so excited to be here all
02:55
right
02:55
with that said is how to instantly
03:00
outspend your competitors and ethically
03:01
still all potential customers in your
03:03
market when I first run this headline
03:04
someone said that’s kind of aggressive
03:06
don’t you think I said not for the 10x
03:08
crowd they’re gonna love this
03:10
[Laughter]
03:12
all right now may 6 1965 something
03:17
amazing happened for decades and decades
03:20
prior to that human beings believed that
03:23
it was physically impossible to break
03:25
the four-minute mile but on that day May
03:27
6 1965 Roger Bannister did it now what’s
03:30
interesting is again decades centuries
03:33
prior that nobody believed it was
03:34
possible but as soon as Roger banner
03:36
Bannister did it people thought it was
03:38
possible
03:39
in fact just 46 days later John Landy
03:41
because he saw what Roger Bannister did
03:44
he thought he can do it I can do it and
03:46
just 46 days he did it and he broke the
03:48
four-minute mile as well and since then
03:50
dozens and dozens of people have done it
03:52
but it wasn’t until one person did it
03:54
that everyone else believed was possible
03:56
August 17 2004 was the day the
04:00
four-minute mile was broken for me at
04:02
the time I was a young kid I just
04:03
learned how this whole internet thing I
04:04
was geeking out I was making about
04:05
$1,000 a month and I thought I was the
04:08
smartest guy in the world and on August
04:10
17th I was 24 years old the time this
04:12
man John Riis yeah he set out to do
04:14
something that nobody thought was
04:15
possible he said I’m gonna make a
04:16
million dollars in a day and he went out
04:19
there and he put together the internet
04:20
campaign and put it a really cool funnel
04:21
together he launched it and in just 18
04:23
hours they passed the million dollar
04:25
mark now me as the 24 year old kid is
04:27
sitting there looking at this with my at
04:29
goals and aspirations would make a
04:30
thousand dollars a month online and I
04:32
was like if John Reese if this guy who’s
04:34
just like me just like you just like any
04:36
of us can make a million dollars in a
04:37
day I wonder if I can make a million
04:39
dollars in a year first time it ever
04:40
crossed my mind
04:41
I don’t even know that’s possible but if
04:43
John can do a million dollars in a day I
04:44
think I could do a million dollars in
04:45
the calendar year that was my goal and
04:46
so I started on January 1st 2005 I said
04:51
ok this is the year I’m gonna make it in
04:52
a calendar year and I want all these
04:53
different things and in 12 months
04:55
I missed the goal I didn’t hit a million
04:58
dollars in sales I got close but I
04:59
didn’t hit it
05:00
I was 2005-2006 I tried again the
05:02
January 1st came in a million dollars
05:03
next 12 months
05:04
I launched bunch stuff again I didn’t
05:06
make it again and then the next year it
05:09
was a January 2007 I launched it and by
05:13
October 16th I crossed the million
05:15
dollar mark in a calendar year thank you
05:21
because John did it I knew that I could
05:23
do it
05:24
now since then I’ve gone and had
05:25
multiple minotaurs years and have
05:27
million-dollar months and even
05:28
million-dollar days but it wasn’t till I
05:30
knew that John could do it that I could
05:32
do it now for my community in fact how
05:34
many photo hackers we have I hear in the
05:35
audience right now my people I love it
05:39
so my audience I was like when I
05:41
believed when I start John Reese - and I
05:43
had belief that I could do it it changed
05:45
everything for me so I said I want to
05:46
make something like this for my audience
05:47
and so we created an award last year
05:49
there’s about 10 years later after this
05:51
we made a ward called the 2 comma Club
05:53
award - comma means there’s two commas
05:55
in your paycheck you made at least a
05:56
million dollars inside of a funnel and
05:58
we want we had the idea for this I
05:59
thought maybe we have a dozen people
06:00
inside of clickfunnels say they’ve done
06:01
I don’t know and I went and looked at a
06:03
time we had 93 people 93 people a year
06:05
ago came on my stage and got an award
06:06
and said they’re into comma Club I mean
06:08
they made over a million dollars in a
06:09
funnel now since then at that event
06:12
there was a whole room of other
06:13
entrepreneurs and they were looking
06:14
around they said that guy next to me
06:16
made a million dollars this and all of a
06:18
sudden became real for everybody and
06:19
since then we’re making over there’s
06:22
over one person every single day who’s
06:23
become a millionaire inside of
06:24
clickfunnels
06:25
she’s happening every single day boom
06:27
boom it’s insane now the coolest thing
06:29
is that that became the four-minute mile
06:31
and I was like well what’s the next
06:32
what’s the next four-minute mile for my
06:33
audience and so this year a funnel
06:35
hacking life those are going to be there
06:36
we’re launching our - comma Club X which
06:40
means you made at least ten million
06:41
dollars inside of a funnel and the
06:42
coolest thing is that right now we have
06:43
15 entrepreneurs who’ve won that award
06:46
and what’s gonna happen and think you
06:48
can clap for that’s pretty amazing my
06:53
goal with this so everyone see that and
06:55
say look a million dollars was a four
06:57
mile I got it and I’m going for ten and
06:58
number one for a hundred it’s pretty
07:00
exciting now twelve months ago at this
07:02
event there were a couple that were in
07:04
the audience sitting back in the front
07:06
area here and Alex and Leila hermos II
07:08
know that the time when they were
07:09
sitting here less than a year ago
07:11
they were going through a horrible
07:12
business time businesses were collapsing
07:14
they’re shutting things down and wasn’t
07:15
sure what to do after listen to my
07:17
presentation they’re like we’re into a
07:19
funnel we’re gonna go all-in and
07:20
unfortunately we’re unable to make here
07:22
today but I had Alex make me a quick
07:23
like 30-second video of him in the
07:25
airport today or yesterday for all of
07:27
you guys to explain what happened since
07:30
then what’s going on Groupon
07:32
this is Alex last year same time I was
07:35
sitting in the audience and right after
07:37
that we launched our first funnel and
07:39
it’s now been however many months since
07:40
April and we crossed the figure marks so
07:43
what Russell thing is for real it’s
07:45
legit and you’re truly one funnel away
07:47
that awesome give a round of applause
07:51
[Applause]
07:53
they didn’t hit a million dollar since
07:55
April they hit ten million dollars they
07:56
didn’t go and dabble they went all the
07:58
way in now I want you guys understand
07:59
this because the four-minute mile has
08:00
been broke in for all of you guys the
08:02
process of 10x your company next 12
08:03
months has been proven by hundreds and
08:05
hundreds of hundreds preneur x’ just
08:07
like you many of them are sitting right
08:08
now in the audience next to you okay
08:10
now the vehicle to do this my furnace
08:13
belief the vehicle that you guys need to
08:14
have to be able to 10x your companies in
08:16
the next 12 months is the funnel and I’m
08:18
gonna prove this to you over the next 90
08:19
minutes or so
08:20
I honestly if there’s not a company in
08:22
this room and I couldn’t take within one
08:25
or two funnels 10 extra company next 12
08:27
months I don’t care if you’re a hundred
08:28
thousand dollars a year or 100 million
08:29
dollars here we could do it okay because
08:31
of that I want to I want you guys all to
08:33
leave that strongly as I do
08:34
and after you believe that I want you
08:35
guys make me commitment yes coold making
08:37
a come in with me right now
08:38
alright this is a commitment I’m gonna
08:41
you guys to commit to me that as soon as
08:42
you know that funnels are the key to 10x
08:44
your company I want you guys all the way
08:46
in okay yes okay with that okay because
08:52
I don’t want any dabblers here and I
08:53
know I gotta prove this to you but I’m
08:55
gonna prove it to you beyond a shadow of
08:56
doubt that funnels with the key to 10x
08:57
your company X 12 months I know it I’ve
08:59
done it I’ve seen over and over and over
09:00
again we can do it every single one of
09:01
you guys in here okay so what is going
09:03
all-in mean okay these guys right here
09:05
they did not go all-in they were
09:07
dabbling okay these guys right here
09:09
they went all-in okay that’s what I’m
09:11
talking about
09:12
okay this lady right here she’s not
09:14
all-in she took off until the wedding
09:16
these guys right here they’re all in
09:18
this what I’m talking about okay this
09:21
guy right here I kind of went all-in now
09:23
he didn’t know this guy started going
09:25
all-in
09:25
this guy right here he’s all-in okay
09:30
that is what we’re talking about so
09:32
wants me to go all in Tony Roberts told
09:34
me this he said if you want to take the
09:35
island what was it 20 Robin said if you
09:39
want to take the island alright that’s
09:43
the plan you guys when you’re all in
09:44
we’re gonna burn the boats we ran get
09:46
you guys 10x in the next 12 months gonna
09:47
be back here next year see I just got
09:49
grants invite me next year and a bunch
09:51
of you guys most of you guys if you
09:52
follow this process I promise you will
09:53
ten extra company X 12 months now at the
09:55
very end of my presentation I’m gonna
09:57
make you guys a very special offer and
09:58
then this offer me give you guys
09:59
everything you need to be able 10 X 4
10:01
company X 12 months okay now I’m also
10:04
going something else I’m actually gonna
10:05
ask you guys each to give me eleven
10:07
thousand five hundred fifty-two dollars
10:08
yeah I love sales people you guys like
10:11
I’m in ok somebody’s looking 11 thick
10:13
I’m gonna give Russell eleven thousand
10:15
five hundred fifty two dollars and some
10:16
you guys are freaking out and some of
10:17
you guys like if we’re all 10x my
10:19
company I’ll give him whatever he wants
10:20
right okay and what is 10x for you each
10:23
company’s different right Samia has 100
10:25
grand a year if I can’t end I should
10:26
company us a million dollars next year
10:27
which give me eleven thousand five
10:28
hundred fifty dollars playing a few
10:29
million bucks next year all right so you
10:31
guys how many guys run a million out of
10:32
million mark right now okay let me get
10:35
four million I need a 10 million Alex
10:37
Flinn that took us eight months to get
10:38
him there okay it’s not worth eleven
10:39
thousand five hundred fifty two bucks
10:41
okay if you’re ten million I get you two
10:43
hundred we just passed under million
10:44
dollars my company earlier this year I
10:46
know the process I know the path and we
10:47
can do it through funnels okay so my
10:49
question you guys would you give me
10:50
11550 dollars if I can guarantee that
10:52
I’ll 10x your company X 12 months you
10:54
guys good at that
10:55
all right so here’s the commitment and
10:57
he’s y’all default repeat with me
10:58
Russell I commit that as soon as I know
11:04
that funnels are the key to me 10x in my
11:08
company I will go all in all right
11:13
now I can show the good stuff with you
11:14
guys now that you’re all in okay what do
11:16
you understand you guys everyone you
11:17
guys in this room you were literally one
11:19
funnel away from 10x to your company
11:21
okay the life you want the marriage you
11:23
want the family want is gonna be fueled
11:24
by the businesses we build okay the
11:27
funnels are the key so those gentlemen
11:29
know me my name is Russell Brunson I am
11:31
a serial entrepreneur with an obsession
11:32
of helping entrepreneurs around the
11:34
world nothing gets me more excited than
11:37
that I had a chance to work with some of
11:38
the most amazing people the world I
11:39
built funnels to people like Tony
11:40
Robbins
11:41
like Marcus lemonis from the profit how
11:43
many you guys
11:43
watch the TV show the Prophet yeah so uh
11:46
last year they actually had me on the
11:48
show and I had chance to build funnels
11:49
for one of Marx’s companies and it was
11:51
insanely cool so this is something that
11:53
is kind of on the new side but man is
11:55
starting to get more and more mainstream
11:56
the more that I talk about this okay my
11:58
entire goal is get everyone understand
11:59
that sales funnels are the key to
12:01
growing all of our companies okay so
12:02
what is the sales funnel for those who
12:03
don’t know
12:04
let me start actually with what you
12:06
probably do know most of us know what a
12:07
traditional website is right okay I
12:09
always call this the anti sells
12:10
department we send people use
12:12
traditional websites and what it’s like
12:13
it’s kind of like having a sales person
12:17
there and when somebody comes they hand
12:19
them a brochure and then they step back
12:21
and they hoping they pray that the cell
12:22
gets hit the guy gets made
12:23
now how many guys know if you had a
12:25
salesperson who’s handing out brochures
12:27
and then hiding you would fire them
12:28
instantly yeah if for some reason we’re
12:31
okay with our websites doing nothing
12:32
right okay for all of us who are
12:35
entrepreneurs who are spending our own
12:36
money out of our own pockets to grow our
12:38
companies we have to be smarter way to
12:39
build something where we put a dollar in
12:41
advertising in and instantly get $2 back
12:43
out okay and that is what a sales funnel
12:45
is a sales funnel is kind of like taking
12:47
your very best sales person that you
12:49
have cloning that person and making it
12:51
so that every single person they come to
12:52
your website they grab them they
12:54
introduce themselves they find out what
12:55
they’re interested in taking that to buy
12:56
the actual product and service that they
12:58
need to help grow and have more success
12:59
okay that is what it sells funnel is a
13:02
much better way to do it okay now after
13:03
10 years of doing this business you guys
13:05
I’ve tried a whole bunch of crazy stuff
13:07
I’m gonna break it all down very simple
13:09
very easy and so you guys because we’re
13:11
here today and you woke up this morning
13:12
you get a sheet and get it the easy way
13:14
how many does one of the easy way yeah
13:16
all right so let me show you the hard
13:17
way because funnel is used to be hard to
13:19
find nobody ever did them for the first
13:20
decade of my game because that was in
13:22
this game because they were hard to do
13:24
kid this was a sales but I’m not sure
13:25
you guys been the scenes of this one
13:26
this is one of my supplement companies
13:27
that we sold last year okay now to build
13:30
this funnel it doesn’t look that
13:31
complicated right I took pictures and
13:33
put them on my walk so I wanted to see
13:34
what it all looks like it’s only what
13:35
one two three four five six and eight
13:37
eight pages yeah that’s probably pretty
13:39
easy for it takes an hour to write no
13:40
this is a way to go through to create
13:42
this so step number one to create a
13:43
funnel it’s really design the funnel
13:45
like this strategy what’s it gonna be
13:46
like what’s the upsells and the down
13:48
cells and the price points two three
13:49
that out right number two I’d write the
13:50
copy the copies of the sales letter now
13:52
our supplement was helping people
13:53
diabetic neuropathy I didn’t know what
13:56
that meant
13:56
in fact I made a rule inside of my
13:58
company I didn’t want anyone to explain
14:00
to me with diabetic neuropathy was to
14:01
have made at least a million dollars in
14:02
the funnel so I know I do it we’re even
14:04
selling Upton and we knew it worked and
14:05
so I hired a copy writer to write the
14:06
sales letter cost $20,000 for the sales
14:08
letter then we had our designer to
14:10
design the sales letter than a website
14:11
designer put it online a programmer to
14:13
hook the shopping carts and the
14:14
autoresponders get it all working
14:15
analytics person my upfront cost to
14:18
build this woman funnel long was $29,000
14:20
okay now that’s come not too bad the
14:23
worst thing you know is that I had
14:24
already ordered the supplements they
14:25
were sitting in a warehouse gathering
14:26
dust for eight weeks that’s all it took
14:29
us to build at two months for me
14:30
builders funnel let me a chance to find
14:31
launch it and it was it was awesome but
14:33
that’s why most people have struggled in
14:34
this business for so long my goal today
14:36
is help free you as an entrepreneur and
14:38
as a sales person to generate your own
14:40
leads to make your own sales without
14:41
being tied down by tech people okay and
14:43
in fact I’m gonna build an entire funnel
14:45
with you guys in under 10 minutes
14:47
actually I did it this morning it takes
14:48
about six so you can see how fast how
14:50
easy this actually is can now people
14:52
have figured this process out we call
14:54
these people funnel hackers okay so
14:56
that’s why all my move my funnel hackers
14:58
against here alright so these are my
15:01
funnel hackers now I want introduce all
15:02
of you guys to become funnel hackers
15:03
with me so last night my entire team
15:06
spent two and a half hours here putting
15:07
bags on your chairs with this thing
15:09
right here the big thing it says warning
15:10
don’t know Patel russell brunson
15:11
presentation begins how many has already
15:13
opened it come on now alright now is the
15:16
time to open it oh he has open this up
15:18
I’ve got some cool stuff in here to help
15:19
induce induce you guys into our funnel
15:21
hacker movement first thing there is a
15:22
pape socket we’re gonna use these here
15:24
in a minute pop socket you put on the
15:25
back of your phone it pops it out and
15:27
then you can hold your phone like this
15:28
which is really good what we’re gonna do
15:30
here in a few minutes there’s also
15:34
there’s also stickers to put on your
15:36
laptop and on your phone saying I build
15:38
funnels you guys are all funnel builders
15:39
now and what I want you to grab out
15:40
there right now this is your note sheet
15:42
I want you guys taking notes I get
15:44
really excited I talked really really
15:45
really fast everyone grab your note
15:47
sheet you’re gonna pull it out and take
15:49
notes on this as I go through my
15:50
presentation today yep alright so with
15:52
the note sheet imma dive right in here
15:53
to secret number one this week take
15:56
notes as I’m going through here okay
15:57
so I’m gonna cover three secrets to
15:59
funnel hacking secret number one do you
16:02
guys understand this this will give you
16:03
the ability to get unlimited leads for
16:05
free for the rest of your life I’ll show
16:06
you guys that whoever can spend the most
16:08
money to acquire customer win
16:10
this is the foundation of fundal - when
16:12
you understand this everything else
16:13
becomes really really really easy
16:15
whoever could spend the most money to
16:16
require customer wins number two or show
16:18
you guys how to get these the best sales
16:20
person on planet earth to close sales
16:21
for your product 24 hours a day seven
16:23
days a week and the best thing about the
16:25
salesperson is they never complain they
16:26
never ask for raise then never take a
16:27
break now I am a salesperson it’s like
16:30
most of you in this room and what I’ve
16:32
noticed about most of us salespeople
16:33
we’re kind of high maintenance we always
16:35
want to get paid more we want better
16:36
leads we want more stuff right okay the
16:39
salesperson about to energy she has she
16:40
doesn’t do any of that stuff and it
16:41
works 24 hours a day seven days a week
16:42
and the last thing I’ll show you is how
16:44
to get all of the customers who are
16:45
currently going to your competitors
16:47
start coming to you instead and it’s me
16:49
really fun so let’s dive right in so
16:50
secret in one who ever could spend the
16:51
most money to acquire a customer wins
16:53
now this is the key to understand you
16:55
guys I learned so when my first mentors
16:57
Dan Kennedy said a business beats this
16:59
competition by making the exact same
17:00
prospect worth more to his business
17:02
meant to that of his competitors whoever
17:05
can spend the most money to acquire
17:06
customer wins i’ma jump into the
17:08
seasoned understand so I watched my
17:09
company click funnels about three years
17:10
ago when we did it it was me and a
17:12
couple of dudes in an office that we
17:14
were little tiny office and all we had
17:16
was a vision of how to change the world
17:18
that was it okay we had no money we had
17:21
no venture back capital we had nothing
17:22
like that we just had a dream and a
17:24
vision okay now as we were developing
17:26
this companies less literally
17:27
whiteboarding clickfunnels on the wall
17:29
and these guys coding it while I was
17:31
just getting excited cuz I don’t know
17:31
how to code I’m just excited all the
17:33
time and they were working on it at the
17:35
time where Ike well who’s our
17:36
competitors who were competing against
17:37
and we found these are our two
17:39
competitors first competitor got 38
17:41
million dollars in funding and second we
17:43
got 127 million dollars in funding and
17:46
I’m like alright well that’s what I’m
17:47
going up against I literally have a visa
17:50
with a thousand dollar limit on it and a
17:53
dream and a vision how am I gonna win
17:54
okay all these guys can completely out
17:57
spend me yet we were able to take quick
17:59
from zero to over a hundred million
18:00
dollars in sales in just three years
18:02
demolishing both of those two
18:04
competitors without taking on a penny of
18:06
outside capital thank you
18:09
thank you now since we’ve started doing
18:12
this we have a whole bunch of venture
18:13
capitalists who keep coming like Russell
18:15
can we give you money I’m like no why
18:16
would I take your money like I don’t I
18:18
want my customers to give me money
18:19
that’s the way business should happen
18:20
and they keep trying to give us money
18:21
and finally one day I was just curious
18:23
I’m like what do you make up talking
18:25
about valuations Michael I’m gonna see
18:26
what they think we’re actually worth I
18:27
had no idea like this is a whole world
18:28
that’s beyond me I just want to sell
18:29
stuff and so we went to lunch one day
18:32
zoo VCS and they start asking me all
18:34
these questions and he said ok how do
18:36
you like how much does it cost to
18:37
acquire customer that’s like that’s
18:38
question number one right if you guys
18:40
watch Shark Tank I was asked like what’s
18:41
the cost to acquire customer I was like
18:43
well when we drive as we buy a bunch of
18:45
ads and we drive them to clickfunnels
18:47
calm it cost us about $120 to get a free
18:50
trial and the guy was like like licking
18:53
his chops he’s like ok so if we gave you
18:54
50 million dollars and funding equals X
18:56
amount of customers and to do all the
18:57
the math in his head and I was like whoa
18:59
slow down slow down I said we actually
19:01
turned those ads off said what why would
19:04
you turn those hats off like you’re
19:05
crying customers $110 a person that’s
19:06
awesome I was like because I have to pay
19:09
for the like I have to pull my wallet
19:10
out and pay for every one of those
19:11
customers right I can’t fold 120 grand
19:14
120 hours for everything every free
19:15
customer signs up he’s like so what do
19:18
you do I said well I didn’t want to be
19:19
broke so we had to do things different
19:22
we had to think smarter about things so
19:23
I said this is how we do it we run ads
19:26
and I don’t sell clickfunnels up front
19:28
instead what I do is I sell I Drive
19:31
people to a sales funnel now I’ve got a
19:32
whole bunch of cells from about five or
19:34
six sales funnels we use right now we
19:35
drive people through and we sell
19:36
different things how many guys have got
19:37
have purchased one of my books all right
19:40
he hasn’t been through the funnel then
19:41
okay on average right now cost about $20
19:45
in ads to sell one copy of my book now
19:48
he has no idea might wait give him a
19:49
give away my book for free plus shipping
19:50
but cool thing is that when someone come
19:52
buys they go through this funnel so it
19:54
means there’s an upsell there’s a down
19:55
slap so the audiobook episode training
19:56
program bunch things like that so right
19:58
now on average they spend $20 on ads to
20:00
sell a book and I make about $40 so what
20:03
just happens is that I get $20 cash net
20:05
profit into my pocket and I get a
20:07
customer and then I tell the customer
20:09
hey there’s really cool software called
20:10
clickfunnels you should try it and they
20:12
try it for free and it doesn’t know he’s
20:15
not costing me $120 get a customer I got
20:17
paid $20 before I even told that
20:19
customer about what I’m trying to sell
20:20
them here’s getting this
20:22
so the VC didn’t I explain it once I
20:26
spent a second time he said wait wait I
20:28
don’t understand so people pay you to
20:30
become a lead and then they read your
20:32
book and they’re completely
20:33
indoctrinating in your belief system and
20:35
then they signup and doesn’t cost you
20:36
anything Mike yesterday awesome and he’s
20:38
like yeah three or four times a finite
20:40
member last time he said if what you’re
20:42
saying is true this will change business
20:44
as we know it forever said yeah that’s
20:47
my mission that’s what I’m trying to
20:48
tell people he’s understand this one
20:51
funnel who’s worth more to me than 127
20:53
million dollars in funding we blew past
20:55
both of these companies in less than
20:57
three years
20:58
that’s the Power Cells funnels all right
21:01
thank you so this is it a secret you
21:03
guys when you have a funnel that’s
21:05
create the right way you can instantly
21:06
outspend your competitors and ethically
21:08
still all potential customers in your
21:10
market even with these my competitors
21:12
dumping as much cash as they can my ads
21:15
are still burying them they’re
21:16
everywhere how many hasn’t seen my ads
21:18
every single time you turn on anything
21:19
hey tonight when you go to your hotel
21:21
room turn on TV we bought all the ads on
21:23
TV as well everyone who’s in the room
21:26
block here you will see my ads all over
21:27
TV as well we can now spend everybody
21:29
okay that’s the key so a question for
21:31
all of you guys lots of different
21:32
business types in there’s nine thousand
21:33
people you all have differences the
21:34
question we get from oh she hasn’t what
21:35
kind of funnel should I use it depends
21:37
on the kind of business you out so I
21:38
kind of went through and we segmented
21:40
before I came here you figure out all
21:41
the different markets you guys are in we
21:43
broke it down about ten okay first one
21:45
are people that have either run an
21:46
agency of their freelancer how many guys
21:48
that fit your who you are there we go
21:51
number two people selling information
21:52
products number three see people selling
21:54
ecommerce products number four people
21:56
doing coaching or consulting number five
21:58
people that are network marketing number
21:59
six local businesses doing anything with
22:01
chiropractic dental you know that a lot
22:04
of be business-to-business people just
22:05
looking for leads to generate we’ve got
22:07
a whole bunch of people who are bloggers
22:08
or affiliate marketers we got nonprofits
22:11
and then we got bunch of people are just
22:12
getting started that’s custom for all
22:14
you guys that cover everybody hopefully
22:16
there’s no one I missed right so I want
22:18
you to stand that yours number the
22:19
commercial from back in the 90s when the
22:21
iPhone first came out and there right
22:23
there’s an app for that oh you need this
22:24
there’s net for that okay just like
22:26
there’s an app for that I promise you
22:27
there’s a funnel for that whatever
22:28
business you’re and there’s a funnel for
22:29
that okay so the question that is how do
22:32
you know what type of funnel to bill
22:33
okay and we do that we figure out what
22:36
that is through
22:36
a fun simple process that we call funnel
22:38
hacking that’s where you guys I’ll get
22:39
your new nickname okay let me explain
22:41
how funnel hacking works I learned the
22:43
first parts I learned from Tony Robbins
22:45
20 Robbins told me said if you want to
22:47
achieve success you know all you need to
22:48
do is find a way to model those who’ve
22:49
already succeeded right now I started
22:51
thinking back in my career things I’ve
22:52
been good at and I was a wrestler
22:55
growing up how many wrestlers would have
22:56
in the room yeah anyone on a wrestle I
22:59
would much rather do that right now up
23:00
here
23:00
all right let’s go okay Todd’s wrestler
23:03
and my first custard I was not only not
23:05
good I was bad my first year I got beat
23:08
almost every single time remember the
23:09
end of season my dad took me to the
23:11
state tournament and the state
23:12
tournament when the guys on my high
23:13
school team won the state title he was a
23:15
three-time state champ
23:16
my dad videotaped what he did and we
23:18
watched it and that whole summer we
23:19
would watch the video of this guy and my
23:21
dad or teach me the moves that he was
23:22
doing so all summer long I practiced and
23:24
practiced and I practiced I found
23:25
someone was good I modeled them in a
23:27
very short period time I went from being
23:28
a really bad wrestler to being a state
23:31
champ to going to high school nationals
23:33
taking second place in the country
23:34
becoming an all-american eventually
23:35
going to college being with top 10
23:36
wrestlers in the country okay
23:38
not because thank you now because I was
23:40
amazing wrestler because I found people
23:42
were super successful I modeled what
23:43
worked when I started business was the
23:45
same thing I went to college I went to
23:46
college to wrestle people asked my
23:48
degree and I was like mic degrees in
23:49
wrestling
23:49
I didn’t even know the classes were
23:51
there I barely graduated and towards the
23:52
end of it I started learning how this
23:54
internet thing I think business class
23:56
then take entrepreneur class I think any
23:57
I just knew that I want to make some
23:58
money I jumped online I started seeing
24:00
people are successful I mean man these
24:01
people are geniuses I don’t know how to
24:03
do what they do but I can see what
24:05
they’re doing I’m just gonna model them
24:06
I started modeling what they were doing
24:07
and within a year of graduating from
24:09
college I made over a million dollars
24:11
online okay
24:12
the same thing is true in sales phones
24:14
you guys don’t have to be sales funnel
24:15
geniuses you don’t take geek out like I
24:16
do every single day or you just look
24:18
around and find someone in your industry
24:19
or in a similar industries having
24:21
success and then we model them okay
24:22
every time I share this like it’s
24:24
somebody’s like well that’s cool Russell
24:25
but I got a better way to do it I got a
24:26
different thing I can do instead and I
24:28
would smile as people I say you can
24:29
always tell who the pioneers are because
24:31
they’ve got arrows in their back and
24:33
they’re lying down face face down in the
24:34
dirt ken
24:36
in this industry you don’t want to be a
24:38
pioneer you don’t want to go try things
24:40
first time I ever got this I was
24:41
actually an event and there’s a guy on
24:44
stage names Porter Stansberry important
24:46
worked for a company called Agora
24:47
publishing em you guys know about Agora
24:48
they do over one point
24:50
five billion dollars a year selling
24:51
financial newsletters biggest financial
24:53
newsletter company the world okay he
24:55
says and porters up there on stage she
24:56
ran a division called Stansbury research
24:58
which was the biggest division of the
24:59
time and he’s going through all his
25:00
numbers and metrics he’s showing his
25:01
sales funnels I’m like a little kid in
25:03
the back like I can’t believe he’s
25:04
telling me this stuff I was freaking out
25:05
right taking notes and everything he’s
25:07
talking two million miles a minute and
25:08
all sudden he stopped he said you know
25:10
what’s interesting he said every single
25:13
year there’s people who see what we’re
25:14
doing here to go or publishing and they
25:15
want to cut they want to compete against
25:17
us he said the first thing didn’t come
25:18
out and they tried to beat us on pricing
25:19
so they come and they sell the product
25:20
for cheaper it’s like we know from
25:22
decades of doing this that you cannot
25:24
make those numbers work the metric
25:25
system work he says so then they figure
25:27
that out of inch and then try something
25:28
different try three or four things
25:29
eventually they go bankrupt they lose
25:30
their business okay
25:32
the biggest thing that killed
25:33
entrepreneurs is it not that they don’t
25:34
have vision they do have vision but
25:36
usually either run in our time or money
25:38
before they have that ability to execute
25:39
on the vision okay and Porter said at
25:41
this time said if you want to compete
25:43
with the Gore publishing you can’t try
25:44
to compete with us you said you got to
25:45
copy us and that’s when the light bulb
25:48
went off my head I thought man it Gore’s
25:50
got hundreds of full time copier eyes
25:52
writing copy to split testing things if
25:53
I want to go and try all those things I
25:54
don’t have the money out of the budget
25:55
to do that but I can go and look at like
25:57
all the the pioneers that had all the
25:59
arrows in the back and move me like it
26:00
were they today oh they’re right here oh
26:02
that’s what’s working today I should
26:03
just model that that’s what we do okay
26:06
that’s the way of success is so quickly
26:08
is by finding people who’ve already
26:09
succeeded and we model again all right
26:11
so step number one this funnel hacking
26:13
process is to find somebody to funnel
26:14
hack so we don’t watch our supplement
26:16
company against my first supplement
26:17
company and we were selling to people
26:19
had diabetic neuropathy and I was doing
26:21
some research like well who else out
26:23
there is having success it’s gotta be
26:24
somebody we found this little website
26:25
right here and we’re going to and
26:27
looking at I was like this is probably
26:28
the ugliest website I think I’ve ever
26:29
seen in my life it’s all purple and
26:31
black and weird but I did some research
26:33
and some some Intel and I found out
26:35
about at the time that they were making
26:36
about a hundred thousand dollars a month
26:37
selling this supplement I was like okay
26:39
cool they know what they’re doing but
26:40
I’m a marketing guy so I’m gonna do it
26:42
better because I know a better way to do
26:43
it and then I was like wait a minute
26:44
maybe they have some arrows on their
26:46
back like I don’t know what people with
26:47
diabetic neuropathy like maybe they know
26:49
something I don’t know so instead of
26:50
trying to be creative and do my own
26:51
thing I said look I’m gonna model his
26:53
works so I went out my very first
26:54
version of our sales page it looks very
26:55
similar like and one thing one stress is
26:58
that notice that I said model we didn’t
27:00
copy okay I modeled the look the field
27:02
the layout the price point
27:04
eight a big boom left-hand-side Idol
27:05
logo did a phone number a hands on
27:07
iphone red cells Leonard the pictures of
27:08
all I had modeled to look the feel the
27:09
layers closest I couldn’t copy anything
27:11
but I’m all the structure and we
27:13
launched this in a very short period
27:15
time this little website started making
27:16
us about $20,000 a month okay which is
27:19
cool and I was like oh there’s gotta be
27:20
something else they’re doing that I
27:21
missing it what is it how are they
27:23
having some success and so I did what
27:24
every good entrepreneur has to become
27:26
good at doing I pulled my wallet out of
27:28
my pocket pull my credit card out and I
27:30
bought their product like what I do
27:32
behind the scenes that I’m missing
27:33
now unfortunately for me and also for
27:35
them they didn’t have much on the back
27:36
end it just kind of ended I was like ah
27:38
there’s gotta be somebody who knows what
27:39
they’re doing in this industry so when
27:40
outside I started looking for other
27:41
companies eventually I found a
27:43
supplement company and I met the owner
27:45
and they were doing about thirty million
27:46
dollars a month selling their supplement
27:47
I’m like okay this guy knows what he’s
27:48
doing when to the website look different
27:50
it looked like this there was this video
27:52
and add the Cart button I’m like it’s
27:54
kind of weird I clicked on the button it
27:55
took me to an order form like this on
27:57
the order form remember they offered one
27:58
three or four bottles I was like that’s
28:00
weird I’ve never seen something like
28:01
that and then I was like okay I gotta
28:02
see what else they’re doing behind the
28:03
scenes so I did what every good
28:05
entrepreneur has to become good of doing
28:06
pull my credit card out of my wallet and
28:08
I bought the product now it’s crazy I
28:10
went to the next page the next page he
28:12
ups told me six more bottles of the
28:14
exact same thing I just purchased and
28:16
we’re looking at thinking just can’t
28:17
think I’m a drug addict just ten bottles
28:19
of this stuff like I don’t know how to
28:21
do that and it first I was like this
28:23
guy’s crazy I’m a marketing guy know
28:24
better how did a better way to do this
28:26
then and then luckily for me I took my
28:27
pride hung up on the shelf I said maybe
28:29
they’ve got some arrows on her back
28:31
maybe they know something I don’t know
28:32
so I’m just gonna just go through the
28:34
process and is herb observe so I went
28:36
through and this was their funnel those
28:37
five pages you guys making them five
28:39
give me three million dollars a month so
28:41
then I looked at that I said okay now I
28:43
know what I need a crepe now I have my
28:47
business model my business plan and so I
28:49
took I’m going in front of a white board
28:50
I’m a big white boarding guy like most
28:51
of us and I whiteboard out okay this run
28:53
you crate gonna be successful in this
28:54
market it’s funny people always company
28:57
with like their business plans in like
28:58
85 pages I’m like can you just doodle it
29:00
on a napkin like this because that’s the
29:01
business model for me that’s the
29:02
business plan so there’s my business
29:03
plan then logins click funnels we build
29:06
all the pages so I modeled the look in
29:08
the film layout I didn’t copy anything
29:10
you’ll notice but I’ve modeled the look
29:11
that will fill the layout the price
29:12
points the structure so this is the
29:13
first page of mine then I’m an order
29:15
form with one three and four bottles
29:16
just like they had and I had enough
29:18
with six more bottles the exact same
29:19
thing and that to other products and so
29:21
the process looked very very similar
29:23
okay now what’s cool is after we finish
29:26
this page built this funnel out then we
29:28
launched it and this little funnel
29:29
making $20,000 a month to almost twenty
29:32
thousand dollars a day you guys getting
29:34
this I get is insane how easy it is
29:37
people like me people like there’s
29:39
there’s people out that are already
29:40
doing this you’ll have to reinvent the
29:41
will so if I was working and then we
29:43
model it okay and the coolest thing
29:44
about this for me is my total investment
29:46
to get over a million dollars with the
29:47
funnel axe from all these people seeing
29:48
exactly what they’re doing was under a
29:50
hundred bucks I said to be willing to
29:52
pull my wallet alright I credit card on
29:53
my wallet and buy the product see what
29:55
happen okay I want sure do you really
29:56
quick video this is where my friends
29:57
drew canole and his partner Jamel they
29:59
own a company called organifi and after
30:02
I launch myself but they were about to

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