2 Types of People Online: The Searcher Vs The Scroller - Traffic Secrets Book With Russell Brunson

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YouTube Transcript: English (auto-generated)

00:00

I don’t know we’re in quarantine well as

00:01

long as one is one of you guys having

00:02

fun we’ll keep doing this so if you’re

00:04

having fun please note down the comments

00:05

dig this is fun Russell we shoot us more

00:07

often or if you’re like I have better

00:08

things to my day and sit in quarantine

00:09

and listen to Russell talk about traffic

00:12

let me know the comments down below if

00:14

you having fun because so far I’m

00:15

enjoying this and I’m not gonna lie it

00:17

gives me a little bit of break from all

00:19

the other the stresses of all the stuff

00:21

we do so I’m enjoying it and hopefully

00:23

as they’re having some fun as well and

00:24

you guys know you pull this over here

00:26

you can see inside screen we are on day

00:28

number two actually has been in 20 in 26

00:32

minutes it’ll have been 24 hours that

00:34

the book funnel has been live and why

00:36

you guys since you’re all my marketing

00:37

my marketing nerds that I’d hang out and

00:40

talk marketing with me um the funnel is

00:42

doing insanely well we are just shy of

00:44

10,000 copies so I was trying to get

00:46

10,000 copies in the first 24 hours is

00:48

probably be 25 every 26 hours before you

00:50

hit but that’s still pretty dang good

00:51

put that perspective the average New

00:54

York Times best selling book only sells

00:55

10,000 copies of first week so we are

00:57

10,000 copies in less than 24 hours

00:59

which means this must be a bookie as an

01:01

interested

01:02

it must be topic you’re interested in

01:03

it’s probably the most timely thing ever

01:05

it’s interesting I started as project

01:07

two years ago not knowing when this was

01:09

in go I’m not knowing the circumstances

01:11

and now with you know we’re in the

01:14

middle for those who depend even for

01:15

watching this live or later word they

01:17

two or three of Quarantine here the

01:19

coronavirus which is crazy and

01:20

businesses are freaking out and people

01:21

are struggling and a lot of companies

01:23

shutting their doors and right now the

01:24

thing I think that people need more

01:25

anything is traffic its people how do

01:27

you get your dream customers the right

01:29

people to come to your door so you can

01:30

help them you can serve them and so

01:31

that’s what this whole books about so my

01:34

goal is hopefully guys I’ll get a copy

01:35

again these don’t ship until May 5th

01:39

but the audiobooks are there right now

01:40

in fact like 36% you guys are buying the

01:42

audiobook so thank you for that but it

01:44

gives you a chance to go and start

01:46

listening to it immediately but then I’m

01:47

going live free here and I’m just gonna

01:50

basically share stuff in the book so if

01:52

you want to see some of the old episodes

01:54

on Facebook they’re there other places

01:56

YouTube we got in there as well the

01:58

basically I’m going through the book and

01:59

talking about so today I’m gonna dive

02:01

back in you guys want some more uh some

02:03

more insights from the book that

02:04

hopefully help you out and whatever part

02:05

of the journey you’re in right now

02:06

hopefully do and as you’re reading this

02:08

dreck all right behind also you push me

02:10

over the edge I’m finally ready to get

02:11

the book you’ve been talking about for

02:12

two years just

02:13

traffic seekers calm you’ll see the

02:15

funnel and I would recommend going

02:16

through the funnel slowly this is the

02:17

highest converting funnel I’ve ever done

02:19

and I’ve been doing this game for 15

02:20

years now so this was 15 years of like

02:23

me testing and trying a bunch of things

02:24

and this is the this is the talk about

02:27

like funnel hacking you know I said you

02:29

can go through get all the arrows in the

02:30

back like trying to figure your way out

02:33

were a few where people are where

02:35

they’re at today and then model is right

02:36

now and this is where my funnels at and

02:38

it’s killing it

02:39

excuse me we’re averaging like 80 almost

02:42

$80 for every free book we give away

02:45

inside the funnel so it’s working it’s

02:46

good um anyway so that’s the game plan

02:49

you guys ready jump into this we have

02:51

some fun I love it alright okay I’m

02:53

gonna go so here we go ah open up the

02:55

box set and I was like yesterday on that

02:57

on the live every was like where did I

02:58

get the box dad I’m like the old lady

03:00

the box that is enough so so you had to

03:02

buy the book and then the upsells like

03:03

hey you want all the books all new

03:04

hardbound copies and the workbook and

03:06

everything so that’s the only way to get

03:07

it as after your chapter seekers come

03:09

and get a copy your free copy of the

03:11

book and these $10 shipping handling us

03:13

for the heart of bam and then it’s um

03:15

nine today five think international so

03:18

and these will be shipping may fit this

03:19

is a pre-launch may fifties will start

03:21

shipping but the audiobooks that I

03:22

recorded myself in a studio for three

03:25

days are available you know today and

03:27

yeah so there you go

03:29

plus all the other bonuses there’s five

03:31

insane bonuses you guys get with the

03:32

book as well the Eve’s I just saw each

03:35

those for 97 bucks ISM Sandlin product

03:37

you get them for free when you buy the

03:38

book for free so it’s like free and you

03:40

should get a copy of the book all right

03:42

that said I’m in going here so the first

03:45

the first day I talked about I just read

03:47

kind of it or read some stuff from the

03:48

intro which was all about basically

03:51

storm coming which is interesting now

03:53

that wouldn’t like the middle of the

03:54

storm but there’s a storm coming traffic

03:55

shifting everything’s everything’s

03:57

different you got prepared I was lucky

03:59

enough and blessed stuff when I started

04:00

learning traffic it wasn’t when Facebook

04:02

ads were here and I was like trying to

04:03

figure out how to you know how to run

04:06

Facebook ads like I would I was learning

04:07

this stuff before Facebook before my

04:10

before myspace before

04:12

Friendster I was learning how to drive

04:13

traffic from some of the old the the

04:15

original oh geez of direct response

04:17

marketing I was learning Direct Mail

04:19

radio postcards things like that and as

04:22

you apply these principles to the

04:23

internet it’s really powerful so if

04:24

facebook shuts down the your ads account

04:26

banner Google

04:27

Changez this book is like here’s how to

04:29

how to have a stable foundation to get

04:31

traffic even in those times I’ve been

04:33

lucky enough now to be doing this for 15

04:35

years and I’ve been through market you

04:37

know a couple market grows the market

04:39

crashes and I’ve seen networks come and

04:42

go Google slaps Facebook snaps a whole

04:45

bunch of stuff

04:45

it was interesting is that we’ve we not

04:47

only survived in times we’ve thrived

04:48

it’s because of the founder foundational

04:50

principles you’re gonna learn here

04:51

inside of traffic secrets so talk about

04:53

storm coming

04:54

that struggle in Chapter one your dream

04:55

customer share some cool stories from

04:57

this yesterday I’m not gonna go back

04:59

into it but the cold keys becoming

05:01

obsessed your dream customer you know

05:02

you better you understand them you

05:03

understand what are they doing to move

05:06

towards pleasure away from pain makes it

05:07

so much easier to find them so today

05:09

we’re gonna talk about our two things

05:12

called the searcher and the scroller

05:14

when you have your book if you go to

05:15

page 25 so I start talking about these

05:17

concepts of the searcher and the

05:18

scroller I hear that from the Beatles in

05:21

here

05:21

yeah and uh some doodles in here so for

05:24

those who like me like the doodles there

05:25

is this searcher and there’s the

05:27

scroller okay that support understands a

05:30

lot of people think that traffic is

05:31

traffic

05:32

I see if you got to get more traffic and

05:33

so that’s kind of all they’re looking

05:35

for we understand the people’s habits

05:38

are different right and so there’s a

05:40

searcher and there’s the scroller and it

05:42

was interesting if you look at how

05:43

business started back in the early 1800s

05:45

right when do people buy something right

05:47

they had a need for it so I need a

05:50

hammer they would jump in the car drive

05:51

to the grocery store and they would go

05:53

buy a hammer they’re searching for

05:54

something now when you’re searching you

05:55

know what you’re looking for it I need

05:57

this thing to solve this problem this

05:58

thing and so you’re searching for and

06:00

you look for it and you buy it you come

06:01

back okay and for a long time that’s how

06:03

business happened back in the early

06:04

eighteen hundreds early 1900 was hunter

06:07

percent of Commerce happen through

06:08

through searching right someone needed

06:10

something they wouldn’t search for it

06:11

right video pages came they search video

06:13

page just find the business add the

06:14

thing to need on you a plumber find the

06:15

person that search for him and then you

06:16

can go and get them

06:17

so what was I suppose to murrs is I set

06:19

to go search I can find things I wanted

06:21

but as a business owner stuff because I

06:23

couldn’t I think go and get people’s

06:25

attention right and so uh if you look at

06:29

hit night I just share some the

06:30

timelines like the first the first time

06:32

the interruption I’ve seen so yeah I’ll

06:36

go in that a second but but searching

06:37

the first thing right and then

06:40

but again searching is good because you

06:42

can go find exactly you want that’s the

06:44

pros of it I think I have a list of the

06:45

pros and cons

06:46

yeah the pros for for search is that

06:48

when people come to you they’re hot

06:50

right that’s the thing I I look for a

06:51

plumber they call you like I need a

06:53

plumber right sweet

06:53

I’m a plumber I’m coming right over

06:54

error I need a hammer it’s like they’re

06:56

they’re hot they’re looking for so

06:57

that’s the pros of search the cons is

06:59

you can’t stimulate that I can’t

07:00

stimulate search and make you almost

07:02

income search for me right sounds kind

07:04

of the the cons of and so it’s hard to

07:05

really grow in scale company cuz you’re

07:06

waiting for people to search for you

07:08

waiting for someone to get a desire okay

07:10

then fast-forward to 1927 so um 1927 was

07:16

the first as when Pelican TVs were

07:18

invented and 15 years later on July 1st

07:21

1942 during the Brooklyn Dodgers

07:23

Philadelphia Phillies game at Ebbets

07:24

Field it was the first ever TV

07:26

commercial aired okay so what happened

07:28

thing about this people are sitting on

07:30

the watching TV in the homes are being

07:31

entertained they’re enjoying the same

07:33

Dave interested in baseball and watching

07:34

baseball and then the middle that boom

07:36

they’re interrupted with an ad okay and

07:39

then the ad was for bulova watches and

07:41

vulva and thing about before before this

07:43

if someone at both wanted to sell watch

07:45

what they had to do right they wait for

07:46

someone who’s like I need a watch and

07:48

they’d go search for a watch that

07:49

waiting at hopefully business comes

07:50

first they’d wait right now this first

07:52

TV commercial not in night and the early

07:54

1900s people are still watching TV

07:56

they’re not planning it often in the

07:57

middle of the ad they’re interrupted

07:59

right they’re interrupted and after that

08:01

interrupted then comes in then comes in

08:04

the the the ad which says the ad was

08:07

nine seconds long in fact you go to

08:08

youtube right now searching you can

08:09

actually find it I found a better date

08:11

nine seconds long it cost the nine

08:12

dollars to run and the ad said America

08:15

runs on bull of a time now I’ve said I

08:17

was not the greatest out of the world

08:18

but it was the ad it was the first time

08:19

somebody interruption marketing right

08:21

people watching baseball so that

08:22

interrupted and Bulova had this little

08:24

window of time where they could grab

08:25

someone’s attention right they could

08:27

build up the perceived value what is

08:29

that to sell and then they can make him

08:30

an offer right and that was the very

08:32

first times interruption concept

08:34

happened okay and interruption marketing

08:36

is powerful because it gives you because

08:38

it was search marketing people have to

08:39

be looking for you right that are

08:41

interested and ever desired they’re

08:42

looking for you we did eruption your

08:43

chance to capture their attention and

08:46

then make a presentation to increase the

08:48

perceived value of the thing that you’re

08:49

trying to sell and then you make them an

08:51

offer and in the book here I might talk

08:52

a little more about hook story offer

08:54

in a day or two I don’t know in fact

08:55

when we get there that’s the next

08:56

framework is is when you interrupt some

08:58

you got this little window of time right

08:59

so I’m gonna sit down here cuz this is

09:02

my studio I’m sitting on the floor

09:03

because that’s what we got here when

09:05

we’re in quarantine but only understand

09:07

that like this this is some of the

09:08

interesting interesting stuff like and I

09:11

have a friend as instruct Atman and he’s

09:14

one of the kind of first made this this

09:15

concept live in my head right he talked

09:17

about searching versus interruptions so

09:19

search marketing right little say for

09:21

example you wanted a new home security

09:23

system okay so what would you do you’d

09:24

go on Amazon type in home security

09:26

system you’d search for it and if you

09:27

found a guy need a home security I’m

09:29

looking for it and right now you can get

09:30

a pretty good home security system on

09:31

Amazon for like 200 bucks right pay 20

09:34

bucks that comes in you install boom you

09:36

I have a home security system 200 bucks

09:37

right because you were searching for it

09:39

the people that search typically their

09:40

bargain shoppers looking not just one

09:41

place for searching five different

09:43

things their price comparison all these

09:44

kind of things right but when they come

09:45

to you they’re hot right there’s the

09:47

raid to buy right now okay now put that

09:50

in contrast with what Trevor talked

09:51

about he talked about what he did he

09:53

read a sales team a door-to-door

09:54

salespeople selling home security

09:55

systems he said we didn’t rely on search

09:57

at all we were lied on on interruption

10:00

marketing so what we do is we would go

10:02

and we would we would go door-to-door

10:04

and we knock on the door and we’d

10:06

interrupt someone during dinner or you

10:08

know whatever does we interrupt them

10:09

okay and we interrupt them they open the

10:11

door and we have this little window time

10:12

first step is to hook them get their

10:14

tension with hook them right if when you

10:15

pass the initial hook no man is this

10:18

window time we can tell them a story and

10:20

the goal of the story is what is to

10:21

increase the perceived value of the

10:23

thing is I’m gonna sell and the end I’m

10:25

chance to make an offer okay

10:26

now two minutes earlier that person was

10:28

not looking for home security system but

10:29

because I interrupted them i hook then

10:31

with something to grab their attention I

10:33

told them a story to increase the

10:34

perceived value that it could sell the

10:35

thing that I’m selling for what it’s

10:36

actually worth right

10:38

Thapa typically was search based

10:39

marketing you’re in comparison gain rise

10:41

to race the bottom you’re selling

10:42

commodities and people are searching for

10:43

all their variations to find the

10:45

cheapest one of the best with the

10:46

highest ratings right whereas

10:47

interruption based market not searching

10:49

everywhere else in the world you’re

10:50

coming to me an interrupt you you make

10:51

them but you make a presentation about

10:53

the perceived value what is your selling

10:55

and you can sell whatever you want right

10:57

and you talked about how when he was

10:58

home security systems like someone can

10:59

come on Amazon firing for 200 bucks

11:01

but what we do knock on the door

11:02

interrupt them tell them tell our story

11:04

increase the perceived value make them

11:05

an offer and walk out the door with a

11:07

$5,000

11:08

Jack for a home security system okay

11:10

that’s the power of interruption

11:11

marketing gives you the ability to find

11:12

people who aren’t in the moment needing

11:14

it but you create a desire in them to be

11:16

able to go and sell the thing okay and

11:19

so it’s interesting as you start looking

11:21

at the online the same the same trend

11:24

happened in our history right when when

11:26

the internet first came out there was

11:28

what type of marketing there was search

11:30

right you’d go to Google and you search

11:31

for something and it was amazing because

11:33

you could rank for the keywords you make

11:34

much money you could buy pay-per-click

11:35

ads but you only made money on people

11:37

that are actually searching for you

11:39

every else you just missed out on on the

11:40

opportunity right and so you you lost

11:43

that that money okay but it was a really

11:45

good opportunity then a little while

11:46

later then also the social network

11:48

started coming out right and social that

11:49

was happening then somewhere down the

11:50

line and have the dates in here but

11:52

somewhere down the line is where Mark

11:53

Zuckerberg introduced to the Facebook

11:55

Ads platform which was the very first

11:56

real big play of interruption market

11:59

right someone coming Facebook right and

12:01

there they’re hanging out their friends

12:02

are talking entertain and then we’re

12:04

able coming to interrupt them for a

12:05

second right to scroll through the ads

12:07

on some boom your ad comes and if you do

12:09

it right this is like the per to select

12:10

a knock on the door the door salesperson

12:12

right you knock on the door it

12:14

interrupts them per second just long

12:15

enough you’ve got their attention right

12:16

you hook them and then it opens up this

12:18

little window for you where you cannot

12:20

tell them your story and the goal of

12:21

your stories the increase the perceived

12:23

value of what you’re gonna sell them and

12:24

then you make them an offer hook story

12:26

offer okay and that’s the power of

12:28

interruption marketing gives you that

12:29

little window time where instead of like

12:31

waiting for you like a hopes on a search

12:32

for a cat food today so I’m selling cat

12:34

food so waiting and waiting we’re gonna

12:37

say okay who’s interested cats and we

12:38

gonna find those people let me try you

12:39

interrupt them we go knock on their door

12:40

let me go throw out these hooks and try

12:42

grab their attention just longer so I

12:43

can swing them while my captain so much

12:44

better my cat medicine or my cat

12:46

whatever cat thing you sell

12:48

tell them perceive that tell them your

12:49

story increases the preset value is

12:51

something and so Ford is actually worth

12:52

okay then you’re not going out there and

12:54

they’re fighting in their comparing your

12:55

cat food versus 500 other people you

12:57

have the ability now to UM to increase

12:59

the perceived value and sell your thing

13:00

for what it’s worth

13:01

okay so that’s search versus

13:03

interruption if you start looking all

13:04

the different advertising networks out

13:06

there you start classifying okay so

13:07

Google is a search platform right people

13:09

coming to search on it Yahoo’s a search

13:11

platform how do you know what other ones

13:13

are out there I just use Google but

13:15

those are search platforms right then

13:16

you got Facebook and Instagram these are

13:18

interruption platforms right they’re

13:20

there they gave you

13:21

the tension there they’re categorizing

13:23

people based on what they’re interested

13:24

in and you really coming to interrupt

13:26

those people say I want to interrupt all

13:27

people interested in cats all people

13:28

interested in in Fitness all people

13:30

interested in business I interrupt them

13:31

right and then it opens a little window

13:33

for you to come in they’re set up to get

13:34

attention tell them a story increase the

13:36

personally value what you have and then

13:38

make it offer okay and that’s the magic

13:40

now so then again the first phase we

13:42

talked about in this book here was

13:44

you’re taking a dream customers you’re

13:45

identifying you’re breaking a burst on

13:46

people they’re trying to move away from

13:48

pleasure and people who try to move

13:49

towards plain right we have different

13:50

messages for both those people they are

13:51

not the same they are different right so

13:54

maybe we have different funnels

13:54

different landing pages different ads or

13:56

speaking differently to each person the

13:58

next thing is understanding where am I

14:00

going fishing where am I trying to find

14:01

these people if it’s search based that’s

14:03

okay but I’m going to speak those people

14:04

differently those people probably do

14:06

more comparison shopping those people

14:07

are probably looking for a deal they’re

14:09

there they’re there researching right

14:11

they’re searching for you they find you

14:12

so if my if my landing pages are based

14:14

on I understand okay this is the mine

14:16

systems coming to they are they’re

14:18

researching you’re gonna struggle right

14:20

now sometimes in in in in Instagram or

14:24

Facebook

14:24

there’s through something else I’m

14:25

interrupt you so I understand the

14:26

exciting I have something quite you have

14:27

a cool background something like this

14:29

where they’re scouring through their

14:30

scene it’s like what is this thing why

14:31

is your also waving a book that yes I

14:32

had my my thanos I had these gloves on

14:34

yesterday right because when the videos

14:37

are on Facebook and Google or less which

14:38

told you like why is Russell got this

14:40

weird glove they’re gonna stop right

14:41

hook just long enough have a chance that

14:43

I’m telling my story to increase the

14:45

perceived value what I’m doing and then

14:46

make them an offer okay by the way bTW

14:49

those you’re watching this video on

14:50

Facebook industry I’m you to wherever

14:52

you are what did I just do I hooked you

14:54

right I’ve been telling you a story to

14:56

increase the perceived value of the

14:57

author I have for you right somebody was

14:59

like ding that’s in the book that’s

15:01

that’s in secret number one the book

15:03

that’s awesome I need that that’s why I

15:05

told you story to increase the pristine

15:06

value of this thing I’m gonna offer you

15:07

here a second right wait Russell you

15:10

perhaps you preach yes I do every day ok

15:12

so that’s what I’m doing right now if

15:14

I’m putting this out to search audiences

15:16

you’re gonna be different

15:16

okay my message is not gonna be me with

15:19

the thanos they’ll try to interrupt you

15:20

because they’re already looking but if

15:21

right how to get more traffic I’m gonna

15:23

come to that hey here’s a review page gi

15:24

here’s five new five ways to get traffic

15:26

boom boom boom by the way number one

15:27

book to your traffic is this book right

15:28

here she will get it for free at traffic

15:30

seekers calm right I’m speaking to them

15:31

differently

15:32

she categorizing people based on search

15:34

versus

15:35

interruption and under sending your ad

15:36

campaigns your structure all things

15:38

you’re doing are different depending on

15:39

which which way people are coming into

15:41

your world that makes sense

15:42

okay so many times people loop bike

15:44

traffic or advertising type just one

15:46

thing it’s like no that’s our

15:47

understanding the intricacies of of what

15:49

you’re doing right so I need to

15:52

understand that if I’m speaking of

15:53

someone searching for someone who I’m

15:54

interrupting because it’s different my

15:55

abs different game I out of my Google

15:57

out is not me running around going crazy

15:58

lighting my book on fire right but my ad

16:01

on Instagram is my out on Facebook it’s

16:02

got gonna grab your attention you just

16:04

want to open a window so you listen to

16:06

my story so I can increase the perceived

16:07

value where I have to sell and I can

16:09

make you an offer okay and start

16:12

thinking again start thinking in your

16:13

mind like oh my gosh I’ve seen this over

16:14

and over again when I go to Google I

16:16

search for stuff one of the landing

16:16

pages look like people are successful

16:18

one of those ads looking what are they

16:19

saying are they speaking to me right I’m

16:21

speaking then differently than speaking

16:22

somebody going me interrupting right I’m

16:25

interrupting

16:25

I’m doing crazy videos trying to capture

16:27

your attention and get you to like focus

16:28

and just long if I can grab you grab

16:30

your attention and tell your story okay

16:32

so that’s the key that what you

16:34

understand there’s a little different

16:35

little slight slight intricacies little

16:36

slight differences but it’s the key to

16:38

this whole this whole game oh yeah okay

16:42

so Google is the search platform right

16:45

YouTube’s interesting cuz YouTube is a

16:47

search but it’s also social so YouTube

16:49

is one of my favorites kit and there’s a

16:50

whole chapter here going deep in YouTube

16:52

because it’s it’s a search and it’s a

16:54

it’s an interruption platform and so

16:56

these different strategies when you’re

16:57

cited that which was kind of fun

16:58

Facebook Instagram interruption

17:00

platforms other search based platforms

17:02

like Cora where you’re going to your

17:03

searching questions your answer your

17:04

question like like that’s a search based

17:05

platform so if you start looking out

17:07

there where to get traffic and you start

17:08

thinking through to your mind realize

17:10

there’s search based interruption based

17:11

two different things

17:12

and it’s important cuz that’s some of

17:14

the foundational set the idea understand

17:15

is you’re going after your dream

17:16

customers so that again yesterday’s

17:18

video and today’s is all just secret

17:20

number one we haven’t got Seagram or two

17:22

yet so when we come back real quick so

17:26

secret number one already I did

17:28

introduction date number one yesterday

17:30

today and yesterday was who’s your good

17:31

customer and it’s a I talked about

17:33

searcher versus scroller you see that in

17:35

the video there

17:36

tomorrow’s video I’m gonna go into

17:38

secret number two where are they hiding

17:41

so depending on if this is live look for

17:43

this tomorrow if this is on YouTube on a

17:45

playlist like there’s probably a player

17:46

we can watch the next one but

17:48

I’m going to next is where are they

17:49

hiding the dream 100 now really quick

17:52

now that I’ve grabbed your tension I’ve

17:53

told you a value increases perceive

17:54

value this book hopefully now I’m hoping

17:56

you run a copy there so badly so if you

17:58

want one guess what right now during

18:00

pre-launch they are free

18:01

you’ve got cover the shipping handling

18:03

this is the hard bound book I’ve already

18:04

paid for the printing of this thing they

18:06

are not cheap to print so I pay for the

18:08

printing they are gonna be shipping out

18:09

on May 5th right now we are in

18:11

pre-launch we’ve almost sold 10,000

18:13

copies the first 24 hours which is crazy

18:15

really proud of that proof of these

18:17

traffic things we’re talking about

18:18

actually work um we can get a copy right

18:20

now at traffic seekers calm during the

18:22

pre-launch again we ship these May 5th

18:24

but when you’re buying this one of the

18:26

order form bumps as you go through the

18:27

funnel is for the audiobook the

18:29

audiobook is done I spent three days in

18:31

a warehouse or not where I said a studio

18:33

read this entire book you can audit like

18:35

immediately and inside the audiobook is

18:37

actually links to to a supplemental PDF

18:39

has all the doodles and stuff so those

18:40

you’re listening can look at the doodles

18:41

and make sure you understand the

18:42

concepts that’s available today you

18:44

start listen to the audiobook right now

18:45

you just got to go to trap to seekers

18:47

calm you get a copy the both his ships

18:49

may fit and then the order form bump is

18:50

the on the audiobooks you can listen to

18:52

it which is awesome and right now like

18:54

36 percent you guys are taking the

18:55

audiobook so that means that one third

18:58

of you guys arrayed listen today they’re

18:59

actually I was like I’ll listen all

19:00

about traffic in the future but honestly

19:02

right now we’re scared times I mean I’ve

19:04

been corn to announce your most you guys

19:05

in quarantine or our house hanging out

19:06

I’m recording this on my phone and my

19:08

iPad because my my film crews are in

19:10

quarantine everywhere like it’s it’s

19:12

chaos right now but you got understand

19:13

the most importantly in business for all

19:15

of you guys in good times and in bad is

19:17

traffic it’s the people it’s giving you

19:19

having the ability to be to get your

19:21

message in front of people if you’re not

19:22

able to do that

19:23

it makes business really hard if you are

19:24

able to do that makes business easy so

19:26

how do you get traffic not just addy any

19:28

traffic how do you get through the sub

19:29

headliner says the underground playbook

19:30

for filling your websites and funnels

19:32

with your dream customers not just any

19:33

customers your dream customers the ones

19:35

that have money the ones that can afford

19:36

your products and forge your services

19:38

the ones you actually want to serve and

19:39

so that’s the game plan you guys that’s

19:41

traffic secrets now it’s seven tiers of

19:43

trap of seekers calm

19:45

someone said they order the book that

19:46

never got a confirmation email I’d look

19:48

in your junk folder emails like the

19:50

least reliable thing on this planet

19:51

I hate emo someone to make something

19:53

better than that so alright Oh something

19:56

asking how much for the book so the box

19:58

is the first upsell is the box set if

20:00

you want the entire box set hour

20:02

spoil for you but when you go through

20:03

the funnel if you buy the travesty book

20:05

the upsell is to get the whole box set

20:07

the box it’s got come six book the

20:09

expert seekers book the traffic secrets

20:10

all hardbound and these have all been

20:12

updated

20:13

I added over 30,000 words to each of

20:15

these books before the new hardbound

20:17

versions came out so these are all three

20:19

newest versions and also this is the

20:20

unlock secrets workbook it’s six hundred

20:22

age workbook comes with it do you want

20:24

the shoes box it it does the upsell at

20:26

traffic seekers calm but you gotta get

20:28

the book do you be able to see the offer

20:30

for the whole thing so I recommend

20:32

getting it cuz it’s awesome so anyway I

20:35

appreciate you guys thanks so much for

20:37

hanging out today while you were at home

20:39

or doing your thing I just remember that

20:42

this is not a time to hide and do

20:44

nothing is the time to serve your

20:45

audience a higher level go live tell

20:47

your story tell your message get people

20:48

a message of faith and hope don’t stop

20:50

selling things don’t stop promoting like

20:52

if the economy like the the best thing

20:55

for the economy is for us entrepreneurs

20:56

to keep doing what we’re doing if we

20:58

stop all commerce from happening this is

21:01

horrible for the economy it’s what it’s

21:03

it’s the scariest thing for me

21:06

personally is not the this variety of

21:08

this virus it’s the economic

21:09

reproductive reapered repercussions of

21:11

it

21:12

our job as entrepreneurs is to keep do

21:14

or doing if we stop the economy will

21:16

stop and that’s when it’s really really

21:18

really scary so yeah keep keep producing

21:21

you guys keep publishing I’m talking

21:23

about this for years and you’re getting

21:24

as you get deeper in traffic secrets

21:25

book one things I’m a challenge everyone

21:27

is published every day for a year

21:28

whether it’s Facebook Instagram platform

21:30

YouTube I don’t care pick a platform and

21:31

continually publish every single day for

21:33

a year if you do that you have no more

21:35

financial troubles in the year from now

21:36

but you gotta be consistent start

21:38

publishing so I’m a new publishing

21:39

everyday everytime to be reading parts

21:41

of the the books for you hope you guys

21:44

enjoy today got some ideas out of it and

21:45

I’ll be back tomorrow with the next the

21:47

next chapter secret more to we’re going

21:49

into you guys so between now and then go

21:52

get your copy book traffic seekers calm

21:53

and I’ll see you guys all again very

21:56

recent makes everybody appreciate you

21:58

all and we’ll talk to you soon

21:59

[Music]

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