208 - Why I Did This Podcast For 3 Years When No One Was Listening

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
hey everyone this is russell brunson and
00:02
you’re right you know it’s about to
00:04
happen I’m about to welcome you to
00:06
marketing in your car welcome to the
00:08
marketing in your car podcast where you
00:11
can increase your traffic conversions
00:13
and sales in just 10 minutes a day and
00:16
now here’s your host Russell Brunson
00:20
alright everybody hope you guys we good
00:22
I just went shopping for some clothes
00:25
for the for the funnel hacking live
00:27
event because i only have like eight
00:29
shirts and i do a lot of videos and I’ve
00:33
done a lot of events and I noticed
00:34
recently I was watching some promo
00:36
videos and from last year’s event and
00:39
all the shirts i was probably gonna wear
00:42
to the event of the same ones that were
00:43
last year in my crop I’ve got to get new
00:45
shirts because like mostly you can get
00:47
away with the same church twice or three
00:49
times or 12 times I can’t because
00:51
they’re then on video on promo videos
00:53
for forever so yeah so I’ve got some new
00:56
clothes but clothes shopping is not my
00:59
favorite thing and I’m driving home to
01:01
go put my kids and that is my favorite
01:03
thing so it’s all good but I’m sad that
01:05
I thought for you guys i want to share
01:06
things interesting um it has to do with
01:10
this podcast marketing in your car
01:14
people when i first started it was funny
01:17
people like how are you monetizing it i
01:18
was like i’m not many people are
01:21
listening I was like I don’t even know I
01:22
didn’t know I still honestly don’t even
01:24
how to check how many listeners we have
01:25
I assume we’ve got a few because people
01:27
keep telling me but like I don’t even
01:28
know how to check on me listeners we
01:30
have I don’t really care out on my
01:31
downloads automator reviews everyone
01:34
smile like a reviews which is kind of
01:35
exciting bike I don’t even know that
01:36
they’re happening all I knew is that
01:39
when I decided to start a podcast I had
01:42
I knew that if it wasn’t something easy
01:43
I would never do it right I had a lot of
01:46
friends who do interview podcast and
01:47
they’re hard to keep up with cuz you got
01:48
to find some intervening gotta find but
01:50
I time you gotta end it is all these
01:52
things right I was like if I’m gonna do
01:53
it I’m gonna I’m gonna do it while
01:56
you know in a spot that can consistently
01:58
do it all the time which is when I’m
01:59
driving which is how it got the name
02:01
marketing your car which probably has
02:02
hurt me because there’s way cooler names
02:04
that probably would’ve got more people
02:05
in but for those of you guys who are
02:07
like faithful marketing your car people
02:09
like it’s cool right and so on but yeah
02:13
I basically no strategy other than I
02:16
just I knew I need to do it consistently
02:17
and so I was going to do it and I didn’t
02:20
even like so much have like a last bunch
02:22
of topic but it wasn’t like I mean first
02:24
couple teaches at Simon teaches i’ma
02:26
teach this it was more just like I’m
02:27
just gonna share what’s going on my hand
02:29
because I have all these things in my
02:30
head and there’s something magical about
02:31
getting things out of your head and I’m
02:33
not like good at communicating with
02:34
people I don’t think you could ask my
02:36
team that they probably agree all right
02:39
meeting my wife like I’m not the
02:41
greatest communicator like one-on-one
02:44
sometimes excited some people know what
02:46
I’m talking about and on this I assume
02:48
that the microphone is no idea i’m
02:50
talking about so i can just talk and
02:51
share and give and and it’s just easy
02:53
right so that’s why I kind of did it and
02:55
so I think it was more like therapeutic
02:56
for me in fact there’s it’s funny like I
02:58
find myself doing this a lot of times
02:59
because like it for me and helps like I
03:03
and again I don’t even know how do you
03:05
guys are listening to these but I do
03:06
know some are and that’s why I wanted to
03:07
why I wanted to talk I want to talk
03:10
about today is then some of you guys are
03:12
listening and it’s been interesting
03:13
watching my my guess is I think we just
03:16
past three years are doing this my guess
03:19
is the first year I would probably get
03:21
on average maybe 50 or 60 listens per
03:24
episode if even that so small group of
03:28
people right and most people including
03:30
myself and that’s one obviously one big
03:32
reason why I haven’t looked at numbers
03:33
look at number someone’s like oh it’s
03:35
not that big of a deal so I’d to stop
03:37
doing it and I didn’t want to know cuz I
03:39
didn’t want to have any see use of like
03:41
oh I’m just gonna do this cuz not of
03:42
people and whatever I just wanted to do
03:44
this and just do it right and so I do
03:46
want to keep doing it keep doing it and
03:47
what’s interesting is this like
03:51
exponential effect that’s been happening
03:53
with this podcast which is kind of cool
03:55
and somebody’s know what I’m talking
03:56
about and I’m curious if you’re if you
03:59
want these people come let me know come
04:00
to the funnel acting event and tell me
04:02
but basically people will hear about me
04:06
somewhere right or someone mentioned the
04:08
podcast or whatever and then someone
04:10
will come and listen to an episode and
04:12
because it’s like an hour-long episode
04:14
yet all the sucked into and all these
04:15
things is short and fast and kind of
04:17
shark one idea one thought people people
04:20
listen to they consume it and as long as
04:23
they don’t listen to one of my dumb
04:24
episodes but it was completely useless
04:26
and I have had a few I am I gonna lie
04:28
but if there’s one they relate to then
04:31
what happens is interesting is that then
04:32
they start at the beginning and then
04:34
they plow through all of them which
04:36
listen to all of them it’s like it’s
04:39
like hundreds of hours i think maybe 100
04:42
hour i don’t know it’s a it’s not a
04:43
little time i’ve been driving this car a
04:45
lot right like it adds up it’s probably
04:47
on a 40 50 60 hours that people listen
04:50
to and then i get people all the time
04:52
will come to me and use these people
04:54
that join like my inner circle program
04:55
or higher level things and they say
04:56
Russell I didn’t really work six months
04:58
ago social told me about this I listened
05:01
to it then I went through it I went on a
05:03
marketing card binge if the next like
05:05
two weeks all this new is you every
05:06
single day for hours at a time and now
05:09
and now I’m in your inner circle huh and
05:13
I think it’s so cool well there’s
05:16
somebody at the door selling my wife
05:18
some things I’m pulling in oh great i’m
05:22
bout to ethical yellow solicitor anyway
05:25
i’m home now but um anyway I just think
05:28
it’s interesting and so I think I won’t
05:30
tell you guys is that if you’re thinking
05:31
about podcasting or blog nor ever doing
05:34
don’t worry about the numbers because
05:36
what happens is this compounding effect
05:37
where someday as it’s grown somebody
05:40
will come into your world they will read
05:42
or listen or follow something you said
05:44
and they will become a fan and they will
05:45
go through and they will consume insane
05:48
amounts of your content that you don’t
05:49
think anyone would ever do but they will
05:50
and next thing they know they will
05:52
become I guess had a fan and they’ll buy
05:56
everything that’s what that’s what’s
05:59
happening so it’s been kind of a cool
06:00
effect so flows you guys
06:02
who have done that so far thank you
06:04
thanks for coming in thanks for going on
06:07
an immersion program and going through
06:08
all the marking your cars thanks for uh
06:10
then a lot of you guys sending up
06:12
hanging out this inner circles things
06:14
like that coming to advance using our
06:15
stuff it’s been a cool compounding
06:18
effect and I always can tell i fucked my
06:20
best my best we call him what customers
06:23
my best clients isn’t good either
06:25
students I don’t know my best people my
06:27
best peeps are the marking your car
06:29
people and so that’s why I keep doing it
06:32
and again I still don’t know anybody
06:34
listening and I don’t even care all i
06:36
care is the fact that you’re listening
06:37
and that’s why i keep on doing what I’m
06:40
doing so hope you guys enjoy that and
06:43
hope gives you some some hope as the
06:44
faith coz maybe three years down the
06:45
road you’ll start getting tons of people
06:46
joining your inner circles and your 25k
06:48
programs all sorts of things because of
06:49
the work you did today and the work you
06:52
do tomorrow because this is a
06:53
compounding effect and thanks to the
06:55
interwebs and the Internet these things
06:57
stick and they last for a long long time
06:59
and my guess is long after I have passed
07:02
on from this earth and no longer here
07:03
hopefully people keep listening to these
07:05
and get value from them and that would
07:07
be my my goal so that’s it for today I’m
07:09
done heading home go put kids I will
07:11
talk to you guys again soon hey everyone
07:14
this russell brunson again I want to
07:16
thank you for listening to mark in your
07:17
car and I want to make sure you’re
07:19
plugging into everything that we’re
07:20
doing on a daily basis and so make sure
07:22
that every morning you’re plugging into
07:24
the marking of car training if you go to
07:25
marketing your car calm you can do in
07:27
the email list and make sure your email
07:28
notifications the new episodes come out
07:30
you can also get links to all the
07:31
transcripts of every single show we’ve
07:33
done in the past but then every night
07:35
well not every night but most every
07:37
night I also do a periscope show called
07:40
the marketing quickie show and it’s
07:42
really fun you can go to periscope and
07:44
search my name Russell Brunson and
07:46
subscribe and every single night you’ll
07:47
get a notification you’re kind of trip
07:49
on your phone you’ll have me jump on
07:50
there and give you kind of the end of
07:52
the day thoughts and ideas and marketing
07:54
strategy when playing with during the
07:55
day or maybe even n2n or you should go
08:00
to marketing quickie show calm and over
08:02
they subscribe you can see past episodes
08:04
you can read the transcripts you have a
08:05
bunch of fun so thanks so much for being
08:07
faithful listeners again register and
08:09
marketing in your car calm and also
08:11
marketing quickie show calm

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.