209 - Two Awesome Lessons From The NCAA Wrestling Tournament

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
hey everybody this is russell brunson
00:01
and welcome to marketing your car
00:04
welcome to the marketing in your car
00:06
podcast where you can increase your
00:08
traffic conversions and sales in just 10
00:12
minutes a day and now here’s your host
00:14
Russell Brunson everyone spent a while
00:19
i’ve been out traveling the world
00:20
galavan I’m not fetch really even the
00:24
right way to use that word but it
00:25
sounded cool today so I was in New York
00:28
all last week for the NCAA wrestling
00:30
tournament with my dad which he has
00:32
listen you probably knew that already um
00:33
and it was great i was planning on doing
00:36
a bunch of podcast from there actually
00:38
saw one of my favorite marketing people
00:41
in the world Dagan smith was there we
00:43
sat by each other fella most tournament
00:45
and who’s gonna share some podcast with
00:47
you guys in him but just never never
00:50
happened there’s too crazy of a weekend
00:51
too much wrestling too much New York and
00:54
too much good stuff happenin so anyway
00:57
I’m back now its report and share with
00:59
you guys some cool stuff so um yeah I
01:04
hope that I hope that things are going
01:05
well we are a little over a week away
01:07
from Final hacking live we’re completely
01:09
sold out which is a nice feeling to have
01:10
and so this week I gotta go and just
01:12
work on my presentations I got some cool
01:14
stuff I’m gonna be sharing with with you
01:16
guys with our community and I just want
01:18
to make sure that it’s amazing so we
01:20
were gonna launch funnel university last
01:22
week and then this week and then decided
01:24
just to kind of put it on hold till
01:25
after the event that way we can just
01:27
focus on making the event flawless and
01:28
then um we will have final university
01:32
when we get back so it’s all done and
01:34
ready it looks amazing our survey
01:36
software’s awesome like just lots of
01:38
good things so that is kind of the game
01:40
plan from here so um so I want to share
01:43
with you guys probably what I think is
01:46
the most important lesson I learned from
01:49
the wrestling term this weekend which
01:51
will relate to you guys even if you’re
01:53
not wrestling people can what y’all
01:55
should be but you know that’s that’s an
01:57
argument and a sales pitch for another
01:59
day so NCAA wrestling tournament is
02:02
amazing it’s it’s more like the World
02:05
Championship fat coach Schultz if you
02:07
guys have seen foxcatcher Mark Schultz
02:10
who is the main character that movie was
02:13
my
02:13
coach at BYU and I actually saw him this
02:16
weekend which was really fun but one
02:18
thing that he he said is that the NCAA
02:21
wrestling tournament it because this
02:24
style of wrestling is only done in
02:26
America he says pretty much like the
02:29
Olympics the World Championships which
02:30
it is so it’s it’s kind of a big deal
02:33
it’s it’s like the Super Bowl for our
02:35
style of wrestling which is which is
02:36
cool and so the best athletes from all
02:40
in all the conferences around the
02:42
country all come to this tournament and
02:45
it’s a big deal and it’s really big for
02:48
wrestling it’s on TV which is like the
02:50
only thing we get on TV ever so that’s
02:53
pretty cool but uh it’s just it’s just
02:56
awesome so like we’re gonna stay word
02:58
and it was a Madison Square Garden in
02:59
the entire stadium is just filled with
03:02
wrestling fans which is cool and then we
03:04
had tickets we bought that are on the
03:05
twelfth row and it was right the middle
03:07
of Iowa Hawkeye fans which you know
03:08
anything about wrestling you know Iowa
03:11
Hawkeyes have had a dynasty for the last
03:12
you know to two decades three decades or
03:15
so Dan Gable was their coach and built
03:19
this huge thing and and so their fans
03:22
are kind of insane so we were stuck
03:23
right in the middle of all these Hawkeye
03:24
fans who were just going nuts the whole
03:25
time which made it really fun too but
03:28
what I want to share with you guys is
03:30
just at the NCAA wrestling tournament
03:32
whatever reason is like there are tons
03:35
and tons of upsets which are the fun
03:37
ones right you see on the big monitor up
03:38
top leg hey the number 14 seed wrestling
03:41
number one seed and somehow this dude
03:43
wins right I help how does the 14th seed
03:46
who’s got like a you know whatever 20
03:50
and 10 record come in against undefeated
03:53
guy and beat him right how do these
03:55
these things happen and I was thinking
03:58
about that I’m talking to digging a lot
03:59
about it and you know put one part of it
04:01
is interesting is belief it’s just weird
04:06
if you believe you can win you can win
04:10
but it’s just it’s all mental zahl this
04:13
belief like do you believe you can
04:14
actually do it right we watched this one
04:17
guy he was undefeated hadn’t lost entire
04:20
season or should he only lost once the
04:23
entire season they lost this guy who
04:24
wasn’t that good was ranked that high
04:26
and they met in the semifinals and and I
04:30
was watching and I was like I think this
04:31
guy he’s got a shot of winning the guy
04:33
the underdog the only reason why is like
04:36
on paper this guy should not even be
04:38
close to the number one seed right like
04:40
it’s not even time close but because he
04:42
had beat him earlier in the year which
04:44
was kind of a fluke he had this belief
04:46
that well I can beat him because he had
04:48
a belief he could do it he went out
04:49
there and sure enough he almost be he
04:51
lost but he looks like crazy close um i
04:54
have had matches in my career where I on
04:58
paper should have lost two people but
05:00
because I thought I could win I had this
05:02
belief like for everything like that guy
05:04
looks weird is whatever I had this
05:06
belief i just knew i could win i was
05:08
able to win it was just it was weird i
05:10
remember one time i was rustling there’s
05:12
this guy might in my freestyle greco
05:14
club who i’d beat all the time and I
05:16
didn’t have much respect for him as a
05:17
wrestler hey just it wasn’t that good
05:19
right and one day I’m at the tournament
05:21
and I’m Restless this other kid from
05:23
some other state the kid was good like
05:25
we’re having a close match and I was
05:27
actually losing going into the third
05:28
period and my mic up my freestyle Greco
05:31
coach I guess it’s not periods in there
05:33
in freestyle Greco sorry it’s been a
05:35
while but um during when the injury
05:37
breaks are injured her something my
05:38
coach came out and kind of tell me some
05:40
stuff he’s like hey you’re you need work
05:41
on your level change whatever and he’s
05:44
like by the way he’s like he’s like Matt
05:46
beat this kid by eight last match and
05:48
instantly sounds like Matt beat him by
05:51
eight like in my head all sudden this
05:54
kid in my head was no good and I perfect
05:57
belief I could beat him in the last
05:59
minute half whatever once I came out
06:00
there and I tech fall them because i’ll
06:03
send went and his the same match i was
06:04
struggling this whole match and suddenly
06:06
my beliefs which my had changed to this
06:09
kids should be really easy for me and
06:10
then he was like there’s this weird
06:12
thing about belief i could just it beats
06:15
all odds like if you believe
06:16
you can win you can win I remember last
06:19
year and say terminus there’s a kid he
06:21
was number 14 seed he became a national
06:22
champ and I post on my facebook wall I
06:24
forgot about until yesterday because
06:26
yesterday popped up saying last year
06:27
here’s a memory you posted and the thing
06:30
I posts pitcher the kid and then in
06:32
their interview at the end they said you
06:34
were the 14th seed how in the world you
06:36
come here win win this he said when I
06:38
got here I looked at the brackets and I
06:39
looked at all those people I said this
06:41
is who I have to be to be a national
06:43
champ and so I came and beat him and it
06:45
was just like just pure belief anyway so
06:48
I thought that was how that was
06:50
important for all of you guys because
06:52
it’s not skill it’s not talents not
06:55
records it’s not anything its belief and
06:57
that same thing is true in your business
06:59
like I think the reason why I win a lot
07:02
of times is I just have such belief that
07:05
what we’re doing is gonna change the
07:07
world that it just does right it’s my
07:10
question first question view is like how
07:11
much belief do you have do you have
07:12
enough belief that you can win right
07:14
sauce question 1 the second thing I want
07:17
to bring up this is the second half of
07:18
the equation is it is being able to look
07:24
at a loss and not looking at like this
07:27
devastating but looking at and try and
07:29
figure out what you need to change to
07:31
win okay good example in 175 174-pound
07:34
finals wish you guys could go google is
07:37
match was amazing bo nickel from Penn
07:39
State undefeated the whole year was
07:41
supposed to win the tournament against
07:44
this other kid is a true freshman from
07:46
Oklahoma and this true freshman had lost
07:49
a bone nichols three times during the
07:51
year in fact in the Big Ten’s he got
07:53
pinned by him and so he had no shot at
07:55
winning no way he was gonna win he comes
07:57
into this finals match and and him and
08:02
Bo nickel lock up he launches and throws
08:04
him to his back almost pins him gets a
08:06
bunch of near fall points and then Bo
08:08
ends up trying to play catch-up the
08:11
entire rest of the match ends up losing
08:12
just huge upset true freshman wins this
08:14
thing everyone’s going nuts and it was
08:18
amazing like when those matches we like
08:20
I stood up and I stood amongst all these
08:22
Iowa guys who are not standing and I
08:24
game around applause I just like he mean
08:26
to come back to lose to this kid
08:29
best kid arguably in the world right now
08:31
and the left illusion three times the
08:33
season come back and win like that’s
08:35
huge and what is like what causes that
08:37
right remember my junior year in high
08:42
school I’d worked hard all all my
08:46
sophomore that summer long I’ve done
08:48
freestyle and greco and we worked all
08:49
day long and I just knew my senior year
08:50
I was gonna be state champ go out there
08:52
first match against a kid who had taken
08:54
second the year before and we got there
08:56
to wrestle and I had beliefs i could win
08:59
but this kid was better than me and he
09:01
beat me and it was devastating for me i
09:06
got something to be nice Oh state champ
09:08
that year and I and I lost my very first
09:10
match right and my dad had recorded the
09:13
match and then after the match my rewind
09:15
it was watching rewinding watching and
09:16
then my next match happened and he
09:19
started recording he actually recorded
09:20
over the first match except for about 13
09:23
seconds so we had 13 seconds of footage
09:25
from this match against this guy named
09:29
Nick frescas and uh and so my dad every
09:34
day for the next four months watched
09:35
that 13 seconds of film to see what he
09:37
was doing and how was working and he
09:39
would do these little funky moves on me
09:40
and so we would go and my dad would
09:42
watch this match all weekend long we go
09:44
to practice next weekend we drill it
09:45
drill a drill drill drill it and then we
09:47
come back and he’s kept hammering my dad
09:49
watching this little like little clip
09:51
over it over it oh free games is all we
09:53
had it’s all we had to pick apart what
09:55
he had done to beat me and we focus on
09:57
that all season long and I actually
09:59
wrestled this kid in the state finals
10:00
and the state finals not only did he was
10:04
not able to do that move on me but
10:06
that’s actually the move I used against
10:08
him to win the state championship which
10:10
is kind of a cool turn of events but
10:12
what was all about as I lost after I
10:14
lost I looked at why I lost and we made
10:17
adjustments okay and this is the key
10:19
this is why wrestling was such such a
10:22
big important thing for me there’s some
10:23
people that are just amazing wrestlers
10:25
right they come in and they just they
10:26
just win all the time right I was never
10:28
that guy so I would usually go into
10:29
tournament or I go to a season whatever
10:31
I wrestle somebody and I could be most
10:33
people but against the best people i
10:34
would lose so I would lose and I was
10:36
like wow why did I lose well I lost
10:38
because my elbows were I lost cuz I was
10:40
overextended I lost got took a bad shot
10:41
I lost because of this the
10:42
and we looked at what the reasons why we
10:44
lost and then we went back to the room
10:46
and we practice and we practice and made
10:48
adjustments and we took away those
10:49
things that that they had the last time
10:51
you even came back and I Russell again
10:53
sometimes I lose loose from the second
10:55
time would be closer I look at Kate why
10:56
did I lose this time we make those
10:57
adjustments make those tweaks make those
10:58
changes and come back and eventually we
11:00
would win okay that’s the kind of
11:03
wrestler I was was not again an amazing
11:06
athlete but I was amazing at looking at
11:08
y los making adjustments come back 2nd
11:10
time stronger and harder and it’s what
11:11
happened in this finals match and this
11:13
guy had beaten him three times during
11:15
the year in fact he’d pinned him two
11:16
weeks earlier and he looked at that what
11:18
did I what mistakes that make what
11:20
adjustments ready to make it came back
11:21
was able to beat him in the national
11:23
finals and and so this is the second
11:25
lesson as he does all the time in our
11:27
business in fact I’d say with our with
11:29
our inner circle members of spending
11:31
majority of my time is they go and they
11:32
create a sales funnel I create a sales
11:34
letter create all these things then go
11:35
out there and they launch it and it
11:37
doesn’t work and then they’re devastated
11:38
like emotionally like I can’t even
11:40
handle this i lost you know like this
11:43
thing i said was time nephron didn’t
11:44
didn’t work and their shattered and I
11:47
get it but because they haven’t had I
11:48
mean almost we will have a chance to go
11:50
through wrestling or sports like that
11:51
where where you get beat on and you
11:54
don’t have an opportunity to go and just
11:56
quit right you get beat on and you have
11:58
to go look at the film and figure out
11:59
why did you get beat on and you make the
12:00
tweaks and the changes same thing is
12:02
true for us in marketing we put out a
12:04
campaign and we’ve we launched it and
12:07
ninety percent of time it doesn’t purse
12:09
it doesn’t produce the way I wanted to
12:11
at first okay we get beat and so I come
12:14
back and I have to make adjustments k
12:15
and I look at the numbers across the
12:17
whole thing like how much did we spend
12:18
an ads like was that high was that low
12:20
like was a good how many people opted on
12:22
the landing page was that high was that
12:23
low as it was a good how do you bought
12:25
off the sales video or the sales letter
12:27
or the webinar and we look at every
12:28
single piece in this process just like I
12:30
wouldn’t a wrestling match okay we break
12:32
it apart we figure out like what was I
12:33
doing wrong with my elbows out was i
12:35
overextended was I shooting far there’s
12:38
my headline not captivating and people
12:39
not opting in or people not buying or
12:41
people not showing up to the webinar
12:42
lake I’m looking at all the things that
12:44
went wrong in this process and I’m
12:46
making little tiny adjustments ok I’m
12:48
not going and reinventing the wheel from
12:50
the ground up saying oh this sucks and
12:51
throw away and restart yes not how it
12:53
works it all comes off of tiny little
12:55
adjustments so initially
12:56
okay first sales fun we’re trying to
12:57
make the best possible thing we got okay
13:00
then we launch it people always like
13:01
asked me keep your take this before I
13:03
launch and I’m like no I’m not going to
13:04
critique it before you launch and go
13:05
launch it if we have no idea what’s
13:07
going to happen until until you’re
13:10
putting in competition until you see how
13:11
you react to the real world see how
13:13
people react to you okay and I think it
13:16
dries my a lot of my inner circle
13:17
members crazy sometimes I’m like no I’m
13:19
not going to critique this till we drive
13:20
some traffic I don’t want to screw
13:21
things up it could be perfect it could
13:23
be far off but we need to let traffic
13:25
tell us can I want I don’t want people
13:28
telling us their opinions who are coming
13:29
and looking at like oh this is my
13:31
opinion you should tweak this like no
13:32
let people vote with their credit card
13:33
the only thing that matters is people
13:35
voting with their credit card if they’re
13:36
willing to pull their credit card out
13:37
and give you that those digits then
13:40
you’re right like that’s how you win
13:41
this match how you win this game okay
13:43
and so I never never get people
13:45
critiques ahead of time I’d have them
13:46
launch it we drive traffic spend a
13:49
couple hundred bucks and then we look at
13:51
what happened and then we make the
13:53
adjustments and then we come back for
13:54
the second match stronger and the second
13:56
match may not win either okay that’s
13:58
okay you make the do you look at the
14:00
numbers again you look at that every
14:01
step in this funnel it’s page by page
14:03
right page what’s happening we then make
14:05
some tweaks make some adjustments we
14:06
come back again and make some tweaks and
14:08
Justins come back again we keep doing
14:09
that until we have a winner okay neuro
14:12
sell our supplement did not win the
14:13
first time in fact the fuel hip numbers
14:16
it lost the door me it lost it lost the
14:21
tournament it lost the they lost the
14:24
conference it lost the semis but then in
14:26
the in the in the end of it wouldn’t
14:28
matter i think i think of ourselves like
14:30
the seventh rate variation of it that’s
14:33
the one that took off and blew up in one
14:35
right same thing with clickfunnels we
14:38
launched that it wasn’t the first or the
14:39
second or the third it was like the 5th
14:40
or 6th or 7th variation that one ok so
14:43
you guys think about that it’s not
14:45
throwing out the whole thing it’s
14:46
looking at what’s happening looking at
14:48
the process making those tweaks and
14:51
adjusting until you’re right that’s how
14:54
you went in wrestling that’s how you
14:55
went in business so there you go guys
14:56
have to two big things I hope will help
14:57
you from my weekend number one is belief
15:00
and number two is getting out there
15:02
having the match and making the
15:05
adjustments genie to make to win and if
15:07
you do those two things in your business
15:08
just like in wrestling just
15:10
like an anything that’s how you win
15:12
alright guys I’m at the office in the
15:13
parking lot for like five minutes close
15:14
so excited about sharing the stuff with
15:16
you guys but now I got to get back in
15:17
the game I got a big macs today a lot of
15:19
work to do so appreciate you guys have
15:21
an amazing day and I will talk to you
15:22
all again soon hey everyone this russell
15:26
brunson again I want to thank you for
15:27
listening to mark in your car and I want
15:29
to make sure you’re plugging into
15:30
everything that we’re doing on a daily
15:31
basis and so make sure that every
15:33
morning you’re plugging into the marking
15:35
your car training if you go to marketing
15:36
your car calm you can do in the email
15:38
list and make sure your email
15:39
notifications the new episodes come out
15:40
you can also get links to all the
15:42
transcripts of every single show we’ve
15:43
done in the past but then every night
15:45
well not every night but most every
15:47
night I also do a periscope show called
15:50
the marketing quickie show and it’s
15:53
really fun you can go to periscope and
15:54
search my name Russell Brunson and
15:57
subscribe and every single night you’ll
15:58
get a notification but kind of trip on
16:00
your phone you’ll have me jump on there
16:01
and give you kind of the end of the day
16:03
thoughts and ideas and marketing
16:05
strategy when playing with during the
16:06
day or and maybe even an say and/or you
16:10
should go to marketing quickie show calm
16:12
and over there you subscribe you can see
16:14
past episodes you can read the
16:15
transcripts and you have a bunch of fun
16:16
so thanks so much for being faithful
16:18
listeners again register at marketing in
16:20
your car calm and also marketing quickie
16:22
show calm

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