212 - The Power Of Doodles

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
good morning everybody this is russell
00:02
brunson and welcome to marketing in your
00:04
car welcome to the marketing in your car
00:07
podcast where you can increase your
00:09
traffic conversions and sales in just 10
00:13
minutes a day and now here’s your host
00:15
russell brunson all right I decide that
00:19
a little louder hormone because it’s a
00:22
beautiful day but things are amazing so
00:24
saturday before our live event i am
00:27
actually hand the office really quick to
00:28
go finish out some slides we can send to
00:31
the printer so that the printers can
00:32
print them and ship them to the event
00:34
and I’m excited because that means that
00:37
what’s that six of my seventh
00:40
presentations is finished now tekli five
00:42
I think five my seven presentations are
00:44
finished yeah well just not gonna print
00:46
so uh this is my deadline today is my
00:48
heaven so I hurry to go get this out the
00:51
door so they will be in everyone’s
00:52
binders me show up which is gonna be
00:54
cool and the last time waiting on so and
00:57
this is what I want to talk about today
00:58
with you guys because you know all of us
01:01
in our businesses are educated right
01:03
either you’re educating your employees
01:04
your team’s your customers like whatever
01:07
even if you’re not like in an info
01:08
product type business you still are an
01:10
educator right and a motivator and a
01:12
leader and all these kind of things and
01:14
I think one of the biggest things that’s
01:16
helped me over the last few years and it
01:20
was kind of didn’t happen this way on
01:22
purpose but you know I’ve been trying to
01:24
teach a whole bunch of really cool you
01:28
know kind of complex topics for years
01:31
right and the way that it was the
01:33
easiest me explain its get someone in
01:35
the seminar room and we have a
01:36
whiteboard I would sketch out this
01:37
process and they’d see the process right
01:39
oh that’s what you’re saying right and
01:41
I’m sure a lot you guys the same way
01:43
which is why most of us in turn
01:44
entrepreneurs are obsessed with white
01:46
boards right we white boards in our
01:48
office for sketching things out we’re
01:49
showing our team that way we’re doing
01:50
all sorts of stuff you know I mean all
01:52
my training videos for years we’re done
01:54
on a Microsoft pain where I was just
01:56
like open paint and I would sketch
01:58
things because it gets people understand
02:00
complex things better right and so
02:03
rewind like man pie two and a half three
02:06
years ago
02:07
when we first started putting the other
02:08
calm seekers book initially it didn’t
02:11
have all those cool sketches and it was
02:12
just a book like a typical book right
02:14
and as I was writing the book like what
02:17
I found was that was interesting you
02:20
know I gonna he just seminar I’m on
02:21
stage I can sketch out a constant people
02:23
like oh that’s how makes sense in a book
02:25
your if words you’re trying to explain
02:26
these concepts and it’s harder because
02:28
they can’t hear tone now they can’t see
02:30
your hand expressions they don’t see
02:31
sketches and and it really just kind of
02:34
makes things suffer so I figure like how
02:36
do i like how can i replicate that
02:39
process and that’s kind of where some of
02:43
these sketches were born you know i was
02:46
one of my close friends Dagan smith he
02:49
prior year prior had had taught this
02:51
this really cool thing on stories
02:53
selling and he had kind of doodled out
02:56
this whole concept on white board and he
02:58
showed to me it was it was awesome and
03:00
so as a gift to my had this guy named
03:02
vlad on my team go through and and turn
03:04
into a nice image i said back from a
03:05
night here you go man and he was just
03:06
like wow this is so cool makes my this
03:09
concept i made look real and like I
03:11
remember looking at digging Seng that
03:12
I’d set him back I was like this is
03:13
awesome and so I started going back
03:15
through like all my doodles that I have
03:17
that I do and all the whiteboard
03:19
sketches all these things in my Inn in
03:20
seminars and workshops and just to my
03:22
team and things like because i’m
03:24
doodling out concepts trying to grasp
03:26
them better and i went back through and
03:28
i had flat take all those concepts and
03:29
turn them into really cool drawings &
03:32
and that kind of became the foundation
03:36
for the.com secrets book I was like you
03:37
know everyone these chapters i need at
03:38
least one if not a couple different
03:40
doodles so that it’s not just words
03:42
we’re like words are hard to visualize
03:43
right and i want to take here’s a bunch
03:45
of words but here’s the graphic
03:47
representation of what we’re trying to
03:49
illustrate and we did that and then boom
03:51
awesome like there’s there it is Brian
03:54
so that became how the book was done and
03:56
I think it was one of the reason big
03:58
reasons why people were so successful
03:59
with and not just for Michael oh this is
04:01
a good book but like wow like this book
04:02
is something I can actually do something
04:04
with right and so since up oh came out
04:07
like a lot of other teaching things we
04:08
do I’ve had flat come come and sketch
04:10
these things out for me and it’s been
04:13
really cool and so it’s been fun as you
04:15
guys know I’m working on that x4 secrets
04:17
book and and so I’ve been having him
04:20
come
04:20
sketch these these concepts same way we
04:22
did before and it’s been kind of a
04:24
slower process like you know each
04:25
chapter I do it from that chapter
04:27
there’s two or three concepts we need to
04:29
sketch out so people can understand that
04:31
visually and and that that was Ben Ben
04:36
really really cool but as this events
04:37
coming up it’s kind of like cranked up
04:38
because as you know the presentations
04:41
I’m giving an event are very tied in
04:43
line is what I’m teaching in the book
04:44
and so like a lot of my had to get done
04:47
quick so like yesterday I submitted 17
04:51
17 or 19 anyway a lot I think of 17 17
04:54
sketches to Vlad that I needed him to
04:56
turn into amazing images for my slides
04:57
and I took my little hand my little
04:59
chicken scratches I do on a lie
05:01
basically I sketch it out on a pad of
05:02
paper take a picture of it and upload it
05:04
to Trello which is our project
05:06
management software flag grabs from
05:07
Trello and like makes look awesome so
05:10
like I mean I have this book I was just
05:11
sketching out the idea after idea and
05:13
concept after concept and try and get
05:14
them all in a really nice format and add
05:16
him to Trello and then he goes through
05:17
his sketches them also this morning like
05:20
757 I was going to work out 83 minutes
05:23
earlier awesome like ellicott Trello is
05:25
nothing in there than one second later
05:26
he drops boom 17 images and oh so cool
05:30
like all these concepts that uh are just
05:36
beautiful now like they look amazing and
05:38
they’re done and they’re just they just
05:40
I’m excited so what I’ve done is the
05:43
last couple days i finished my
05:44
presentations i just like copied and
05:46
pasted pictures of my hand chicken
05:48
scratches into these presentations
05:50
waiting to replace them with Vlad’s
05:52
amazing designs and today right now I’m
05:55
driving the office to go drag and drop
05:57
all these designs into the slides so
05:59
that everybody during the presentations
06:00
will see these things in the bag oh my
06:01
gosh this is amazing and they’ll
06:02
understand hopefully really complex
06:04
topics and make them very simple and
06:06
broke down and then these damage will be
06:07
the same ones there in the dot-com
06:08
singers book in the very very very near
06:10
future so I’m excited so I told you that
06:13
story because it’s what I’m excited
06:15
about right now but second off i want
06:18
you guys start thinking about that as
06:19
educators as leaders as trainers
06:21
sometimes we try to get up and we we try
06:23
to share things with people try to get
06:25
them to be motivated inspired but i
06:27
think the big problem is that
06:29
words either either vocal or written a
06:33
lot of times it’s hard to because
06:36
typically there’s a process behind the
06:38
words right and words are very much like
06:40
you’re moving from left to right up to
06:42
down right where a lot of times concepts
06:44
aren’t that way there’s there’s motion
06:45
happening and there’s forward the
06:47
backwards and backwards of four and
06:48
upped and all these kind of things it’s
06:49
hard to capture that a lot of times in
06:51
words where it’s really easy to capture
06:53
noodles and sketches and things like
06:55
that and so what I recommend is look at
06:58
what you’re doing or teaching or giving
07:00
or or trying to explain or whatever
07:02
those things are and figure out ways you
07:04
can take those complex things and turn
07:05
them into a doodle or sketch or
07:07
something because man i can it’s amazing
07:10
what that’ll do i can’t tell you how
07:11
many people I’ve seen a post on Facebook
07:14
I’m gonna take the dot-com stickers book
07:16
that took all the sketches they’d blown
07:17
them up and then print out there all
07:18
over their walls and their offices which
07:20
i think is so cool because again you can
07:22
look at something and boom instantly you
07:23
recollect all the stuff that you know
07:26
you know maybe 30 pages of text and
07:29
you’re tryna remember if you look at one
07:30
image and Allison boom everything
07:31
immediately floods back into your into
07:33
your conscious mind and you’ve got it
07:35
again you’ve got that concept and you
07:36
understand it in a way you that’s hard
07:39
from from just words and so I think that
07:42
if you start doing that you’ll see some
07:44
interesting things I saw first off
07:45
people you are teaching and training
07:48
educating will understand what you’re
07:50
doing better and they’ll you’ll see a
07:51
higher adoption rate a higher compile
07:55
what’s the word like people doing what
07:57
you’re you’re trying to share with them
07:59
doing it from an employee standpoint
08:00
people understand your vision better and
08:02
they’ll understand what you what you
08:04
want make some employee employer side
08:07
and and I think it’ll give you a ton of
08:10
clarity as well as I sketched things out
08:12
for me it makes these complex things
08:15
very tangible and real and and it’s
08:19
exciting so there you go I think I got
08:22
some cool things I’m gonna be doing with
08:23
this i I’m showing a clip from gary
08:26
vaynerchuk in one of my presentations
08:27
and
08:29
anyway the clips really cool he’s
08:31
sharing at one core message is like a 37
08:34
second video I’m explaining something
08:36
and I think I want to start making a
08:37
video series based on all these little
08:39
sketches and doodles right focus on one
08:41
in each video just talk about it and get
08:44
in just like quick impressions on each
08:46
thing so anyway I think that’ll be born
08:49
this an idea right now but I think next
08:51
couple months that’s gonna be a real
08:52
thing so if and when it happens you guys
08:55
heard about it first so there you go
08:57
anyway I’m almost the office I’m gonna
08:59
go plug in some doodles I’m excited
09:01
excited for this weekend for everyone’s
09:03
gonna be there excited to hopefully
09:04
share give an inspire and give you guys
09:07
something that’s going to be amazing and
09:09
without set have an amazing weekend you
09:11
guys and I’ll talk to you all again soon
09:13
hey everyone this russell brunson again
09:15
i wanna thank you for listening to mark
09:17
in your car and i want to make sure
09:18
you’re plugging into everything that
09:20
we’re doing on a daily basis and so make
09:22
sure that every morning you’re plugging
09:24
into the marking your car training if
09:25
you go to marketing your car calm you
09:26
can do in the email list to make sure
09:28
get email notifications the new episodes
09:29
come out you can also get links to all
09:31
the transcripts and every single show
09:33
we’ve done in the past but then every
09:34
night well not every night but most
09:36
every night I also do a periscope show
09:39
called the marketing quickie show and
09:41
it’s really fun you can go to periscope
09:43
and search my name Russell Brunson and
09:46
subscribe and every single night you’ll
09:47
get a notification but kind of trip on
09:49
your phone you’ll have me jump on there
09:50
and give you kind of the end of the day
09:52
thoughts and ideas and marketing
09:54
strategy when playing with during the
09:55
day or and maybe even an say and/or you
09:59
should go to marketing quickie show calm
10:01
and over there you subscribe you can see
10:03
past episodes you can read the
10:04
transcripts you have a bunch of fun so
10:06
thanks so much for being faithful
10:07
listeners again register at marketing in
10:09
your car calm and also marketing quickie
10:11
show calm

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.