213 - The Easiest Way I've Ever Found To 3X Every Campaign

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
good morning everybody this is russell
00:02
brunson and welcome to marketing in your
00:04
car welcome to the marketing in your car
00:07
podcast where you can increase your
00:09
traffic conversions and sales in just 10
00:13
minutes a day and now here’s your host
00:15
russell brunson everybody it’s a
00:20
beautiful day the sun is shining it’s
00:23
awesome outside i’m heading in i got two
00:25
days to work my last presentation before
00:28
we jump in a plane and fly out to funnel
00:30
hacking live to hang out with most of
00:31
you guys which is gonna be awesome so
00:33
i’m just feeling really really good last
00:35
week there are some stress or some
00:37
burnout there’s some ups and downs and
00:38
all sorts of craziness but i want to
00:40
know that I feel great today and I’m
00:42
excited I came in on saturday i think we
00:45
had i think we talked after that but i
00:46
put in some hours getting the printouts
00:48
done so we can print out all that the
00:50
handouts and stuff which are not amazing
00:53
it ended be in three hundred slides and
00:55
so we put three slides per page so
00:58
hunter page pronounced for every single
01:00
one of you guys who are coming full of
01:01
all the amazing cool stuff will be
01:03
talking about and it’s gonna be good so
01:06
i am really looking forward to the next
01:09
day’s getting stuff done and then coming
01:12
down and hanging out with a buncha guys
01:13
so alright so what I want to talk about
01:16
today and this is something I talked
01:18
about a little while ago but it’s been
01:19
on my mind and I just did like three
01:21
boxers with people and their inner
01:23
circle all about the same concept so I
01:25
want to share with you guys as well
01:25
because I think it’s important so if
01:28
you’ll go back there’s that there was a
01:29
podcast that a little while ago called
01:31
urgency and scarcity it’s probably two
01:33
or three months ago to go to marketing
01:37
your car calm and you can scroll down
01:38
the titles you can see once the urgency
01:40
and scarcity but I still talk about I
01:42
just want to reiterate what I said there
01:44
because the case you guys are missed it
01:45
that was a huge huge huge deal um so I
01:50
figured out something like the only
01:51
thing gets people to buy not the only
01:53
thing but the main thing is their
01:55
urgency and scarcity it is completely
01:57
ridiculous and one you know one big
02:02
thing is like this event right so we’ve
02:03
been Pro ting this event for like eight
02:05
months some crazy like that and we could
02:08
not get people for the life of me to buy
02:10
it first I’m just like great let’s just
02:11
cancel the event nobody’s buying totally
02:14
stressed me out and and we were trying
02:17
to get people to sign up and try and all
02:18
sorts of stuff and we were calling him
02:20
on the phone like four months in advance
02:21
like four months away I might even
02:23
thought about what’s happening this week
02:25
let alone four months away and it was
02:26
just like pulling teeth eamonn sign up
02:28
right so towards the end we get into
02:30
like six weeks out I’m okay we got like
02:32
500 more seats we gotta sit we gotta
02:34
fill or something look like an idiot
02:35
when nobody shows up at our event what
02:37
do we got to do and then I thought you
02:39
know what we should do or seemed
02:41
scarcely that’s what we got those are
02:42
our secret weapons I’m like well how do
02:44
you cause urgency and scarcity without
02:46
like selling out right cuz I don’t want
02:47
to bake tickets are sold out when we
02:49
only sold like 50 right anyone back here
02:51
we’re selling tickets out this week and
02:52
then not selamat like this like little
02:55
chicken in the egg thing right so i was
02:57
like thinking hey we didn’t earn justine
02:58
scare since I takers are selling out
02:59
this week we could probably sell a bunch
03:01
of but what if we don’t sell out how we
03:02
can sell the other 399 tickets or 500
03:04
you know whatever that is and so we
03:06
thought okay well let’s add urgency in
03:07
scarcity to pieces of the offer right so
03:10
we did a big push to me as probably saw
03:12
this where we were giving away the
03:13
recordings from last year’s event and
03:15
that was the first thing emergency and
03:17
scarcity was hey this week Sunday
03:19
midnight were pulling away the
03:21
recordings of last year’s event you
03:23
should take it’s in the future but you
03:24
lose recordings and so I was the first
03:26
big push we started talking about that
03:27
and guess what happened we added a
03:30
little bit of urgency and scarcity to a
03:32
piece of the offer people went nuts like
03:35
that week we signed up like 100 and 150
03:37
maybe you know you more I don’t more
03:40
than 150 a less than 200 somewhere in
03:42
that in that range people signed up
03:44
because we had this urgency in scarcity
03:46
tied to one feature of the offer and so
03:48
then it sunday made that we pulled that
03:49
off for the sales page now I was too
03:51
lazy and it should’ve been a huge pain
03:53
in my butt to actually go in and pulled
03:55
away from people buying so if you bought
03:56
afterwards you still got the recordings
03:59
from last year’s event don’t tell
04:01
anybody but it was off the sales letter
04:03
so no longer was a part of the offer so
04:04
you lost that part of the offer but man
04:06
that the us pulling that thing away gave
04:09
us 150 ticket sales which it you know
04:11
600 bucks apiece I mean that’s what
04:13
almost 100 grand my maths probably way
04:15
off but somewhere like that right so
04:18
then that ended then buy ticket sales
04:20
you stopped it oh my crap you guys keep
04:22
buying we can’t we gotta sell as a vent
04:24
out and sew them okay well that worked
04:26
last time how do we apply urgency and
04:27
scarcity to another piece of this and so
04:30
then we applied urgency and scare seat
04:31
for the price point so then we said you
04:33
know this is the we have to phone
04:35
tickets this is gonna disappear we push
04:37
the urgent schemes urgency and scarcity
04:39
the next week on that and then guess
04:40
what happened we sold whole bunch more
04:41
tickets and then when that ended ticket
04:43
cells almost dropped to nothing again
04:45
like are you kidding me urgent seen
04:47
scarcities we kept bringing it back
04:48
bringing it back bringing it back until
04:49
we actually sold out and then the cool
04:51
thing about selling out an event and is
04:53
after you sell out that’s like that’s
04:55
when people start buying tickets cuz I
04:57
what you sold out why don’t you tell me
04:58
I’m like I’ve been telling you every day
05:01
for eight months here’s hair sleek don’t
05:03
even like I’m going to strangle you uh
05:05
so anyway now ticket cells were fighting
05:08
like crazy and they were sold out people
05:09
are freaking out and so they’re paying
05:10
more and they’re trying to get in there
05:12
and it’s been awesome so like selling
05:14
out events like almost the best way we
05:16
sold out our event when we passed a
05:17
thousand tickets sold which is how many
05:19
um currently fit in the room if we shift
05:22
seats around we could actually get more
05:23
than that so we’ve got some extra seats
05:25
we’ve been kind of selling on the back
05:27
and fuels call us we charge more because
05:28
they freaking waited forever and it
05:30
stressed me out so they must pay for
05:31
stressing me out anyway so there’s less
05:35
than one of urgency and scarcely care
05:36
here’s another example so we were doing
05:38
the funnel scripts webinar right did the
05:40
webinar sold a ton on the webinar i
05:43
think we had like a 40 I camera number
05:45
some crazed like forty-five percent
05:47
close right on the webinar so did well
05:49
over six figures live on the webinar and
05:51
then the next day you know replays and
05:52
stuff it continues so well like it was
05:55
like on a 60 grand day two and then 40
05:57
grand and then you know whatever I just
05:59
kept cells kept coming really
06:01
consistently really really well and then
06:03
on an apartment like let’s just leave it
06:05
on and I’m like you know what we can’t
06:06
just leave it up because I’ll keep then
06:08
you know it’ll just trickle out like we
06:09
need to do some urgency and scarcity so
06:11
we decided to have a cut-off day so
06:12
sunday midnight we cut it off I like to
06:14
Sunday midnight cut off thing probably
06:16
cuz I cute emails on on Saturday before
06:19
i go to you know if i go to bed and then
06:20
monday morning i come in and look at the
06:22
sales i’m like you kidding me like
06:23
sunday anyway it’s crazy but we add
06:26
urgency
06:27
our city and we did is meant as much
06:29
sales in the last days we did the first
06:32
day it’s crazy right and so I started
06:34
thinking if urgent seen scarcity is a
06:37
secret of buying stuff I’m gonna start
06:38
applying this everywhere so if you look
06:40
at what I’m currently doing and this is
06:41
this is my big secret for you guys i
06:43
hope you take advantage of it so I you
06:46
said people opt-in they’d opt into a
06:47
list and then I would like promote an
06:49
offer and I transition just secondary
06:50
offer you know and I’d be weaving
06:51
content announ that’s how I looked at
06:53
things instead I thought okay with
06:55
somebody option to us squeeze page
06:57
there’s one core offer one core thing
06:58
I’m trying to sell right and so when
07:01
they enter that squeeze page and that
07:02
gateway came into my world I now have a
07:05
window where I’m doing like a little
07:07
mini product launch kangol this product
07:09
launches is two or three folder I’m
07:10
trying to build the relationship with
07:11
attractive characters I’m still doing it
07:13
a soap opera sequence to build the
07:14
relationship but I’m doing that pushing
07:17
them towards buying up product and in
07:19
that product in that sequence I’m
07:22
applying urgency in scarcity so
07:24
basically because I’m sending out 10
07:26
emails the first seven days someone
07:28
joins my list he has my thinking Russell
07:29
that’s crazy but it’s not trust me okay
07:32
so the first the first set of emails are
07:36
all against building relationship push
07:38
field they offer making a really good
07:40
offer and and by making good offer i’m
07:43
not saying like hey here’s my product go
07:44
buy it like for example somebody buys in
07:46
my offers now i can say by the perfect
07:48
webinar script there’s this this little
07:50
mini product launch sequence is
07:51
happening over seven days 10 emails that
07:53
is that is getting you to sign up for
07:55
the click funnels trial okay I’m are
07:57
saying hey go get a quick photo trial
07:58
hey go get quick photos trial hey you
07:59
sugar the free try every day right I’m
08:01
making this like a little mini product
08:02
launch I’m saying look you spot perfect
08:04
webinar secret so you know webinars are
08:05
important click funnels the tool we use
08:07
and so for you who go any of you guys
08:09
who go and get the free click funnels
08:10
trial today I’m have a very special
08:12
offer I’m gonna give you this bonus
08:14
we’re gonna get this and I given this
08:16
crazy bonus worth you know out of 5 600
08:19
bucks if they go and they get the free
08:21
trial for clickfunnels okay guessing i’m
08:24
saying so imagine you’re doing an
08:26
affiliate launch right and i’m trying to
08:27
get you to buy someone else’s product
08:28
i’m competing in two thousand felix i’m
08:30
going to create a really good special
08:31
offer for you to go buy this thing okay
08:33
the same thing I’m doing now in this
08:34
autoresponder sequence here’s the
08:36
product over here for me it’s cliff
08:37
funnels I’m not saying go buy click
08:39
phones I’m saying look when you buy
08:41
click funnels today this is the bonus
08:42
you’re going to get i’m going to give
08:44
you this to our training ated here
08:45
you’re going to get this script right
08:46
here you’re going to get this share
08:48
funnel right here you get boom boom
08:49
here’s five or six things you can get
08:50
that are amazing you can’t get anywhere
08:51
else you get today ok now the cooling is
08:54
by making that special bonus offer what
08:56
I’m able to do is now I can have urgency
08:59
in scarcity ok so you opt-in building
09:04
relationship will 801 email to that
09:06
strong lines offer here’s a special
09:07
offer make yourself onus is bonuses
09:09
bonuses and now because I am NOT just
09:11
saying here’s the site to go buy a thing
09:12
now i got these bonuses now i can apply
09:14
my two magic gifts urgency and scarcity
09:17
so check this out last the last two days
09:20
as hey guys you have 48 hours left to
09:23
get the clip puddles free trial and then
09:24
this free offer the special bonus
09:25
disappears boom urgency and scarcely
09:28
next day 24 hours left before you lose
09:30
out on this bonus he was on this this is
09:32
this boom 12 hours left you miss out and
09:34
this is Miss three hours of three hours
09:36
you can still get clickfunnels tomorrow
09:37
that’s cool and you should but if you
09:39
don’t get in the next three hours you
09:40
lose out on this this all these bonuses
09:42
and now I can apply urgency and scarcity
09:44
to the product I’m trying to pitch and
09:46
my thing without actually shutting it
09:47
down or whatever those annoying things
09:48
that we have to do as marketers and
09:50
guess what happens people take action
09:53
people by people ascend whole bunch
09:55
amazing has happened so the moral of
09:57
today’s story is start thinking about
09:58
that some of the opt-in to your list
09:59
don’t just promote the next product in
10:01
your queue you’re using this as a mini
10:03
launch sequence pretending like you’re a
10:05
super affiliate making an amazing boner
10:07
software they have to buy buy or die and
10:11
apply urgency and scarcity this work for
10:14
anything by the way you guys think about
10:15
your affiliate they don’t have a product
10:17
yet go to clickbank go somewhere find an
10:19
amazing affiliate offer create a squeeze
10:20
page from that affiliate offer have a
10:22
seven day or excuse me yeah seven day 10
10:23
email sequence that pushes really hard
10:25
urgency and scarcity where you
10:27
delivering some bonuses things like that
10:29
and test it out i guarantee you’ll make
10:31
three at least three times and probably
10:34
a heck a lot more than that at least
10:36
three times as much money then you do
10:39
right now however you’re throwing your
10:41
affiliate offers you have your own
10:42
product you’re selling same thing I
10:44
video 3x how much you make in every
10:46
single campaign because we’re just
10:48
seeing scarcity my friends that
10:50
is the secret that is the big I’ve had
10:52
over the last few days so hopefully this
10:54
little nugget will benefit you guys it’s
10:57
amazing and try it test it out let me
10:59
know how it goes and I promise you
11:00
you’ll make a crap ton more money so
11:02
that’s what I got you guys I’m out have
11:04
an amazing day and I’ll see you guys all
11:05
funnel hacking loved by everybody hey
11:09
everyone this russell brunson again i
11:11
wanna thank you for listening to mark in
11:12
your car and i want to make sure you’re
11:14
plugging into everything that we’re
11:15
doing on a daily basis and so make sure
11:17
that every morning you’re plugging the
11:19
marking of car training if you go to
11:20
marketing your car calm you can join the
11:22
email list to make sure get email
11:23
notifications the new episodes come out
11:25
you can also get links to all the
11:26
transcripts of every single show we’ve
11:28
done in the past but then every night
11:30
well not every night but most every
11:32
night i also do a periscope show called
11:35
the marketing quickie show and it’s
11:37
really fun you can go to periscope and
11:39
search my name russell brunson and
11:41
subscribe and every single night you’ll
11:42
get a notification but kind of chirp on
11:44
your phone you’ll have me jump on there
11:46
and give you kind of the end of the day
11:47
thoughts and ideas and marketing
11:49
strategy when playing with during the
11:50
day or maybe even n2n or you should go
11:55
to marketing quickie show calm and over
11:57
there you can subscribe you can see past
11:58
episodes you can read the transcripts
12:00
you have a bunch of fun so thanks so
12:02
much for being faithful listeners again
12:03
register at marketing in your car calm
12:05
and also marketing quickie show calm

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.