215 - Batman Vs Superman Vs Funnel Hacks Live

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
everyone good morning this is russell
00:02
and welcome to marketing your car
00:04
welcome to the marketing in your car
00:07
podcast where you can increase your
00:09
traffic conversions and sales in just 10
00:12
minutes a day and now here’s your host
00:14
russell brunson everyone so it is the
00:21
tuesday after the live event and I
00:24
survived congratulations I am here to
00:27
talk another day um no I just wanted to
00:30
kind of give you guys a quick recap the
00:33
banks turned out amazing and it was just
00:36
so much fun so the whole thing began
00:38
with well I guess the beat before it
00:41
began was me trying to get my my wife
00:43
and I trying to get off her kids to San
00:46
Diego which is you know a story in of
00:47
itself but we got there and then I’ve
00:50
got all this like deep-seated fear now
00:53
one time about seven or eight years ago
00:54
we did a big event in Salt Lake and we’d
00:55
sold like 500 tickets and when we got
00:58
there there was about a hundred people
01:00
to showed up which is embarrassing to go
01:02
from rumor 500 seats like having hardly
01:04
anyone sitting there and then Trent pull
01:05
seats out oh it was horrible and then
01:08
fast forward a few years later so he has
01:10
made me remember rippln the second
01:12
rippln event we’re expecting like 1,200
01:14
people to be there something crazy like
01:16
that and we showed up there was about a
01:18
hundred people in the hallway and so we
01:20
spent 15 minutes pulling chairs out and
01:22
shrinking this room down to about twenty
01:25
percent of what it was and it was like
01:27
the worst most embarrassing horrible
01:29
feeling a terror felt showing up
01:30
hopefully 150 people in the room as
01:33
opposed to you know a thousand you
01:35
thoughts because that I’ve got all these
01:36
deep-seated fears and nobody’s gonna
01:38
show up to my events so last year same
01:40
thing I was freaking out scared to death
01:42
the whole time then I walked in the room
01:44
before I got introduced first time and
01:46
there’s actually people in the room I
01:47
was like oh thank heavens but anyway
01:49
that fear peak it’s it’s a it’s horrible
01:52
head once again this year and I was
01:55
stressing out like crazy we had
01:58
pre-registrations from like two till
02:01
nine the night before so I assumed
02:02
everybody would you know show up and be
02:04
registered
02:05
I don’t know that’s just me thinking
02:07
that people are are not like me cuz i
02:11
probably wouldn’t pre-register d i’m not
02:12
gonna buy it but just assumed right so
02:14
the night from going to bed then i go so
02:16
far only 300 people pre-register and I’m
02:18
like are you kidding me like either
02:20
nobody showing up or they’re all
02:23
expecting a pre register in the hour we
02:24
have before the event so I’m totally
02:26
once again going to bed freaking out
02:28
that night wake in the morning scared to
02:30
death get down there and luckily over
02:34
1,100 people showed up and we filled the
02:36
room and it was amazing so thank you
02:38
guys for everyone who showed up it was
02:41
uh it was just such a such a cool show
02:43
it’s interesting you know you put so
02:45
much time and energy and money and
02:48
everything into these events I think the
02:50
first people think like oh this is for
02:51
you like you’re you’re trying to make
02:53
money or whatever and obviously that’s
02:55
part of the plan but that’s never liked
02:56
the number one goal the number one goal
02:58
is to put on a show that’ll be not just
03:02
something that’s gonna transform your
03:04
business but hopefully change your life
03:05
and you look at it and we’ll get the
03:08
final numbers back probably about a week
03:10
or so from our costs and profits and all
03:12
this kind of things but we spent over a
03:13
half a million dollars to put on that
03:15
show for the people who came between
03:18
like speaker fees hotel fees and food
03:20
and beverage and travel for our team and
03:23
I mean everything looking at you know
03:25
half a million dollars five hundred
03:27
thousand dollars for more to entertain
03:28
you guys for a couple days and it makes
03:31
thinking about this like yesterday I
03:33
took a day off and I was just kind of
03:35
like trying to relax and I really wanted
03:37
to be entertained I’ve been entertaining
03:38
all weekend and I want it to be
03:40
entertained so I went to see Batman vs
03:41
Superman before you know i’m i’m looking
03:44
at all there’s all the critics lego
03:45
movie sucked and all these things and
03:47
and i went to the movie yesterday and it
03:50
was amazing like there are so many
03:52
levels like the cinematography was
03:53
awesome story lines were cool you know
03:57
we all kind of hate Ben Affleck right
03:58
now because who on earth does what he
04:01
did to one of the most beautiful women
04:03
on earth anyway so we hate him anyway
04:05
and so we were glad with Superman was
04:06
kicking the crap out of him and there
04:08
was some like defeated deep-seated like
04:10
anger and resentment against him but as
04:12
a whole the show was was amazing right
04:14
and I was thinking about like how many
04:17
tens of millions made probably even
04:18
hundreds of millions of dollars were
04:20
spent to create that movie where they
04:23
were there to entertain us for two and a
04:25
half hours we spent want ten bucks to go
04:27
to it and we paid we paid a little extra
04:28
could we got the d’box eat so the
04:30
deceased like shake when you’re sitting
04:31
there which was amazing like adds this
04:33
whole nother level of the mention to
04:35
like the experience right and i’m
04:37
watching this thing i spent i have to be
04:39
my wife and i may be what 35 40 bucks to
04:41
go and watch this movie I was like
04:43
people spent in risked hundreds of
04:46
millions of dollars to entertain me for
04:49
two hours and cost me 40 bucks like it
04:53
was amazing anyone who says it’s not
04:54
amazing it’s just a high maintenance
04:56
piece of garbage is kind of my my
04:58
thoughts I fell same like like if you
05:00
came to the funnel hacking event and you
05:02
didn’t you didn’t get value like I spent
05:05
a half million dollars to entertain you
05:07
for three days and educate you and train
05:09
you and to hopefully change your life
05:11
and you spent you know between flights
05:13
hotels everything maybe 1,500 bucks to
05:14
come and so for those guys who came made
05:16
that that that investment I hope that
05:20
what we provided back was it was amazing
05:22
and I think it was you know the feedback
05:24
from cement was it was awesome people I
05:26
mean tons people talk about like last
05:28
year was life transforming this one was
05:29
even more so I had one person came to me
05:32
said there’s been five times in his life
05:33
that his life has been completely
05:36
changed he said this is one of the five
05:37
times one person came to me ahead of
05:39
time and told me that they were suicidal
05:41
and before this weekend they were
05:42
planning and in their life and after
05:44
experiencing what we went through they
05:47
have a new look on life and they have a
05:49
future and hope and everything once
05:51
again and as a hug that person who was
05:54
crying it was just it was it was amazing
05:59
yeah it was it was awesome it was worth
06:01
it was worth the investment on our side
06:04
to put on the show and you know this
06:06
this year we wanted to do a lot of
06:08
things you know one thing i wanted i
06:09
wanted to heavily skew and get every
06:12
in their mind even people who don’t have
06:13
information businesses to understand the
06:15
power of information funnels and so most
06:17
of my talks were tied around that and I
06:19
spent a lot of time trying to convince
06:20
and show external business owners who
06:22
don’t have info product this is like why
06:25
info product funnels are so important
06:26
and how you use it to get customers for
06:28
free and you can change the paradigm and
06:31
you can make it so that you need price
06:34
resistance you might be feeling you in
06:35
your business but it’s completely gone
06:36
and I wanted people to understand that
06:38
and then we share them all the core info
06:41
product funnels and I think that that
06:42
was hopefully for everyone that was for
06:45
me like just the gift I wanted to share
06:46
with everybody and I and I hope
06:48
everybody love that top that runs some
06:50
amazing people out Schaffer he came and
06:53
I always pronounce last name wrong so
06:54
i’m sure i did so i apologize alex feel
06:56
asleep but he came and talked about
06:57
entrepreneur personality type which you
07:00
know I fleurs had some people glad I how
07:02
I understand myself now I don’t feel
07:04
alone I don’t feel like I’m a weird
07:06
person which was really cool so much so
07:10
amazing speaker Sean Stevenson came
07:12
spent the first 20 minutes just making
07:14
fun of me hopefully she was awesome and
07:16
then delivered something that I don’t
07:19
think there was a dry eye in the
07:19
audience it was it was amazing one of my
07:23
favorite things he talked about there he
07:25
talked about you know the the
07:27
helicopters go out in the ocean try to
07:29
save boats the capsizes you go out there
07:31
so the helicopter don’t have whole five
07:33
or six people there might be 20 people
07:34
that have been in the water and they
07:36
said who do you decide who you’re gonna
07:37
save is good question you know talking
07:40
about us as well as our businesses like
07:41
there’s all these people we want to
07:42
serve and give and help and save who do
07:44
we save he talked about the helicopter
07:46
said that you know when they get out
07:47
there so the only people they’re able to
07:49
save or the people that are swimming
07:50
towards towards them
07:52
and help her found that wasn’t think
07:54
about for us like you know we can try to
07:55
change the world but you can only really
07:57
affect the people that are swimming
07:58
towards you the people they hear your
08:01
voice people hear your message and they
08:02
come towards you in a few if you focus
08:04
on them first and and and you you you
08:11
help them so other people will see like
08:12
wow they’re picking up people they’re
08:14
swimming towards the boat we should swim
08:15
there toward there’s towards the two and
08:17
more people come towards you but
08:18
initially we you gotta when you focusing
08:21
your messages focus on the people
08:23
they’re swimming towards you first I
08:24
thought it was really profound and
08:26
anyway it was his his talk was amazing
08:28
Kyle sees it was a comedian but also
08:33
does life transformation if he came to
08:34
this comedy show that was like that was
08:35
like all about transformation as well so
08:39
cool just uh so cool Tilly geeked out
08:41
and all that stuff now we had my
08:43
clickfunnels partners and founders and
08:44
everyone get on stage and we talked
08:46
about the future clickfunnels from the
08:47
tech side and what’s happening and you
08:49
kind of bragged about our tech team for
08:51
the first time ever what a lot people
08:53
don’t know is that they could tech team
08:55
is building clickfunnels right now
08:56
they’re bunching that where I Ryan our
08:59
CTO said he said that they’re like the
09:01
russell brunson to the tech world but
09:03
the programming world in fact one of
09:04
them was gone this weekend speaking at
09:06
this machine learning conference heating
09:08
he literally wrote the book on machine
09:10
learning and he’s 12 deuce who’s doing
09:11
all the backend database structure and
09:14
and data and stats for for clickfunnels
09:16
like if you look at three blocks
09:18
people’s like a who’s who of the the
09:20
coding world or who our developers are
09:22
which is pretty pretty amazing to think
09:24
about it and I talked about why would
09:28
they come to us versus the other
09:28
companies and you know their most these
09:30
guys are sick of working for vc-backed
09:31
companies who don’t really care about
09:32
the customers and their loving seen
09:34
working for a company where they get a
09:35
seat difference and they would make
09:37
something it changes it changes you know
09:40
people’s lives and it’s pretty awesome
09:41
so that was that was really really cool
09:45
who else I’m missing some other stuff
09:47
happened
09:48
let’s see the first day man there’s so
09:56
many cool things I don’t want to miss
09:57
anything oh we did a the second day we
09:58
did a big huge hackathon which was
10:00
awesome we had you know I think seven or
10:04
eight hundred people that actually
10:04
stayed and pulled all-nighters with our
10:06
team building out pages and funnels and
10:08
sites which was really really cool Dylan
10:09
Jones ran the whole hackathon we had a
10:12
charity thing we end up raising we were
10:15
last 12 months we’ve done it we donate
10:17
over forty five thousand dollars realty
10:18
trade during this weekend we raised
10:20
another forty-five thousand which was
10:22
awesome so you know ninety thousand
10:24
dollars in last year I’ve been giving
10:25
the world tea trade because the
10:26
clickfunnels members which was sweet so
10:28
that was cool um let’s see and then we
10:32
had a day three we came on Garrett white
10:34
came and shared his message on day two I
10:36
forgot we also i did a presentation
10:38
about becoming a funnel consultant we
10:40
had a lot of people who applied for our
10:42
funnel certified clickfunnels consultant
10:44
program which was cool we got a lot of
10:46
new people coming in there a la hora
10:49
yeah I got him Alex who’s one of my
10:51
inner circle members he came and showed
10:52
how he does local funnels how they’re
10:54
blowing up gyms or they like of a gym
10:56
and they’ll run the puter and funnels
10:58
they run they drug trafficking but we
11:00
can after two weeks this is a completely
11:02
fill an entire gym before its launch
11:04
you’ll take that money to go buy the
11:05
actual gym equipment they launched the
11:07
gym and they launched in with fifty
11:08
thousand dollars left in their pocket
11:10
along with 150 clients from day one
11:13
which is just nuts so that was awesome
11:15
day three garratt white came and spoke
11:17
about finding your voice and show the
11:19
progression he went from from you know
11:22
from being who he was to finding his
11:25
voice and his message and I talked about
11:28
that whole process which is really cool
11:30
at that I did my funnel stacking
11:32
presentation which I was really excited
11:33
for and I think that turned out pretty
11:35
cool and then Jacob Hiller came and told
11:38
his story about the jump manual which is
11:39
a info product teach people how to jump
11:41
which was amazing and then the last part
11:44
which was the coolest for me was Marcus
11:47
lemonis from the Prophet came and spoke
11:49
and so cool like he he was so cool like
11:54
I can tell you how cool it was we’re
11:56
expecting to be you know kind of more
11:58
high maintenance and like you know like
11:59
a real celebrity shows up he heard from
12:01
the airport over
12:02
kind of hung out everything before they
12:07
met you know we had a chance for 30
12:08
minutes kind of talked about the event
12:09
everything and he has to click phones
12:11
was explained it and he was getting so
12:12
excited first he took about five minutes
12:14
to get there when he got he’s like wait
12:15
a minute so how would uses for camping
12:17
really told how do use this for sweet
12:18
Pete’s we told how he uses for
12:19
struggling business after business after
12:21
business he’s like is there any business
12:22
that clickfunnels won’t work for like
12:24
not really like it’s it’s pretty amazing
12:27
and so he’s like we need you guys on the
12:28
show you guys need to be on the Prophet
12:30
he’s like I got a whole bunch of people
12:31
you know shows coming up he’s a I’m
12:33
gonna figure out a bunch of these ones
12:34
you guys can come and build funnels live
12:35
on the show with me like this is awesome
12:38
so then we then you know right okay
12:40
we’re gonna take you in the back of a
12:42
secret elevator bring me up that way
12:43
nobody will bug you and you can come out
12:44
from the back of the stage he’s like
12:45
yeah he’s like it’s Saturday we’re just
12:48
hanging out it’s like I’ll just come in
12:49
and hang out and take pictures as
12:50
everyone that’s cool like all right so
12:52
he just came in the back hung out with
12:53
everybody got pictures they came up into
12:55
his presentation and um it was cool is
12:58
way different than I thought was gonna
12:59
be it was more like a Tony Robbins avail
13:01
like he sat in the interventions with
13:02
people and he was fixing people on this
13:04
on the fly and super cool and then I had
13:08
another presentation I was gonna give
13:09
but I felt like a knife i could have
13:11
detracted from the message the mark is
13:14
kind of left and so instead we just
13:15
ended the event ignite inner circle
13:17
people when got pictures with Marcus I
13:18
wouldn’t got pictures and everybody else
13:20
and that was that was a wrap that was
13:22
the event and man it was it was cool and
13:26
so for those you guys who were there I
13:28
hope you had an amazing opportunity i
13:31
hope you took advantage of it Oh Lisbon
13:33
eel is Benny spoke on day one and Ryan
13:35
stupid spoken day when sorry how’d I
13:36
forget to live with it which was amazing
13:38
Liz told her old story she had the whole
13:40
audience in tears inspired and motivated
13:42
Cheryl her stats her numbers are
13:44
processed for webinars which was awesome
13:46
Ryan showed his his uh his web his back
13:49
end funnels how they worked cool sparse
13:51
at the end he had people lined up for
13:52
free copies book is it can be any
13:53
objection I’ll solve right here in the
13:55
spot and he resolved ejection after
13:57
objection and that was that was Dane
13:59
cool so anyway we just as a whole and
14:03
amazing experience for me hopefully for
14:05
every one of you guys who were there and
14:07
and I hope that the you know a small
14:11
amount of money you put in it was worth
14:13
the investment like so we spent over
14:15
half a million dollar
14:15
to entertain educate and train and
14:17
inspire you guys and I hope you got all
14:19
that and a whole bunch more out of it
14:21
we’re excited for next year next year
14:22
funnel hacking live will be in February
14:26
which would be cool because it’s me last
14:29
week februari in Dallas my goals and
14:32
this isn’t happening if my goals putting
14:34
it out the right now I want to get Mark
14:35
Cuban and I get Tony Robbins this next
14:37
one so otherwise we can’t make it better
14:40
than this year’s right this you’re
14:41
pretty dang cool so we want to step it
14:43
up that’s only thing I got that I think
14:44
we can do it with so that’s my my goal
14:46
my game plan we’re working towards but
14:48
no promises yet but that’s kind of were
14:49
shooting for so we will see but with
14:52
that said I’m at the office I took yes I
14:54
took yesterday off just lay out hang out
14:56
today I’m going to be using as a
14:57
planning day I’ve got a lot of stuff and
14:58
projects and cool things happening so
14:59
I’m gonna try to plan and organize and
15:01
just figure out the next steps I hope
15:05
you guys are as well especially those
15:06
you came to the veneks now you got this
15:08
kind of reflection moment by okay what
15:09
what am I going to do all these things
15:11
have happened like what should I do I
15:13
remember listening to tim ferriss an
15:16
event one time talk about himself and
15:19
somebody asked like you know what are
15:20
you like if we were to follow you around
15:22
for day what would we see and he’s like
15:23
you know would be pretty boring I think
15:25
most parts me sitting there thinking and
15:26
reading and meditating and like he’s
15:30
like it’s like this look like I’m doing
15:31
much because I’d for me sex all about
15:33
he’s like I want to spend a week a month
15:35
a year whatever it takes try to figure
15:37
out like of all the dominoes all that to
15:39
do is all the things out there they
15:41
stead of going to trying to knock over
15:42
every single Domino like most people do
15:43
he’s like I tried to sit and figure out
15:45
what’s the one big Domino if i push that
15:49
one over he knocks down all the rest of
15:51
the dominoes or makes the rest of them
15:53
irrelevant and he said that’s what I do
15:55
and so today is gonna be like my big
15:56
Domino day I’m gonna sit back and try to
15:58
kind of figure out what the big dallman
16:02
was any knock over that’ll make all the
16:03
rest are relevant or knock over all the
16:05
rest of the dominoes and so that’s my
16:07
game plan for today hope you guys do the
16:08
same thing as well with that said have
16:10
an amazing day if you haven’t watched
16:12
batman vs superman yet go and watch it
16:14
and don’t complain these guys spent
16:16
hundreds of millions dollars
16:17
entertaining and just going to cost you
16:18
ten bucks be grateful be happy and with
16:21
that said i will talk to you all again
16:22
soon thanks everybody
16:24
hey everyone this is russell brunson
16:26
again i wanna thank you for listening to
16:28
mark in your car and i want to make sure
16:29
you’re plugging into everything that
16:30
we’re doing on a daily basis and so make
16:33
sure that every morning you’re plugging
16:35
into the marking your car training if
16:36
you go to marketing your car calm you
16:37
can go in the email list to make sure
16:38
get email notifications the new episodes
16:40
come out you can also get links to all
16:42
the transcripts and every single show
16:43
we’ve done in the past but then every
16:45
night well not every night but most
16:47
every night I also do a periscope show
16:50
called the marketing quickie show and
16:52
it’s really fun you can go to periscope
16:54
and search my name Russell Brunson and
16:57
subscribe and every single night you’ll
16:58
get a notification what kind of trip on
17:00
your phone you’ll have me jump on there
17:01
and give you kind of the end of the day
17:03
thoughts and ideas and marketing
17:05
strategy when playing with during the
17:06
day or maybe even an say N or you should
17:10
go to marketing quickie show calm and
17:12
over there you can subscribe you can see
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past episodes you can read the
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transcripts you have a bunch of fun so
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thanks so much for being faithful
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listeners again register at marketing in
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your car calm and also marketing quickie
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