216 - Good Marketing Solves Everything

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
hey everyone it’s right now I’m actually
00:02
in the middle of a car wash and this is
00:04
verse for marketing in your car welcome
00:08
to the marketing in your car podcast
00:10
where you can increase your traffic
00:12
conversions and sales in just 10 minutes
00:15
a day and now here’s your host Russell
00:18
Brunson all right I know if you guys can
00:22
hear me or not we are in the middle of a
00:24
car wash I hope you can hear this it’s
00:30
kind of loud outside but I got my car
00:32
wash like a week ago and then and then I
00:35
had it a day in the rain just like
00:37
drizzled a little bit and then my car
00:39
has been spotted last week I’m like you
00:40
know what I’m gonna go and get this wash
00:44
so that just doesn’t look like I’m
00:47
traffic cars been sitting out for last
00:49
you know two weeks or whatever so anyway
00:52
that’s where we are around that’s the
00:53
water going over us you can hear that
00:55
now we are moving to the extreme polish
00:57
section oh sweet like it’s dumping tons
01:01
and tons of suds all of me that there’s
01:03
like almost crazy lights red green black
01:05
fuck I’m gonna disco right now this
01:07
looks awesome from the inside this is
01:09
one those car washes you drive in you
01:10
put your gone to neutral and it pulls
01:13
you through the whole thing well it’s
01:14
washing everything I think
01:16
I think my wife my behind me there’s a
01:20
car looks like my wife’s behind me which
01:21
would be really weird that anyway who
01:24
knows maybe she’s getting her car wash
01:25
today too yeah the guy i’m driving the
01:29
Corvette so the guy that was staring me
01:30
like looking at me he’s a nice car my
01:33
face ok coo fake I have some serious
01:36
tough talk about but I want to wait till
01:37
you I can actually hear you and you can
01:39
hear me so we’re about to pass through
01:40
we’re going through the end the final
01:43
scrubbing and waxing says the ultimate
01:45
protections going through now it’s
01:47
rinsing off all the bubbles and now
01:49
about to go through the part where they
01:52
crank on the heat in the air it’s gonna
01:54
blow all this water it’s gonna blow all
01:57
this waterway and here comes all this is
01:59
my favorite part it’s right now all the
02:02
waters being blown up the windshield so
02:03
it feels like oh it’s awesome
02:07
and check that out you guys I’ve got a
02:09
car now that is clean it’s not
02:13
completely dry but it’s mostly dry hope
02:15
oh here comes the last the last phase
02:16
who actually flames all right you guys
02:20
now we have experienced a car wash I’m
02:24
marking your car doesn’t get any better
02:25
than that oh whatever you right now
02:28
let’s get loud again so I’m gonna
02:30
actually pause it for a second cuz I
02:32
gotta go and vacuumed out inside real
02:34
quick and I got something very important
02:36
talk to us about and so that’s the game
02:39
plan I will see you guys a few minutes
02:40
here we will pick up where we left off
02:47
alright alright we are back on the road
02:50
and ready for an amazing day so all
02:53
right so I’m talk about today is a very
02:55
important subject in fact it is the most
02:57
important subject arguably that you will
03:00
ever have to learn about or think about
03:02
in your life and that is it’s very broad
03:05
but it’s important i’ll explain why here
03:06
second its marketing marketing matters I
03:11
wasn’t say it’s the only thing that
03:12
matters that’s not quite true but it’s
03:14
the only thing that matters if you want
03:15
anything in life so there you go now
03:17
kind of to explain this so most of you
03:20
guys know if not you need to go back
03:22
listen to all other five thousand
03:24
episodes so you can catch up with him
03:27
but I’m I’m a wrestler right I grew up
03:30
with the wrestler in high school state
03:32
champ the second place in the country
03:34
was an all-american i went to Brigham
03:35
Young University four-year wrestled
03:37
there they dropped the wrestling program
03:38
transferred to Boise State Russell here
03:40
finished out my wrestling career here
03:42
and then later went and tried to trap
03:47
for the Olympics we kind of built an
03:49
Olympic Training Center here in boise
03:50
idaho employed half the olympic team to
03:52
wrestle when our company was at a big
03:55
peak and then the company kind of
03:56
collapsed i had to cut the program and
03:58
that really sucked but there’s my
04:01
wrestling background in a nutshell right
04:02
so loved it loved him more than probably
04:04
anyone earth i spent over six hundred
04:06
thousand dollars that year on the
04:07
wrestling program that didn’t go
04:09
anywhere which is a lot of money to
04:10
throw away
04:11
but that’s how much I love wrestling
04:13
right so yesterday morning I get an
04:16
email from some of the wrestlers on the
04:18
team and talking about the Boise State
04:20
coach it’s art also boise state and and
04:22
I have you know the two coaches head
04:24
coach and assistant coats and head coach
04:26
while he’s really nice guys horrible
04:29
marketer worst marketer on planet earth
04:31
can’t recruit can’t train can sell
04:34
anybody in anything somehow I got a head
04:36
coach job right he’s kind of been there
04:37
forever slate no coach left yet I’m in
04:40
there and he’s kind of run the program
04:42
into the ground and instead of like
04:44
noticing that be like hey I should
04:46
surround myself with great people he did
04:48
the other thing which is let me get rid
04:50
of everyone around me who knows what
04:51
they’re doing so that makes me look
04:52
better and I have that same thing happen
04:54
well anyway it’s something that’s common
04:58
among among wrestlers and among leaders
05:01
who aren’t necessarily great leaders and
05:05
so instead of like trying to up their
05:06
skills they they fire the cut the people
05:08
around them make them look better which
05:10
by the way horrible management I did k
05:12
if anyone has followed again my
05:14
podcaster what I believe under the way I
05:16
want I surround myself with a player
05:18
geniuses who are smarter than me because
05:20
they make me look good okay so that’s
05:21
kind of the opposite right but for him
05:24
the idea was like hey I’m gonna cut
05:26
people around me who are doing good
05:27
stuff because it’ll make me look better
05:29
and so yesterday he actually ended up
05:31
firing the assistant coach which isn’t
05:33
saying coach ran the whole program to
05:35
all the recruited everything but but
05:39
because of that it made him look bad and
05:41
so instead of being grateful and
05:44
appreciative to that person like he
05:45
should have been instead fired him so
05:47
that it would make him feel more secure
05:50
in his role now there is a huge up
05:53
roaring in the wrestling community here
05:55
and so I got on his email chain that
05:58
went on back and forth and back and
06:00
forth all day long with people who want
06:01
to get our coach fired who trying to
06:03
like talk to administrators and all
06:05
sorts of things and reinstate assistant
06:06
coach as the head coach and just all
06:08
sorts of craziness right and i just
06:11
mentioned really quickly i was just like
06:12
hey I greener needs to be changed you
06:15
know like I don’t invest money in the
06:16
boise wrestling program anymore because
06:17
you know some issues and and i would
06:19
love to invest money back in the program
06:21
like I love wrestling i love boise state
06:23
budget you know i haven’t because of a
06:25
lot of the issues everyone’s talking
06:26
about right now and so one of the guys
06:28
messages me he’s like he’s like well as
06:30
potential investor like like what like
06:33
what things would you like to see to
06:36
that would make it so you’d be willing
06:38
to get money and they and they said
06:39
please be brutally honest right so that
06:42
should be like an entranceway to like
06:44
give me the ability say whatever i
06:46
really believe and then they should
06:48
listen is she shut their mouths listen
06:50
because you asked me to be brutally
06:52
honest right so i went through and I was
06:54
brutally off so these are the reasons
06:55
why I currently do not give money to the
06:58
Boise State wrestling program as of
07:00
today right and explain here’s the
07:01
reasons boom boom boom boom boom and a
07:05
marketer would have looked at that and
07:08
said wow you know if you guys can’t the
07:10
funnel acting but I talked about about
07:11
like here’s three steps you know the
07:13
three step process to build a business
07:15
step number one find out mark December
07:17
to asking what they want suburban three
07:18
give it to him so you’re trying to
07:20
figure how to get money for me right so
07:21
I say here are the reasons why I’m not
07:22
giving you money now the smart thing
07:25
that a marketer would say would say wow
07:26
he told me exactly how to sell him and
07:29
you come back and say Russell sweet you
07:31
want this I will do this you want this
07:32
other than you would you would give me
07:34
what I asked you for and then i will
07:35
give you money right it’s so it’s so
07:37
simple all you do is just listen to what
07:39
i said and then give it to me and you
07:41
get free money for doing nothing like
07:43
that was that was what what should have
07:44
happened right instead this guy Oh
07:48
blessing he’s a wrestling coach so it’s
07:50
like I don’t I love wrestlers but like
07:53
anyway he came back on every one of the
07:57
reasons why i said i don’t currently
07:59
invest and instead of saying wow let me
08:01
fix that so you would give me money for
08:03
free came back and fought me on every
08:05
single one and insulted me on multiple
08:07
of them and i’m just like are you
08:10
freaking kidding me like i am telling
08:13
you what it will take for me to give you
08:14
money and instead of saying wow let’s do
08:16
that so that you would give me money he
08:18
came back and fought me on every single
08:20
point insulted me on multiple ones and
08:22
basically told me that wasn’t a true
08:25
wrestling fan are you freaking kidding
08:28
me four years ago I spent six hundred
08:30
thousand dollars on wrestling here in
08:33
boise to make boise wrestling better in
08:36
the last 12 months i’ve spent well
08:40
apparently say but insane amounts of
08:41
money more than the entire budget of the
08:43
Boise State wrestling team for next five
08:45
years on my own wrestling room like I
08:47
love wrestling more than anyone i call
08:50
period the end and for you to come and
08:52
attack me and sold me like that now I
08:54
sure as heck don’t want to give you
08:55
money first off second off these
08:57
problems you’re selling me these are all
08:58
business issues you’re struggling with
09:00
right and you have a bunch of wrestlers
09:01
who don’t know anything about business
09:02
trying to solve these business issues
09:04
right like there are mold there are a
09:06
couple people in our little community
09:07
who are business owners who actually
09:09
know how to run a business who could
09:10
help solve these problems but instead of
09:13
listening to people who actually
09:14
understand how to run big organizations
09:16
who have made tens of millions of
09:17
dollars doing it you insult them because
09:20
we don’t agree with how it’s been run to
09:22
this point which obviously has not been
09:23
a good job because that’s why it’s got
09:25
to the point it is today and anyway it
09:28
was just kind of interesting to me and
09:31
all of my points like the things that i
09:33
wanted so i would give them more money
09:35
well nothing like russell needs a statue
09:38
of himself in the wrestling room all
09:39
that would be pretty dang cool i think
09:40
all the more like hey i didn’t know
09:44
about any of the events last year I went
09:45
to one match because I didn’t even know
09:47
about it if we don’t market to our own
09:49
people like if me Russell who’s obsessed
09:51
with wrestling who spent 150 thousand
09:53
dollars to those own dressing rooms on
09:55
backyard does not know that there is a
09:56
match coming up there’s a problem there
09:58
right instead of saying well you’re
10:00
right Russell hey someone who’s marketed
10:02
and sold tens of millions of dollars a
10:04
year in your own products and services
10:06
would you love would you mind giving us
10:07
some advice on how you would market this
10:09
and i would say i would love to donate
10:10
my time and energy to a cause I believe
10:12
in which is wrestling but instead to
10:14
come back and say all the true fans know
10:16
when the matches are and those who don’t
10:17
yeah we probably should try a little
10:18
harder to let you guys know about it are
10:21
you kidding me Yeah right I’m t i’m
10:23
saying i will give you more money if you
10:25
will effectively market your business
10:26
that’s what I told him instead of asking
10:29
me the best way to that they fought back
10:30
and every single one okay my dad started
10:33
this all-star match in Utah to be able
10:35
to fundraise for utah valley wrestling
10:38
it would be where you dropped the
10:39
wrestling program i was there to drop
10:41
the wrestling program and my dad came
10:42
back and built the coalition and a team
10:44
to save wrestling in utah and they
10:45
actually started a new wrestling program
10:47
called Utah Valley University you view
10:49
and and then they my dad slips all-star
10:52
match’s running for 18 years makes about
10:54
twenty-five thousand dollars a year
10:55
through his Oscar match for the thing
10:57
and and I told I said like you guys
11:00
should run an all-star match right I
11:02
told a couple weeks with right oh we
11:03
have we ran for two years and I’m like
11:04
really I how much money to make like oh
11:06
well last year did three grand this year
11:08
did four grand I was like what I asked
11:10
Emily rent they were running everything
11:11
wrong right and so I asked my dad I was
11:14
like hey Dad like this is what’s
11:15
happening a program like you’ve been
11:16
running one for nineteen years like what
11:18
would you do differently and he told me
11:19
like well here’s all the issues first
11:20
off its not you guys are doing it after
11:22
the wrestling season which means no
11:23
one’s you know this decision this
11:25
shishim this and they went on all the
11:26
issues and he talked about how you
11:27
market it how he got coverage in the
11:29
newspapers like all this whole stuff
11:31
right and my dad marketed it and
11:33
successfully it’s become a huge
11:35
fundraisers raised over a quarter
11:36
million dollars for the wrestling
11:37
program through this through this thing
11:38
he did and so one of my things was like
11:41
hey and boise state they they they
11:43
fundraise every year by doing a golf
11:45
tournament like it’s like hey we’re
11:46
wrestlers we should do wrestling stuff
11:48
to raise money for wrestling nobody i’m
11:49
not going to golf tournament and give me
11:51
money to rest me that’s just stupid
11:52
right my we need to use the wrestling
11:54
and rest named Shumer in wrestling camps
11:55
with the student-athletes coaching these
11:57
camp like it’s just common sense right
11:59
things that revolved on wrestling to
12:01
raise money and then i said i said then
12:03
all-star matched it was comparing you
12:05
guys run for last year’s been a complete
12:06
bomb like if you want my money we need
12:08
have someone running a good all-star
12:10
match my dad has run one successfully
12:11
for 19 years in the state of utah raises
12:13
$25,000 year and not one person has ever
12:15
asked him how he did it i mean if you
12:18
want me to donate my money like we’ve
12:20
got
12:20
become business owners and markers and
12:21
focus on those things right so said of
12:23
him saying wow I talked to your dad he
12:25
comes back he like first off we’ve been
12:28
running this two years in a row and it
12:29
has not been a failure there’s been a
12:31
huge success and then he started going
12:34
to game come very defensive and talking
12:35
about all the reasons why this thing was
12:36
a big success I was like I don’t respond
12:39
I didn’t respond like I just kind of
12:40
pushed it off i’m using this podcast as
12:41
my way to vex i was frustrated but I was
12:44
like okay what constitutes a success for
12:47
you like was it a good wrestling match
12:49
probably was did the athletes have a
12:52
good time yeah probably did did the few
12:54
people who actually knew about who
12:56
should have a good time yes they did
12:57
okay so from your standpoint as a
12:59
wrestling coach it was a huge success as
13:00
a business owner making three thousand
13:03
dollars from an event like that is a
13:05
huge failure horrible failure like if my
13:08
employees ran that I would have fired
13:09
them I’m not saying from it we ran a
13:11
good event standpoint it wasn’t good i’m
13:13
sure it was but as a business venture it
13:15
was ran horribly okay and just for my
13:17
five-minute conversation my dad I know
13:19
eight things they did wrong that they
13:20
just were to ask they would have known
13:21
okay like I didn’t even know that we
13:23
even had a pro an all-star match in
13:25
Idaho until I told you they should start
13:28
with like oh we have him for two years
13:29
Mike how have I never heard about a
13:30
house like and and I’m like you’re
13:35
anyway these guys are missing the whole
13:36
point so what I’ve found in my life and
13:40
I think it’s true is almost every single
13:42
problem in life can be solved with good
13:44
marketing okay that’s it and until
13:47
people understand that and embrace that
13:49
they didn’t continue to suffer with
13:51
mediocrity right you got any aspect
13:53
you’re like let’s say you’re I go I
13:54
don’t have a girlfriend my life sucks me
13:57
how do you fix that problem you learn
14:00
how to market yourself like that’s it if
14:02
you don’t have a girlfriend or a wife or
14:03
a spouse or a husband wherever your
14:04
issue is because you suck at marketing
14:06
yourself that’s it ok any other excuse
14:09
you give yourself is just BS like you
14:10
suck at marketing yourself ok oh no
14:13
one’s come my business no one’s buying
14:14
my products there’s only one problem you
14:17
suck at marketing your products that’s
14:18
it that’s what nobody’s coming to buying
14:20
your thing ok oh no one’s coming to our
14:22
wrestling tournaments it’s cuz you’re
14:23
suck at marketing oh no athletes for
14:25
joining our teams because you suck at
14:26
marketing ok like every problem in life
14:30
can be fixed with good marketing I’m can
14:33
civet okay I don’t care what it is you
14:35
give me any problem anything it’s
14:37
because you suck at marketing like
14:39
that’s the issue that’s this should be
14:40
the overlying issue k I look at the
14:43
problems I have in my life even the ones
14:44
I personal life right i can if i was at
14:47
if i should be completely honest and
14:48
look back at myself and asked myself a
14:50
question and my question was you know
14:52
hey Russell why do you are you horrible
14:55
this aspect of your life and if I was
14:57
honest myself it’s because i suck at
14:58
marking myself in that aspect of my life
15:00
that’s it so for you guys who may not be
15:03
wrestling coaches or people who care
15:04
about that but you care about other
15:05
aspects of your life if you are not
15:07
successful in anything that you are that
15:09
you want to be successful today because
15:10
you suck at marketing it’s time to up
15:12
your game and to start becoming a
15:14
student of marketing okay someone told
15:16
me one time like man Russell you are so
15:18
smart that’s how come your
15:19
multi-millionaire Mike no has nothing to
15:21
us being smarter and sky was a doctor
15:23
Mike you are a million infinity time
15:25
smarter than me maybe 10 infinity times
15:27
smarter to me the only wish we meet in
15:29
you is I focused in my time and energy
15:31
on something that produces cash
15:32
marketing you focus all you the same
15:35
amount of effort on how to become a
15:36
doctor and unfortunately while doctors
15:38
get paid a lot you don’t get paid nearly
15:39
as much as some new focus on marketing
15:40
like it’s just the hell is how the world
15:42
works and so for those of you guys out
15:45
there who want to solve any area of your
15:47
life business relationships everything
15:49
the most important thing you can do is
15:51
up your game and marketing it’s time to
15:53
become a student of it it’s not time
15:54
just quit dabbling in fact you know like
15:56
I read ebook or oh I read the blogs like
15:58
it’s time to become a student marketing
15:59
okay if you come in my office you will
16:01
see 10 walls wrapped in boats from the
16:04
top of the bottom of every marketing and
16:05
sales book known to man okay I’ve up my
16:08
game it’s important to me like I love
16:09
marketing and if you don’t love
16:11
marketing yet it’s time to step up your
16:13
game and become a student of it and to
16:14
become someone who loves it if you love
16:17
marketing you love this game it’ll it’ll
16:21
transform your life in all aspects
16:23
business financially if you want to
16:26
raise money for charity if you want like
16:28
whatever it is that you want to
16:30
accomplish in life all those problems
16:33
the issues the headaches your struggle
16:34
to all be solved with good marketing so
16:36
that’s my message mi rant for today I’m
16:40
hoping that the wrestling team will see
16:43
the light of day a bunch of guys are
16:45
going to kind of talk to the
16:46
administrators
16:47
I go what I hope happens I hope these
16:48
clear house let go of everyone bringing
16:50
a new team and allow people like me and
16:53
a couple other people who run successful
16:54
businesses to come in and we run this
16:56
thing as a business if we do that boise
16:57
state wrestling will be saved it’ll
16:59
become an amazing program and guess what
17:01
our athletes will win and they’re not
17:02
going to win by having better wrestling
17:04
coaches okay they’re going to win
17:06
because we have better marketing that’s
17:07
how you get the recruits okay you get
17:09
good recruits by good marketing you good
17:11
you people show up your your matches
17:13
because a good marketing like everything
17:15
comes around marketing I look at guys
17:16
like Dan Gable the greatest wrestler in
17:18
our sport right I was one of the best
17:20
athletes of all time he was the best
17:22
coach of all time after he after he won
17:25
the Olympics he went started Iowa State
17:27
became a head coach the Hawkeyes and one
17:30
like twenty three national titles in a
17:33
row so I’m crazy like that and if you go
17:35
to an Iowa Hawkeye event like there’s
17:37
the entire auditorium is completely
17:40
filled me right man how did Dan Gable
17:41
today he must’ve been a really good
17:42
wrestler yes he was but that’s not how
17:44
you feel events okay you feel events by
17:47
being good marketers you become national
17:49
chance playing good markers by
17:50
recruiting the best talent in the world
17:51
could where you are at okay i would say
17:54
Dan Gable was probably the best
17:56
wrestling coach in the world and he was
17:57
definitely the best wrestling marker in
17:59
the world I was talking to some of the
18:00
Iowa guys and they talked about how like
18:02
you know it like a lot of schools will
18:05
wrestle know they’ll ride people and
18:07
they’ll return them over in the pin him
18:08
and well that’s good from a wrestling
18:10
standpoint it’s not fun to watch he said
18:12
I were like they they drilled in like if
18:14
we want to get fans to show up we have
18:15
to have a wrestling style that’s fun to
18:17
watch we need to dominate people need
18:18
push them over we need like like if
18:20
we’re get people to show up this is what
18:21
this is a show like well this is show
18:23
business we got to give them a good show
18:24
can you give me a good show people show
18:26
up okay and so I would did that and they
18:28
went from being the sport that nobody
18:30
cares about you go to Iowa Hawkeye event
18:32
I mean you’re looking at thirty forty
18:34
thousand people in the stands going nuts
18:35
because they built it as a show because
18:37
dan gable is a good marketer okay and
18:40
that’s it you guys good marketing solves
18:42
all problems not some problems solves
18:45
all problems and that’s hardly filled so
18:49
there you go you guys rant over i’m
18:50
heading to the office get some stuff
18:52
done go up my game with some more
18:53
marketing i got to learn i gotta educate
18:55
i gotta prepare i got to be good enough
18:57
to accomplish my tasks and that’s my
18:59
plan for today hope you it is
19:01
you as well that’s okay guys we will
19:02
talk to you all again soon hey everyone
19:05
this russell brunson again i wanna thank
19:07
you for listening to mark in your car
19:09
and i want to make sure you’re plugging
19:10
into everything that we’re doing on a
19:11
daily basis and so make sure that every
19:14
morning you’re plugging into the
19:15
marketing of car training if you go to
19:16
marketing your car calm you can do in
19:18
the email list to make sure your email
19:19
notifications the new episodes come out
19:21
you can also get links to all the
19:22
transcripts of every single show we’ve
19:24
done in the past but then every night
19:26
well not every night but most every
19:27
night I also do a periscope show called
19:31
the marketing quickie show and it’s
19:33
really fun you can go to periscope and
19:35
search my name Russell Brunson and
19:37
subscribe and every single night you’ll
19:38
get a notification it’ll kind of trip on
19:40
your phone you’ll have me jump on there
19:42
and give you kind of the end of the day
19:43
thoughts and ideas and marketing
19:45
strategy when playing with during the
19:46
day or maybe even an say n or you should
19:50
go to marketing quickie show calm and
19:53
over there you subscribe you can see
19:54
past episodes you can read the
19:55
transcripts you have a bunch of fun so
19:57
thanks so much for being faithful
19:58
listeners again register at marketing in
20:00
your car calm and also marketing quickie
20:02
show calm

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