219 - Our Backwards, Sneak Attack Product Launch Idea

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
everyone this is Russell welcome to a
00:02
really strange different version to
00:06
market your car welcome to the marketing
00:09
in your car podcast where you can
00:11
increase your traffic conversions and
00:13
sales in just 10 minutes a day and now
00:17
here’s your host Russell Brunson alright
00:21
so I’m in the car I doubt Dave hey guys
00:23
we are heading into the office today is
00:25
funnel university launch day no matter
00:28
what even like you guys have heard me
00:31
complain this has been I’m a big
00:33
believer in the whole letter gold thing
00:34
this time we killed three people there’s
00:37
lead in some people’s because it we miss
00:39
the deadlines but today it’s happening
00:41
no matter what and so we’re driving we
00:45
said idea so we’re brainstorming about
00:46
it but we start to share with you guys
00:47
walk because who knows something good
00:49
might come so typically in a product
00:51
launch we promote the product everyone
00:53
right so we’re thinking like what if we
00:56
do a complete sneak attack and instead
00:58
of prone the product we promote the
01:00
opportunity to sell the product to our
01:01
entire lists so like we mail all the
01:05
click funnels members and basically just
01:06
say hey step number one rolling out new
01:09
products coming out first step you go
01:10
get it because you’ve got to become an
01:12
ambassador of this will go get it cuz
01:13
it’s amazing and then second step is you
01:17
need to be an affiliate so click here to
01:18
your philly count let’s go spam facebook
01:20
or yo let’s go market effect efficiently
01:22
facebook and other places but like its
01:25
its like the complete backwards sneak
01:29
attack that will either work or it’ll
01:30
completely completely ball I don’t know
01:33
what it also ties it to what you were
01:34
talking about yesterday and marking on
01:35
the car as far as having the importance
01:37
of having your own affiliates yeah and
01:39
so now guys as everyone’s the click
01:41
funnels user as a college user you’re
01:43
automatically an affiliate and so now
01:45
you can butcher this and show every
01:47
single person real quick how you can
01:48
make your very first few bucks online if
01:50
you’re not already doing it if you’ve
01:52
already got a list or if you don’t have
01:53
a list how you can now go out and
01:54
promote something for clickfunnels well
01:56
by the way we also have sticky cookies
01:57
but that’s for a different topic but we
01:59
could talk about that yet but um so you
02:01
have the opportunity of making money
02:03
right away by giving a week by giving
02:05
away a gift yeah here’s a gift worth
02:06
seven hundred and rodolfo free
02:10
and anyone you give it away to you
02:12
Commission so let’s talk about sticky
02:13
cookie things so this is a cool thing we
02:15
just built we’re the first ones to test
02:16
if I think it’s clickfunnels wide right
02:18
it is so a sticky cookies work it’s
02:20
fusing backpack so let’s say you promote
02:21
funnel university and somebody signs up
02:25
but then like six months later I
02:27
convince him to get a click funnels
02:27
account your Commission’s on that or six
02:29
months later commencement about my book
02:30
you Commission’s on that I get it a key
02:33
it’s sticky to the person but they’re
02:34
not they’re not so there’s there’s a
02:37
fine line between sticky cookies and
02:38
like first cookie winds down the not a
02:41
big believer in first cookie wins so
02:43
here’s here’s the lifelong affiliate
02:44
debate right one is like like if first
02:48
cookie wins means if if I’ve if you
02:50
click on my link first then that cookie
02:51
last forever so that person ever buys
02:53
you get the Commission which is good for
02:55
like fast movers but then people come in
02:57
later it sucks because then someone
02:58
comes in six months later and convince
02:59
somebody to buy gives them a big bonus
03:01
and then they don’t get Commission’s cuz
03:03
that first dude six months ago about the
03:04
first cookie so sticky cookies is not
03:07
that because that because we don’t want
03:08
it to make it so people don’t want to
03:10
promote as a product or it really messes
03:13
things up because then the only people
03:15
who are promoting very first affiliates
03:16
yeah there’s no incentive for people
03:17
coming later so sticky cookies works
03:19
where it’s sticky so like let’s say you
03:21
get somebody to opt in for the cliq
03:23
final straw bleh don’t buy or let’s say
03:24
they often at their house and then they
03:25
go to work the next day and that’s when
03:27
they decided to buy what I say they opt
03:29
in for funnel university they don’t buy
03:30
and then they bite clickfunnels three
03:32
weeks later because like the follow-up
03:33
sequence sold them and they buy that
03:34
from a different computer sticky cookies
03:37
will follow that person around and so if
03:39
they buy three months later it’ll still
03:42
give you the Commission for that person
03:44
you know they’re on different browser
03:44
from computer different product any
03:46
product in our product line they buy 8
03:47
commissions the only way you lose that
03:49
person’s if the new affiliate re cookie
03:51
them it would override the sticky cookie
03:52
but the stick agrees there for as long
03:54
as i get follow the way it works is it’s
03:56
not just cookie base like somebody let’s
03:58
say you get somebody to opt-in it adds
04:00
that your authority in the database and
04:03
then if and when they buy anything from
04:04
us in the future either there’s no
04:06
cookie present when they fill up the
04:07
order for me to look to see who was the
04:09
last affiliate who referred them to
04:10
anything and give that person that
04:12
commission so that’s that’s the concept
04:14
of stinky cookies which is a cool big as
04:16
far as backpack it’s like this really
04:18
cool advanced thing and nobody else is
04:19
doing
04:20
so you should be using back package free
04:22
affiliate platforms but anyway so the
04:24
like cooling funnel University all the
04:26
other crap we sell in the future I mean
04:27
all the amazing products to yourself in
04:29
the future sorry I don’t know why it we
04:32
should probably edit that out no reason
04:34
crap is coming up so much is because
04:36
we’re thinking about selling toilet
04:38
paper through the funnel that’s why
04:40
crappy oh man yes there’s so many back
04:43
stories to this week we’re yeah well two
04:46
things are crap so one is with Marcus
04:47
lemonis funnel we’re selling toilet
04:49
paper and a whole Chris a crap funnel
04:51
like all the rocks of the funnel related
04:53
crap and then we’re dave and i are all
04:55
say on a juice diet or juice fast this
04:57
week which is added to the amount of
04:59
crap that we have been experiencing so
05:00
am i and you alright so back to the
05:04
strategy so now that you guys got the
05:05
backstory we got another five minutes
05:07
for the opposite Dave and I repaired
05:08
brainstorming this so so if we do it the
05:11
big thing with we mail affiliate centers
05:13
we got to basically tell them the like
05:15
you give away this gift and you can get
05:16
paid forty percent commission and it’s
05:20
recurring it’s recurring yeah and this
05:23
the products amazing like they get a
05:25
print newsletter they get software which
05:26
is super sticky which I showed you the
05:28
software in this week it’s it’s amazing
05:32
so what’s the down sides because they
05:34
could either this isn’t gonna work
05:34
really good was completely bombed
05:36
downsides is people buying their own
05:38
affiliate link probably right click on
05:39
the bites my own Phil affiliate link
05:41
which is annoying do we care do we not
05:44
worry today we don’t care the other
05:46
thing is there’s gonna be a lot of
05:47
urgency and scarcity to it which helps
05:49
everyone understand the importance of
05:51
getting out and doing it right away
05:52
because otherwise there’s no reason for
05:54
them to promote it yeah so this is a
05:56
product that’s not going to be available
05:58
to be promoted long term maybe to
06:00
basically two weeks yeah and then we’re
06:02
shutting down the car so you got two
06:03
weeks to buy this thing relics you lost
06:05
your upper to em to ISA promote it which
06:07
is again topic for another market in
06:09
your car as far as membership sites and
06:11
yeah scarcely but right now the whole
06:13
idea is to be able to send out to the
06:16
affiliates and basically so to do a lab
06:19
or a pair of school for something where
06:21
people get excited about it they then go
06:23
ahead and have the opportunity of
06:24
offering free a free product to
06:26
everybody and if they buy that product
06:28
they then we’ll also be cookie with our
06:30
sticky cookies
06:32
long-term so if they then upgrade to
06:34
click funnels which is the whole reason
06:36
we’ve got total University then they’ll
06:39
have the opportunity of getting
06:40
Commission on that as well that’s
06:42
amazing so so what we’re inventing here
06:46
is the backwards product launch but
06:48
we’re launching the affiliate program
06:50
and we’re hoping that it incentivizes
06:52
them to buy the product and promote the
06:53
product so each sale turns to not just
06:56
one to one cell torrents like five or
06:58
ten or twenty cells depending I be
07:00
interesting stats jack afterwards like
07:01
how many how many cells per average uzak
07:05
see if if you buy and he post on
07:07
facebook like hey russell brunson is
07:08
giving away this thousand dollar
07:10
marketing gift i just bought it here’s
07:12
my receipt you should go buy it to like
07:15
everyone should be able to get five or
07:16
six people from it um with that look
07:18
that’s like the email reads is like 71
07:21
go buy the product now you can show like
07:23
hey I just bought this product that’s
07:24
how cool it is it’s gonna be coming this
07:25
week second on you know and then and
07:27
then post out on Facebook or you email
07:28
it whatever and tell everyone they need
07:30
to get it to stop step 2 in this step
07:32
yeah and it’ll go to that you can link
07:35
that directly on facebook to the landing
07:37
page which will have a video yeah this
07:41
is so cool I think we make a landing
07:43
pages too fast sell landing page 0 2
07:45
because we have to let me put the sales
07:46
page we have is like there’s an hour
07:48
long really cool amazing I think video
07:50
we made teaching some cool stuff using
07:52
the perfect webinar script and we pitch
07:54
a really hard but it’s a free plus
07:55
shipping offers don’t think needs to be
07:56
sold that hard some I clone the page
07:59
right now and just make a simplified
08:00
version of it the food scraps like wrote
08:03
to the longer form education video or
08:05
the or the quick sell or the squeeze
08:07
page with squeeze page has an amazing
08:08
fall up sequence as well anyway that’s
08:14
what we’re thinking so we’re just
08:15
brainstorming thought let’s invite
08:16
everyone else in on this behind the
08:17
scenes here or thinking because this is
08:19
either going to be a huge success or a
08:20
complete flop and I think we’re going to
08:22
do it but we still the others confirmed
08:24
we are but anyway so now you guys know
08:26
what’s happening behind the scenes we
08:28
will find out today if that’s the right
08:29
strategy and we’ll let you know over the
08:30
next week if it works or if it bombs if
08:32
it bombs will definitely ship miss bit
08:34
lunch too don’t promote this thing just
08:37
go buy it so alright guys that’s what we
08:39
got for you guys have an amazing day and
08:41
talk to us all good soon bye see ya
08:44
hey everyone this russell brunson again
08:46
I want to thank you for listening to
08:48
mark in your car and I want to make sure
08:49
you’re plugging into everything that
08:51
we’re doing on a daily basis and so make
08:53
sure that every morning you’re plugging
08:55
into the marketing a car training if you
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join the email list to make sure your
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come out you can also get links to all
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09:03
we’ve done in the past but then every
09:05
night well not every night but most
09:07
every night I also do a periscope show
09:10
called the marketing quickie show and
09:12
it’s really fun you can go to periscope
09:14
and search my name Russell Brunson and
09:17
subscribe and every single night you’ll
09:18
get a notification what kind of trip on
09:20
your phone you’ll have me jump on there
09:21
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09:23
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09:25
strategy when playing with during the
09:26
day or and maybe even an say N or you
09:30
should go to marketing quickie show calm
09:32
and over there you subscribe you can see
09:34
past episodes you can read the
09:35
transcripts you have a bunch of fun so
09:37
thanks so much for being faithful
09:38
listeners again register at marketing in
09:40
your car calm and also marketing quickie
09:42
show calm

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

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How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.