223 - How Direct Response Can Improve Your Daily Life

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
hey everybody this russell brunson and
00:02
welcome to marketing your car welcome to
00:05
the marketing in your car podcast where
00:07
you can increase your traffic
00:09
conversions and sales in just 10 minutes
00:12
a day and now here’s your host Russell
00:15
Brunson everyone I hope you are doing
00:20
amazing I am excited and happy as always
00:24
it’s not always but as often as possible
00:27
anyway um so a lot of people messaged me
00:31
asking me about how the early mornings
00:33
have been going so first of all thank
00:35
you know I know you’re listening I had a
00:37
couple message me at like five mountain
00:39
time cuz they knew I was gonna be awake
00:40
like hey you awake are you in funnel
00:42
time oh I love it um alright so I’ve got
00:46
a confession to make I’ve not been
00:48
perfect this week Monday and Tuesday I
00:51
did it it was easy it was fun Wednesday
00:53
and did not wake up and thursday which
00:56
is today I woke up so this is where I
00:58
found so a couple things first off the
01:01
hardest part is not waking up early the
01:03
hardest part is going to bed on time
01:05
that crazy i could you think that that
01:07
would be way easier just like i’m just
01:09
going to go to bed i’m tired anyway but
01:11
that is the hardest part so what
01:12
happened is um another interesting thing
01:15
is like wake in the morning typically
01:17
when i wake up early i’m going out to
01:18
lift alright so because i like your body
01:20
had has this reaction we’re freaks out
01:22
your brain is like three or four things
01:24
all fighting against it so there’s a lot
01:26
of resistance where’s look like waking
01:27
up just go jump on the computer new
01:29
final time and have any resistance at
01:30
all was really kind of interesting like
01:31
that part was really easy going to bed
01:34
was hard so initially i was going to try
01:35
to go to at nine and then I realized my
01:38
kids go to bed at nine or 930 so that
01:40
didn’t work so tried to get a bit by 10
01:43
so that’s my goal so first night I did
01:45
it second I did third night kids went
01:48
insane which happens way more often than
01:50
I liked it so they weren’t crazy and
01:54
that uh it was one time one said it was
01:56
probably 10 prob about 10 when I went to
02:01
bed and I was coming down trying two
02:02
things ready and was checking things you
02:04
know just cleaning up your all that kind
02:05
of stuff they say there’s like it was
02:07
like 1045 oh my god man it’s almost 11
02:10
and that was
02:11
walking to the room and a walk by my
02:13
wife was in the other room and she’d
02:14
just turned down some of the stars I was
02:16
like it’s gonna come and watch one dance
02:18
just one dance next and it was midnight
02:21
and I’m like you know what I felt like
02:23
there tomorrow that was hard then last
02:25
night I was just like I could I love
02:26
like I can’t tell you how much I’m
02:28
loving it though I get so much done like
02:30
I feel like no matter what else happens
02:31
the rest of the day it’s just a bonus so
02:34
I like I really like it so I try to get
02:36
last night he had to bed and my kids are
02:38
fun and felt finally like I was able to
02:40
leave that room about 9 30 and then
02:43
anyway I finally got to bed about ten
02:45
thirty so I wasn’t too bad and then I
02:47
passed out was up at five so I did it
02:50
today I’m feeling good and yeah so
02:53
hopefully I can keep keep things moving
02:56
through so anyway what I wanted to talk
02:58
to you is about today it’s been on my
03:01
mind is that usually like when we do
03:03
something we just lump it is like a
03:06
success or failure brain just kinda has
03:08
to cat two camps like this worked or
03:10
didn’t work right and and I’ve learned
03:15
from direct response marketing now
03:16
that’s not how it works right like in
03:18
direct response marketing the cool thing
03:20
is that we’re able to see and track what
03:23
happens at every single point along the
03:25
sales funnel all along the process right
03:26
so how much we spend per click how many
03:28
clicks did we get and what was our enemy
03:30
people saw her ads and you know what was
03:32
cost for purview cost per click and hit
03:35
landing page how much should we spend
03:36
per opt-in how many you know what
03:37
conversion rates were then and you know
03:39
landing page sales page emails open rake
03:42
low click-through rate like upsell rate
03:45
average cart by all the little pieces
03:47
right and I didn’t get this her first
03:49
part seven eight years of my business
03:51
until I started working with close with
03:54
Todd dickerson our team who’s the genius
03:56
who does all the split testing and those
03:58
kind of things and he I really got like
03:59
looking at those numbers and figuring
04:01
him out and showing the stats I realize
04:02
like wow like when you actually know all
04:04
that stuff two things first off you know
04:06
how much money you can spend to acquire
04:07
customer second off you know like what’s
04:09
broken like it’s really like whoa that
04:11
that is not converting well like that
04:13
should be higher this week that and
04:14
change any sharp fixing all the things
04:16
along the way right and so like and
04:18
hopefully if you guys have been
04:18
following me for any you know amount of
04:20
time at all you’ve learned that we talk
04:22
a lot about that the book was the doc
04:23
cups each book was
04:24
about that like and so you’ve learned
04:25
that that process is true there but i
04:27
also want to stress how it’s not just in
04:29
marking maggots in all things right like
04:32
i was looking at this whole morning
04:33
routine thing and it you know by day
04:35
three my god that sucks doesn’t work
04:36
that’s like well it’s not that it didn’t
04:38
work i’m gonna look at the process like
04:40
what are the pieces that did and what
04:41
pleases didn’t right i’m looking at i’m
04:44
looking at the bed time is the hardest
04:45
piece that’s where my conversion rate
04:46
sucks i gotta figure out how to make
04:47
that better right or the waking up part
04:50
what hasn’t been hard so far where some
04:52
people that might be the hard part for
04:53
you and like looking at the different
04:55
things and trying to figure out where
04:56
the bottlenecks are and where the low
04:58
conversion rates are and then what to do
05:00
to tweak that make it better make it
05:01
more exciting and all those kind of
05:02
things so like my next game i’m going to
05:04
play at my brain is figuring out like
05:06
how do i get into bed and asleep by 10
05:09
like what what are the things that i’d
05:11
have to do like how do i motivate myself
05:12
like what are the you know and i’m not
05:15
sure that is yet but that’ll be my fun
05:16
thing to figure out how to increase
05:18
conversions on what time i go to bed
05:20
over the next little while right so
05:22
that’s kind of it you know kind of a a
05:24
one-off example but think about all
05:26
aspects of your life right like what are
05:28
other things that are important to you
05:30
you know with your with your husband or
05:32
your wife or your spouse here your
05:34
girlfriend or whatever like look at the
05:36
process like hey was my date awesome yes
05:39
or no okay if it wasn’t why like what
05:41
happened here was good you know i did
05:43
this part it was really good to this
05:44
part again then boom I screwed up here
05:46
and then the whole thing went south hey
05:47
like I said the stupid thing the whole
05:49
thing with South you know you start
05:50
looking at that start becoming aware of
05:52
it instead everything all that date
05:53
sucked or that you know that let’s say
05:57
you’re you’re hanging out to your kids
05:58
right and you’ve got three hour time
05:59
you’re playing on the kids and like it
06:01
firstly found the attire to you bored or
06:03
whatever I think is right and you’re
06:04
like oh that wasn’t as good as I felt
06:05
like why what was the reason I look at
06:08
me and it’s like I’m all should I figure
06:10
out like how do i optimize the
06:11
experience my kids each day right
06:12
because I work so hard i wanna make sure
06:14
that when i’m not working him with them
06:16
that like my focus is there my energy is
06:19
there and i’m able to to give them what
06:21
i want so i look at some days that’s
06:23
awesome i sometimes I’m like man I have
06:24
a good dad other days I’m like man I am
06:26
a horrible dad why right for me I look
06:29
at it it’s interesting like when I’m a
06:31
good dad it’s when i’m out jumping on
06:32
the trampoline with them and I’m running
06:33
with him and I’m doing stuff and I’m
06:35
crazy like when I’m when I’m engaged
06:36
them right
06:37
the times that it’s horrible the times
06:39
like I’m looking my phone I’m checking
06:41
things I’m I’m I’m not engaged I’m you
06:44
know whatever it is where I’m tired like
06:45
my energy levels are low and so like
06:47
they won’t jump on traveling like like
06:49
I’m so tired i’m finding out excuses and
06:50
wasted to not be an awesome dad and
06:53
stood looking at that and like wow like
06:54
why did why was this day awesome why was
06:57
it a different world this day what was
06:59
the process i did like I had a good
07:00
energy i did i take it from supplements
07:02
i sleep more than ie different than I
07:04
was that before eight or after I ate her
07:06
like what was what was it all the little
07:09
things along the way that made that
07:10
experience amazing you know my kids I
07:12
found out and I’ve really just one big
07:14
reason like people ask why I try to eat
07:16
healthy and why I’m trying to do always
07:17
sings and it’s less for like trying to
07:20
look sexy because you know come on I’m
07:23
just kidding such a dork of the you know
07:30
the real reason honestly is like I feel
07:33
like I’ve given during the day I’m
07:35
giving one hundred percent I focus and
07:37
energy and I’m doing awesome and then I
07:38
get done in the other day and I’m worn
07:39
out like I’m tired my brain started my
07:41
body’s tired and I feel like am I giving
07:43
the best of my time to the to my work as
07:46
opposed to my kids my wife like that’s
07:48
not right it’s looks like how do I keep
07:50
my energy levels high for the last three
07:52
hours that it keep in the same level
07:53
they are for the first eight cuz I I
07:55
feel guilty if I’m giving one hundred
07:57
percent the first eight and I’m only
07:58
given sixty percent the last three and
08:00
so for me it’s a big piece that I’ve
08:02
been I’ve been figured I like what do i
08:04
do how do I eat differently how do i how
08:06
do I get a different state when i get
08:08
home so i can i can actually be aware
08:10
and awake and have the energy I need to
08:13
be an awesome dad or not lazy dad
08:16
there’s a quote and Stu McLaren actually
08:21
posted on his Facebook wall today it’s
08:23
from a guy named David o mckay for the
08:25
Mormons out there we all know who he is
08:27
for those who are not Mormons he is
08:29
someone who Mormons considered a Mormon
08:31
prophet lived how long ago 56 years ago
08:36
he’s no longer live but he had a quote
08:38
that was really important and kind of
08:41
ties into today’s message so his quote
08:43
was that no success can compensate for
08:46
failure of the home and so for me I
08:48
think about that a lot like if my all my
08:51
energy is going to my work and I don’t
08:55
have that because I spend so much energy
08:57
and focus there I can’t I can’t fulfill
09:00
my home duties and then I’m a failure
09:02
and that’s something I think about and
09:04
so I’m trying to figure out how to
09:05
increase energy levels right so there’s
09:07
a couple examples there’s Anna sales
09:08
funnel how we do there’s in a in a new
09:11
morning routine how we do this is how
09:12
we’re doing on it on a time with your
09:15
family but it works in any part of life
09:18
so instead of just looking at aspects i
09:20
mean like this was awesome or this was
09:21
lame start looking at the process and
09:23
see what things you can optimize it too
09:25
weak to make it better and the more you
09:28
know conscious and where you are of
09:29
those things more you can affect them
09:31
and make them better and that’s the
09:34
message for today so what should we call
09:36
this one
09:38
let’s see just she has no when I
09:40
finished his podcast I send my brother
09:41
the title and he titled it if I weren’t
09:43
I want you guys help on this which we
09:44
title this one we tie it we can title it
09:47
how direct response affects your how
09:51
direct response can improve your daily
09:53
life that’s kind of cool right all right
09:55
Scott so that’s what we’re going to call
09:56
how direct response can improve your
09:57
daily life and our sub headline will be
10:04
how to become a better a better father
10:06
husband and person that sounds good
10:11
alright guys so that’s what I got for
10:14
you today start looking at your
10:16
processes in life start optimizing them
10:18
and if you do you will be happier you
10:20
will be better and you’ll enjoy your
10:22
time here on this amazing earth a lot
10:24
better so that’s what I got appreciate
10:26
you all have an amazing day and i’ll
10:28
talk to you is all again tomorrow but
10:30
hey everyone this russell brunson again
10:33
I want to thank you for listening to
10:34
mark in your car and I want to make sure
10:36
you’re plugging into everything that
10:37
we’re doing on a daily basis and so make
10:39
sure that every morning you’re plugging
10:41
into the marking your car training if
10:42
you want marketing your car calm you can
10:44
do in the email list to make sure your
10:45
email notifications and new episodes
10:46
come out you can also get links to all
10:48
the transcripts of every single show
10:50
we’ve done in the past but then every
10:52
night well not every night but most
10:53
every night I also do a periscope show
10:57
called the marketing quickie show and
10:58
it’s really fun you can go to periscope
11:01
and search my name Russell Brunson and
11:03
subscribe and every single night you’ll
11:04
get a notification you’ll kind of chirp
11:06
on your phone you’ll have me jump on
11:07
there and give you kind of the end of
11:09
the day thoughts and ideas and marketing
11:11
strategy when playing with during the
11:12
day or and maybe even an say n or you
11:16
should go to marketing quickie show calm
11:18
and over there you can subscribe you can
11:20
see past episodes you can read the
11:21
transcripts you have a bunch of fun so
11:23
thanks so much for being faithful
11:24
listeners again register at marketing in
11:26
your car calm and also marketing quickie
11:29
show calm

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.