226 - How To Confuse The VC's

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
hey everyone this russell brunson and
00:01
welcome to marketing in the mommy mobile
00:05
welcome to the marketing in your car
00:07
podcast where you can increase your
00:09
traffic conversions and sales in just 10
00:13
minutes a day and now here’s your host
00:15
Russell Brunson hey everyone yeah I’m
00:20
taking mom Judy on today I’ve got Nora
00:24
in the backseat we’re gonna pick up a
00:25
tin at school I happen to be one minute
00:27
late already oh it’s hard to be a mom no
00:29
never told me this but it’s really hard
00:31
anyway so that’s what’s happening today
00:34
and the reason I’m a little bit late is
00:36
we just got a call with some VC people
00:40
which is kind of cool so um anyway first
00:43
off they’re super cool people really
00:46
enjoy them and everything but it was
00:48
interesting conversation you guys want
00:49
to hear behind the scenes with some of
00:51
the funny stuff like I’m gonna title
00:53
this this presentation or this podcast
00:57
how to confuse the VCS and because it’s
01:01
interesting they have been trying to
01:04
talk to us for a while and basically
01:05
said we’re looking for money sorry the
01:06
right well we know you’re not but we
01:07
still want talking right now and I
01:08
interesting i equal please we find it
01:10
boys right now and there anyway so
01:11
finally we got the call setup but uh
01:14
it’s just funny like I think we’re in a
01:17
good position okay insane or back there
01:19
you guys anyway a figment of good
01:21
position i told the art team i was like
01:23
if like we’re the hot girl that uh that
01:25
um doesn’t really want it so everybody
01:28
wants her so much more right like anyway
01:31
so we’re not interested in taking but we
01:33
thought be fun to talk to him and maybe
01:34
who knows whatever so waiting a
01:36
conversation with them and it was cool
01:37
like I said supercool guys enjoyed that
01:40
whole whole thing but it was interesting
01:42
like if you look at like what they’re
01:43
looking for there’s three core metrics
01:44
that the VCS want they want what’s your
01:47
cost to acquire customer what’s the
01:49
lifetime value of that customer and
01:51
what’s your turn like those are the
01:52
three core metrics so they asked us
01:53
about we kind of knew going into it and
01:55
what’s cool is that like is it because
01:58
of all the funnel stuff that we do and
02:00
hopefully you guys are doing like it
02:01
totally confuses the vc’s right like
02:03
they they have like one way of doing
02:05
things like what’s your cost to acquire
02:06
customer like we’ll all of our customers
02:09
our free like no like that doesn’t make
02:11
sense like how much is the cost and it’s
02:13
like well if we buy ads from facebook
02:15
straightly to the trials like 150 bucks
02:17
a member like wow that’s really really
02:20
good and I’m like yeah but it’s like
02:22
it’s really good we don’t do it right
02:24
why don’t you do that you should be
02:25
spending that money all day long and
02:26
right cuz we’re a start-up bootstrap
02:28
like we’re spending like the money I’m
02:30
spending it on my own pocket and we’re
02:32
good enough it funnels that if I’m not
02:33
profitable at break even point of sale I
02:35
don’t want to do it I don’t want to go
02:37
in the in the whole two months so if I
02:39
had one hundred million dollars in the
02:40
VCS sure will go waste money on dumb
02:42
marketing but we are smart enough to be
02:44
profitable up front I said this is how
02:45
it works like we’ve got friend and
02:47
offers like my free book offer or the
02:48
perfect webinar for things like that and
02:50
I said what happens we buy ads on
02:52
Facebook cost is ten to fifteen dollars
02:53
to acquire customer there but we make
02:55
thirty to forty five dollars in the
02:57
funnel therefore we make twenty-five to
02:58
thirty dollars for every single customer
02:59
that comes into our world and we have a
03:01
huge follow-up sequence in place that uh
03:03
that we promote that then gives us all
03:06
of our customers for free in fact we
03:08
make money ahead of time before they
03:10
ever become a customer and then the
03:11
email sequence gets them into our
03:12
program for free and there I that it
03:15
like that doesn’t make sense like
03:16
there’s like like they don’t think I
03:18
don’t like fellow this is this is how it
03:20
works I was like we do have customer
03:22
acquisition costs and different channels
03:23
right so like Facebook get excuse me
03:25
with affiliates we’ve had forty percent
03:26
up to 45 so give away cars and stuff
03:28
like what you give away cars why would
03:30
you do that I’m like that’s like it’s
03:32
awesome like that’s how it works like
03:33
it’s all about recruiting cells seems
03:35
like anyway none of my good wig are you
03:38
know then then people come in now we’re
03:40
selling onboarding and we’re selling
03:43
certifications things like that so it’s
03:45
like a week so we’re crazy profitable
03:47
and they’re like they don’t understand
03:49
because they come from world’s that
03:50
aren’t profitable typically right and so
03:52
we’re showing our numbers and and then
03:55
we show the numbers he’s like wow he’s
03:57
like I don’t think you guys understand
03:59
what you guys have right here it’s like
04:01
yes we do this is why we’re not looking
04:03
to take money like everything’s
04:04
everything’s fine like we’re really good
04:06
at funnels and then the next question
04:07
was lifetime value customer rent and you
04:11
know that one was an easier metric but
04:14
you know valen been in business for a
04:15
year and half so it’s it’s hard because
04:16
our customer not the shower uses they
04:18
don’t leave us very high so we showed
04:20
what a lifetime value customer was but
04:21
it’s not like
04:23
it’s not a cure because that number is
04:25
growing so fast all right I’m it let’s
04:27
go I paid and I’ll be right back out and
04:28
we’ll finish this podcast when I get
04:29
back all right I got aiden and he’s
04:32
talking about some movie call it was
04:33
called norcom coconut chron.com there
04:42
you go anyway so the finishes mock my
04:45
thought oh wait what tell you the story
04:48
yeah that’s three ok so it first starts
04:51
with Laura and then wait I actually did
04:57
it forgot ok so that’s no rod calm all
05:01
right let me talking I’ll talk him from
05:03
him if you want to tell the rest destroy
05:04
tell me Kim all right so the last half
05:07
of the story is churned so but i watch
05:10
your churned I’m like oh well if you
05:11
look at over the last three or four
05:12
months like it’s true decreased from
05:14
acting like oh how much like oh I think
05:15
it before was like it’s sixteen percent
05:17
we added in this this one step and the
05:19
funnel and dropped it to 12 and then we
05:20
added in this 21-day ignite your funnel
05:23
on communication funnel or onboarding
05:27
funnel after they come on we drop down
05:28
to nine percent and like you’ve drafted
05:30
that much in the short period of time
05:31
like yeah that’s what we do we test
05:33
things we test all the steps in the
05:34
process of trying to decrease churn and
05:36
we’re always working to get better and
05:37
better and better and it way it was just
05:39
so funny because because I don’t think
05:40
these cuttings they’re used to have much
05:42
money and spending tons require customer
05:44
and i thought i was listening to things
05:45
that a day and i talked about hubspot
05:46
says the tub spot cost him ten thousand
05:49
dollars to to acquire a customer oh
05:51
she’s me it was a was it a thousand it
05:54
makes a thousand dollars require custom
05:55
something crazy egg that I’m like are
05:57
you serious like it’s so much easier it
06:00
wouldn’t understand what you guys
06:01
understand what we understand always
06:02
front end funnels that’s that’s the
06:05
magic so anyway and then the webinar
06:06
funnels were profitable dramatically
06:08
profitable front doesn’t make sense to
06:10
them yeah but ok Aidan remembers that
06:12
hold on he’s back ok thank the person
06:16
says that’s Nora and that’s SAP
06:20
so that’s where that’s at no that’s Nora
06:24
dad’s app so that the roofs up and then
06:29
the baby Nora no this is Nora this is
06:38
zak yes I’ll getting that this is noren
06:41
this is that yes nice so there I don’t
06:48
know he’s talking about but it’s
06:49
something is it a movie you saw oh the
06:52
end so that’s moved you watch that today
06:54
or the one you made up I did watch it
07:01
today but I I just have to do up on a
07:04
movie like on a camera then everybody
07:07
watching okay that makes more sense so a
07:11
man I was wearing some cool Harry Potter
07:13
glasses because he is a big fan his eyes
07:18
are really hurt he so um when took him
07:20
to an eye appointment in his eyes were
07:22
amazing and so we ordered some be wanted
07:27
Harry Potter glasses really really
07:28
really bad humbug and so we are looking
07:31
on amazon order some but then the wrong
07:32
ones came right what were they like the
07:35
first ones that came no he’s not like
07:39
the first one so then we ordered some
07:40
new ones and so they came and they look
07:42
awesome they’re about half the size of
07:45
his head but he wished me everywhere
07:47
we’re in to school today home and his
07:52
friend said you look weirder than but he
07:54
still loves them anyway so that’s we got
07:56
today I gotta bounce and play by kids I
07:58
just wanted to share that that was
07:59
interesting so that’s how you confuse
08:00
the VC have really profitable upfront
08:02
funnels lower your churn through through
08:05
onboarding funnels increased lifetime
08:07
value I have an amazing product and
08:08
they’re gonna be like what that doesn’t
08:10
make sense how is this so good and
08:11
hopefully you’ll get people coming to
08:14
you as well so anyway hopefully helps
08:15
you guys that’s all I got I’m out of
08:18
here appreciate you all caught you guys
08:21
again soon oh whoa one more thing Oh
08:23
sayin hi Aiden says bye bye everybody
08:27
hey everyone this russell brunson again
08:30
i wanna thank you for
08:31
cinemark in your car and I want to make
08:33
sure you’re plugging into everything
08:34
that we’re doing on a daily basis and so
08:36
make sure that every morning you’re
08:38
plugging into the marking your car
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training if you go to marketing your car
08:40
calm you can join the email list to make
08:42
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08:43
episodes come out you can also get links
08:45
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08:47
show we’ve done in the past but then
08:48
every night well not every night but
08:50
most every night I also do a periscope
08:53
show called the marketing quickie show
08:55
and it’s really fun you can go to
08:57
periscope and search my name Russell
08:59
Brunson and subscribe and every single
09:01
night you’ll get a notification what
09:03
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09:04
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09:06
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09:07
and marketing strategies when playing
09:09
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09:12
stay n or you should go to marketing
09:14
quickie show calm and over they
09:16
subscribe you can see past episodes you
09:18
can read the transcripts you have a
09:19
bunch of fun so thanks so much for being
09:21
faithful listeners again register at
09:23
marketing in your car calm and also
09:25
marketing quickie show calm

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.