227 - Your Opinion Does NOT Matter

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
hey everyone this is russell brunson and
00:01
welcome to marketing your car welcome to
00:05
the marketing in your car podcast where
00:07
you can increase your traffic
00:09
conversions and sales in just 10 minutes
00:12
a day and now here’s your host russell
00:15
brunson all right everybody hope you are
00:18
all doing amazing um yeah two days in a
00:22
row a5 a.m. wake up so this is good
00:24
getting into the cycle into the late
00:27
night going early night going to bed and
00:28
late night or early morning the early
00:31
early to bed early to rise makes a man
00:34
healthy wealthy and wise that true well
00:36
I hope so cuz I’m testing it out right
00:37
now so it’s been going good so far and
00:40
this morning I was working on the funnel
00:43
University stick sequence and and one of
00:47
the emails talks about this article I
00:49
wrote one time called your opinion
00:51
doesn’t matter or remembering guess what
00:54
your opinion doesn’t matter I think I
00:55
said it more more like that but anyway
00:57
as I fell article i reread it in it
01:00
maybe laugh and smiling i just wanted to
01:02
share it with you guys because it’s
01:05
important and and the fact is your
01:08
opinion really does not matter when it
01:09
comes to marketing in that in that
01:12
article i talked about how like one
01:14
morning this is back when we were in the
01:15
middle of the rippln launch and i had
01:17
done this video and and one of my
01:21
buddies text me i get five in the
01:23
morning he was like hey man you’re on
01:24
TechCrunch I was like what I’m on
01:26
TechCrunch like this is awesome and then
01:28
his next text was it’s not good I was
01:31
like oh crap so I went to TechCrunch and
01:33
there was an article and the title the
01:36
article was the what not to do in your
01:38
startup launch video or something like
01:40
that and I start reading the singing he
01:42
goes line by line through the through
01:44
the cop through the coffee for the sales
01:47
video that I created and he just ripped
01:49
it apart like he hated it and like like
01:52
venomous Lee’s had a rightward like it
01:54
was he was so mean every single thing
01:57
and just ripped it like line after line
01:59
and at first I was like oh like my heart
02:01
sunk I was like sick to my stomach like
02:03
oh and and then I stopped for miniature
02:07
thinking I was like well you know all
02:09
these things were his opinions about why
02:11
he hated this video why it was not a
02:13
good video for
02:13
tech startup and always these things but
02:16
then I start looking at the numbers and
02:17
what we had achieved with that little
02:19
cheesy video that he hated so much and I
02:22
camera at the time I think it had
02:23
generated 300 or 400 thousand opt-ins
02:27
members and we were averaging a 30,000
02:30
opt-ins a day from this one video and I
02:32
was like you know he it it may be that
02:34
he didn’t like it but it didn’t mean it
02:36
didn’t work it was working perfectly and
02:38
I started him back about like all the
02:40
split testing stuff that we used to do
02:42
like I the way that Todd not used to our
02:43
split testing I would gonna create like
02:45
the best version I possibly could and he
02:47
come in he make up all these tests and
02:48
half the test I was like so embarrassed
02:49
by they go like don’t do that like it
02:51
looks bad it’s like just things I didn’t
02:53
like and I was like no there’s no way
02:56
that that’s gonna beat my my control
02:58
like thing i created is perfect right
03:00
this is my opinion and nine times out of
03:02
ten Tata beat my control almost every
03:04
time and and I realized really quickly
03:05
that like my opinion doesn’t matter like
03:07
I have my opinion but it doesn’t matter
03:09
what matters is how people vote and it’s
03:13
funny because LA times we think like
03:14
like I’ve seen it drives me crazy like
03:16
businesses who like the run survey
03:17
groups and though you know how people
03:20
fill out surveys and all these kind of
03:21
things try to get feedback on on their
03:23
product like what they’re going to buy
03:24
and not buying all these things and
03:25
there’s a time and a place for those
03:27
things but the reality is none that
03:29
matters either the only thing that
03:31
actually matters is will customers vote
03:34
with their credit card that’s it if they
03:37
will not pull their credit card out of
03:39
the wall and vote with their credit card
03:40
it doesn’t matter okay they can say oh
03:42
yeah I would definitely buy that
03:43
probably I’m definitely like more likely
03:45
to us or you know and they’ll tell you
03:46
whatever or you know whatever it is
03:48
you’re looking at the only thing that
03:50
matters is not your opinion it’s not
03:51
even your customers opinion the only
03:53
thing that actually matters is them
03:56
voting with their credit card that’s how
03:58
they vote they can’t vote by saying yes
03:59
I would do that oh yeah I’d buy that oh
04:01
yeah man i buy that only way that they
04:03
can vote is by actually pulling their
04:04
credit card out that’s the only vote
04:06
that matters that is if you look it I
04:08
mean that’s how it should be for the
04:09
presidency right like you should vote
04:11
but you gotta vote with your credit card
04:12
more money you’re willing to spend
04:13
voting on a candidate the more votes you
04:15
get right because then it actually
04:17
matters like the only thing that matters
04:18
is is how they vote with their credit
04:21
cards that’s the only truth everything
04:22
else is opinion and opinions don’t
04:23
matter okay it’s funny like
04:26
as a marketing educator it drives me
04:29
crazy watching other marketing educators
04:31
and a lot of them say blanket statements
04:33
that they feel are true that I know
04:34
aren’t true and I’m not gonna tell the
04:38
specifics because the person is really
04:40
really cool but I was in I mean a
04:41
mastermind group and and they wanted me
04:46
to give a talk a short talk and so I was
04:49
giving this short talk and head time
04:51
they had this public speaking coach who
04:52
want to go and phoned me and walk
04:53
through my talk with me so I got on and
04:55
and was kinda interesting what he had to
04:56
say and what was interesting is that he
04:59
kept sharing all these opinions that
05:00
stuff I was doing wrong and how I should
05:02
have done instead and all these things
05:03
and and well I respect the guy in his
05:07
opinions I know that his opinions were
05:10
wrong not because like I’m arrogant or
05:12
I’m boastful or anything like that I
05:14
might be but that’s not the reason why I
05:16
knew they were wrong I knew that wrong
05:17
because I’d split tested these messages
05:19
I’d split tested the the verbiage in how
05:22
I used it I knew which one out converted
05:24
nice um II know you have to go this way
05:25
I was like oh and I was I was respectful
05:29
and said okay and I did it that way for
05:32
him and for the group but I knew that it
05:35
was wrong like I know beyond a shadow of
05:37
the doubt that his opinion was wrong
05:39
because we’ve split tested and uh and I
05:43
wanted to step back back but you know
05:45
like I’ve run hundreds of thousands if
05:48
not millions of visitors through a path
05:49
that use the message you’re trying to
05:51
get me to use versus the one that I’m
05:52
using here and I know that this one wins
05:54
every single time I i I’d like I don’t
05:57
even have to guess any my kids it’s not
05:59
even worth testing anymore because I
06:00
know based on millions of people voting
06:05
or not voting with their credit card
06:06
that I’m right you know and and it’s
06:08
just like killing me cuz like but i
06:10
respected again him in the situation so
06:12
I followed that even though I knew it
06:13
was wrong and I just want all you guys
06:16
to understand the art paintings really
06:17
don’t matter like I get people in a
06:19
circle time like we Russell you look at
06:20
this page give me your opinion I’m like
06:21
no I don’t want to give you my opinion
06:22
my opinion could dramatically screw
06:25
things up like as we’re building i will
06:27
give you my opinion cuz I’m like this is
06:28
the you know this is the direction I
06:29
would go based on everything I know this
06:31
is the best chance of success will
06:32
create that first and then I’m not going
06:34
to give you a review it because my
06:36
opinion doesn’t matter the only opinion
06:38
that matters is the opinion of
06:40
the buyers in your specific market so
06:43
that’s why you created the best you can
06:44
and then you go and you buy ads and you
06:47
get people to come and then they vote
06:48
with their credit card and that’s how we
06:49
know if we’ve got a winner if people
06:51
vote with their credit cards they don’t
06:52
I don’t care how pretty is how many
06:54
awards that wins or how nice it sounds
06:55
the only thing that matters when all
06:58
said and done is well people vote with
07:00
your credit card and that’s the key so
07:02
sooner you are a okay humbling
07:05
yourselves I’m the same way I have to
07:06
continue humble myself and I do every
07:08
time Todd destroys me to split test
07:09
every time something I create doesn’t
07:11
work there every time we we test things
07:14
we figure out things that do work I get
07:16
humbled every single time I realize the
07:17
man I’m not as great as I think I am my
07:20
opinion does not matter the only opinion
07:22
that matters is that of my customers who
07:24
are pulling their credit cards out and
07:25
voting and so watch that closely watch
07:28
what is causing them to vote with their
07:30
credit card and watch what’s not and
07:31
that’s how you’re gonna learn and that’s
07:33
we should base your judgments and your
07:34
opinions on not on what you like and
07:37
what you don’t like is what you like
07:38
doesn’t matter the guy I’m techcrunch
07:40
did not like my coffee yet it was the
07:41
probably the highest converting message
07:44
I had ever written and because he
07:47
thought it was wrong does not make it
07:49
wrong people were voted and that that’s
07:52
something to really matter so there’s
07:53
your marking lesson for today I’m at the
07:55
office I’m gonna go get some work done
07:56
and try to get some customers to vote
07:58
with their credit card so that’s the
08:00
plan anyway I appreciate you all have a
08:02
great day and we’ll talk to you guys all
08:04
again soon bye hey everyone this russell
08:08
brunson again i wanna thank you for
08:10
listening to mark in your car and i want
08:11
to make sure you’re plugging into
08:12
everything that we’re doing on a daily
08:14
basis and so make sure that every
08:16
morning you’re plugging into the marking
08:17
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08:19
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08:20
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08:21
notifications the new episodes come out
08:22
you can also get links to all the
08:24
transcripts of every single show we’ve
08:26
done in the past but then every night
08:28
well not every night but most every
08:29
night I also do a periscope show called
08:33
the marketing quickie show and it’s
08:35
really fun you can go to periscope and
08:37
search my name Russell Brunson and
08:39
subscribe and every single night you’ll
08:40
get a notification but kind of trip on
08:42
your phone you’ll have me jump on there
08:43
and give you kind of the end of the day
08:45
thoughts and ideas and marketing
08:47
strategy when playing with during the
08:48
day or maybe even ants
08:51
and or you should go to marketing
08:53
quickie show calm and over they
08:55
subscribe you can see past episodes you
08:57
can read the transcripts you have a
08:58
bunch of fun so thanks so much for being
09:00
faithful listeners again register at
09:02
marketing in your car calm and also
09:04
marketing quickie show calm

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

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How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

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Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.