231 - The Epiphany Bridge - MarketingInYourCar.com

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
hey everyone this is russell brunson and
00:02
welcome to an inner circle version of
00:05
marketing your car welcome to the
00:07
marketing in your car podcast where you
00:10
can increase your traffic conversions
00:12
and sales in just 10 minutes a day and
00:15
now here’s your host russell brunson all
00:20
right ladies gentlemen friends both
00:23
anyone who’s listening to me right out
00:25
what we’s no foes I guarantee this
00:27
people hate me they’re listening though
00:28
so for those of you guys who are out
00:30
there hate me and listen to me thank you
00:31
anyway for subscribing I appreciate you
00:33
just as much as the people love me
00:35
anyway but that’s that uh we’re heading
00:39
to another week long of inner-circle
00:42
meetings so I’m excited those who are in
00:44
inner circle we basically we capped out
00:46
the group at 100 so if you didn’t make
00:48
it in then Fisher fall I’ve been talking
00:50
about it for like three years so it was
00:52
capped out and sold out we basically
00:54
broke it down into four groups of 25 so
00:56
group the first group and the second
00:58
group we’re having Monday Tuesday then
00:59
Wednesday Thursday and next month with
01:01
next two groups so if you’re interested
01:03
being in the future the only way you get
01:06
in is if someone else drops out so those
01:09
people who hate money will be the ones
01:10
who drop out those who love money and
01:11
like team more money will continue
01:13
staying for forever so that’s kind of
01:14
how it works so just cross your fingers
01:17
hope somebody hates money and then you
01:18
have a chance to actually getting in and
01:19
the way to get in and out times go to
01:21
russell brunson calm and apply put you
01:23
on the waiting list for if and when that
01:25
ever opens up again so that is the pitch
01:29
for something that’s already sold out so
01:30
there you go now for those of you guys
01:32
who just want to hang out and talk to me
01:35
while I’m driving I’ve got an idea for
01:37
you guys today I’m gonna show this in
01:38
the meeting but I thought it was really
01:40
important and its kind
01:42
then one of the big epiphanies that had
01:44
over the last four me two weeks or so is
01:46
I’ve been thinking through things and
01:47
looking at stuff that works and why it
01:49
works I’m a big believer in like I’ll
01:54
tend to do stuff unconsciously like we
01:56
unconsciously confident we do cool
01:57
things we don’t know why they work so I
01:58
like going back and looking like why did
02:00
that work because if it worked for some
02:03
reason if I understand why that worked
02:05
maybe I can use it in other places or I
02:07
can more effectively crafted an engineer
02:10
so it’ll it’ll do better and so that’s
02:12
kind of my my thoughts so the thing that
02:15
I’ve been thinking about WOB and I’m not
02:19
gonna call copywriting cuz it’s not that
02:21
but it’s related to copywriting it’s
02:23
like the copywriting sister or something
02:25
it’s like the way better-looking sister
02:27
too so it’s important but I spoke last
02:33
week or two weeks ago to a network
02:34
marketing event and I didn’t have any
02:37
notes prepared I didn’t always going to
02:38
speak oh I just and I was going to get
02:39
up in front of about a hundred people I
02:42
think about hundred people or so from
02:43
the proven community and just talk about
02:45
whatever I thought was important and I
02:47
was thinking about network marketing i
02:49
was literally there now they were
02:50
announcing announcing i don’t i’m going
02:51
to talk about what should I talk about I
02:52
was like praying for some inspiration
02:53
and also have popped in my head was this
02:56
concept of a bridge right and we’ve
02:59
talked about bridge pages before other
03:00
things my stars think abouts concept of
03:02
a bridge I figured out how like most
03:04
people and I’m going to talk about
03:05
network marketing but I don’t want that
03:07
to turn off the non network marketers
03:08
because this is true for every business
03:10
but now we’re marketing especially and
03:12
so most of us like we get into a
03:15
business whatever business like whatever
03:17
we’re selling wherever the thing wherein
03:19
we got in there right we didn’t just
03:20
immediately I just jump in right look
03:22
what happened is that something happened
03:24
in our life
03:26
and.and in somewhere along line we had
03:29
this epiphany were like wow I need this
03:32
thing right this product the service or
03:34
with the reason why you created whatever
03:36
price room she says you had this
03:37
epiphany right so I want you to kind of
03:39
that that word epiphany they put on your
03:41
pocket we’re gonna come back to that
03:42
here but we have this epiphany and then
03:45
and because of that you got into
03:46
whatever it is you’re selling today
03:48
whatever business it is like that’s like
03:51
there’s some epiphany that happen to you
03:52
that got you to this thing right and
03:54
then you got this thing and you became
03:55
obsessed with it you charge setting it
03:57
and learning about you learn all the
03:58
jargon and the keywords and all these
03:59
kind of things that they kind of came
04:01
from them and you came very educated
04:04
right and so now you know all these
04:06
things about this topic and now you’re
04:08
going to try sell to other people and
04:09
you’re using all of these these terms in
04:12
this rationale that you’ve learned
04:13
logically the stuff that logically
04:16
logically you learned about the product
04:19
or service right but you forget that
04:21
like typically you didn’t you didn’t
04:23
come into whatever it is you’re selling
04:25
logically you came into an emotionally
04:27
right you had this an emotional epiphany
04:29
they got you into the thing but then you
04:33
learn all this logic because you get
04:35
excited about the topic and then you go
04:37
trying to sell people logic later and
04:39
therein lies the issue one of my friends
04:43
James Kim klavier she as an old-time
04:45
network marketer and meant 12 15 years
04:48
and have long ago that I read her one of
04:49
her books called my products so great
04:52
how come nobody’s playing it was a great
04:54
title and and in that she talked about
04:58
this concept of what marketers do and
05:02
she was like my network markers but the
05:03
this concept called technobabble where
05:05
they come in they start spewing all
05:07
these terms these phrases all these
05:09
things down someone’s throat that they
05:10
learned and it totally turns people off
05:12
and I think what we do because we’re so
05:13
proud of like you know with the number
05:15
one buh-buh-buh-buh we got the
05:17
industry-leading Bella’s groundbreaking
05:19
but you know in all this crap that we
05:21
spew out all the logical stuff that we
05:22
learned that strengthened our belief in
05:24
the product is what we start spewing out
05:26
of people and the problem is that
05:28
they’re not they never had that initial
05:30
Epiphany therefore all this logic you’re
05:33
spewing on him just defends totally
05:35
offend somebody gets annoying it’s
05:37
frustrating it’s like dude quit freaking
05:38
tryin to pitch me on this crap right and
05:41
so I was thinking about as i was walking
05:44
up on stage after introduced me was just
05:45
this concept of our goal with marketers
05:49
as we have we have to give our audience
05:52
the same epiphany that we have that’s
05:55
what sells somebody is the epiphany
05:57
right so i just tell someone hey I will
05:59
go egg like let’s say for me it was
06:01
ketosis right I got in this one I just
06:03
tell people hey unique your body stayed
06:04
in ketosis cuz the low you lose weight
06:05
like all these things and they’re like
06:06
what are you talking about you know
06:08
those words mean right and so if I come
06:11
back and I say hey what was the Epiphany
06:13
that helped me understand ketosis and so
06:15
for me I had a friend one time it was it
06:18
was in ketosis I was totally making fun
06:19
of him at dinner one time because he’s
06:20
eating chicken and broccoli and not
06:21
having a deserter my dude you’re a moron
06:23
and he started he explained ketosis to
06:25
me kind like a campfire so though she
06:27
has her an improvement company of
06:28
Everest in the campfire explainer video
06:29
that’s where I came with that videos
06:31
like that was that was the concept that
06:34
video that’s what bridge this epiphany
06:36
gap for me and that is why I am a
06:40
believer in the product and the service
06:42
so much because i had that epiphany of
06:43
like oh this is why it works it’s when I
06:47
made that explainer video all I did is I
06:49
tried to take people from where I was at
06:51
and give them the same Tiffany I had and
06:52
that’s the bridge i created to get them
06:55
over here
06:56
to my company right so accepting back
06:59
now is that for us as markers we have to
07:01
see have to cut out all the techno jumbo
07:03
mumble crap that we’re so used to saying
07:06
to try to sell people stuff because
07:07
that’s not what sells what sells them is
07:08
the original epiphany that you had the
07:11
guy you to sell whatever it is you’re
07:13
selling just remember what that epiphany
07:15
was and then the story that that gives
07:19
them the same epiphany you had is the
07:22
key so it’s not you telling them your
07:24
epiphany that doesn’t help it’s you
07:25
telling them a story that gives them the
07:28
same epiphany that you had because when
07:29
they have that epiphany that’s the key
07:33
then then the selling isn’t hard it’s
07:36
easy and so I guess thinking about that
07:39
like take a step back in time to
07:41
wherever it is that you were when you
07:44
had the Epiphany that got you into
07:45
whatever business should whatever
07:46
product you’re selling and think about
07:49
that and figure out that story was and
07:51
figure out how to tell a story and could
07:53
be through video could be through a
07:54
sales letter it could be through a
07:55
webinar me however but you’re gonna
07:58
share how you had that epiphany and when
08:02
they understand how you had that
08:04
epiphany understood me when they have
08:06
that as an epiphany then they’re in then
08:09
you can support with all the logic and
08:11
all the techno mumbo jumbo you guys are
08:12
so proud of but don’t lead with that
08:14
because that will turn them all away
08:16
whereas if you leave with the epiphany
08:17
and they have that epiphany and they
08:19
will come seeking the logical
08:20
explanations to to strengthen that for
08:23
them that’s the secret that’s the key
08:26
anyway I’m excited I hope that helps you
08:29
guys and uh if you look at how I craft
08:34
that story by the way my dad epiphany
08:37
two weeks ago when I was trying to give
08:39
you that same epiphany so did it work I
08:41
could have told you hey guys the key is
08:43
you need to have an epiphany then you
08:44
tell a bridge story too to connect that
08:46
epiphany fighter told you that some of
08:50
you guys I’m like all right Tiffany
08:51
sweet Russell but because I told that
08:53
story in the process I told you guys how
08:56
I had the Epiphany
08:58
um hopefully some of you guys had it as
09:00
well so I practice what I preach I used
09:03
on you what I’m telling you to use on
09:05
your your people as well so anyway hope
09:09
that helps it’s like a dream inside of a
09:11
dream inside of a dream please have
09:14
inception here anyway all right guys I
09:17
am downtown Boise and the traffic’s
09:19
crazy pretty sure I’m in a wreck so I’m
09:20
driving one hand while I’m shifting with
09:22
one hand and on the phone Taylor hands I
09:23
better go before I die so I appreciate
09:25
you all have an amazing day and i’ll
09:27
talk to us all again soon hey everyone
09:30
this russell brunson again I want to
09:31
thank you for listening to mark in your
09:33
car and I want to make sure you’re
09:34
plugging into everything that we’re
09:35
doing on a daily basis and so make sure
09:38
that every morning you’re plugging into
09:39
the marketing of car training if you had
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the email list and make sure your email
09:44
notifications the new episodes come out
09:45
you can also get links to all the
09:47
transcripts of every single show we’ve
09:48
done in the past but then every night
09:50
well not every night but most every
09:52
night I also do a periscope show called
09:55
the marketing quickie show and it’s
09:57
really fun you can go to periscope and
09:59
search my name Russell Brunson and
10:01
subscribe and every single night you’ll
10:03
get a notification what kind of trip on
10:04
your phone you’ll have me jump on there
10:06
and give you kind of the end of the day
10:08
thoughts and ideas and marketing
10:09
strategy when playing with during the
10:11
day or and maybe even an say and/or you
10:15
should go to marketing quickie show calm
10:17
and over there you subscribe you can see
10:18
past episodes you can read the
10:19
transcripts you have a bunch of fun so
10:21
thanks so much for being faithful
10:22
listeners again register at marketing in
10:25
your car calm and also marketing quickie
10:27
show calm

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.