232 - The Procrastination Killing, Sub Zero Fireball - MarketingInYourCar.com

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
hey everyone this is russell brunson and
00:02
welcome to marketing in your car welcome
00:06
to the marketing in your car podcast
00:08
where you can increase your traffic
00:10
conversions and sales in just 10 minutes
00:13
a day and now here’s your host Russell
00:16
Brunson everyone like to make the
00:21
interim or more cheesy every single day
00:23
because that’s the best way to do it so
00:25
anywho I hope you guys are doing are
00:28
doing awesome I’m heading in today
00:30
number four of the mastermind meetings
00:33
and has been amazing to say the least
00:38
first two so basically way so we can
00:40
give you background on the inner circle
00:42
because it’s kind of cool actually so I
00:45
launched in a circle and probably three
00:48
years ago and and I had like a
00:51
mastermind group of the past but like
00:53
first time is bike seven eight years ago
00:55
I like launched mastermind group I think
00:56
it’s old like two people into and then I
00:58
was like crap they show up some 12
00:59
people in their gonna is gonna be dumb
01:01
so I invited much my friends and stuff
01:02
and try to make it a full group and it
01:04
was always like okay but I don’t know it
01:08
just wasn’t amazing so we ran it for two
01:09
or three years and finally I was like
01:10
you know what let’s just stop running so
01:13
we could we turned it off and did
01:14
running for a long time and then fast
01:16
forward to a couple years ago we decided
01:18
to launch coaching again and it’s funny
01:21
how like your mindset shifts you know
01:23
like we told coaching at five so some
01:25
like weird dude at eight so we sold it
01:26
at eight and I was like an order to 10
01:28
we bumped into 10-12 motor to 12 it
01:31
wasn’t really i can mastermind group was
01:33
more like this other thing and then I
01:34
met this guy who had sold a
01:36
twenty-five-thousand-dollar mastermind
01:37
group he said he was signing up to
01:39
people a week and I was like
01:41
yes I don’t that’s even possible like it
01:44
seemed like too far to foreign to even
01:46
be a possibility right it’s so I was
01:50
like let’s just add that as the thing
01:51
maybe we’ll sell one or two so we did
01:53
and then like right away we sold one and
01:54
I was like oh crap I got fulfill on so I
01:57
got some more so we started slowly
01:58
selling it and I think our first
02:00
mastermind group we have like eight
02:02
people at it I was kind of cool that’s
02:05
like all right and by the second one we
02:08
had about 20 people at it and I was like
02:10
digging big I remember bill Glaser so
02:12
fast my goodbyes I grew up in yield
02:15
about 18 people in groups of 20 we had a
02:17
full group and we were giving everyone
02:18
and make an hour in their sessions and
02:21
and I kept growing growing soon we got
02:23
the point where we had 35 people in the
02:25
group and my gang and so we shrunk it
02:27
down to where everyone got 30 minutes
02:28
and it actually ended being better
02:29
because people spend a lot less time
02:30
talking about nothing in a lot more time
02:32
focused and so I was ok cool we can keep
02:34
about 35 was kind of keep it there and
02:36
then and then the next meeting we had
02:39
like forty-five and it’s restricted to
02:42
three days and three days and it was
02:44
like it was too much everyone was fried
02:45
I’m like what do we do so far as I ok
02:48
well now I’m gonna break this into two
02:49
groups will have two groups of 20 ish
02:51
and so we broke it into two groups by
02:54
the time the two groups showed up both
02:55
groups had 30 people in it we’re at 60
02:57
people in the crew from high Gul crap
02:59
sweet two groups one one they wanted and
03:01
we had like a you know the crossover
03:03
days we had like dinner together and it
03:05
was really fun
03:06
and right cool let’s keep two groups not
03:08
be fine and then the next meeting we had
03:09
two groups and both groups had about 40
03:11
in it and I was like we can’t facilitate
03:13
40 in a group it doesn’t like it loses
03:15
the experience excuse me my throat’s dry
03:19
from a lot of talking anyway so then I
03:21
was like all right well so I looking at
03:23
Mike we’re like almost 80 people I can’t
03:25
believe of 80 people in our $25,000 year
03:28
program I just didn’t make any sense to
03:30
me so I was like okay willits how about
03:33
we just and this comes back to actually
03:35
one of the big themes we’ve had over the
03:36
last three days so far it’s just your
03:39
life when is enough enough and so I said
03:41
you know what and actually I had a years
03:44
ago Dan Kennedy asked me he said what’s
03:45
your number might what he means like
03:47
what’s your number I when you’re gonna
03:49
be happy Mike I don’t know a billion and
03:52
he’s like all the entrepreneurs like
03:54
especially the young ones he’s like you
03:56
just want money and so you just working
03:58
working working you don’t have a number
04:00
just keep working till forever and he’s
04:01
like you gotta have a number otherwise
04:03
you’re gonna burn yourself out and you
04:05
will find out that this business you
04:06
created because you wanted freedom and
04:08
lifestyle will robbed you of that I was
04:12
like crap and so a few months ago I was
04:16
looking at her circle and I’m like
04:17
what’s my number and that’s time we also
04:20
i said okay from now on I’m we shut down
04:22
our lower end program which was ten to
04:24
twelve thousand dollars a year so you
04:25
know what we’ll just close that day I
04:27
which was crazy because it was like you
04:29
know almost a two-million-dollar your
04:30
business i just turned it off like it’s
04:32
not worth the effort anymore skin turn
04:33
offs I turned it off which was really
04:35
scary and yeah then the only option came
04:38
25k which is why I think somebody who
04:40
kept joining it so couple months ago is
04:42
like what’s my number I said water ad
04:43
I’m gonna have a hundred in 100 we’re
04:45
gonna shut it down and and
04:48
and so I said that was the number and it
04:51
was him like two weeks we got two
04:53
hundred and which was crazy and so that
04:56
became my number I said look you know
04:58
that’ll be a 2.5 million dollar business
05:00
from me forming the coaching and that’s
05:01
it like we’re not scaling we’re not
05:02
growing i gets it is what it is and i
05:05
said with a hundred people like how do
05:06
we do this and i looked at some of the
05:08
other groups out there one of my friends
05:10
groups they they run a similar thing and
05:12
they grew saving about a hundred people
05:14
so they just have one hundred people all
05:15
come to one meeting and i went to that
05:17
meeting and I I did not like it I felt
05:19
like I did get any anything out of hit
05:23
honestly so I’m like I don’t want to
05:25
make my big like that like I the the
05:27
format that I get the most value out of
05:29
it was the one where there’s you know 20
05:31
or 25 people in the group and everyone
05:32
got to share so I said how about this
05:34
we’re gonna break it into four groups of
05:36
25 and that’s we’re gonna do and we will
05:41
lock it out so that’s what we did we
05:42
capped it out at 100 people as four
05:45
groups of 25 and that was that is now
05:48
the inner circle so we had 25 people
05:50
here Monday Tuesday 25 people here
05:52
Wednesday Thursday and the next month we
05:54
got two more groups that’ll come through
05:56
and that’ll be all hundred people and so
05:57
that’s kind of how we shifted our inner
06:00
circle and it’s it’s really cool like
06:02
it’s nice because these groups you know
06:04
don’t have 30 or 40 people and we’ve got
06:06
25 so it gives us we have more time and
06:09
it’s less stress and it’s just it’s
06:10
really cool like it’s just perfect right
06:12
now and only that’s lame is this hard
06:15
cuz I always people want droid inner
06:16
circle and they can’t which is a good
06:18
problem to have right and so I told you
06:20
guys on I look this is how it works like
06:23
your seats here you’re locking forever
06:25
and if you ever done the way some help
06:27
some Gideon’s if one of you guys leave
06:29
and so what that we have these guys from
06:31
from Ukraine and one of them Vlad was
06:33
like I just thought of a good business
06:35
opportunity for me that’s like what was
06:38
the business opportunities like he’s
06:40
like no more seats are available I will
06:42
sell my seat for fifty thousand dollars
06:44
and he’s like I will come as the partner
06:47
and they will come as like as the person
06:49
it just as much value listening in on
06:51
everybody else thank you I guess that’s
06:55
brilliant so anyway it made me it made
06:57
me kind of smile but it’s really anyway
07:00
it’s really fun so we’re having a great
07:03
time and that’s what’s been happening so
07:05
the first I wish that I wish I was could
07:08
drive with my notebook out cuz there
07:09
have been like it’s so many just like
07:12
transformational shifts even for myself
07:15
and I think for everybody else in the
07:17
group and it’s just been really really
07:22
really really cool and yeah so I think
07:27
how deep should I go and I’m totally
07:29
late today too because I just kind of
07:31
been dragging my feet a little bit
07:32
because I’m not gonna lie I’m a little
07:34
bit tired it’s so uh Hewitt so a couple
07:39
of the see how much so how much do you
07:42
guys want to know I should just do a
07:43
session where we sit down I just share
07:45
like the top 20 things we got for
07:47
mastermind huh one of the cool ones I’m
07:50
curious if any of your it’s hard to
07:53
explain this one that would be able to
07:54
visually show it but how many of your
07:58
prospects struggle with procrastination
07:59
we are trying to get them to to buy from
08:03
you right so there’s my question for you
08:05
know anything about and I’m guessing
08:07
that most somebody right it’s the reason
08:08
why urgency and scarcely your such big
08:11
driving points right if you look it I’ve
08:13
got a couple podcasts on this topic and
08:15
that was a big thing my urgency and
08:18
scarcity is what gets people to buy in
08:19
fact Justin and Tara Williams there in
08:22
our group they’re awesome he was Tommy’s
08:24
like yeah pretty much figured out one
08:26
thing is people advise urgency and
08:27
scarcity so once a month we launched
08:28
something and take it away so we can
08:30
have urgency in scarcity and which is
08:33
like a huge anyway it’s pretty awesome
08:35
but I was like why do people why does it
08:39
take her to sea and scarcity is because
08:40
it’s procrastination right there
08:41
procrastinate and so Darrin Stephens who
08:43
is a ninja a real world
08:46
ninja well he’s not actually fighting a
08:49
ninja but marketing sales NLP hypnosis
08:52
ninja dude thank you the guy’s amazing
08:56
but what he’s amazing at that’s so
09:01
interesting is just like a he he runs
09:04
events and and they’ll do that 2.5
09:07
million dollars in a weekend in an event
09:08
which sounds amazing but when you look
09:10
at it his events will have 70 people in
09:12
the room which makes it freakin amazing
09:15
he’ll close like eighty percent ninety
09:17
percent the room at a thirty thousand
09:18
dollar offer and and the events are free
09:21
people come to it’s not like a buyer
09:23
event it’s just like people come to the
09:25
80 people in the room and he pulls out
09:27
two and a half million dollars kids it’s
09:28
insane I don’t know how he does it he
09:30
was talking about and he was showing a
09:31
lot of the things they do you know all
09:33
about rapport building they take it
09:35
takes them three days and they’re meant
09:37
to get enough rapport to be able to
09:39
close people at thirty thousand dollars
09:42
so talked a lot about like how do you be
09:43
able to report they talked about his
09:45
wife talked about is wife Jackie talked
09:47
about universals and truisms so
09:50
universals are things that are
09:51
universally true right like like like
09:56
for example come in the room and they
09:57
they try you people saying yes
09:58
subconsciously over and over knowing
09:59
similar to trial close as I teach but
10:01
it’s like the sub the subconscious thing
10:02
so did universal so like how many guys
10:05
here in the room or business owners like
10:07
ninety percent of room raised at how
10:09
many guys here work for business owners
10:10
and a half so now everyone’s everyone
10:12
said yes cuz it’s got everyone writes
10:13
there’s a universal how many guys in the
10:16
rumor men how many guys in the room here
10:18
women boom he’s got everyone to say yes
10:20
because like everyone’s either man or
10:21
woman right these little things that
10:22
seem dumb but they’re like training the
10:25
subconscious mind say yes yes yes that’s
10:27
universally truisms are are things that
10:30
are like
10:31
hey it’s it’s it’s a beautiful sunny day
10:33
out here in boise idaho pupil all right
10:36
yes it is a beautiful sunny day here I
10:37
know it’s something that’s true in the
10:39
moment rious it’s like hey you know
10:41
we’re so happy that all of you made it
10:43
here today like did all that make your
10:44
day yes it is it’s a truism anyway just
10:47
like cool like they’re using all these
10:49
universals and truisms to build rapport
10:51
they’re using breathing techniques
10:52
they’re using like all these things to
10:54
try to build rapport with people which
10:55
is cool and then this one was like the
10:57
ninja one for me talked about
10:58
procrastination he’s like people
11:00
procrastinate it’s like the reason why
11:01
he’s like for example with pirate ship
11:04
on the board he said here’s a pirate
11:06
ship he’s like like who runs the pirate
11:09
ship he’s like it’s the captain right
11:11
and then and then who runs the actually
11:14
takes care of the ship it’s the crew
11:15
right Co the captain and the crew so it
11:17
says who’s in charge we obviously the
11:18
captain is in charge he says another
11:20
captain is like your subconscious mind
11:21
right so it’s moving things but then the
11:24
crew is the subconscious mind it’s
11:25
actually doing all this stuff right to
11:26
make it all make it all happen this is
11:28
what happens when when the when the crew
11:32
does not like what the captain is doing
11:33
what happened it’s like oh it causes a
11:35
mutiny right he says that’s what happens
11:37
it’s like you know consciously you’re
11:39
selling something something but
11:40
subconsciously there’s like this
11:41
something out of alignment so your
11:42
subconscious has this has this this
11:45
mutiny which causes procrastination okay
11:48
and he’s like so how do you how do you
11:50
get people not to procrastinate he did
11:52
this technique and I wish I could show T
11:54
she can see it but he does it all of his
11:56
hands weho what he does he start
11:58
speaking to the different parts of the
11:59
subconscious mind so you have like you
12:01
have like the right hand and so I can
12:03
hold on my hand I making on one hand
12:06
and you guys are really excited and
12:08
really motivating you really want to be
12:09
part of this right but then on the other
12:11
hand he holds up the left hand on the
12:13
other hand you’re freaking out your you
12:15
know your your inch you’re unsure yet
12:17
but security you you’ve struggled in the
12:19
past you know but without yay he’s
12:21
holding in both sides with hands like
12:22
the right brain left brain whatever like
12:24
that the two different conversations oh
12:27
crap i just kind of died off sorry dude
12:29
ah such a bad driver when I’m this is
12:32
why you should not be podcasting can try
12:34
think it’s as bad or worse than drinking
12:37
and driving good thing we’re in Boise
12:38
Idaho means this guy probably doesn’t
12:40
have a gun we were in California right
12:41
now I would be scared for my life not
12:42
gonna lie anyway so so Alan firm he’s
12:45
got two hands out right he’s a one hand
12:47
he’s got um one hand he’s got you know
12:52
like you really want to do this other
12:53
day it’s got like you’re confuse your
12:55
nervous and those are the two parts
12:57
right and thats conscious subconscious
12:59
of two things that are causing that that
13:02
cause some of the procrastinate is the
13:05
to call internal conflicts right so he
13:08
does he’s in left hand right hand with
13:09
that said teacher things can come
13:11
together and he brings his hands
13:12
together and subconsciously he’s now
13:14
brought the right or brought the
13:16
conscious subconscious mind together and
13:18
then he pushes it out similar it’s like
13:20
you guys are playing Mortal Kombat you
13:22
know what’s up so you’re like shoots out
13:23
the the blue fireball its kind like that
13:25
so those right hand left hand brings
13:27
together collapses clasps his fingers
13:29
together and it pushes it out like a
13:31
fireball to the audience so he’s taking
13:33
he’s taking the the two parts of the
13:36
brain brings them together and it pushes
13:39
them out to the to the people it is that
13:41
over and over and over again to the
13:43
event every time they’re talking about
13:44
something he’s looking like what are the
13:45
two conflicting parts of the mind that
13:48
are keeping this from from saying yes
13:51
right so it’s like on the one hand you
13:53
probably think would be awesome that
13:55
click photos you’re excited you see how
13:56
this would be easy our mother had you’re
13:58
thinking man I don’t have time I’m not a
13:59
techie person you know but if we can
14:01
bring these two things together and and
14:03
and then he pushes them out and then and
14:05
help you guys to see the value of this
14:07
then it becomes a no brainer right but
14:09
now he’s just he’s just taken this
14:12
internal conflict that causes
14:14
procrastination he’s brought those two
14:16
pieces together and pushed him back out
14:17
in the audience and now those conflicts
14:19
are gone I count Ninja is that how
14:21
frickin amazing and cool is that I guess
14:24
Oh anyway so it’s been funny cuz the
14:28
last three days now everyone’s been
14:29
doing fireballs at each other like
14:31
different presentations and stuff and
14:33
it’s amazing so for me I’m like well
14:35
this is ninja I’m totally using it on my
14:37
stage presentations from now on when I
14:38
speak and everything else I’m like but
14:40
where else can I use it so I’m trying
14:42
figure out do it my my slide so I’m
14:44
gonna add in my slide something more
14:45
like I have a picture me like my right
14:47
hand out pitch for my left hand down the
14:48
pitch of you putting together to fishing
14:50
me pushing it out I’ll push through
14:51
these slides I teach the concept on the
14:53
one hand you’re probably excited on the
14:55
other hand you’re probably stressing out
14:56
if you put these things together and
14:58
help you boom then you will be
15:01
successful and you will join and life
15:03
will become good so anyway that was a
15:05
cool and I hope that it makes sense i’m
15:06
explaining it but watch the marketing i
15:09
do in the future you’ll see me using
15:10
this in periscopes and videos and
15:12
hangouts and webinars and anyway because
15:15
it’s the most ninja amazing cool thing
15:17
I’ve learned in a long long long long
15:18
time so I’m going crazy I’m excited and
15:21
that’s just one tiny NC bitsy teeny
15:25
little nugget we got the inner circle
15:27
and it’s been three days of like a
15:28
waterfall of things like that so anyway
15:31
I am almost hotel now I’m excited I’m
15:34
gonna go in there and do some
15:36
subconscious procrastination killing
15:38
sub-zero fireballs of people and I think
15:41
that you guys should too so that’s what
15:42
I got for today you guys appreciate you
15:43
all have an amazing day if you want to
15:45
get on the waiting list to be an inner
15:47
circle and one of these guys are crazy
15:49
enough to not read up it’s the only way
15:51
to get in right now just go to russell
15:52
brunson calm apply there and that’s it
15:56
alright guys i will talk to you all
15:58
again very soon bye everybody hey
16:01
everyone this russell brunson again I
16:03
want to thank you for listening to mark
16:04
in your car and I want to make sure
16:06
you’re plugging into everything that
16:07
we’re doing on a daily basis and so make
16:09
sure that every morning you’re plugging
16:11
into the market your car training if you
16:12
had a marketing your car calm you can do
16:14
in the email list and make sure you get
16:15
email notifications and new episodes
16:16
come out you can also get links to all
16:18
the transcripts of every single show
16:20
we’ve done in the past but then every
16:22
night
16:22
well not every night but most every
16:24
night I also do a periscope show called
16:27
the marketing quickie show and it’s
16:29
really fun you can go to periscope and
16:31
search my name Russell Brunson and
16:33
subscribe and every single night you’ll
16:34
get a notification but kind of trip on
16:36
your phone you’ll have me jump on there
16:38
and give you kind of the end of the day
16:39
thoughts and ideas and marketing
16:41
strategy when playing with during the
16:42
day or and maybe even an say n or you
16:46
should go to marketing quickie show calm
16:48
and over there you subscribe you can see
16:50
past episodes you can read the
16:51
transcripts you have a bunch of fun so
16:53
thanks so much for being faithful
16:54
listeners again register at marketing in
16:56
your car calm and also marketing quickie
16:59
show calm

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

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