233 - My New True Believer Funnel - MarketingInYourCar.com

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
good morning everybody this is russell
00:02
brunson and welcome to marketing your
00:03
car welcome to the marketing in your car
00:07
podcast where you can increase your
00:09
traffic conversions and sales in just 10
00:12
minutes a day and now here’s your host
00:15
russell brunson all right everybody i
00:19
hope the weekend was amazing for those
00:22
who are listening live how scooter I
00:24
guess it’s never really live there was a
00:26
listening and kind of real-time if those
00:28
will sing some other time hope you had
00:29
amazing whatever today was for you and I
00:33
got some crazy cool things happening
00:36
this week I’m excited for we’ve got we
00:41
are launching the keto funnels for the
00:43
proven company which is gonna be cool
00:46
it’s not live today but should be loved
00:48
by the time you guys mostly is here this
00:50
within a day or two so if you want to go
00:52
see have a little behind the scenes what
00:54
we’re doing go to Quito funnels calm
00:56
that should be live like said the day or
00:58
two but we’re rolling those out funnels
01:01
for network marketing company so it’s
01:03
kind of the big experiment we’re gonna
01:05
be testing out if it works good here
01:07
we’ll probably do with other companies
01:08
but anyway it’s kind of a little sample
01:11
test to see if we can build out funnels
01:14
four companies and make it so the
01:15
company person basically comes in drops
01:17
in there prove Eddie and unlocks all
01:19
these secret funnels whoo secret fuddles
01:21
so it’ll be kind of cool to see how the
01:24
first test goes I think will do well we
01:25
built two pretty amazing funnels for
01:29
that company I think the people are
01:31
gonna love them and do a lot of good
01:32
stuff with them so that’s kind of
01:34
planned number one that’s happening this
01:36
week also biohacking secret should be
01:38
going live we were going like this week
01:40
but we have to record one more product
01:41
so anthony’s flying back out for that
01:43
early next week we’ve got the hackathon
01:45
starting so got this weekend basically
01:49
quick films partners and co-founders are
01:52
all flying in and next we’ve got pretty
01:54
much like half the dev team may be Maury
01:55
the whole dev team whole bunch the dev
01:57
team whole bunch the marketing team so
01:58
for a week we’ll be doing some crazy
01:59
cool stuff while we’re filming episodes
02:02
for funnel hacker TV and there’s a lot
02:05
happening which is fun also at
02:08
heinzel so overwhelming I’m not gonna
02:10
lie but it’s it’s good so I got a couple
02:14
of big projects trying to get out the
02:15
door and then I can start focusing on
02:17
some of the fun things that are going on
02:19
with funnel hacker TV so but today I
02:21
wanted to share with you guys an idea
02:24
that hopefully will be a big idea for
02:26
some of you guys because I think I
02:30
cracked the code on something if you
02:33
think about how most people grow why I
02:38
think a lot about like like I don’t like
02:39
snapchats like the new cool thing and
02:41
podcast is cool and vlogs are cool and
02:44
all these things are cool right the
02:46
problems like most content things is
02:47
that like the way you get traction is
02:50
first off you got to do it consistently
02:52
for forever which kind of sucks because
02:54
for most of us it takes a long time
02:57
before you have success right like i was
02:59
doing this podcast or probably three
03:00
years before anyone listen to it but I
03:03
didn’t care because it was fun and it
03:05
was the easy format right but it was
03:08
hard because like luckily I was
03:10
monetizing my life in other ways but
03:12
this is your marketing strategy like it
03:13
sucks if your marketing strategies let’s
03:15
go blog let’s go podcast let’s go
03:17
snapchat things like that it’s tough
03:19
right and so I’m i was looking like how
03:20
do we do we beat the system like how do
03:23
for ya how do we make it so that we can
03:26
get customers and people to subscribe
03:29
profitably where we make money every
03:32
time somebody joins our
03:34
our podcast or and gets on snapchat a
03:37
river that thing might be right and so
03:39
I’ve been thinking about it like how do
03:40
i how do I do that like what’s the best
03:42
way and I have an idea and I’m gonna be
03:45
executing on it and I hope the couple
03:47
you guys copy me cuz if you do that’d be
03:49
awesome but my guess is most of you
03:51
won’t but hopefully one or two of you
03:53
will because that’ll make it worth me
03:54
sharing the idea so what I’ve been
03:57
looking at is like I’ve been doing we’re
03:58
getting close to episode 250 and the
04:01
market of your car podcast which is
04:02
crazy just think we’ve been we’ve been
04:04
hanging out 250 days we’ve been sharing
04:07
this message together so so that’s kind
04:09
of cool my problems like when we go pay
04:12
like hey go subscribe brussels podcast
04:14
like it’s expensive like it and it’s
04:17
like hard to track and it’s just like
04:18
it’s not it’s it’s less effective it’s
04:21
less it’s not the best thing in the
04:23
world right I know it was like almost
04:25
possible to track but as we are trying
04:26
to guess and we were spending hundred
04:28
bucks to get someone into to subscribe
04:30
to your podcast right there’s obviously
04:31
free things in your list a bunch of
04:33
other things to do but but like for me
04:35
to go buy ads to get people to go by
04:38
following crazy expensive not worth that
04:39
naughty worth time and energy right
04:41
that’s like putting out good contents
04:43
goods people share I don’t a lot of you
04:44
guys found out about this podcast cuz
04:46
somebody shared it with you or whatever
04:47
so those are like the good things having
04:50
good content but like I don’t want to
04:52
rely on good content to get my message
04:53
out there because no matter how good
04:55
your content is the first it’s not
04:56
spreading so how do we how do we do it
04:59
so I had this idea building a funnel
05:03
specific to getting people to subscribe
05:06
to my different channels things like
05:07
that right and so what I was thinking
05:10
about doing and a couple like usually a
05:12
couple of ideas and tips kind of came
05:14
along in the salt process but one of
05:16
them is I was looking at all my podcast
05:17
I’ve done in the past right there’s like
05:18
five or six or folks on webinars that
05:20
are really really really good like
05:22
things that like I wish everybody listen
05:24
to you so I’m like what if I take those
05:25
five things on my hate option for the
05:27
five my five top webinar strategies
05:32
whatever they opt-in then boom ice cream
05:33
links to those five podcast episodes
05:35
right so that’s one way I can start
05:36
paying to get people often and have some
05:38
some kind of metric but still doesn’t
05:41
make me really money up front so I’m
05:43
like how do we do this and so my big
05:45
thought my big aha and I’m excited
05:47
this is I’m going to be taking 250 well
05:53
since we get to 50 episodes so we’re
05:54
getting close I’m gonna make I’m gonna
05:57
in fact argument sourcing in China so in
05:59
China we’re getting these really cool
06:00
pre-loaded mp3 players and I’m going to
06:03
preload the first two hundred fifty
06:04
episodes mark in your car on that thing
06:07
and I’m gonna I’m gonna go and like
06:08
actually pull out the the audio intros
06:11
exits just leave out here my theme song
06:12
250 times rosie has who will binge binge
06:14
listen but I want to encourage people to
06:16
binge listen right so what better way
06:18
than to give them a device as all those
06:20
things preloaded on it and get some
06:21
costs to me somewhere between five and
06:24
ten bucks on in China to get one of
06:26
these these mp3 players it’ll be wrapped
06:29
in my logos and all cast off right and
06:31
I’m going to a free plus shipping on
06:32
free plus shipping you 250 my top
06:34
podcast episodes um and it’s a lottle be
06:38
basically offer and love some kind of
06:40
order form bump and some kind of so I’m
06:41
sure right whatever that is and so now I
06:43
can go on facebook and my email list and
06:47
other people’s land like all the
06:48
traditional marketing channels to give
06:50
away this mp3 player where’s people who
06:53
download my mp3 player over 250 episodes
06:55
of my podcast what do we know about the
06:57
people there probably either interested
06:59
in my podcast where they will become
07:00
because now i’m giving away for them to
07:02
binge listen to really really easily
07:03
right and so they will come through that
07:06
funnel after that funnel now this is
07:08
like my in my mind that gets my funnel
07:11
to connect people to all of my social
07:13
outlets and so day one will be a thing
07:17
like hey thanks so much for listening
07:18
the thing you know mp3 players on its
07:20
way but I want you to subscribe right
07:22
now so that you can get all future
07:25
episodes right cuz episode 251 and
07:27
Beyond are not on this mp3 player so you
07:29
have to click here to subscribe so boom
07:30
we’re getting some people subscribed by
07:31
tunes that day right so now i’m i’m i’m
07:34
causing consumption and
07:37
I am getting people to subscribe and the
07:39
day number two is give me something like
07:40
hey hey guys it’s Russell you guys know
07:43
what a snapchat is here’s five cool
07:44
snapchats I’m setting on the past I want
07:47
she is on this list because if you I get
07:49
my snapchat sure miss down some cool
07:50
crap is coming directly to you through
07:52
the snapchat II thingy right I actually
07:55
haven’t started using snapchat yet in
07:56
fact I don’t even know how it works but
07:57
I know it’s like the big next thing and
07:59
so I’m like how do you people subscribe
08:00
what’s hard you like train them so I’m
08:02
gonna freakin pay for ads to tell
08:04
someone to go download snapchat search
08:06
front name and click on my button like
08:07
that’s like the most efficient way on
08:10
earth to grow a following right it’s
08:11
horrible so but for people who have said
08:15
Russell I’m gonna pay you for 250 every
08:17
episode those people are a little bit
08:18
more engaged and now I can have a whole
08:20
day just focus on hey guys today
08:21
snapchat day anyone got through snapchat
08:23
your and get blah blah blah for free go
08:25
and do it we bribe them and motivate
08:27
them and get them subscribe to snapchat
08:28
right the next one could be like hey
08:30
guys this is how i don’t know linkedin
08:32
or let’s say Pinterest or Instagram
08:34
whatever but I’m gonna use that
08:36
communication funnel out to somebody
08:38
gets this free plus shipping thing to
08:40
connect them into all of my into all of
08:43
my social channels and that’s going to
08:45
be the funnel so that way in theory if
08:48
we execute it right usually it cost us
08:51
about 10 bucks to get a free plus
08:52
shipping buyer if we can make 20 bucks
08:55
or so from that initial funnel that’ll
08:58
cover our shipping costs and basically
09:00
now we’re break even and now I’ve got
09:02
people’s attention and get to now get
09:04
them into our other channels for free
09:05
and in a really cool way or it’s not
09:08
just like them clicking on ADD and
09:09
Facebook but i’m actually watching a
09:11
video me educating and coaching them how
09:13
to do it look telling them what to look
09:14
forward to and how it all works and
09:16
that’s kind of thought so that’s my
09:19
thought you guys so i’m gonna be
09:20
building out this really cool
09:23
how do you know we call it a a funnel
09:26
with a sole purpose of profitably
09:30
acquiring subscribers to my blog podcast
09:36
snapchat all those other things so we
09:39
should fight with a cool name for what
09:40
do you think would be a cool name we can
09:42
use for it called Theia they all what if
09:46
we call if he has a read the article
09:47
called the thousand true believers in
09:51
five thousand a thousand to advance i
09:53
was called you know there’s a book
09:56
called a true believer which is like
09:57
this book on how to start your own cult
09:59
not that i’m studying how to start my
10:02
own cult but if I was I would definitely
10:04
reading the true believer so what if we
10:06
call this like the true believer funnel
10:08
the true believer creator funnel that’s
10:11
getting decimated words what’s called a
10:13
true believer funnel this will be
10:14
distributing us us people you guys on
10:17
the mark in your car and that’s it
10:19
nobody else gets this one right now so
10:20
this is the true believer funnel that’s
10:23
where we started focusing on where we
10:24
can profitably acquire people into our
10:28
cult sure ahead of the game plan so
10:32
anyway guys that’s that’s my thoughts
10:34
hope that helped some of you guys gives
10:36
you some cool ideas and again you don’t
10:37
be as labra Janine put 250 episodes on
10:39
you he’ll pick five episodes and and you
10:42
know sell for seven bucks or you could
10:44
you know do like I’m doing put on just
10:46
burn them on a CD initially burn them on
10:48
a CD we just never sold that one but as
10:50
an mp3 player I think you’ll be super
10:52
cool and it’ll go it’ll go and grow the
10:55
way that we’re looking for plus like
10:56
putting all my other follow-up sequences
10:57
and about a million other things so
10:59
anyway that’s that’s totally game plan
11:02
you guys so feel free to final hack it
11:04
rip it off but you will see me executing
11:06
it very very quickly we’re getting in
11:08
three players all designed right now my
11:10
brother’s cleaning up all the audios
11:12
from past marking your cars to make it
11:13
simpler to listen to and I gotta get to
11:15
episode 2 50 when those things are
11:17
finished we will have an mp3 player of
11:19
250 up so it’s pretty loaded on it for
11:21
your listening enjoyment so that’s the
11:24
plan you guys all right I am out of here
11:27
a busy day and I’ve got filled day
11:30
today’s my kids at once I’ve got three
11:31
for about four hours to Buster all my
11:35
projects and then out which I’ve got
11:36
excited for the days i only have like
11:38
three or four hours you can step down I
11:39
typically get more done than the days i
11:40
have like 10 hours so it’s forcing me to
11:43
get everything done in a compression
11:45
amount of time so you my kids filled day
11:46
today because this is the last week of
11:48
school for them and so uh it was really
11:51
really fun I’m in charge of the
11:52
tug-of-war so I’m gonna be just picture
11:55
this me versus like 10 little kids in a
11:58
tug-of-war it’s gonna be so fun anyway
12:00
I’m excited all right guys have a great
12:02
day I’ll talk to you soon hey everyone
12:05
this russell brunson again i wanna thank
12:06
you for listening to mark in your car
12:08
and i want to make sure you’re plugging
12:10
into everything that we’re doing on a
12:11
daily basis and so make sure that every
12:13
morning you’re plugging into the marking
12:15
your car training if you go to marketing
12:16
your car calm you can join the email
12:18
list and make sure you get email
12:19
notifications the new episodes come out
12:20
you can also get links to all the
12:22
transcripts and every single show we’ve
12:24
done in the past but then every night
12:25
well not every night but most every
12:27
night I also do a periscope show called
12:31
the marketing quickie show and it’s
12:33
really fun you can go to periscope and
12:35
search my name Russell Brunson and
12:37
subscribe and every single night you’ll
12:38
get a notification but kind of trip on
12:40
your phone you’ll have me jump on there
12:41
and give you kind of the end of the day
12:43
thoughts and ideas and marketing
12:45
strategy when playing with during the
12:46
day or and maybe even an say and/or you
12:50
should go to marketing quickie show calm
12:52
and over there you subscribe you can see
12:54
past episodes you can read the
12:55
transcripts and you have a bunch of fun
12:56
so thanks so much for being faithful
12:58
listeners again register and marketing
13:00
in your car calm and also marketing
13:02
quickie show calm

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.