235 - No More Being A Jack Of All Trades - MarketingInYourCar.com

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
hey everyone this is russell brunson and
00:02
welcome to a late night well not too
00:05
late it’s about eight o’clock at night
00:06
so later night marketing your car
00:09
welcome to the marketing in your car
00:12
podcast where you can increase your
00:14
traffic conversions and sales in just
00:16
ten minutes a day and now here’s your
00:19
host Russell Brunson alright everyone so
00:24
I’m heading back to the office we are
00:26
day two of our hackathon which is a so
00:30
much fun so we had the last and I like
00:33
about for our Smackdown today deciding
00:37
the future of clickfunnels and I got
00:39
heated got a little bit a little
00:44
attention but it was all good cuz the
00:49
car it’s just interesting like I love my
00:51
partners and love the people in the
00:53
company like everyone has you know we’re
00:56
all definitely people who are we’re
00:58
great at what we do and so we have
00:59
strong opinions but when all said and
01:01
done couple things I think are very true
01:03
as one is we all respect each other like
01:06
insanely a ton and number two is that we
01:11
care all the customers and that’s really
01:13
where the conversation keeps going to is
01:15
what is best for our customers which is
01:17
awesome way better than what does the
01:19
board of directors want which is once
01:21
again another reason why i will never
01:22
taste comfy seating um on top of all the
01:25
other jokes so um but it was really good
01:28
we have some really cool directional
01:29
things that we’re doing that some things
01:33
make me nervous but they’re gonna be
01:36
huge like game-changing type things and
01:39
so i’ll share more as we keep going on
01:42
but i just wanted to uh to share that
01:46
and then i wanted to i just want to talk
01:49
to you about something i think is really
01:50
important that’s on my mind and it’s
01:54
interesting like i’ve looked at the last
01:55
12 years of me being this business right
01:57
and you know first year I was just
02:01
hustling and tried to make load of money
02:03
and I did and I was awesome that should
02:04
I make a little more remember I was just
02:06
hustling you know they do a promotion we
02:08
make fifteen twenty thousand and then
02:10
like I wouldn’t do anything again Frank
02:12
three or four months
02:12
I something else and we make little more
02:14
yo and so like here and there a number
02:15
one day us one of my friends was like he
02:19
was in the business is like so you
02:20
passed six figures yet like no because
02:22
my mind is like six figures a year zake
02:24
insane right that’s not impossible and
02:25
then I was like wait i starred in the
02:27
math I was like oh my gosh I did like I
02:29
past six figures in sheer I’m like that
02:31
doesn’t make any sense to me like that
02:33
seems like outside of logic like it
02:35
wasn’t the man bleed was happening and
02:37
then said I got excited I’m ok now I
02:39
gotta go like I want to make a million
02:40
dollars in a year and so we went towards
02:45
I go on when towards like going and it’s
02:48
funny exciting I think it took make
02:49
three or four years to cross the
02:52
million-dollar mark and there’s some
02:53
mental bear like i missed it by like a
02:55
few $10,000 like two or three years in a
02:58
row I can’t remember I was like why can
03:00
I not break the million-dollar mark in a
03:02
year like it just seemed so impossible
03:03
for some reason I couldn’t figure it out
03:06
and after I did finally break the
03:07
million-dollar mark then it was like
03:08
that for that mental barriers gone I
03:10
shot to the next level and we got the
03:13
point where I think I think my best year
03:15
did 8.9 million in the calendar year I
03:18
think we did can if you looked at you
03:19
know from a start day they can 365-day
03:21
start date from the peaks but in a
03:24
calendar year from January first to
03:25
December 31st I think on taxes 8.9
03:28
million was the biggest year I hat and
03:29
then after that’s when the company
03:30
crashed if you listen back through all
03:32
my old mark in your car she’ll hear all
03:34
those stories that’s not for today but
03:36
um but uh and then we restarted and we
03:40
started growing in we got stuck it like
03:41
three million dollars a year for like
03:43
five years and her like stuck stuck
03:45
stuck and we tried focusing which
03:48
Gossett’s room it was like let’s
03:49
diversify let’s launch 10 companies we
03:50
launched 10 companies we still made
03:52
three million then it was just like
03:53
thing after thing after thing and and
03:56
then we start having a little more
03:57
success when some of our other office
03:58
are going bigger and your nerve cell did
04:00
well a couple other offers are doing
04:02
well and and so anyway it was just but
04:05
it’s still like then I think we’re
04:06
hovering around like six million or so
04:08
and I’m just like how do I get back to
04:10
10 million I happened 100 employees like
04:11
how’s that possible and I remember um I
04:14
remember going to like marketing events
04:16
and people would be like okay this is
04:18
the whatever guy and this is the
04:20
whatever person and like everyone had
04:21
like their thing in the bag Russell
04:23
would like what’s your thing I my god
04:24
like well we’re all things marketing we
04:27
do copywriting and we do funnels and we
04:28
do traffic and we like we done did
04:31
everything right and I always thought
04:33
that was like strategic advantage like
04:34
oh yeah you can go this guy to learn
04:36
whatever but you weren’t teaching the
04:37
whole thing and that was always our big
04:38
thing it’s like we want to teach
04:39
everything or teach everything and just
04:41
by nature of we were good at everything
04:44
so we wanted to show everything and
04:46
teach everything in this in this market
04:47
and and and that’s what we did and the
04:52
problems that we just kind of kept
04:53
getting stuck in and gets stagnant I
04:54
never could figure out why and then and
04:59
then the whole clickfunnels thing came
05:01
and it wasn’t something we like even
05:04
invent to the conversation like people
05:05
were talking about farms we’ve been
05:06
talking about fungal for eight or nine
05:07
years and I remember at the time Ryan
05:10
Deiss and traffic and conversion stuff
05:11
was all about funnel then it was like
05:13
the hot topic right when we happened to
05:14
be had been building this tool and it
05:16
really was a perfect storm when we
05:18
launched it and all these things in it
05:20
and it took off and and I wrote my book
05:23
my book wasn’t ever really about funnels
05:25
like like if I was to retitle now I
05:28
probably would change the title East the
05:29
subtitle to be more about like this is a
05:31
funnel book but it didn’t it was me
05:33
teaching my process my prop but it all
05:35
came down to like funnels right when you
05:37
look at the whole process think it was
05:38
all funnels and he were at that book and
05:39
and because I came close so close to
05:41
click funnels people associate is like
05:43
this is like that guide book or the
05:45
handbook for funnels this is a software
05:46
that means Russell therefore is the
05:48
funnel guy and but at first I didn’t
05:51
like that so there’s a lot of people
05:52
teaching funnels about the funnel guy
05:53
you know and I’m guy does everything and
05:55
and it’s interesting though but but
05:58
that’s kind of like like I had this word
06:01
pride thing that I wanted to be bigger
06:02
than funnels I wanted to be whatever
06:03
right but people get kind of pigeon
06:05
holing inside oh you’re the funnel got
06:06
your the phone guy and find out while I
06:08
start embracing and we started shifting
06:09
things so now like all of our products
06:11
are being tied that right like funnel
06:13
scripts like here’s the scripts for your
06:14
funnels we had high ticket secrets which
06:16
is your high ticket funnel and we had
06:18
like all the other things we have rollin
06:20
out before and since right and we have
06:22
like our new start tightening is click
06:24
to click funnels we have our click start
06:25
program which is helpfully the funnel
06:27
set up we’ve got our funnel
06:28
certification program even even my inner
06:31
circle interesting and enough like
06:32
transition to like a funnel inner circle
06:34
like someone even mentioned that last
06:36
meeting like hey the reason why we’re in
06:37
this
06:38
room is because Russell’s the best in
06:39
world of funnels and I was like how
06:41
interesting is that like and I really
06:43
think that what took you know like the
06:45
big I mean obviously a lot that you know
06:47
a lot of things that happen but when the
06:49
biggest things for us that took us from
06:50
where we ran out i mean this year I
06:52
don’t want to share numbers or anything
06:54
but it’s gonna be that means three or
06:57
four maybe even five times more than my
06:59
biggest year of all time like it’s just
07:01
kind of crazy and I really feel like
07:03
it’s because we picked our thing and as
07:06
for focus on everything we’re doing is
07:07
around this one concept of funnel so
07:09
we’re trying to become the best in the
07:10
world that funnel so our coaching’s
07:11
around funnels our products run funnels
07:13
the front and offers around webinar
07:15
funnels and book funnels and they like
07:17
everything is tied to this conversation
07:19
that we are trying to come the best in
07:21
the world app and I think that that’s
07:23
one of the keys as much as I hated to go
07:26
thou and I didn’t want to die I fought
07:28
it for so long because i am good a lot
07:31
of things i wanted to be all these
07:33
things i don’t think that’s the key i
07:34
think the key is really a figure like
07:35
what makes like what are you the best in
07:38
the world like what is your thing and
07:39
then everything you create is tied to
07:41
that one thing you know I ryan deiss
07:44
just posted a digital marketers mmmm he
07:47
said it’s been like five years now and I
07:49
was reading this post was really really
07:50
cool i really enjoyed it but was talking
07:51
about about how like every year their
07:54
business model change like first they
07:55
were this and they were this and they
07:56
were this and you know one year they
07:57
were funnels next they were calling
07:58
consultants and then the next year they
08:00
were whatever this year they’re doing
08:01
certifications it’s kind of their
08:02
business keeps keeps kind of changing i
08:04
know they’re doing well but my guess is
08:06
that if they would pick a track and
08:07
stick with and they’re trying to
08:08
obviously like one of them’s gonna
08:10
become the thing for them but i mean if
08:12
you would ask people three years ago
08:13
like who like who does funnels an
08:15
industry everyone was said ryan deiss
08:16
but they they shifted away from that
08:19
they shifted their focus to the next
08:21
thing you know that was it was the
08:22
machine in email marketing and it was
08:24
you know and out certifications and so
08:26
I’m hoping that they find their spot I
08:28
think sir can I think I think what
08:30
they’re doing certifications is unique
08:31
and cool and no one else is doing it
08:32
we’re definitely I going that direction
08:33
I think that there’s like this this area
08:36
they’re gonna carve out and just kind of
08:37
own and I hope that’s the plan i want i
08:39
hope let’s see what they can do to
08:40
execute hard on that for three or four
08:42
years focused there you know i look at
08:44
us like we’re focusing their on this one
08:45
thing and i start looking at you know a
08:48
whole bunch of things going through my
08:49
mind right now that
08:50
like how to build a community you know
08:52
it’s around it’s around a topic right
08:53
like our community or where funnel
08:55
hackers we funnel hack we we can have
08:57
live events that are hackathons and with
08:59
the funnel hacking live event so it’s
09:00
like it’s funnels and hat like it’s
09:02
something like all these things and if
09:04
you want to build a cult or culture it
09:09
comes down to I thinking becoming the
09:11
best in the world at one thing and then
09:12
tying everything you’re doing around
09:14
around that concept and kind of a fun
09:18
fun idea behind that one of my close
09:20
buddies Chad Woolner he’s he’s
09:23
chiropractor and he’s been kind of
09:26
figure out his his spot in the world
09:27
outside of just his practice like what
09:29
does he want to do and was they want to
09:30
how do you want to serve people outside
09:31
of that and a little wildly exciting
09:33
wanted help sort of chiropractors help
09:35
other ones get to the point where he’s
09:36
gone and really free themselves from the
09:38
start up of a practice those kind of
09:40
things and so he started the podcast and
09:42
he should only sings and and they’re all
09:44
good and he’s teaching everything you
09:45
know for my college of this and all
09:47
these things which were brought and good
09:48
and we were at a camping trip the other
09:51
day together our sitting there and I was
09:53
like when I go and pay Chad to learn how
09:56
to grow my crime chiropractic business
09:58
sounds like I don’t know if I would like
10:00
I think there’s no sting because he does
10:02
I’m just like I got least the best in
10:05
the world at all those things Jace
10:06
teaching all those things like like what
10:08
could Chad be the best in the world that
10:10
and i’m thinking i was i do like and
10:12
just this isn’t like ask for everyone
10:14
but for him i was just like dude you’re
10:16
probably the only chiropractor on earth
10:17
that knows anything about funnels you
10:18
build tons of fun as you build your own
10:19
phones online phones offline funnelin
10:21
and like i would i would venture to
10:24
assume that you are the best in the
10:25
world at chiropractic funnels right now
10:27
I was like that should be your thing man
10:30
like you should shift all your branding
10:31
and everything around that one thing and
10:33
make that your focus I was like if that
10:35
was your focus and I was like I wrecked
10:37
I would come to you in a heartbeat i
10:38
couldn’t you again come to learn how to
10:40
build a chiropractor business could you
10:41
don’t have the biggest chiropractic
10:43
business i wouldn’t come to you for that
10:44
and go whoever did but you’re the best
10:47
in the world at chiropractic funnels
10:48
like I would come to you for that if you
10:50
were to go to an event and you know
10:51
there’s a big event your industry and
10:53
say hey I’m the the chiropractic funnel
10:55
dude like they would allow you to speak
10:57
here that you are that person right
11:00
and it’s looking at the chiro gurus like
11:02
there’s a social media one and there’s
11:03
there’s different ones right need to
11:05
have like their little their little spot
11:07
in the ecosystem and I only again like I
11:10
said I always kind of was resistant to
11:12
that fought that but now I I really
11:15
think that’s the key so anyway I just
11:18
wanted to leave that while I’m driving
11:20
back to the office for you guys to kind
11:21
of think on is like what is your thing
11:23
like I know you’re getting everything
11:25
because you’re amazing so of all those
11:28
things like where like if someone says
11:30
like oh so and so they’re the they’re
11:32
the funnel dude they’re the the social
11:35
media dude they’re the eat fat in your
11:37
butter dude or you or put butter in your
11:39
coffee together what whatever your
11:41
market is like what what makes you
11:43
unique what makes you different right
11:46
and and don’t and it is kind of fun like
11:50
I was in looking at like our old
11:51
products right we have like micro
11:52
continuity and which was cool they’re
11:54
just like another random thing we’re now
11:55
I can die k micro continuity funnels and
11:57
suddenly again it takes the same concept
11:59
it wraps it in a way that’s unique to me
12:01
and now it gives context now people care
12:03
anyway so just just some thoughts so
12:06
hopefully I helped some of you guys and
12:07
I hope you take some time to kind of
12:09
carve out where in the world you fit
12:12
into your ecosystem and and don’t fight
12:15
it because you you like you’re better
12:16
than it own it and I think that’s how
12:19
you go deep with with people in your
12:20
audience and that’s we’re going to see
12:23
the biggest transformation so there you
12:27
go guys hope you enjoy that that’s like
12:30
God so I appreciate you all thanks for
12:32
listening thanks for being part of this
12:35
crazy community that we’re trying to
12:37
build and I’ll talk to you soon bye hey
12:41
everyone this russell brunson again I
12:42
want to thank you for listening to mark
12:44
in your car and I want to make sure
12:45
you’re plugging into everything that
12:47
we’re doing on a daily basis and so make
12:49
sure that every morning you’re plugging
12:51
into the marking your car training if
12:52
you had a marketing your car calm you
12:53
can do in the email list and make sure
12:55
you get email notifications and new
12:56
episodes come out you can also get links
12:58
to all the transcripts of every single
12:59
show we’ve done in the past but then
13:01
every night well not every night but
13:03
most every night I also do a periscope
13:06
show called the marketing quickie show
13:08
and it’s really fun you can go to
13:10
periscope and search my name Russell
13:12
and subscribe and every single night
13:14
you’ll get a notification you’ll kind of
13:16
trip on your phone you’ll have me jump
13:17
on there and give you kind of the end of
13:19
the day thoughts and ideas and marketing
13:21
strategy when playing with during the
13:22
day or and maybe even an to end or you
13:26
should go to marketing quickie show calm
13:28
and over they subscribe you can see past
13:30
episodes you can read the transcripts
13:31
you have a bunch of fun so thanks so
13:33
much for being faithful listeners again
13:35
register at marketing in your car calm
13:37
and also marketing quickie show calm

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

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How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

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Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.