236 - Some Interesting Observations During Our Hack A Thon - MarketingInYourCar.com

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
hello hello hello everybody this is
00:02
russell brunson and welcome to market in
00:04
your car welcome to the marketing in
00:07
your car podcast where you can increase
00:09
your traffic conversions and sales in
00:12
just 10 minutes a day and now here’s
00:15
your host Russell Brunson everyone I
00:19
hope you guys are doing awesome I am
00:21
heading in day number three of the
00:23
hackathon well the official hackathons
00:26
like day six or something of when
00:28
everybody sorry I mean it’s been it’s
00:30
been little nuts but it’s been it’s been
00:33
really good I don’t know if you guys
00:36
ever do this but sometimes I have a
00:39
tendency to over commit to a whole bunch
00:42
of things at once so for example right
00:44
now we’ve got Anthony and branded in my
00:48
home feeling about product for
00:51
biohacking secrets we’ve got a cleaning
00:54
lady’s house cleaning we got people out
00:56
fixing our pump because the well broke
00:58
again we’ve got people working on the
01:01
pool house we got my wife and two of her
01:03
friends working out with a trainer we’ve
01:05
got our accountant who’s related to
01:08
Colette my wife who slept over last
01:10
night as long as on top of Dave plus we
01:14
took like 30 people to this really
01:18
amazing restaurant called barbacoa last
01:19
night all people that all programmers
01:21
the marketing they’re here and spend
01:25
nuts try to juggle and do everything and
01:29
but it’s been it’s been really good and
01:31
it’s been interesting like normally when
01:32
we do our hackathon it’s like come in we
01:34
talked for 15 minutes and everyone locks
01:36
down we just well I don’t code I wish I
01:38
could but we code and I write copy or
01:41
dupe it funnels or whatever and we just
01:42
go go go like crazy and this has been
01:45
little different and I’m not different
01:47
in a bad way just different and it’s
01:49
funny because the the person at me is
01:52
like I just want to like go go go go go
01:54
go go and this has been interesting it’s
01:56
been a lot about like bringing in again
01:59
our developers from around the country
02:01
bringing our marketing team in late and
02:03
trying to build better relationships to
02:06
everybody so that everyone can work
02:07
faster so those things it’s like take
02:09
two steps back so you can go three steps
02:11
forward type thing you know
02:13
it’s funny cuz me and Dave couple of
02:15
guys in humor very like we’re very like
02:17
move things forward every second of
02:19
every day focused it kind of was driving
02:21
us looney tunes and crazy but i see the
02:24
value of it as well in fact the first
02:26
two days these guys the the the
02:29
programming teams they spent two days
02:31
together and it wasn’t like us coding
02:33
and solving problems and fixing bugs and
02:36
adding new features and stuff like i
02:37
kind of assumed and thought it was going
02:38
to be it was a lot more like helping the
02:41
entire dev team really understand why
02:43
clickfunnels matters why it’s important
02:46
why our customers want what they want
02:47
and so it was like hours and hours and
02:50
hours and hours of discussion explaining
02:52
to them like this this whole world and
02:54
what if what internet marketing
02:55
affiliate marketing went tracking at
02:56
these white one you know somebody wanted
02:58
to buy to do and why we need our stats
03:00
right and why this part of the stats
03:02
don’t make sense and I hoping them to
03:04
understand it which again isn’t like
03:06
movie things for butts building a
03:07
foundation so we can move forward a lot
03:08
faster and so she’s spending with those
03:10
things that’s been necessary but drives
03:14
drives the people like me bonkers who
03:17
just want to move forward so I think
03:19
it’s been good it’ll be interesting to
03:21
see what happens over the next three
03:22
months because we’re spending this week
03:24
to kind of build a foundation get good
03:25
understanding said the the goals and the
03:27
road marks and then in the game huh move
03:29
forward then they go home they based got
03:31
three months three months sprint to get
03:35
these certain things done and then and
03:38
then month for we’ll meet again so once
03:40
a quarter will get back together and
03:42
kind of the same thing hopefully the
03:43
future ones will be less talking and
03:45
more coding just because everyone’s
03:47
getting on a better foundation but then
03:49
every every four months every flies back
03:51
in set new goals set new foundation the
03:54
groundwork and they never goes back boom
03:56
and kind of doing that in and out seeing
03:57
every quarter which is kind of game plan
03:59
so we’ll know more of the next the next
04:03
sprint of three or four months what we
04:05
get done so what one of the major things
04:07
were working on for the click funnels
04:08
hyper users like me we’re kind of
04:10
rebuilding backpack not rebuilding it
04:15
but a lot of it was like we’re trying to
04:18
figure out like how to make the backpack
04:21
the best shopping cart in philly
04:23
platform in the world right i think when
04:25
we built initially was like
04:26
we knew we needed as we built it and it
04:28
was out there and it works but it’s not
04:30
like the best and so we had like two
04:34
thoughts like wanted to either kill it
04:35
or number two we got to make it the best
04:36
so we spent one day just basically going
04:40
through every shopping cart in philly
04:41
platform out there we’ve got a lot of
04:43
accounts into all of them and like
04:44
categorize like the pros and the cons
04:45
this was awesome because it is missing
04:47
this one sucks because it doesn’t do
04:48
this and this was great and looking at
04:50
all this stuff which was really fun
04:52
actually to see how everyone does
04:54
different things and then from there
04:56
break you down like what do want ours to
04:58
do and how do I ours to function and how
05:00
doin are to be structured and so we took
05:02
I feel like we took the best pieces from
05:05
from a tough bunch of different spots
05:07
and another cool thing is we then this
05:09
is like new to me into our world one of
05:12
the guys on our team is the UI user user
05:15
interface and user experience guy and he
05:19
does like the design the coding part of
05:21
the user experience but more so he tries
05:23
to really understand so like we went and
05:25
we found out in 10 or 15 hyper users a
05:27
backpack and he called him on the phone
05:29
and talked to a whole them and figure
05:30
out what they like what they don’t like
05:31
what they wish you did whether you know
05:33
like and all these things it’s like and
05:35
then he doesn’t say me with me and it’s
05:37
just kind of cool because we saw these I
05:38
really weird commonalities among all the
05:40
hyper users that like we all wanted to
05:42
do certain things and doesn’t do and
05:43
then they were all like the same things
05:45
and there’s this really cool crossover
05:47
blend and so that was really cool too so
05:50
anyway I don’t know if that helps any of
05:52
you guys but hopefully it does hopefully
05:54
makes you kind of think through the
05:56
process and things you’re doing and give
05:58
you some some context or some some ideas
06:02
so yeah that’s kind of what’s what’s
06:06
been happening so I’m excited for the
06:08
new backpack the the plan initially was
06:10
interesting what is with this hackathon
06:11
was we were going to focus on action
06:13
etics that was going to be the the big
06:14
driving point but when we had a todd
06:17
dylan ryan and me and dave little guys
06:20
here we’re looking like what we anyway
06:23
what we thought we needed to work on
06:25
next three months it shifted from action
06:26
extra backpack so it’s been interesting
06:28
so backpack will be our focus next
06:31
hopefully next three to four months
06:33
and then at the end of summer after
06:36
summer so we do our next hackathon
06:37
everyone get back together and we will
06:39
shift focus hopefully as long as we
06:41
finish our initiatives to attraction
06:45
ethics well the other interesting things
06:46
we’ve done this it’s just funny how like
06:48
all these lessons apply in like so many
06:50
or here’s your life right it’s like
06:53
right now the way that our dev team is
06:55
work does everyone is spread across the
06:56
the platform working on different things
06:59
right it’s like okay this guy’s doing
07:00
integrations this guy’s Newton bug fixes
07:02
this guy’s a bug fixes in backpack let’s
07:04
get your bug fixes in inaction access
07:06
guys building this feature in the
07:07
marketplace and like everyone’s kind of
07:09
all over the place and because I like
07:11
see like nothing ever gets done so
07:12
everything’s like incrementally inching
07:13
forward and I think that most of us
07:16
entrepreneurs have the same problem
07:18
right like we’re doing 12 companies at
07:20
once of it because that none were making
07:22
any money and so what uh what our focus
07:24
is for the next three months is for
07:28
everyone to focus on backpack which is
07:29
gonna be a really interesting experiment
07:31
we’re basically everyone’s focusing on
07:34
one thing so that we would do our daily
07:35
stand-up meetings and things like that
07:36
like everyone’s dealing with the same
07:39
problems and everything that are related
07:40
now there’s we’re hoping will be a lot
07:42
more value for everyone because of that
07:45
so anyway just a couple things we’re
07:48
learning through this process hopefully
07:49
will benefit you guys as well so anyway
07:52
that’s about all I got for today i I’ve
07:54
been up early this morning we did some
07:55
wim HOF method which does make any sense
07:58
she has now but biohacking secrets comes
08:00
out that’ll make a little more sense and
08:02
it’s crazy actually did the process I
08:04
held my breath for three minutes which
08:06
doesn’t make any logical sense to me at
08:08
all outside the fact that we did it so
08:10
it’s crazy the first time I did like I
08:13
think as a minute 30 second one was 245
08:17
in the last hundred or three minutes so
08:19
crazy just crazy crazy cool ninja things
08:22
are happening so anyway if you guys want
08:25
to geek out with me on that when
08:26
biohacking secrets calm comes out you’ll
08:28
go to kind of dig deeper and see all
08:29
these where things were trying and
08:30
testing ourselves and and how that
08:32
actually relates back to performance and
08:34
anything you can be sports can be
08:36
business as entrepreneur as a leader as
08:38
the speakers a whatever it is that you
08:40
do
08:42
and that you want to do better so anyway
08:44
that’s what I got you guys I’m almost to
08:47
the hackathon office I know if I told
08:49
you we rented an office for the
08:50
hackathon because way too many people to
08:52
fit our Heather office which actually
08:54
got really good cuz our other office
08:55
than the heater broke so or the air
08:57
conditioner broke so it’s and this whole
08:58
week spent like over 100 here in boise
09:00
which is really awful time here and so
09:03
like my main office is it’s horrible it
09:05
so it’s it’s insane or now so I got to
09:07
go back yesterday to do a webinar wait a
09:09
big webinar Jason flatland I get back
09:11
there it’s like 120 degrees in the
09:13
office and I’ve got on like a long pants
09:16
on and anyway so I go and and and we did
09:21
a redo the webinar which i did my
09:24
webinars and Jason goes and he he’s in
09:27
the West best webinar pitchman in the
09:29
world so he is excited and he wants to
09:30
plug in what he does so my typical you
09:34
know two hour-long webinar totally had
09:37
been up going for a three and a half
09:40
hours week and so we got done I was like
09:43
light headed and sweating and my legs
09:47
were soaked super like my fan said it
09:49
was it was pretty crazy but we survived
09:52
it so I think aircon guys have it
09:54
everything fixed today hopefully so will
09:58
be able to be back into a normal office
10:00
here in the next a little bit so oh and
10:02
the other cool thing they had so many
10:04
cool things are happening way too many
10:05
things on one’s like actually we have
10:07
inner circle so maybe think about this
10:09
is our inner circles next week and one
10:12
thing by the inner circle is that you
10:15
usually do min hotels here in boise but
10:17
we’re like tired of Randy hotels so
10:18
right we should get our own so we’re
10:20
basically we just bought a new office
10:21
and we’re turning it into it’s about
10:24
8,000 square foot office so we ran half
10:26
we’re gonna chop off and turn it into a
10:27
mastermind room we can fit about well
10:30
we’re not gonna have masterminds this
10:31
big we can fit about 80 200 people in
10:33
our office and the half will be our new
10:35
office it should be amazing so we’re
10:37
building our own inner circle mastermind
10:39
room which will also use for our
10:40
certification of em speak of
10:42
certification we are launching into a
10:43
certification funnel today man i bet you
10:46
guys think I the worst a TD ever for
10:48
juggling so many pigs but they’re all
10:50
coming out really really good which is
10:51
exciting so alright well before I tell
10:53
anything else you guys think I’m having
10:55
the worst a TD I’m going to
10:56
back to work and get some these project
10:58
push out the door I’m also gonna jump
11:00
off because I’m completely lost I can’t
11:01
find a new office so I think if I turn
11:03
off the mark in your car and start
11:04
focusing I should be able to find it in
11:06
theory so we’ll see anyway appreciate
11:09
you all thanks for listening and we’ll
11:10
talk to you soon hey everyone this
11:13
russell brunson again I want to thank
11:14
you for listening to mark in your car
11:16
and I want to make sure you’re plugging
11:17
into everything that we’re doing on a
11:19
daily basis and so make sure that every
11:21
morning you’re plugging into the marking
11:23
your car training if you had a marketing
11:24
your car calm you can do in the email
11:26
list and make sure you get email
11:26
notifications and new episodes come out
11:28
you can also get links to all the
11:30
transcripts and every single show we’ve
11:31
done in the past but then every night
11:33
well not every night but most every
11:35
night I also do a periscope show called
11:38
the marketing quickie show and it’s
11:40
really fun you can go to periscope and
11:42
search my name Russell Brunson and
11:44
subscribe and every single night you’ll
11:46
get a notification your kind of trip on
11:47
your phone you’ll have me jump on there
11:49
and give you kind of the end of the day
11:51
thoughts and ideas and marketing
11:52
strategies when playing with during the
11:54
day or and maybe even an say n or you
11:58
should go to marketing quickie show calm
12:00
and over they subscribe you can see past
12:01
episodes you can read the transcripts
12:03
you have a bunch of fun so thanks so
12:05
much for being faithful listeners again
12:06
register at marketing in your car calm
12:09
and also marketing quickie show calm

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.