242 - Behind The Scenes Of My Three Hour Funnel - MarketingInYourCar.com

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
everyone good morning good morning good
00:02
morning I’m excited be with you here for
00:04
longer than 10 seconds on a special
00:06
edition to marketing your card welcome
00:08
to the marketing in your car podcast
00:11
where you can increase your traffic
00:13
conversions and sales in just 10 minutes
00:16
a day and now here’s your host Russell
00:19
Brunson everyone so uh yes yes um I’ve
00:27
been in inst going a little snapchat
00:29
crazy for the last little bit i’m
00:31
excited to be on a platform where i can
00:32
talk to you from the longer than 10
00:33
seconds oh um anyway uh as you guys know
00:37
guy intro to snapchat a little while ago
00:40
a couple days ago and wanted to try it
00:42
out to the first day that was really fun
00:44
i was actually good platform for me
00:45
especially with like next we got some
00:48
crazies up next week we’re flying out
00:49
Tai Lopez doing a webinar for us i’m
00:51
flying out or hang out the mansion for a
00:53
day to just kind of get some people
00:56
excited about that webinar to be cool
00:58
and then after that we’re going and
01:00
marcus lemonis is having us on the
01:02
Prophet crazy crazy crazy so we are
01:05
gonna be filming part I’m gonna be in
01:08
the episode building funnels four people
01:10
so we are going mainstream funnels are
01:13
becoming mainstream which is cool and a
01:15
bunch of the cool things I’m like how do
01:17
you show that typically I can talk about
01:18
a post-production in a here mark in your
01:21
car which is fun i go to more details
01:23
and share the kind of cool stuff but how
01:25
do i take you behind the scenes like
01:27
snap by snap and so we’re going snapchat
01:29
in the crap out of that that trip long
01:30
everything else we’re doing so anyway
01:32
it’s worth trying to figure out snapchat
01:34
nothing else to see behind the scenes of
01:36
next week which is going to be amazing
01:37
so i think i found out if you go to
01:40
snapchat calm / add a DD / russell
01:43
brunson one word no spaces Sam chat calm
01:46
/ add / russell brunson i think it adds
01:48
you directly or faster or something so
01:50
anyway but um alright so this is kind of
01:53
the back behind the scenes so thought
01:55
snapchat was cool did first snap had one
01:57
person watching and mike this sucks how
01:58
do you get people so i got to figure out
01:59
a way to get people right it’s like Oh
02:01
what if I just make an create a page
02:03
that educates them on why they should
02:06
why they should be following me and
02:08
snapping all kind of stuff right so I
02:09
create this page it kind of goes through
02:12
what to do how to do not kind of stuff
02:14
which is kind of cool right so I started
02:16
promoting that a little bit and we got a
02:18
little bit of traction by people who
02:21
already knew a snapchat was and they
02:22
jumped on that was kind of cool but then
02:24
it just kind of died real fast I was
02:25
like ah that was a lot of work for like
02:27
the juice was not worth the squeeze for
02:29
what like now I got 12 people watching
02:31
my snaps that’s not any cooler and I was
02:34
like how do we think how do we grow this
02:37
and so as I’m asking myself this
02:39
question I want us thinking about this
02:40
for your business as well right so from
02:42
a podcasting standpoint from affiliate
02:44
program from a blog from a facebook for
02:47
like whatever it is right for me the the
02:51
question my head was how do I grow
02:52
snapchat faster and again ask the I
02:56
think the process of minute walk us
02:57
through the same process I would be
02:58
going through if I was asking and other
03:00
questions how to grow my affiliate
03:01
program how do i grow my podcast how do
03:03
I bubble bubble ball right so that’s
03:07
kind of a thought right and so what uh
03:10
what I did is I started going back and
03:12
this is and we’re jumping all over the
03:14
place for the faithful followers the
03:16
marking your car so you jump back to the
03:17
dip so by talk about app if any bridge
03:19
right so I start thinking about like
03:20
what gave me my epiphany to want to
03:24
actually care about snapchat and I was
03:26
like well from you it’s cool it’s just a
03:28
couple days ago I met Brendan and Kaylin
03:31
they showed us nap chat I was like this
03:32
is cool and I should they showed me how
03:34
they get like 20,000 people per snap to
03:36
watch this thing on my king like they
03:38
put in a year’s worth of effort but now
03:40
they’re getting 20,000 views every time
03:41
they click a button which is nuts like I
03:43
don’t know any the platform you can do
03:45
that on man you give you on infomercials
03:47
you can’t get ten second you know you
03:50
can’t get twenty dollars we’re going to
03:51
watch the click of a button and they get
03:52
like you know 30 a day 20,000 people wha
03:55
i gets its it’s pretty cool right so
03:58
that was kind of my big pit feels just
04:00
like wow if i can build it up that’d be
04:01
awesome and then I was like loners I’m
04:03
reason why I’m going on snapchat because
04:05
now I understand the benefit and I’m
04:06
gonna try snapchat so I’ll know see like
04:08
what other people are doing something
04:09
understand how they’re doing it and how
04:10
they’re engaging I’m gonna follow up
04:12
call people so I started following
04:13
people and now like it’s funny I login
04:14
to snapchat like probably 50 times day
04:16
like refresh you trying to see it like
04:17
the few people aren’t following and
04:18
posting anything and I’m annoyed when
04:20
they haven’t
04:20
my crap this is a cool platform because
04:22
I want to be annoyed like I’m when I’m
04:25
this is probably more than you want to
04:26
and I’m go in the bathroom I want to
04:27
like see a bunch of snaps and a few
04:29
people have fallen like if I if I’m if
04:32
they haven’t post something like annoyed
04:34
like dude wake up you guys like do
04:36
something funny you to entertain me now
04:38
it sounds like crap like this is kind of
04:40
cool i can just keep doing stuff and
04:42
people are during their bathroom breaks
04:43
or when there I don’t know whenever be
04:45
will snap chat they can catch up on all
04:47
the weirdness that we’re doing and I was
04:49
like this is a cool cool platform so I
04:51
was like I need to take people through
04:52
the same epiphany I had and so we’d set
04:55
up snap funnels calm that’s where my my
04:57
page was initially just tell him how to
04:58
follow me but I was like let’s step back
04:59
like what if what if i could get Brandon
05:02
to Kaitlyn to give everyone same
05:03
epiphany that gave me that was my first
05:05
thought might cool so this is like
05:08
literally yesterday morning and so the
05:10
Nighthawks those guys are like hey can i
05:12
interview for 8 30 minutes talking about
05:13
snapchat and then i go jump on a plane
05:15
we can’t really do it but unless we do
05:17
like it this time I’m like sweet let’s
05:19
do it we’ll do google hangout will jump
05:20
on and i’ll talk to you guys for 30
05:21
minutes about snapchat to give everybody
05:24
the same tiffany i had so step number
05:25
one right 72 is i’m about to leave the
05:28
odd my house I’m the office I’m like
05:29
well how many get people to actually
05:30
want to register for the to watch this
05:33
training I was like I got to do
05:35
something different and unique and fun
05:36
says like what if I snapchat me selling
05:40
snapchat and telling you about the
05:42
epiphany I had a snapchat and like
05:44
introducing the people that gave me that
05:45
epiphany right so I my weaving like 20
05:48
different marketing things into one I
05:49
hope you guys are seeing this right so
05:51
then I’m like well what I’m going to
05:52
snapchat and I was like well you know
05:54
with videos what does really well as if
05:56
is if you take if you’re taking somebody
05:58
on a journey right if you’re just like
06:00
you and your office like hi this is
06:01
Russell I’m in my office let’s talk
06:02
about something like that there’s it’s
06:05
not nearly as powerful as like you
06:07
starting somewhere and taking somebody
06:09
on a journey
06:10
and a process with you right sky like
06:13
you’re taking them on this whole pifa
06:14
knee with you so I was like well I’m
06:15
about to go to the office what if I like
06:16
take them on this journey while I’m
06:18
leaving my house I’m going to the office
06:20
and talk to Brandon Kailyn you guys are
06:22
kind of piqued going on this journey
06:22
with me and often you’re going to see
06:24
the same conversation I’m about to have
06:25
right and so that’s why i dislike out
06:28
snapchat and I start snapchatting my
06:29
whole journeys like me putting my
06:31
backpack on walking out the out of my
06:34
house and then like getting the garage
06:35
lang syne ER take the Corvette or take
06:37
the bike and I was like the bikes way
06:38
funny or such a good bike right then
06:40
it’s me like driving my bike while I’m
06:42
smash heading this message and then like
06:44
I like out of wind and it keeps cutting
06:46
me off because only a 10 seconds so
06:48
instead of like trying to be all polish
06:49
I was like playing off that like let me
06:51
complain like five times about how short
06:53
these things are and then and then start
06:56
taking loss journey thing it to the
06:57
office and I go into the office and I go
06:59
to my desk and I share what they’re
07:00
gonna learn and I show pictures of
07:01
katelyn with her ripped six-pack abs to
07:04
like make people want to like hear what
07:06
she’s got to say and then and so I
07:07
create this whole video like I know 20
07:09
or 30 like 10 seconds snapchats I tried
07:12
to make it fun and entertaining I had my
07:13
brother edit one of them upside down cuz
07:15
I wanted a pattern interrupt cuz there’s
07:16
like five five shots and wrote me riding
07:19
my bike and just got kind of boring
07:20
somebody even those 10 seconds to time I
07:22
like flip it upside down so that way
07:23
it’s just a pattern interrupts they
07:24
don’t get bored during this the four or
07:26
five sections of me riding my bike and
07:28
we made this video like honestly all my
07:31
ride to the office had my brother edit
07:33
it flip that thing around and we posted
07:34
on YouTube and then I made snap funnels
07:37
calm and had posted that that snapchat
07:38
video of me snapchatting talking about
07:41
snapchat with an opt-in box next page
07:44
then I had just a really simple process
07:45
1 2 3 71 watch the training from Brandon
07:47
and Kailyn so as soon as we did the
07:49
google hangout then I put the embed code
07:50
on that page you’ll notice like we even
07:52
like Google hangout drop by two or three
07:54
times I didn’t edit anything so I was
07:55
like I don’t want to just wanna go fast
07:56
and hopefully show people that you don’t
07:58
have to be so polished to make things
07:59
cool so we did that in step two is like
08:02
hate go to this page now to follow me so
08:04
then take some the page i created the
08:05
day earlier that walks them through how
08:07
to find me how to follow me how to watch
08:08
my my snaps or my story or whatever i’m
08:12
still learning the terminology and then
08:14
step three was like hey you guys should
08:15
share snap funnels with your audience
08:16
because if you could educate them on how
08:18
to do this then then will be more likely
08:20
to follow you as well so i’m going to do
08:22
is if
08:23
you cher snap funnels calm then we will
08:27
give you a share funnel link to this
08:28
funnel then you can use this funnel for
08:29
your marketing and then I used a script
08:32
I’ve been looking at for the last like
08:33
month or so I thought thought was cool i
08:35
was wanting to use it it’s called up
08:36
viral and it just gives a little widget
08:39
you put on your page it says like hey
08:40
share this when you share you you earn
08:42
points and things like that so that’s
08:44
pretty awesome so we had people going
08:46
and they to get the sheriff funneling
08:47
you gotta share on facebook twitter and
08:49
instagram i think or something like that
08:51
so they share it boom boom boom if they
08:53
shared all three places then unlocks and
08:55
emails then the sheriff unlink that
08:56
funnel and now that they’ve got that
08:57
which puts people in the cliq phones
08:59
they’re not articles member which is
09:00
cool and and so we did that whole
09:04
campaign like by lunchtime it was all
09:06
done busted out click funnels got it
09:09
done posted on facebook and we started
09:11
watching it grow i could instantly it
09:13
started growing which was cool because
09:14
like I had a meeting right for that so I
09:16
wasn’t able to like promote it or
09:17
anything post on Facebook people start
09:20
sharing it and opting in and sharing a
09:22
new people opt it and it started like
09:23
virally growing on its own it was it was
09:25
crazy so then last night finally for i
09:27
left i like email to click funnels
09:28
listening hey here’s the snapchat funnel
09:30
go get it for free so they can go do
09:32
that and then I mean my list is talking
09:34
about the title which is how to
09:37
ethically build a cult following and
09:39
snapchat and anyway it’s been cool so
09:44
spend less than 24 hours since we have
09:46
the idea we’ve had I don’t know exact
09:48
numbers over a thousand people opted in
09:50
it’s growing people are watching my
09:53
snaps and starting to grow really fast
09:54
now and it’s exciting right so why do I
09:57
share that with you well ones cuz i was
09:59
kind of recapping my head which helps me
10:01
to get it out and realize kind of what
10:02
we did number two that that same process
10:04
you get some use for anything right
10:06
think about about why you started your
10:08
affiliate program think about why you
10:10
started your podcast white read your
10:11
blog right what was the epiphany you got
10:13
all right create a training video giving
10:15
people out of pifa knee and
10:17
then create a funnel that gives me the
10:19
training video which then gets them just
10:20
contrived your blog was think it’s then
10:21
blogging because they’re blogging to be
10:22
more likely to read your blog right
10:24
people who write blogs read blogs okay I
10:26
don’t write a blog so I don’t read a
10:28
blog right I only snapchat because now i
10:30
snapchat so educate people on what you
10:32
want them to do or how to do that thing
10:35
that you’re now doing and then in the
10:38
process teach them to consume your part
10:40
of it and then thrown a viral campaign
10:42
to make a little viral and see what
10:43
happens so there you go oh and also by
10:46
the way I could attain it’s like
10:47
snapchat cult secrets but I’m the funnel
10:50
guy right I talked about three or four
10:52
episodes ago like funnels has become our
10:54
thing so I called a snap funnels plank
10:56
let’s have two funnels I don’t know it’s
10:59
snapchat and there’s funnels things like
11:01
that so anyway speaks with the branding
11:05
anyway I hope that one the campaign took
11:07
us you know three or four hours per
11:09
whole thing together turned out amazing
11:10
and it was all just pieces of all the
11:13
stuff we’ve been sharing through the
11:14
podcast so I hope you guys are drop are
11:16
picking up the gold we’re dropping
11:17
because it’s a powerful strategy for
11:20
anyone to build their following so use
11:22
it abuse it i will be using it and
11:24
abusing it more my guess I’m hoping Dave
11:27
Woodward who runs our affiliate and our
11:28
business stuff is listening to this Dave
11:30
let’s do this for the affiliate program
11:32
stuff I have a really cool epiphany
11:34
story I have launched our affiliate
11:35
program so boom me and David even that
11:36
it’s done and done and happening so
11:40
that’s exciting we should do it for our
11:42
podcast I made a lot of different ways
11:43
maybe podcast funnels x i’m totally
11:45
doing that it’s coming coming soon to a
11:48
to a funnel near you so anyway
11:51
appreciate y’all have an amazing day I’m
11:52
at the office time to launch biohacking
11:54
secret Cisco alive today and also a
11:56
funnel swag comms gone live today so we
11:59
got to cool things happening so I’m
12:00
gonna go promote oh crap out of both of
12:02
them so appreciate y’all have a great
12:04
day and we’ll talk soon hey everyone
12:06
this russell brunson again I want to
12:08
thank you for listening to mark in your
12:10
car and I want to make sure you’re
12:11
plugging into everything that we’re
12:12
doing on a daily basis and so make sure
12:14
that every morning you’re plugging into
12:16
the marking your car training if you go
12:17
to marketing your car calm you can do in
12:19
the email list and make sure get email
12:20
notifications the new episodes come out
12:22
you can also get links to all the
12:23
transcripts of every single show we’ve
12:25
done in the past but then every night
12:27
well not every night but most every
12:29
night I also do
12:30
a periscope show called the marketing
12:33
quickie show and it’s really fun you can
12:35
go to periscope and search my name
12:37
Russell Brunson and subscribe and every
12:39
single night you’ll get a notification
12:40
what kind of trip on your phone you’ll
12:42
have me jump on there and give you kind
12:44
of the end of the day thoughts and ideas
12:45
and marketing strategies when playing
12:47
with during the day or and maybe even
12:50
end to end or you should go to marketing
12:52
quickie show calm and over there you can
12:54
subscribe you can see past episodes you
12:56
can read the transcripts you have a
12:57
bunch of fun so thanks so much for being
12:59
faithful listeners again register at
13:01
marketing in your car calm and also
13:03
marketing quickie show calm

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