243 - Which Vehicle Are You Driving In? - MarketingInYourCar.com

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.

YouTube Transcript: English (auto-generated)

00:00
good morning everybody this is russell
00:02
brunson and welcome to mark need a car
00:04
welcome to the marketing in your car
00:06
podcast where you can increase your
00:09
traffic conversions and sales in just 10
00:12
minutes a day and now here’s your host
00:14
Russell Brunson everyone uh good morning
00:19
good afternoon good evening wherever
00:22
you’re from wherever you’re at right now
00:24
in your life I am on my way to the cliq
00:26
funnel certification program so I’m
00:29
excited I think we’ve got about 20 or so
00:31
click funnels people who are going to be
00:33
there the way we have certification set
00:36
up so we can’t learn some last time it
00:38
certification the first one we sold it
00:40
with like 100 people come they all came
00:43
at once and it was really hard to
00:44
facilitate and manage and then we the
00:46
weirdest things like I think was a four
00:48
or five-day event like wait everything
00:50
planned you know and I was excited
00:52
cousin be okay this is you know I
00:54
recently got the realized I remember
00:55
when the first questions her house was
00:57
like who hears never logged me click
00:59
funnels like half the audience race man
01:01
looks like are you kidding me and
01:02
another half like super advanced we had
01:04
this really weird thing where like I had
01:06
to teaching beginner stuff while keeping
01:10
stuff interesting and anyway made the
01:12
event I made her kind of hard we had
01:14
some ups and downs and I had two Yahoo’s
01:16
who shouldn’t have been the room who
01:17
made it even more difficult on me but
01:19
anyway it’s one of those fun things you
01:21
get when you jump right into a jump
01:23
right into something so there’s a whole
01:26
went really really good but when our
01:27
biggest takeaways afterwards was like we
01:29
need to have people go through a pre
01:30
program before they show up that way
01:31
everyone’s on the same page and so we’ve
01:33
had about a hundred people who were
01:35
eligible to come to today I’m about one
01:38
is that one-fifth of them so 20 of them
01:40
or so have finished all the homework
01:42
assignments up to today so they were
01:44
able to actually come and so it kind of
01:46
makes me smile like my 2g everybody you
01:49
all should’ve been here we thought we’d
01:50
have twice without have a closer to 50
01:51
people but there is the
01:55
human nature and some people obviously
01:56
you know they could make the dates and
01:58
events to buy that but that’s kind of
02:01
what’s what’s happening so I’m heading
02:02
in there today what school is it now
02:05
we’ve got Nora who is amazing a thousand
02:08
times cooler than me she is actually
02:09
rental the whole certification program
02:11
now and so I get to come in and talk
02:14
this morning about some cool stuff and
02:15
then she’ll be running the rest of the
02:17
event which would be pretty awesome so
02:19
anyway I got a lot of cool things that
02:21
i’ve been i’ve been mapping out this
02:24
morning trying to figure out like would
02:25
be the best thing i can give everybody
02:26
and kind of make it inspirational and
02:28
motivational but also give the tactical
02:30
things you need to go and implement some
02:33
cool stuff and so r or presentation
02:36
called the anatomy of a successful
02:37
funnel consult and it’s pretty cool so
02:41
i’m gonna share just couple of things
02:42
that are talk my head while i’m driving
02:43
in I can’t go deep at everything because
02:44
it’ll take me like two hours but some of
02:48
the fun things like one thing I was
02:49
talking about if I’m going to talk about
02:51
that thing is interesting it’s just the
02:54
level of the opportunity that you’re in
02:56
and I’ve been podcasts on this back in
02:58
back in the day for the hardcore
03:00
hardcore fans who’ve listen to
03:02
everything if not you should go binge
03:04
binge watch at all and catch up anyway
03:08
but I talked about level 10
03:11
opportunities and it’s interesting like
03:15
we have one of a couple my friends here
03:18
to go to church with me so we moved to a
03:20
new area that’s a little more fluent and
03:21
you know bigger homes bigger teen so
03:23
like if you go to when you go to our
03:25
church the way Mormon Church’s work is
03:27
with things called wars and swords like
03:30
all the people geographically close to
03:32
you so in our ward and all these all
03:34
people that live closer I’ll go the same
03:36
ward and so it’s interesting you go
03:37
there and like everyone there’s like a
03:39
doctor or dentist or an entrepreneur or
03:42
a blogger or a network marketer or a
03:44
builder or they’re all like business
03:46
type or people that you know higher
03:48
income type people which is which is
03:52
kind of cool and so one of the one of
03:57
the doctors i love the doctors like one
04:00
of them what was officially funny the
04:03
rum
04:04
um when was it was we were hung out him
04:08
his wife and they were talking about how
04:10
like that I can this in this ward in
04:12
this area like where he said that the
04:14
doctors are like are like the the
04:16
welfare people call his entrepreneurs
04:18
remain crazy money the doctors seem like
04:20
the poor ones it was kind of a funny
04:21
thing then when the other doctors i was
04:23
talking to you and he kept asking his
04:24
like what hey I don’t understand what
04:26
you do he’s like he’s like I went to
04:29
school forever he’s like I cut people
04:31
open I operate on him I do I sings he’s
04:33
like and he’s like you’re obviously
04:36
making way more money I don’t understand
04:38
it and and we gotta kind of debate and
04:43
he’s like how are you that much smarter
04:44
than me that’s like are you kidding me
04:46
you think I’m smart and you like dude
04:49
you’re freaking dr. you cut people open
04:51
they could bleed out on your table
04:53
you’re like dissecting arteries and
04:56
gluing them together and doing all sorts
04:57
of like you are way smarter than ever
05:00
dreamt of being like it’s not even like
05:02
a remote conversation put two of us in a
05:05
room ask anybody in your way smarter me
05:07
I was like the only difference right now
05:10
that there is why I’m able to make more
05:14
money in the U is not because I’m
05:16
smarter like I would argue that day
05:18
night that you’re way smarter me as the
05:20
only difference is the vehicle that I
05:21
chose to apply my knowledge in
05:25
has the ability to make one more money
05:28
that’s it that’s it I mean I probably
05:30
spent as much time studying marketing in
05:31
cells as you have doctor stuff food
05:33
that’s the official term and the only
05:37
difference is the vehicle and that’s so
05:39
cool about this whole I was thinking
05:41
through this with the with the state’s
05:42
funnel consultants it’s just like you’re
05:46
gonna have to put in time and effort and
05:47
energy and work it’s not just like a
05:49
slam dunk easy thing overnight like it’s
05:51
not hard it’s all I go into college we
05:53
go for six years and hope you like
05:55
figure something out like you can figure
05:56
it out in a couple months but like
05:58
there’s effort that goes into it but the
05:59
power in it is the fact that the vehicle
06:02
you’ve chosen has the ability to
06:04
generate lots of money people will pay
06:05
ten fifteen twenty five thousand dollars
06:07
and more for a sales funnel so like the
06:09
vehicle you chose is the right vehicle
06:10
now it’s like can I get really good and
06:12
and and focus on i’m driving that
06:16
vehicle and doing a good job with it
06:17
it’s for all you guys I analog all you
06:20
guys will stay in our aren’t funnel
06:21
consultants things like that but like
06:22
what’s the makes for me at least thinks
06:25
about makes me think about like the
06:26
vehicles we choose like is the
06:28
opportunity you’re in right now your
06:30
business is at the right vehicle so the
06:31
vehicle it gives you the ability to get
06:33
where to where you want to get in life
06:35
if not you should get it for vehicle
06:37
because there’s tons of them like
06:39
there’s so many opportunities that’s the
06:41
biggest problem for me is there’s like
06:42
all these vehicles and people are
06:43
handing me and my god I can drive that
06:45
one or I could drive out oh they’re so
06:46
cool oh we’re cool um but when you find
06:50
the right vehicle then it can it can
06:51
grow exponentially in the podcast I did
06:53
a while ago it was I was talking about
06:55
one of my friends his bill harrison and
06:59
we were in Kenya together place three or
07:01
four years ago and he was talking about
07:03
this concept he said I think the company
07:05
that he owns right now I don’t know
07:06
their numbers but I think he said I can
07:08
we do somewhere between five and five
07:11
and ten million I came for some of those
07:12
I can do five ten million bucks a year
07:13
and he’s like if you know this guy he’s
07:16
yeah he’s on a few people it geeks out
07:18
on marketing as much if not more than me
07:20
I got him into his house when my friends
07:22
with his house and he’s a single dude
07:24
who says the whole house is like every
07:26
room his bookshelves in Florida see just
07:28
like you auch nicht you see the chair
07:30
and there’s like a stack of like 30
07:31
books he decided chair like this dude is
07:33
a hardcore he told me he’s like I’m he’s
07:35
like I feel
07:36
levered level 10 understanding of
07:38
marketing and sales but he’s like I feel
07:41
like I’m stuck in a level like three
07:43
opportunity you think I can do whatever
07:45
I want I can’t scale past this this the
07:48
size because this is the size of the
07:50
vehicle that I decided to choose and he
07:52
said I’ve had friends who don’t know
07:54
that much my marketing in sales and
07:55
they’re not that good at business but
07:57
they walked into a level-10 opportunity
07:59
and they’ve sold companies for hundreds
08:00
of millions of dollars and so part was
08:03
looking at like doesn’t matter how good
08:05
you are at the thing if the thing is
08:07
only this big like if the vehicles are
08:10
not bigger than that you’re kind of
08:11
stuck your limited you can’t get any
08:12
bigger my friends is a doctor I came as
08:14
a matter how many people’s lives he
08:15
saved he’s kind of limited like the
08:17
vehicle is what it is like it’s not gay
08:19
he’s not he’s gonna make a lot of money
08:21
but but like that’s size of the vehicle
08:24
so we have look at like what vehicle
08:25
reflecting ourselves into and that was a
08:28
big conversation when when I had when I
08:30
talked to uh to Bill about this I was
08:32
just like wow I was like myself like
08:34
what’s the opportunity i have and i was
08:35
looking and looking around I’m like you
08:36
know the best companies in the world do
08:39
what I was doing the time we’re making
08:40
maybe ten million dollars a year and
08:42
that all sorts of stress and liability
08:44
all sorts of things that were associated
08:46
with that I was like I don’t like the
08:48
you know I’m looking this vehicle
08:49
looking around like I don’t really like
08:50
this vehicle and how much I don’t want
08:52
to spend the rest of my life in it and
08:53
so I had to consciously change my
08:55
vehicle and I look at now you know my
08:57
vehicle is click funnels and this funnel
08:59
stuff thats associated with it and that
09:03
vehicle you know the sky is the limit
09:05
like at least my mind right now you know
09:08
we are already I mean this year we’ll
09:10
probably do three three and five times
09:12
we did our best year ever in the past
09:14
and it’s just you know it’s not that I
09:17
got much smarter it’s not that I’m
09:18
working harder it’s as I stepped into a
09:21
better vehicle and so something kind of
09:23
consciously think there’s like what’s
09:24
the vehicle you guys have selected for
09:26
your life for your business
09:28
because your vehicle can only goes
09:30
faster than able to go and so take and
09:33
this would take that and pick the right
09:34
sheet easily pick the right vehicle
09:36
first off and second off strategically
09:38
you know become level 10 your your skill
09:41
set yeah but that double mix then it
09:44
gets crazy then you can start writing
09:46
your own paychecks all day long the rest
09:48
of your life so anyway that was kind of
09:49
one cool thing would be talking about my
09:51
thing is it’s really really cool what
09:55
else what else you might know about okay
09:58
i’ll give you one point when the next
09:59
point this relates to everyone i may
10:02
have talked about this I talked they’ve
10:03
admitted so many little publishing
10:05
content a lot of places I can’t remember
10:07
everything that I say so if I ever
10:08
repeat myself please forgive me but if I
10:09
repeat myself is because it’s essential
10:11
for you here twice so then right there
10:14
you go but so one of the guys in the
10:17
mastermind Henry who is the designer
10:20
superstud just someone that I love and
10:22
respect he talked to mastermind and he
10:27
was talking you guys member like putting
10:28
the cartoon Voltron it was like Voltron
10:31
there’s Thundercats then later on it was
10:33
king like Power Rangers like similar
10:35
concepts right where there’s like and
10:37
there’s like five superheroes but then
10:39
like and they go they fight bad guys but
10:41
every once in a while like the bad guy
10:42
gets too strong flames like morph
10:45
together to like this super thing is to
10:47
come Voltron which is like you know the
10:49
head and the arms and legs and like it’s
10:51
these five people coming into one super
10:53
person who they can now go and beat the
10:55
bad guy it’s so uh and so what Henry
10:59
said was kinda introducing I first got
11:00
started out here I was like a superhero
11:02
I was good at my thing but my thing was
11:04
complete it was it was part of a whole
11:06
it was like I was going out there I was
11:07
doing good at my thing but I was missing
11:09
other parts you know I’m a really good
11:11
designer buys missing strategy and
11:12
traffic and execution and testing and
11:15
like these other pieces who said rioters
11:18
I had to become Voltron I had to
11:19
assemble my team of people that have the
11:22
super powers that I don’t switch that
11:24
started assembling that tea
11:26
this is I had my Voltron teen then I was
11:28
able to take over the world and I think
11:30
his first year he did six hundred
11:32
thousand dollars after he assembled his
11:33
team and so for all of you guys this big
11:36
pieces that’s like who like they think
11:39
about that is if it’s Voltron or power
11:40
rangers doesn’t matter me pick one of
11:42
them for the analogy but the key is like
11:44
it’s time to start building that out
11:46
okay I mean this person this person
11:48
start figuring that out because all of
11:50
us want to be the owners and we all
11:51
think that we’re genius isn’t all kind
11:52
of stuff for the reality is ok how are
11:54
good you are everything you’re not good
11:55
at everything ok I knew if the argue is
11:58
something that’s probably that are
11:59
better or should be spending time in it
12:01
you know for me I mean I think about
12:05
taking my level 10 opportunity only way
12:07
I was able to step into that level 10
12:08
opportunity was by partnering with level
12:09
10 people who this was also their level
12:12
10 opportunity and they became my volt
12:15
Ron’s right like I can be the best sales
12:18
and marketing dude in the world but I’m
12:19
a cool product to sell what am I gonna
12:21
do right the same thing like I like it
12:23
Dylan and Todd who my first the you know
12:25
cofounders of clickfunnels like Dylan
12:27
has been making amazing stuff from the
12:29
beginning of time but he needed a
12:31
marketing and sales guy right Todd is
12:33
building amazing things but he knew that
12:35
so it’s like but we brought our powers
12:37
together and you’ve got Dylan doing the
12:39
front end stuff Todd during the back and
12:40
stuff me doing the marketing and sales
12:42
and then you know from there we brought
12:44
in other people as well and we built our
12:46
own Voltron inside of a level-10
12:48
opportunity and you know this guy’s been
12:51
the limit so anyway
12:53
there’s some analogies for you that I
12:55
hope that helped help one cool thing
12:57
about analogies that we learned at inner
12:59
circle from darrin stephens that was
13:00
cool he talked about how metaphors and
13:02
analogies speak to the subconscious mind
13:05
which is kind of cool when you start
13:07
thinking about it is weird the more
13:11
violent about persuasion and speaking
13:13
with more like I understand the power of
13:15
the subconscious mind I got just
13:17
watching this is funny for me because
13:20
I’m not I don’t care about politics like
13:21
whoever wins like my belief pattern is
13:25
if if you’re religious at all there’s
13:28
some really good books that have been
13:29
written by people who are inspired then
13:31
tell us how things are going to end and
13:32
we know it’s not going to end good
13:33
something like all right I mean it’ll
13:35
eventually become really really good but
13:37
we got to go through some really bad
13:39
first and so like it’s inevitable I
13:42
don’t really care and so like whether
13:44
it’s Hillary or Trump like it doesn’t to
13:46
me does not matter we’re gonna go
13:47
through a bunch of crap and we don’t
13:50
have the story ends so it doesn’t really
13:51
matter to me so I’m not a big person
13:53
cared about politics at all outside the
13:55
fact that I love watching the sales and
13:58
the and the and the techniques behind
14:02
what’s happening and
14:06
and isolated Trump just did this whole
14:09
speech last week totally just ripping on
14:12
Hillary it was like the greatest speech
14:15
of all time in my humble opinion because
14:18
he was it was just awesome like the way
14:23
he speaks the subconscious mind is
14:25
awesome like he never liked he’s always
14:30
he always associated labels with people
14:34
all the time so like it’s never like
14:36
this is my opponent Hillary Clinton he’s
14:38
like Hillary the criminal Hillary the
14:41
scam artists so he’s associate he’s like
14:45
these words with the name so our
14:47
subconscious mind starts linking these
14:49
two things together which is so powerful
14:52
and so crazy and so cool it’s just fun
14:55
to fun to watch so I don’t know he’s
14:57
gonna win or not again I don’t really
14:58
care but it’s entertaining to watch and
15:01
watch his language patterns we were
15:03
talking at the inner circle meeting get
15:05
about like for persuasion like if you
15:07
want to be really good at speaking
15:09
you’ve got to learn how to speak at a
15:12
third grade level feel good good copy
15:15
like the best the best copywriters if
15:21
you look at their selves but if you take
15:22
them and look at them they’re written at
15:24
a third grade level when you go above
15:25
3rd grade that’s when it gets too
15:28
complex and you lose sales it’s all
15:30
about simplicity like numbing things
15:32
down which is kind of cool and anyway
15:34
there’s websites you can go and you can
15:36
take a sales letter to run through and
15:37
he’ll say what grade level was written
15:39
at but people took like Donald Trump’s
15:40
speech and ran through a bunch of his
15:42
speeches and he’s speaking if they’re
15:44
great level so he’s speaking he’s
15:46
speaking correctly which is um which is
15:49
amazing so anyway a lot of cool stuff
15:51
but excuse me without said I think the
15:55
morals of the story is like get closer
15:57
and closer to hotel and I got 20 minutes
15:59
before starts I always plan incorrectly
16:01
I thought this road to move faster but
16:03
tons of traffic so I hope not late for
16:05
the effect i had one time we had an
16:07
event here in boise and i was driving i
16:09
got to take it on the way and have shown
16:10
like 15 minutes late to my own event
16:12
which was like super embarrassing so I’m
16:15
I hope for making their time
16:17
but I almost just killed the car do many
16:21
things happening at once all right so
16:23
what was I saying oh yeah somebody my
16:25
moral of today’s lesson that wanted to
16:27
kind of think through was his first off
16:30
is figuring out like the vehicle you
16:32
want it you want to kind of pitch your
16:34
tent right like what’s the vehicle that
16:36
you’re going to be using cuz he picked
16:37
their own vehicle you’re stuck but if
16:40
you pick a vehicle where like to see
16:42
your doctor like there’s nothing wrong
16:45
with your happy that vehicle that’s
16:46
awesome as a secure evander check their
16:48
date he was talking about he’s like I’m
16:51
not speaking to people who are content
16:53
if your content playing video games
16:55
eating Cheerios all day like good for
16:56
you man like that’s the vehicle you pick
16:59
it if you’re happy there like like you
17:00
should be happy that’s awesome I wish I
17:02
was better at being fulfilled there’s a
17:04
Tony Robbins talked about the the the
17:07
science of achievement and in the
17:09
article film and write science of
17:10
achievement science is very step-by-step
17:12
so many of us who achieve anything life
17:14
we figure out signs like here’s the
17:15
steps we gotta go to achieve this thing
17:17
and then the other side is the art of
17:19
fulfillment so how do we become
17:20
fulfilled that’s not a science that’s
17:22
like a way harder more complicated thing
17:24
especially for entrepreneurs for us to
17:25
feel fulfilled because we’re like always
17:28
wanting and seeking more trying to get
17:29
more right so I kind of Gary Vaynerchuk
17:31
so like if you’re happy the year fulfill
17:33
like good for you man like don’t like
17:36
don’t listen anything I’m saying cuz if
17:38
you’re fulfilling your happy like that’s
17:40
that’s awesome good for you but if
17:42
you’re not yo it’s probably it’s
17:46
probably the vehicle year and you’re
17:47
sitting in a video you’re sitting in a
17:49
in a I Kennedy with of a bad car what’s
17:53
like a
17:54
crappy cook sit in the Volvo and and you
17:57
want you know you’re and you you want to
18:00
drive 100 miles an hour is probably not
18:02
gonna happen like things gonna break
18:03
down right but if you’re in a Volvo
18:05
you’re like dude I just want to drive
18:06
around the Maya my town done like if
18:10
you’re happy they’re like don’t worry
18:11
about change the vehicle but if you’re
18:12
not happy that’s you go check out it’s
18:14
like change the vehicle and then the big
18:17
part of changes in vehicle oftentimes is
18:18
that maybe you can’t drive it by
18:20
yourself so you need to start building
18:21
out your team build out your Voltron
18:23
team and so those are my two my two big
18:25
takeaways hopefully for today for you
18:27
guys change the vehicle and then
18:30
building at your team of superstars so
18:32
that’s what I got anyway I’m gonna
18:35
bounce and I appreciate you guys thanks
18:38
for listening this is an 18-minute er
18:39
yeah the long sessions when i’m not
18:41
driving my office we’re moving to new
18:43
office it’s like three minutes away from
18:44
my house if I’m walking so um actually
18:47
still be longer than that but still you
18:49
guys may get a really short marking your
18:50
cars let’s start walking so I can talk
18:52
for five minutes which would be awesome
18:54
so I way alright without said appreciate
18:56
you all have an amazing day and Pontius
18:59
it hey everyone this russell brunson
19:02
again I wanna thank you for listening to
19:04
mark in your car and I want to make sure
19:05
you’re plugging into everything that
19:06
we’re doing on a daily basis and so make
19:09
sure that every morning you’re plugging
19:11
into the marking of car training if you
19:12
go to marketing your car calm you can do
19:13
in the email list and make sure get
19:15
email notifications the new episodes
19:16
come out you can also get links to all
19:18
the transcripts of every single show
19:19
we’ve done in the past but in every
19:21
night well not every night but most
19:23
every night I also do a periscope show
19:26
called the marketing quickie show and
19:28
it’s really fun you can go to periscope
19:30
and search my name Russell Brunson and
19:33
subscribe and every single night you’ll
19:34
get a notification it’ll kind of trip on
19:36
your phone you’ll have me jump on there
19:37
and give you kind of the end of the day
19:39
thoughts and ideas and marketing
19:41
strategy when playing with during the
19:42
day or and maybe even an SE n or you
19:46
should go to marketing quickie show calm
19:48
and over there you can subscribe you can
19:49
see past episodes you can read the
19:51
transcripts you have a bunch of fun so
19:52
thanks so much for being faithful
19:54
listeners again register at marketing in
19:56
your car calm and also marketing quickie
19:58
show calm

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.