244 - One Visualization Trick That Almost Got Me To Spend $33,000 - MarketingInYourCar.com

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
hey everyone this russell brunson and
00:01
welcome to a special california la
00:04
edition of martina guard welcome to the
00:07
marketing in your car podcast where you
00:09
can increase your traffic conversions
00:12
and sales in just ten minutes a day and
00:15
now here’s your host Russell Brunson
00:19
alright guys I’m hearing with Dave would
00:21
work tonight how you doing hello we just
00:23
got done at thai Lopez’s house filming a
00:26
bunch of video promotions for the big
00:28
promotion I gonna do for click phones
00:29
next week last webinar promotion they
00:32
did they did 1.8 million dollars so it
00:36
was worth flying to LA to contact some
00:39
of your dream one hundred to get them to
00:40
hopefully make you at least that if not
00:42
more extra goes more so we’re sure I do
00:44
two million bucks which would be amazing
00:45
and then tomorrow at nine fifteen in the
00:48
morning we are going to go film with
00:50
Marcus lemonis an episode of the profit
00:52
how insane is that you always ask me for
00:54
on the show as like a business and no
00:56
we’re not on the show is a business
00:57
there’s another business we’re coming in
00:59
as like the internet dudes funnel dudes
01:01
oh we so crazy anyway we want to do a
01:05
late night impromptu marked in your car
01:07
cuz I just had this crazy powerful
01:09
marketing experience i was telling dave
01:10
how what happened and then we’re both
01:13
like same time like we needed this is a
01:15
big podcast okay so on on ebay so most
01:19
of you all should know this point in
01:21
life that are in the podcast I am a
01:23
Mormon if you’re not then I drop it all
01:26
the time and I’m not shy of it I’m proud
01:28
as can be and just want you like yeah so
01:31
you should know that at this point right
01:32
and and so in the Mormon faith there’s a
01:36
book called The Book of Mormon who as
01:38
kind of pretty complex right so there’s
01:40
book that is amazing um and in 1830 was
01:46
the first printing of it there were
01:47
5,000 copies printed and as cool cuz
01:50
it’s printed words like instead of like
01:51
if you look at it today it’s like it
01:53
looks like scripture right like chapter
01:54
in verse this is like look like just
01:55
like a novel like a book there was no
01:57
chapter verse back then was first
01:58
printed there 5,000 copies and as of
02:00
today there’s probably only the they
02:02
suspected is only 500 of them still in
02:04
circulation the rest have been destroyed
02:06
or whatever they’re gone and a couple
02:08
years ago I saw on an ebay that sold for
02:10
120 thousand dollars it’s like oh how
02:12
cool is that so any
02:13
I only go to ebay about once every
02:15
probably four or five months when I do I
02:17
go and I search for every term honor
02:20
that I’m interested in and I end up
02:21
spending way too much money so I
02:22
searched for I tell that turns I
02:25
searched for that interesting yes
02:26
definitely Matt fury farmer burns a rare
02:29
LDS rare Mormon rare marketing Dan
02:32
Kennedy rare Tony Robbins rare these all
02:35
this Arab saves it’ll send you something
02:37
yeah now you know what I’m looking for
02:39
her but I always liked those things I
02:41
always search for J Bram rare chat homes
02:44
looking for things i don’t own so i
02:46
always look for rare or unique or anyway
02:48
so that’s tough i’m searching for and
02:50
then I always search for first edition
02:52
book Mormon because who knows anyway and
02:55
last time I checked earlier this week
02:58
there was two one of them was listed for
03:00
70,000 one was listed for 33,000 Mike
03:03
thirty-three thousand bucks like that’s
03:05
like 90 grand discount from the other
03:07
dude who bought one like a couple years
03:09
ago when I saw it so I’m like all how
03:11
cool would that be and I’m like I’m not
03:12
gonna make thirty three thousand dollars
03:13
for a book that’s completely ridiculous
03:14
right but of course like there’s a
03:16
little watch bunch i watch it and I’m
03:18
like I’m just gonna watch and see what
03:19
how much some dude ends up paying for
03:21
this book right so I’m watching it and
03:23
I’m looking at it and I ever go back and
03:25
then like eBay text you on your phones
03:27
like hey somebody else looked at this
03:29
you should go look again I go okay so
03:30
look again you know and like all these
03:32
things to get me engaged in the in the
03:33
process and so finally like one day a
03:36
couple days ago I looked down there’s a
03:37
spot where you can make it was it was to
03:39
buy it now for thirty three thousand
03:40
which was like oh my gosh like someone’s
03:42
gonna get this for 33 grand and then
03:44
they had um a button next to it that was
03:46
like you can make it make an offer so I
03:50
was like I’m gonna make an offer so I
03:51
made an offer that is ridiculous when
03:54
you think about what it’s a book right
03:55
but yeah I was like I can realistically
03:58
like justify this so i put in an offer
04:00
for a price and then like an hour later
04:02
rejected up my king it could reject my
04:04
price like i was a lot of money for an
04:06
old book that is falling apart and I’m
04:09
like diggit soy sauce wait so then like
04:11
about to come here to LA so I look down
04:14
there’s like four hours before the
04:15
auction ends I’m like ah my god i don’t
04:17
really need it and I’ve seen they’re
04:18
talking to brent and steve and a couple
04:20
guys in the office a camera who was but
04:22
start talking about like imagine how
04:24
cool it would be to have that book and
04:25
like read it to your kids and I
04:27
let them hold it and I actually read the
04:29
entire thing to them through like one of
04:31
the original books one that Joseph was
04:33
probably handled maybe you know one of
04:35
the you know whatever was and i was like
04:37
thinking about Mike oh and that’s these
04:39
things like how could I be felt like
04:40
read that and like be able to read one
04:42
from back in the day and like I put
04:46
myself as i was like thinking like cool
04:47
that be and i was like i have to have it
04:50
now like I can’t like I’ve told him I
04:53
like I’ve now experienced that moment
04:55
and it was amazing and my kids haven’t
04:57
had a chance to experience yet and I
04:59
want them to experience it so bad like
05:01
cuz I experienced it was amazing it was
05:03
in my head but I imagined it and I want
05:05
to have that experience with them now
05:06
anyway long story short I didn’t win the
05:09
Oghma one day they would it ended Oaks I
05:11
may I made a new offer I made another
05:13
offer live like there’s no way since
05:15
they know this I put that offer and then
05:16
he just ignored it didn’t even like
05:17
reject it ignored it not like he’s got
05:20
to be playing like uh it’s like a game
05:23
i’m sure he’s gonna wait to like it’s
05:24
like they gave chicken right you before
05:25
like driving cars each other and one day
05:27
tears off the last second I’m like I
05:30
might been there I guarantees me wait
05:31
like a minute laughing bag except
05:32
because he wants my money right so I’m
05:34
waiting and I’m waiting and waiting that
05:35
he doesn’t accept it as they auction
05:38
ends I don’t get the book and so now I’m
05:40
like oh he’s gonna email me in like like
05:42
okay man how much we take you know I’ll
05:43
take your offer and he didn’t and he
05:44
didn’t just like 3-4 hours I’m like dang
05:46
it so finally I cater I was like hey man
05:48
like what what’s the lowest possible
05:50
thing you take for that book and so he
05:53
may or may not write back I don’t know
05:54
but the lesson the moral of the story is
05:57
if you can create a selling thing where
06:03
you’re your customer ID actually
06:04
visualize themselves consuming the thing
06:07
that you have like that happen to me
06:09
when when Brent or Steve I camera who
06:11
was or maybe was a blend of this
06:12
conversation I was like talking like can
06:14
you imagine reading that book to your
06:16
kids and holding the original copy let
06:18
him in i touch it and i turn the pages
06:19
and I I did and when I had that vision
06:23
of my head I couldn’t get out like I
06:25
wanted that experience because I the
06:27
experience it already i wanted to share
06:28
the experience other people but i
06:29
couldn’t unless i consumed unless i
06:32
bought and so think about that how can
06:34
you create in all you’re selling your
06:36
webinars your sales videos your letters
06:37
your video like everything you’re doing
06:38
how do you create an experience
06:41
where they they visualize it so strong
06:44
that they can’t live without it and when
06:46
you do that that’s how you close book
06:49
sells for thirty-three thousand dollars
06:50
the book which is insane and right now
06:53
we’re driving up to the bulletproof
06:54
coffee shop I’m so excited did you know
06:57
now I’m a Mormon I mention earlier uh I
07:00
don’t drink coffee but I’m a huge fan of
07:03
volt proof stuff and last time we filmed
07:06
a vast Ruiz book funnel here we ate at
07:08
this coffee shop they have like oh the
07:11
food to die for so we’re in LA we drove
07:13
here and I am about to eat everything on
07:16
the menu except for the coffee this
07:18
actually goes back to having a cult
07:19
following because we drove half hour out
07:22
of our way just because it is that good
07:25
because we had one experiment experience
07:27
we’d had the experience with like I
07:29
don’t care where it’s at we’re close
07:31
enough we’ll find a way to go extreme
07:33
experience what we had already
07:34
experienced once before because we
07:35
craved it that much so great news Ravens
07:38
the crazy too is the first time we were
07:40
here we ordered one thing off the menu
07:41
was so good that we ordered like three
07:43
more things for lunch then we left we
07:44
came back for dinner we weren’t even
07:45
hungry but we did it again and I add
07:48
like or like three or four things I want
07:49
to try everything because it was such a
07:51
good experience so so many good
07:53
marketing lessons in this whole seven
07:54
minutes and 43 seconds you’ve been here
07:56
with me so far so anyway create the
07:58
experience create it have them envision
08:00
it have them experience it in their
08:02
minds and then they will desire it in
08:04
their lives all right guys we’re out of
08:05
here appreciate you off an amazing day
08:07
and they don’t want some any rare stuff
08:10
from ebay you know you know my keywords
08:12
thanks guys talk to us all get sued
08:16
hey everyone this russell brunson again
08:18
i wanna thank you for listening to mark
08:20
in your car and i want to make sure
08:21
you’re plugging into everything that
08:22
we’re doing on a daily basis and so make
08:25
sure that every morning you’re plugging
08:27
into the marking your car training if
08:28
you want marketing your car calm you can
08:29
do in the email list and make sure you
08:31
get email notifications the new episodes
08:32
come out you can also get links to all
08:34
the transcripts of every single show
08:35
we’ve done in the past but then every
08:37
night well not every night but most
08:39
every night I also do a periscope show
08:42
called the marketing quickie show and
08:44
it’s really fun you can go to periscope
08:46
and search my name Russell Brunson and
08:49
subscribe and every single night you’ll
08:50
get a notification and kind of chirp on
08:52
your phone you’ll have me jump on there
08:53
and give you kind of the end of the day
08:55
thoughts and ideas and marketing
08:57
strategy when playing with during the
08:58
day or and maybe even an say an or you
09:02
should go to marketing quickie show calm
09:04
and over there you subscribe you can see
09:06
past episodes you can read the
09:07
transcripts you have a bunch of fun so
09:08
thanks so much for being faithful
09:10
listeners again register at marketing in
09:12
your car calm and also marketing quickie
09:14
show calm

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.