245 - Funnel Friday Update - The $117K Secret - MarketingInYourCar.com

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
everyone’s Russell oh I hope you guys
00:01
aren’t amazing welcome to marketing your
00:04
car welcome to the marketing in your car
00:07
podcast where you can increase your
00:09
traffic conversions and sales in just 10
00:12
minutes a day and now here’s your host
00:15
Russell Brunson all right my friends I’m
00:20
on the way to the office for a quick one
00:22
hour session it was fourth of July
00:24
yesterday we had an amazing amazing time
00:26
blowing up more fireworks than most
00:29
people will should probably ever buy
00:31
some once told me was the closest thing
00:34
to lighting money on fire but I tell you
00:37
what it was worth the wait a great time
00:38
we survived and all of my fifty plus
00:41
family members almost all had left now
00:43
so we have a moment of like things are
00:46
slow down some henn the office and just
00:47
kind of bust out quick little prod a few
00:49
projects real quick and then and then
00:51
I’m back to playing playing with the fam
00:53
so but as I was heading out i want to
00:56
share he has something that really
00:59
really cool amazingly cool something i
01:01
think all you guys should really should
01:04
be doing in your business it was
01:06
something we kind of stumbled upon um we
01:09
were let me tell you like the back story
01:11
so here’s the epiphany bridge for those
01:13
who pay attention case okay i was a you
01:16
know we are i always talk about my
01:18
webinar model right where it’s like
01:19
Monday Tuesday Wednesday Thursday pearl
01:21
webinar Thursday do the webinar price
01:23
either side they follow up and keep that
01:24
process right what about all the
01:25
unconverted leads people don’t buy like
01:27
what should you do with them so I was
01:28
kind of where this this concept stem
01:30
from right people didn’t buy the webinar
01:32
for whatever reason like sometimes they
01:33
come around they by later and things
01:35
like that but but how do we how do we
01:38
get him so that they’re buying all the
01:39
time right smells kind of begin the
01:42
initial initial question and I heard
01:45
John Lee Dumas talk about he does these
01:47
webinars on Friday we just talks all day
01:49
fri it talks about two or three hours
01:50
and just pitches also convert leads on
01:52
this thing and makes like a hundred
01:53
grand every single time and I was like
01:54
arena I don’t maybe this 50 grand or ten
01:56
grand I don’t know but you that’s what
01:58
he was doing every Friday for a while I
01:59
was like that’s kind of cool and so we
02:01
bought the domain funnel Friday’s calm
02:03
and gotta look sweet logo made I was
02:05
like every friday i’m gonna do some
02:06
funnel friday thing and that was kind of
02:08
the idea and then it SAT there for like
02:10
eight bucks
02:11
haha logo designed and everything would
02:13
just into anything and then and then one
02:17
day Jim Edwards calm in the phone was
02:18
like hey we sold a lot of funnel scripts
02:20
we should keep selling funnel scripts
02:21
cuz right now nobody’s buying you like
02:22
what’s the best way to sell more and I
02:24
was like I don’t know one can’t thinking
02:26
through things and then I was like well
02:27
we’re think I did this thing final
02:28
friday i was just gonna build funnels
02:30
let people watch me I was like 2 unlike
02:32
be on that show and then you can like do
02:35
the script part of it and just I don’t
02:36
be kind of fun and he was like yes let’s
02:38
do it then he’s like let’s set a date
02:39
which was good thing we did because it
02:41
was the date was like six weeks later we
02:44
put it in on that friday and was like
02:45
okay we’re gonna do final friday funnels
02:48
yeah friday i get a domain next up
02:51
anyway like six weeks later finally show
02:54
up that day and say the day before it’s
02:56
like oh crap were doing this tomorrow
02:57
i’m like what should we do and i was
02:58
like i don’t know let’s let’s build a
03:00
funnel I’m gonna build in clickfunnels
03:01
you’ll write the script in funnel
03:03
scripts you give it to me we’ll plug it
03:05
all in and we’ll just show people off
03:07
the building a funnel and he’s like well
03:08
how long is gonna be and I think I don’t
03:11
know why they probably cool if we made
03:13
it like we had some kind of limits on it
03:14
so it wasn’t just like Russell billion
03:15
funnel for three hours because it’s cool
03:17
that would be for me and like the two
03:19
people that would like to watch me
03:21
though funnels for three hours a day
03:24
Matthews got walking talk to you by the
03:27
construction lady with a sign hope
03:30
there’s not a cop on the back into that
03:31
anyway sorry there’s construction I just
03:34
driving too fast through it so anyway uh
03:39
I was like I need to be better if we’d
03:41
constraints right constraints make
03:43
things interesting right when it’s when
03:46
it’s no there’s no constraints all and
03:47
you’re just working on you know doing
03:49
something it’s not an entry sounds like
03:51
he was doing 30 minute timer and tried
03:52
to build a funnel and so that was kind
03:54
of concepts we went the first time and
03:56
we started building a funnel and I did
03:59
in 30 minutes and I got 11 of like the
04:01
six pages in the final done and it was
04:03
really hard the next another one I got a
04:05
little closer in the third week I think
04:07
we’ve done here two three or four weeks
04:09
now I’ll be there before think this is
04:10
our fourth week we had people like send
04:12
his packages of what they want us to
04:14
build an like we did Facebook lives
04:15
ahead of time and opening the packages
04:17
vote on which which which product they
04:20
want to see on on on a funnel fridays
04:24
and like just kind of hold onto fun
04:26
things around that concept right every
04:28
friday right gay we’re going to final
04:29
come hang out with us live and people
04:30
show up and it’s pretty cool now a
04:33
couple little tweaks so we’re doing ours
04:35
on google hangout and you do a page you
04:37
can see it right you’ll see it they’re
04:38
all the back shows are there as well so
04:40
it’s happening a google hangout and we
04:42
drive our email list we wrote to that so
04:44
there’s there’s traffic comes from them
04:45
now we’re kind of building our YouTube
04:47
subscribers there’s a little traffic
04:48
comes from that and then the other
04:51
things is a facebook live in periscope
04:55
for some reason I don’t know why but I’m
04:58
grateful for it Facebook lives amazing
05:00
right now I did a facebook live
05:01
yesterday and within 24 hours yeah we
05:04
had over a million person people reach
05:06
it’s crazy I think they’re really
05:08
rewarding people right now because they
05:10
want people did facebook live they’re
05:11
trying to beat out periscope from the
05:12
other ones so anyway there’s a little
05:16
hint strike while the iron talk is up
05:17
that window won’t be there forever I
05:19
remember with a google hangouts for a
05:21
while the same thing you do hang out any
05:22
topic he’d be ranked on page one in
05:23
Google the next day and so it’s a that
05:26
window that strip kind of sailed and
05:28
disappeared that’s why they’re trying to
05:30
get people doing hangouts back then it’s
05:32
the same thing that I need people do
05:32
Facebook live so they promote things so
05:34
what we do is I’m doing it live on
05:35
Google Hangouts then Stephen on my team
05:38
he’s got periscope and mentions her
05:40
Facebook live recorded my phone and so
05:42
he’s like recording I the scenes I was
05:44
doing it it’s recording that piece of it
05:46
and and then from the what’s crazy is
05:49
that the Facebook live version goes
05:51
crazy viral and particles it’s all you
05:53
know we’re on for about an hour in 30
05:55
minutes of me building there’s no
05:56
build-up time then post time and is
05:58
talking and having fun and bantering and
05:59
it’s about an hour so because there’s so
06:01
much interaction that happens during
06:03
that hour their Facebook boosts it high
06:04
and there’s it’s it’s crazy so we do
06:07
that so we do it basically Google
06:09
hangout show us using the product
06:12
Facebook live and periscope showing
06:15
behind the scenes of us doing it and
06:16
we’ve kind of promote all those things
06:18
like crazy and when all said and done I
06:20
got that Friday show’s done I mean what
06:22
we’re getting half a million plus people
06:24
to see it on friday between the reach
06:27
and emails never get that
06:29
it’s just crazy and so we did it we done
06:32
it for four weeks now and I said for
06:34
week 24 and like I had no idea like how
06:36
I get sales were good or bad guys like
06:39
we’re doing because it’s fun and hope
06:40
people like it and luckily every single
06:43
week it’s been more people showing up so
06:44
there’s there’s some cool stuff there
06:45
but um after Friday’s last show jim was
06:49
like cuz Jim and I are partners on
06:51
funnel script so he gets half the money
06:52
there he makes and he was just like he
06:54
said something like man I’m glad I
06:55
hitched myself to to you into the click
06:58
funnels bandwagon or whatever and I was
07:02
like I was like oh yeah like how our
07:04
sales dude I’ve even looked yet he saw
07:06
some lights like mamas really happy I’m
07:08
like really like how are we doing I have
07:10
no idea we haven’t promoted at women in
07:11
a webinar we I mean there’s an auto
07:13
webinar page there and then we talked
07:14
about it during these these shows and so
07:16
I went back to look at the stats and
07:18
that product alone had sold over a
07:21
hundred and seventeen thousand dollars
07:23
worth in the last 30 days primarily we
07:27
drive a lil bit of Facebook Ads stuff
07:28
but primarily from this live show it’s
07:32
crazy I don’t even know how much click
07:33
final sales or funnel university the
07:34
things we talked about but that’s one
07:36
specific one hundred seventeen thousand
07:38
dollars came from us not selling just
07:41
consuming the product and showing people
07:42
how we consume the product is that crazy
07:45
and so my big moral and hope you guys
07:49
are seen this this trend in the back
07:51
side of my marketing because we’re doing
07:52
a lot is a treasure behind the scenes of
07:54
everything in fact as you know we’re
07:56
doing a reality show filming
07:57
behind-the-scenes up behind the scenes
07:58
like like the more I’m trying to get
08:00
people engaged in the process of what we
08:02
do not just the end product of what we
08:04
do but engaging people in the process
08:06
the better it’s been like how do we how
08:09
do we let them experience us consuming
08:11
our products right because we’re the
08:13
hyper user so I’m consuming this product
08:15
I’m obsessed with and I’m showing how
08:16
excited I am and I’m actually consuming
08:17
it on a regular basis and they get peer
08:20
through the screen look over my shoulder
08:21
and watch that process it gets them
08:24
wanting to consume against them wanting
08:25
to use it and so like I said for us not
08:28
selling anything and just showing people
08:32
how we consume our own products that one
08:34
product alone were 117,000 my guess is
08:37
between clickfunnels the other stuff
08:38
we’re probably on a quarter million
08:41
dollars and more
08:42
and we didn’t even we haven’t sold
08:44
anything yet we’re just showing us
08:45
consumed things and so I want all you
08:47
guys thinking about that like what is it
08:49
what is it in your business that you you
08:51
do right mostly your customers probably
08:53
see the end result they see the product
08:54
that you are handing them or the
08:57
software tool you’re handing them or
08:58
whatever they don’t get to see the
09:00
process right and so how can you show
09:03
them the process how can you something
09:04
like a weekly show where you consume
09:07
your products and show you actually
09:08
using them right anyway it’s doing some
09:13
amazing things for us and that’s why I
09:14
was excited to kind of share that with
09:16
you guys and so if you want to see the
09:17
process we’re doing go to funnel
09:20
Friday’s calm to kind of watch the
09:23
process and be engaged with it then feel
09:25
free to model at funnel Hackett whatever
09:27
you want to say and you know everyone
09:28
call in your own market because it’s
09:29
working like crazy bring them in behind
09:33
the scenes you guys I started saying
09:35
this couple a couple months ago and I’m
09:37
going to keep saying it the more we open
09:38
up our the back end of our what we’re
09:42
doing the more people will become
09:44
engaged in the process I at the
09:47
mastermind being I mentioned this to
09:50
that this whole concept we’re talking
09:52
about like building our culture and how
09:54
do we how to open things up and I talked
09:55
about how like when your customers are
09:57
experiencing are part of the process of
10:01
your creations of the things you’re
10:03
making the they take away is that now
10:06
it’s not like oh this is Russell’s
10:09
company look at it differently okay like
10:10
oh this is our company this is part of
10:12
what we are like this is this is our
10:14
movement right it’s it’s making them
10:17
engaged in it everything about this this
10:19
is probably man eight or nine years ago
10:20
when my buddies onyx and gall and I both
10:23
healthy years this is kind of funny but
10:26
we both had an idea for a product and
10:28
both of us we call ours affiliate
10:30
inferno and he called his affiliate
10:33
manager something it was both both were
10:35
same concept like how to build an
10:37
affiliate program right to drive traffic
10:38
like the greatest way to drive traffic
10:39
in the world is building an affiliate
10:41
program so we both had this idea and we
10:44
both I think we both knew we were gonna
10:45
create something we don’t know when I
10:46
remember like we stew McLaren was my
10:50
partner on this project we had like had
10:52
a call that day means to pick today
10:53
we’re going to do our pre-launch here
10:54
we’re gonna launch here and I had every
10:55
mapped out and that same day onyx and
10:57
all calm is like hey man i’m launching
10:59
my my thing and here’s my day and here’s
11:02
an it was the exact same dates his might
11:04
and i was like oh dude we honestly have
11:08
the exact same dates for the exact same
11:10
product and we’re competing for the same
11:12
affiliates and i was like i don’t to do
11:14
I was like I can’t move my like it’s
11:16
it’s hat like it’s it’s it’s in process
11:19
he’s like I came to mind either and I’m
11:20
like well this sucks oddly all right
11:24
well good luck and you know he’s like
11:27
good luck to you too and we were both
11:28
competing for you know primarily similar
11:32
products but I going after the same
11:34
partners help us promote it and so I
11:36
don’t know what to do I was just like
11:37
this is gonna suck and so what I did is
11:40
I called a couple my friends up I didn’t
11:41
get it yeah it’d be fun to actually look
11:43
back in the books now see like how much
11:45
our launch did versus onyx and to see
11:48
like human to get more or less i mean i
11:50
don’t know he a lot of people on his
11:52
side I lot of people my side every kind
11:53
of took sides and did it but um who want
11:56
interesting things I remember I called a
11:57
bunch of my friends like Mike filling
11:59
was one of them for example I was like
12:00
hey Mike this is the this is what
12:01
happened like what would you do and so
12:03
my Quentin like consult with me through
12:05
what he would do if he was me in the
12:07
situation which was off me I was
12:08
consulting from him and I was like oh
12:10
cool but was cool is because he was
12:13
consulting me and he was the one
12:14
coaching me through this process when it
12:17
came to like who is he gonna promote he
12:19
promoted me and it was i know i believe
12:21
it was because he was he felt part of of
12:26
the process of my product and not onyx a
12:28
he had this heat you as a piece of that
12:33
rollout so because he felt ownership in
12:35
that he participated in it right and so
12:38
the less time trying to share with you
12:39
guys that your customers feel ownership
12:41
in the creative process you’re going
12:43
through you create your products and
12:44
your services and you’re doing things
12:46
they’re gonna be way more likely than to
12:48
purchase those things in the future
12:49
they’re gonna be more likely to view you
12:51
and your company not as your company
12:52
versus there you know customer versus
12:55
whatever it’s going to be
12:56
it’s gonna be it’s gonna be their
13:00
company with you which is cool so anyway
13:02
I hope I gave you some value it’s it’s
13:04
some of the ninja cool so if I’m
13:05
thinking about a lot recently and having
13:07
tons of success with it I think it’s
13:09
exciting so that’s that I’m at the
13:11
office I’m going to go get some stuff
13:12
done have an amazing day you guys and
13:14
I’ll talk to you all again very very
13:15
soon but hey everyone this russell
13:19
brunson again i wanna thank you for
13:21
listening to mark in your car and i want
13:22
to make sure you’re plugging into
13:23
everything that we’re doing on a daily
13:25
basis and so make sure that every
13:27
morning you’re plugging into the marking
13:28
your car training if you want marketing
13:30
your car calm you can join the email
13:31
list and make sure your email
13:32
notifications and new episodes come out
13:33
you can also get links to all the
13:35
transcripts of every single show we’ve
13:37
done in the past but then every night
13:39
well not every night but most every
13:40
night I also do a periscope show called
13:44
the marketing quickie show and it’s
13:46
really fun you can go to periscope and
13:48
search my name Russell Brunson and
13:50
subscribe and every single night you’ll
13:51
get a notification what kind of trip on
13:53
your phone you’ll have me jump on there
13:54
and give you kind of the end of the day
13:56
thoughts and ideas and marketing
13:58
strategy when playing with during the
13:59
day or maybe even an say and/or you
14:03
should go to marketing quickie show calm
14:05
and over they subscribe you can see past
14:07
episodes you can read the transcripts
14:08
you have a bunch of fun so thanks so
14:10
much for being faithful listeners again
14:12
register at marketing in your car calm
14:14
and also marketing quickie show calm

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.