249 - The Law Of Deterioration In Business - MarketingInYourCar.com

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
hey hey this is russell brunson it is a
00:02
with a saturday i don’t even know I’ve
00:05
been in camping and now we’re flying to
00:07
Kenya and we’re all over the place and
00:08
and I’m driving my car and it was just
00:11
foxing some people in the inner circle
00:13
catching up on stuff for a headed out
00:15
and had a had a conversation with
00:18
somebody that was probably not what they
00:21
were hoping for but it was I think what
00:24
they need and I just want to share it
00:27
here because I am positive that they’re
00:30
not the only person in need of this
00:31
advice because it’s hard advice and so I
00:33
just want to share with you guys because
00:34
a lot of you won’t be applicable but
00:37
some of you it will be very very very
00:39
applicable so here we go oh by the way
00:44
this is marking your car welcome to the
00:47
marketing in your car podcast where you
00:50
can increase your traffic conversions
00:52
and sales in just 10 minutes a day and
00:55
now here’s your host Russell Brunson all
00:59
right so like I said preview the intro
01:02
wouldn’t we call this thing nowadays uh
01:06
I got some some probably backwards
01:09
advice it’s backwards what you’re hoping
01:11
walk in the officer now and alarms not
01:12
to go off unless someone forgot set the
01:15
alarm check it out someone’s gonna be
01:18
fired alarm is not set all right well
01:20
we’re good to go that no beat me so uh
01:22
alright so the person’s advice they’ve
01:26
been going much stuff and they have been
01:30
almost a year in the program just not
01:32
having success that they wanted or
01:33
desired in fact having almost almost no
01:36
success and there’s a couple reasons and
01:39
I’ll I’ll kind of I’ll kind of leave it
01:45
you know I i won’t give you opinion all
01:47
the the reasons i do want to talk about
01:51
what what my feedback was the first
01:53
thing was that if the business you are
01:57
in cannot consistently and profitably
02:00
and those are the two key words
02:01
consistently and profitably generate
02:03
customers it’s not a good business to be
02:05
in I don’t care how many hairs like what
02:07
made money in the past I’ve got a bunch
02:09
of clients to let me or whatever if you
02:11
can’t consistently and profitably
02:13
generate new
02:13
clients into the business is not a good
02:15
business and if you’re not careful
02:17
you’re going to cut get caught where
02:19
this person is caught now where they
02:21
have a business now that doesn’t that
02:22
they can’t profit from they’ve got
02:24
customers and clients paying them some
02:26
stuff but it’s just kind of its stagnant
02:27
and there’s always this I don’t even
02:30
know what’s called as the law it’s one
02:32
of like Einsteins laws of deterioration
02:34
where everything just deteriorate rights
02:35
like I click phones like we’re pushing
02:37
and pushing is growing growing around if
02:39
I stopped it would start to Tyrion it’s
02:41
just the law of how the universe works
02:42
right you get an apple and you set out
02:44
in the Sun what happens it doesn’t bloom
02:46
up and you become bigger it deteriorates
02:48
and starts going down into this mush
02:49
thing and so like businesses are the
02:51
same way everything deteriorates and so
02:53
if you have a businesses there and
02:54
you’ve got kind of some customers it’s
02:55
going to start start deteriorating
02:57
getting smaller matter what you do
02:58
unless you can consistently and
03:00
profitably can even bring new customers
03:02
in so my first question for you is are
03:04
you in a business where you can
03:05
consistently and profitably generate
03:07
customers if not you’re in a bad
03:09
business okay that’s number one number
03:11
two is you’ve got to learn how to sell
03:15
people stuff like that is the most
03:17
important thing I don’t care what
03:18
business you are in the only thing that
03:21
really matters is selling stuff like
03:23
that’s it and it’s interesting how
03:26
people will try everything else to avoid
03:29
selling right though they’ll try
03:31
focusing on facebook ads and this and
03:33
that and all sorts of stuff so they
03:34
don’t have to actually sell like selling
03:36
is only thing that matters if you’ve
03:38
read the book ready fire aim if you
03:40
haven’t like seriously like I recommend
03:42
it’s probably a hundred times on this
03:43
podcast it’s amazing the book by Michael
03:46
Masterson it’s all about how to take a
03:48
business to go from zero to million a
03:49
million to 10 10 to 50 and 50 and above
03:52
right and the skills challenges
03:54
opportunities that happen to each level
03:56
but the first the first product if you
03:58
only read the first section about going
03:59
from 0 2 million dollars like it’ll
04:01
think that’s the most valuable part of
04:03
the whole book for most most people
04:04
listening on to that shred and the whole
04:06
thing talks about is it that the entire
04:08
goal of going from 0 to a million
04:10
dollars in sales the only thing you’re
04:12
trying to do is figure out how to
04:13
profitably sell the thing you’re selling
04:15
that’s it that’s the most important
04:18
thing you can be focusing on your
04:18
business it’s not how to scale the
04:20
question support all these things that
04:22
we get involved or hire again in my
04:23
office and my business cars i need sweet
04:25
website and all this crap
04:27
Doc Rivers think is important because
04:28
it’s not the only thing that matters is
04:30
how can I profitably sell my product and
04:35
what does my one of my customers
04:36
actually one right that’s the whole
04:37
section one that book is about is how to
04:39
do that okay because soon as you figure
04:41
that out hey that’s the world the arts
04:43
crew because they’re you that’s not
04:45
something you can outsource or higher
04:46
away you can set up a team around all
04:48
that crap like that is your role is you
04:50
don’t sure you have to figure you have
04:51
to cut your teeth you go out there and
04:52
sell something because until you sell
04:55
something nothing ever happens right
04:56
like that’s your job is we got there and
04:58
sell and figure out how in the world
05:00
first off do it you know the how do I
05:03
pitch this thing that I’ve created to
05:04
get people excited enough to give me
05:06
money for it like that’s what you got to
05:08
figure out like that’s the most
05:08
important thing that you’re doing here
05:12
in that business we’re going from 0 2
05:14
million dollars okay after you master
05:15
that figure arcade boom like four click
05:17
funds we figured out the way to sell
05:19
clickfunnels is through webinars with
05:21
this pitch boom so we figured out went
05:23
from zero to a million and then beyond
05:25
almost overnight right and now since you
05:27
get from a million to ten all these new
05:29
headaches are coming in right which
05:30
happened click phones I’m we went from
05:32
zero to million soon as webinar pitch
05:33
worked it was like two weeks we’re at a
05:35
million bucks so I it boom blew it fast
05:37
right and then all of a sudden all the
05:39
new nightmares came that’s when you go
05:41
you know management and and people and
05:43
support and all this other crap that
05:45
happens but that’s like phase two that’s
05:46
like after you figured out the selling
05:48
system that will profitably sell your
05:50
thing for forever alright so we figure
05:51
that out boom I’ll said new strength
05:54
problems opportunities came out from 0
05:55
to 10 million now faster that we’re
05:57
going from you know 10 to 50 so now
05:59
we’re looking like the next phase of
06:00
that thing and that’s kind of where
06:01
we’re you know we’re treading water and
06:03
right now here in our company and so for
06:07
most of you guys like that’s the key and
06:08
so for this person who is struggling
06:09
like that’s that’s what they’re stuck at
06:11
they’re stuck from that 0 2 million they
06:12
have not figured I’ve sell the product
06:14
it okay so go connect two things first
06:16
off and talk about first you’ve got to
06:17
be in a business where you can
06:18
profitably can or consistently properly
06:20
generate customers number two you got to
06:22
figure out how in the world to sell your
06:24
thing okay and that means maybe you are
06:26
trying webinar made a doesn’t work maybe
06:28
you try a membership site maybe a dozen
06:29
or maybe try you gotta try five six ten
06:31
fifteen things whatever that takes
06:32
because one of them will work you’ve got
06:34
to figure out which one that is and soon
06:36
you for our boom this is the method of
06:37
how I will sell people into this world
06:39
is through a webinar or
06:40
through phone sales are through facebook
06:43
ads to a video psych whatever that is so
06:45
as you figure out how to profitably sell
06:46
that thing boom now you got the key and
06:49
now you start scaling your business
06:50
right so those are the two things guys
06:52
step 1 profitably consistently
06:55
generating customers step two you got to
06:56
figure out the selling system to sell
06:58
your product to those people also
07:01
profitably by the way and that’s it okay
07:05
now for this person the Vice that gave I
07:08
promise was not the advice they want to
07:10
hear i’m probably gonna hear back from
07:11
them later today or tomorrow tell me
07:13
that I’m wrong or they’re upset or
07:15
whatever and I understand that because
07:16
what I told him I said if you cannot
07:18
figure how to profitably and
07:19
consistently generate customers you are
07:20
not in a business and so one thing you
07:22
can do is you can keep trying and trying
07:23
spend in a year or two years or three
07:24
years in this thing or you got shut down
07:27
shop you need to stop you need to what
07:31
is that mr. wonderful Sand Shark Tank
07:32
like he or you hate money oh uh oh I
07:36
can’t really says that’s where this
07:37
where money goes to die right like
07:39
you’ve got to stop there’s gotta be you
07:41
know and we’re taught our whole life I
07:42
don’t become quitters don’t become
07:43
quitters but there’s a point in your
07:44
life and things you like you have to
07:46
quit okay all the signs are telling you
07:49
this is not working and so you need to
07:51
stop and say look this doesn’t work it’s
07:53
shut down shop numb I mean turning off
07:55
your business might mean declaring
07:56
bankruptcy it might mean I don’t know
07:58
what that means for you it’s gonna be
07:59
scary this we fear so shave then a whole
08:01
bunch of really bad things you don’t
08:02
want to do but it’ll be worth it okay
08:06
I’ve had what three or four times my
08:08
business life where I have had to shut
08:11
things down and start over and every
08:13
single time I’ve had to go through so
08:15
much pain it’s so intense i even
08:17
thinking I can feel like inside of my
08:18
chest like my hands are sweating just
08:20
thinking about the pain I’ve had to go
08:22
through during those those times where
08:24
my business didn’t keep working right it
08:27
was deteriorating and I was freaking out
08:28
and I couldn’t figure out a profit
08:30
generate new customers I had to stop and
08:32
sometimes I stopped early which I was
08:35
grateful forks and caused a lot less
08:36
pain cause a little bit like sharp pain
08:38
but it went away fast other times i
08:40
freakin hung on to the ship while it was
08:42
sinking to the point where I almost got
08:43
drug under two or three times you think
08:46
I’ve learned by now right it’s my job is
08:48
to kind of help warn you guys they look
08:50
bad things could be happening if these
08:52
things aren’t happening your business
08:53
you
08:54
not figured out a way to profitably sell
08:55
your product yet you better try a whole
08:57
bunch of other ways quick because you
08:58
gotta figure out that it is and if
09:00
you’re not consistent and not able to
09:01
profitably can excuse me consistently
09:03
profitably generate customers another
09:04
big warning flag came so those things
09:07
are all figure out of a bowl that the
09:09
right word you can figure those things
09:10
out but you got to try it and if you’re
09:12
in a business right I cannot generate a
09:14
customer for under you know 30 bucks 40
09:16
bucks then it’s the wrong business to be
09:18
and it’s time to start over it’s time to
09:19
figured out the nicest thing about us is
09:21
entrepreneurs is we can create and do
09:23
whatever we want if your business isn’t
09:25
profitable right now that guess what it
09:27
doesn’t hurt to start and start
09:28
something new they could be profitably
09:30
like a week from now right the hardest
09:32
thing is is our willingness to do that
09:34
might a friend I feel bad for this guy I
09:38
got into the business and this is again
09:41
over a decade ago and I met at a time
09:43
he’d been in business for two years he’s
09:45
written this ebook he was super proud of
09:46
it and and I first met him I was like
09:49
man this book is good like there’s a
09:50
work are you selling he’s like no I’m
09:51
like well why not he’s I can’t figure
09:53
I’m trying all sorts of things and he
09:54
kept trying and trying trying and then
09:56
like you’re 112 your two then three then
09:58
four I was about five years in my
09:59
business I’ve ever having this
10:00
conversation with him again he was still
10:02
trying cells book on my man usually like
10:04
in the time that you have been trying to
10:06
sell his book I’ve still probably 30 or
10:07
40 different products someone works from
10:09
one bomb so I’m like in between that I’m
10:12
moving forward on things right and I
10:13
said dude you gotta stop and like this
10:16
book is no one wants this book like I
10:18
know that you love it you put so much
10:19
time and effort lyst red told you it was
10:20
good but people don’t want a man like
10:22
you got to stop and change it you’re
10:24
never gonna progress I summary told me
10:27
he said Russell I can’t so I’ve spent so
10:30
much time and energy on this project I
10:33
can’t walk away from it now and that was
10:37
the last conversation I had with him
10:38
that’s probably in seven or eight years
10:39
now and I don’t know I know he’s not the
10:41
business cuz I would have would I would
10:43
know so anyway that’s why Squanto how to
10:46
give you a feedback I know it’s not
10:47
pretty and it’s not nice but so some of
10:49
you guys need to hear and if and if you
10:53
are you got figure that out if you do
10:54
have businesses properly generating
10:56
customers and consistently you got you
10:59
figured out you’re selling system now
11:01
it’s time to start scaling you guys soon
11:02
as you figure that Pete those pieces out
11:03
you spell to grow fast Lisa click for
11:05
him we figured out boom this is the
11:07
our boom this is the pitch like we went
11:09
to a million dollars quick and then to
11:10
tend quick and then you know like City
11:12
figure those pieces out it should be
11:13
scalable it should be really really
11:15
quick and fast and easy well easy from
11:18
the sales standpoint and also it
11:20
transitions to new headaches that show
11:22
up when you pass a million dollars in
11:23
sales but that’s what that books for so
11:25
go read ready fire aim and read chapter
11:26
2 when you’re there but don’t read ahead
11:28
you don’t need that just figure out just
11:30
focus on going from 0 2 million that
11:32
should be where most of our minds right
11:33
right now when you cross that barrier
11:35
then reopen the book read chapter 2 and
11:37
you’re figuring that next step so that’s
11:40
my got for us today anyway I’m at the
11:41
office I gotta do some work I will talk
11:43
to us all again soon bye everybody hey
11:46
everyone this russell brunson again I
11:48
want to thank you for listening to mark
11:49
in your car and I want to make sure
11:51
you’re plugging into everything that
11:52
we’re doing on a daily basis and so make
11:54
sure that every morning you’re plugging
11:56
into the marking your car training if
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you go to marketing your car calm you
11:59
can join the email list to make sure
12:00
your email notifications a new episodes
12:01
come out you can also get links to all
12:03
the transcripts of every single show
12:05
we’ve done in the past but then every
12:07
night well not every night but most
12:08
every night I also do a periscope show
12:12
called the marketing quickie show and
12:13
it’s really fun you can go to periscope
12:16
and search my name Russell Brunson and
12:18
subscribe and every single night you’ll
12:20
get a notification what kind of trip on
12:21
your phone you’ll have me jump on there
12:23
and give you kind of the end of the day
12:25
thoughts and ideas and marketing
12:26
strategy when playing with during the
12:27
day or maybe even an say and/or you
12:31
should go to marketing quickie show calm
12:33
and over there you subscribe you can see
12:35
past episodes you can read the
12:36
transcripts you have a bunch of fun so
12:38
thanks so much for being faithful
12:39
listeners again register and marketing
12:41
in your car calm and also marketing
12:43
quickie show calm

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

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How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

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