251 - The Hustle Sucks - MarketingInYourCar.com

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
hey everyone this is russell brunson and
00:02
welcome to marketing your card welcome
00:04
to the marketing in your car podcast
00:07
where you can increase your traffic
00:09
conversions and sales in just 10 minutes
00:12
a day and now here’s your host Russell
00:15
Brunson everyone hope you are doing good
00:18
I am on the way to day three of the XOR
00:22
secrets event and it’s kind of
00:26
bittersweet I’m not gonna lie so first
00:28
off I told you some of the crazy journey
00:30
that happened last week to get back in
00:32
time to the event and sucks must be on
00:35
Monday and if we got monday would had
00:38
half day monday all day choosing all day
00:40
you know wednesday to kind of play with
00:42
the kids and get caught back up because
00:43
we missed flights and all that kind of
00:45
stuff we can get home till super late
00:47
Tuesday night so basically wednesday but
00:48
wednesday i hadn’t had time yet prepared
00:50
for the event so wednesdays basically me
00:53
locked in a room busting out three days
00:55
were the powerpoint slides and sketches
00:57
and scan everything prep for the event
00:59
so i didn’t have much kid time at all
01:01
and then boom that stay with the two
01:02
events that started and then the neck it
01:04
all just been so feel bad i haven’t like
01:06
I’ve been a good dad for the last two
01:10
weeks and I had some time at a couple
01:13
hours last night which was really really
01:14
good actually then this morning was
01:15
Saturday morning and my poor kids are
01:18
just like you have to go to work again
01:20
dad I’m so sorry so first off I want to
01:23
mention is that the hustle everyone
01:26
makes sounds so amazing and awesome it
01:29
sucks and it’s not amazing that’s not
01:31
awesome and I don’t know about you but i
01:34
did not get in his business to hustle
01:35
off the time there are times when hustle
01:37
is important especially trying to
01:40
complete projects but it seems like the
01:44
big entrepreneurial message right now
01:46
and it’s definitely stem from someone I
01:47
respect right Gary Vaynerchuk somehow i
01:49
really respect i love his stuff learned
01:53
a ton from him but he’s preaching and
01:56
prophesying hustle right and so because
01:59
that entrepreneurs are it’s like it’s
02:01
becoming a badge of honor in fact that’s
02:03
not funny one of those mean things that
02:05
set a 40-hour workweek yeah i remember
02:08
my first part time job to wear something
02:10
like that
02:11
anyway is hilarious but like the reality
02:14
is like we all got in this business cuz
02:18
we were looking for some sort of freedom
02:19
right that’s it and in the problems we
02:22
get addicted to the process because it
02:24
is really fun not gonna like I i get so
02:26
many my needs met through it but we get
02:28
addicted to the hustle then that becomes
02:30
like the badge of honor is the hustle
02:33
and like and you lose the like you
02:35
completely lose the freedom that you
02:37
were going after when you got started um
02:40
you know we’re in Kenya last week
02:41
hangouts to McLaren and stew made a
02:43
video called hustle and it was like you
02:46
said initially was gonna kind of like
02:47
dig it Gary B but he didn’t instead
02:51
excuse me he just kind of talked about
02:53
hustle and like how work in your face
02:54
off is not always the best route and it
02:57
was awesome and kind of went viral for
02:58
him a little bit he got a bunch of video
03:00
and it was cool so we talked about that
03:01
about like you know like there’s a time
03:04
to hustle but it’s between like set
03:05
hours of like you know ten till four or
03:09
whatever like this is my hustle time but
03:11
then when the hustles done you got
03:12
turned off and get back to like quality
03:13
time mode because that is honestly way
03:18
more important and it’s the reason why
03:19
we did this business so there’s number
03:21
one so I’m driving to the event excited
03:24
to hang out and hustle with these guys
03:25
and share some cool things but number
03:28
two arms that kind of bummed out because
03:29
I just I wish like stay home today and
03:32
just have a big pool party with the kids
03:33
so there you go that’s where I’m that’s
03:37
the entrepreneurial conundrum so yeah
03:41
and right now i’m heading to it in seven
03:44
our room my gas light is on it’s been on
03:46
for two days i had approximately 12
03:48
miles left before i run out of gas i’m
03:50
not sure how many more miles than city
03:52
then who else have 10 minutes for the
03:54
event starts which means i do not have
03:55
time to get gas but i might run a gas
03:58
before i get there so there is the
04:00
second entrepreneurial conundrum so what
04:06
do you do what would you do this is your
04:08
minerals math the story problems in
04:09
school like the train is moving 50 miles
04:12
an hour you got 13 minutes tell whatever
04:14
i do have time to bubble bubble ball and
04:16
yet figure out the math equation anyway
04:18
i wish i was smart to figure out math
04:19
equation right now cuz it may be
04:20
physically impossible for you right now
04:22
get to the event in time on time or it
04:25
may be that my time gamble like I might
04:29
feel like I might have less than 12
04:31
miles to get to the event therefore I
04:32
will make it to the event and I’ll be
04:33
there in less than 10 minutes and I
04:36
could be on time or it could be 15 miles
04:38
sleeve and I run a gas in that and I’m
04:40
walking in time or I fill with gas and a
04:42
lot of time which choice do you take why
04:45
are you no choice i’m taking i’m just
04:46
going for it worst case i break over the
04:48
side of the road they called uber right
04:50
so you guys will be part of that we’ll
04:53
see what happens alright so with that
04:55
said I want to talk about something else
04:56
the ships just shipped something
04:58
exciting so one of many amazing things
05:01
that happened this week is this events
05:03
been awesome so it’s called expert
05:04
secrets and it’s me going over the
05:06
outline of the new book if you watch my
05:08
snapchats about a month and a half ago I
05:10
we’re almost done with a book okay so
05:13
sad i highlighted 200 pages of the book
05:15
live on snapchat and deleted them all
05:17
and started over people said why in the
05:20
world did you do that and I said well
05:21
it’s cuz i had a really good book and
05:22
they said well most people have really
05:24
good books are excited about that I said
05:25
you know like my goal wasn’t to write a
05:27
really good book my goal is to write an
05:30
amazing book and and so start all over
05:33
and so in the next six weeks going back
05:36
through a lot of stuff deep diving
05:39
dissecting you know every webinar that
05:43
we’ve done that’s been successful and
05:44
trying to see the internal patterns
05:46
trying to figure out things and well we
05:49
were in Kenya and the trip I probably
05:51
man I probably immersed myself and
05:54
smashed the room I know probably if i
05:58
was to count the hours 70 or 80 hours
06:00
worth of of courses and content or
06:05
specific to this concept that i that i
06:07
was going them then teaching this book
06:09
and I don’t about you but like something
06:12
empower phul and amazing about immersion
06:14
right this is one lose I’m actually
06:15
grateful for the huge layover even
06:18
though kind of sucked but it forced me
06:20
to go through some urgent period but
06:21
when you ever you immerse yourself in
06:23
something the coolest things that when
06:25
you do that like these weird connections
06:28
start being made that that aren’t made
06:29
by reading a chapter in a book a day or
06:31
you know I’d a bling into something like
06:33
when you emerge
06:34
yourself and your crazy into it you all
06:36
these connections start lighting up that
06:38
you wouldn’t normally see right and then
06:40
hooking event on the end of it yeah
06:44
amplified that process because I was
06:46
going through singing like my my a
06:47
10-hour flight from amsterdam to back to
06:50
Minneapolis and my wife passed out right
06:52
for that flight started I think that
06:54
he’s a nine I had a 10-hour flight
06:55
anyway I took up I took some ketones
06:58
with caffeine in it so I was like boom
06:59
awakes like for the whole ten hours i
07:01
was like lit up on fire and during the
07:03
time i had my ID my powerpoints on my
07:05
sketchbook out i had two books i was
07:07
reading and then three different courses
07:09
I want to do and I slammed through an
07:10
eight in 8-10 hours all this stuff and
07:12
all these connections that I had missed
07:14
before oh and also going through about
07:17
12 12 or 13 different PowerPoint slides
07:20
I presented in different webinar for
07:21
pets I’m parents are also information
07:23
like it the fastest kid I couldn’t also
07:25
9 start seeing these patterns and
07:26
connections and all these lines
07:28
connected that hadn’t seen before that’s
07:30
like oh my gosh like hurts one example
07:32
in the perfect webinar there’s three
07:34
secrets right I’ve always talked about
07:35
that and three secret I’d 23 belief
07:37
patterns but what I realized on that
07:39
flight i’ll send saw this weird
07:40
connection of those three secrets
07:44
weren’t random i was thought they were
07:46
random random big three secrets but they
07:47
weren’t every webinar had that was
07:49
successful had there was the exact same
07:51
pattern secret number one was very
07:53
specific on one thing see number two
07:54
always had to do something that else if
07:56
c number three always had to be with
07:58
another thing and i partially i figured
08:00
that out KS sue mclaren and i were in in
08:03
this little car in in kenya driving
08:07
around and like five or six hour drive
08:09
that we were stuck on talking about
08:11
stuff and like and make that popped up
08:12
in conversation I was like Stratus
08:15
realized something weird like this and
08:16
he was like that’s very similar i do
08:18
this and was like this connection that
08:20
was just like holy crap now i now i can
08:22
reverse engineer right do better because
08:24
i never even realized the three secrets
08:26
are all tied to 33 very very very
08:29
specific types of beliefs and so now i
08:32
know that holy cow like it’s so much
08:34
easier you know to do that it’s i was
08:36
amazing then they that came out of this
08:38
you know immersion thing and so many
08:39
other things so it’s like all these
08:40
connections happen and then the event
08:42
I’m i want to say cheating these things
08:43
like for example there’s one part in the
08:45
book that we talked about
08:47
the big Domino and the one thing and how
08:49
to how to how to figure that out and I
08:52
explained that I thought it was kind of
08:53
common sense of myself but then like we
08:55
didn’t exercise where the group had to
08:56
try to do it and I I can’t believe how
08:58
far how I ever got stuck and then like
09:00
more I thought to be more suck I got and
09:02
we kept going through an in-depth at
09:03
that you know ten minute sessions will
09:05
be 10 minutes long I’m going for two and
09:07
a half hours by the time everything was
09:09
done we came out with this one sentence
09:10
is like if you can frame what you’re
09:12
doing this one sentence it becomes a one
09:14
Domino that if you can if you can
09:16
convince some of that one thing every
09:18
other concern becomes obsolete or
09:20
disappears and call it was like when I
09:24
was done like I was like as I take a
09:26
break my brain is fried and like I just
09:28
got this nugget that when we come back
09:31
now to the book like it’s it is amazing
09:35
anyway so i’m not sure why I’m telling
09:37
all this stuff maybe want to get you
09:38
excited and help you rise you should
09:41
always be my events because if you’re
09:42
missing out anyone you’re insane maybe
09:43
that’s number one number two is to get
09:47
you excited about the book because I’m
09:48
so excited for the book now like these
09:52
insights like this this this one for
09:54
mean what would have been a really good
09:55
book to something that that can and
09:58
shouldn’t will be I think the best book
10:02
ever written on planet Earth I mean II I
10:04
mean why even write a book if you don’t
10:06
think it’s going to be that right but
10:07
now I honestly am excited to finish it
10:11
and the number three is just to talk
10:13
about the power of immersion there’s
10:16
something to that to mass learning a
10:23
whole bunch of stuff in a finite period
10:24
of time where you start getting these
10:26
weird connections you cannot you will
10:28
not get just by by dabbling so that’s it
10:32
you guys that is what I got so I am at
10:35
the event center good news not running a
10:37
gas Masha mobile get from here to a gas
10:39
station but that is an issue for another
10:41
day or maybe later on today but I’m
10:45
gonna go in there and we’re going deep
10:46
now and taking all these things from and
10:49
plugging them everything we worked on
10:50
last two days the storytelling the
10:52
epiphany bridge stories the the one
10:55
thing
10:57
the how to build a cult this in fact
11:01
figured out cause this from the crazy
11:02
inside he had looked at how all mass
11:05
movements have been built so I was going
11:08
through the book the true believer by
11:09
Eric Hoffer which is the book on my
11:11
couch start mass movements and I’m
11:13
reading that book at the same time I’m
11:14
listening to Dan Kennedy’s influential
11:17
writing workshop and perry belts her
11:18
secret cell system and look between
11:21
those those three things there was this
11:23
weird thing where altering crossover and
11:25
i had this like okay I can’t explain how
11:28
cool was all three things crossed over
11:30
in the middle there was just one not yet
11:32
there was just like look out all mass
11:34
movements have this one thing that is
11:37
tied to something that both Perry and
11:40
Dan specifically pointed out which is
11:43
also the only way to create offers that
11:45
convert and it was just like angels from
11:49
heaven started singing when I saw that
11:50
that crazy connection and so basically
11:53
we built this like super cool sketched
11:55
out diagram showing showing like this is
11:58
this three things that have to go into a
12:00
mass movement and the third one is like
12:03
that like that one is essential for you
12:05
to figure out your one thing and if you
12:07
don’t have any way it’s amazing it’s
12:10
like a puzzle everything’s come together
12:11
so I love it appreciate guys all for
12:13
listening and hanging out I’m almost
12:15
walk across crosswalk now so I gotta
12:17
bounce I’ll see you guys all soon bye
12:19
everybody hey everyone this russell
12:22
brunson again I want to thank you for
12:24
listening to mark in your car and I want
12:25
to make sure you’re plugging into
12:26
everything that we’re doing on a daily
12:28
basis and so make sure that every
12:30
morning you’re plugging into the marking
12:32
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12:33
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12:35
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12:37
you can also get links to all the
12:38
transcripts of every single show we’ve
12:40
done in the past but then every night
12:42
well not every night but most every
12:44
night I also do a periscope show called
12:47
the marketing quickie show and it’s
12:49
really fun you can go to periscope and
12:51
search my name Russell Brunson and
12:53
subscribe and every single night you’ll
12:54
get a notification will kind of chirp on
12:56
your phone you’ll have me jump on there
12:58
and give you kind of the end of the day
12:59
thoughts and ideas and marketing
13:01
strategy when playing with during the
13:02
day or maybe even an
13:05
and or you should go to marketing
13:07
quickie show calm and over they
13:09
subscribe you can see past episodes you
13:11
can read the transcripts you have a
13:12
bunch of fun so thanks so much for being
13:14
faithful listeners again register at
13:16
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13:18
marketing quickie show calm

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.