252 - The One Thing - MarketingInYourCar.com

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
good morning everybody in marking your
00:02
car land so glad to have you guys all
00:04
here today welcome to the marketing in
00:07
your car podcast where you can increase
00:10
your traffic conversions and sales in
00:12
just 10 minutes a day and now here’s
00:15
your host Russell Brunson and in for an
00:21
amazing day I’m excited um and I
00:24
honestly last night had dreams all night
00:27
about the stuff in the extra secrets
00:31
event like I like it it’s crazy I wish
00:34
you guys all could have been there in
00:36
fact it’s in saying that you weren’t
00:37
there if we’ve been hanging out for now
00:39
at 252 episodes or two and 51 episodes
00:41
you haven’t joined her circling you
00:43
weren’t here last weekend seriously come
00:45
on what are you waiting for have I ever
00:46
let you down come on you guys anyway the
00:49
event was was amazing and but the
00:53
process oh the process I’m so excited
00:55
about the process I totally want to
00:57
start doing like high-end events when
00:58
people come in for two days or three
01:00
days and we just take everyone through
01:02
that process and I had multiple people
01:04
afterwards tell me like men everyone
01:06
that comes into your world should go
01:08
through everything joins inner circle
01:09
should go through this process first
01:10
like because it helps you identify so
01:12
much like what you’re actually doing in
01:17
selling and how your positioning in aa
01:20
oh so many cool things anyway today I’m
01:23
excited I’m going back through all of
01:24
the PowerPoint slides in the event
01:27
making tweaks and changes based on some
01:29
stuff we discovered together there’s a
01:30
group things that I left teaching that
01:32
didn’t come out quite clear or that I
01:34
hit roadblocks or things were my stories
01:37
weren’t at the right story so first two
01:40
or three times sometimes I’m tell story
01:42
i was like huh that story was completely
01:45
inappropriate or just weird or like the
01:46
wrong thing and anyway some kind of
01:49
refactoring everything in the in the
01:51
process and i’m gonna go through i’m
01:53
going to record while still top my mind
01:55
like rerecord all the sections and
01:58
that’ll help as
02:00
kind of the audio commentary as we go
02:04
through and we start writing this new
02:06
version of the book which I’m so excited
02:07
for so that’s kind of what’s been going
02:09
down over here and that’s why I’m
02:11
excited for today I also decade in a day
02:13
so we got a bunch of new inner circle
02:15
members who came in that I think it’s
02:17
four of them that will be doing coaching
02:19
sessions with this morning which would
02:22
be kind of cool so for those who
02:24
wondering about the inner circle it’s
02:26
typically always sold out but everyone
02:28
SWA there’s a spot or two open up for
02:29
people who don’t renew people who don’t
02:31
renew were the people who don’t love
02:32
money I think anyway the most part of
02:37
that was always booked out but we do
02:38
have we did have a couple slots open up
02:40
my name I have one or two more for
02:42
people who are trying to sign at the
02:43
renewing or not so if you’re interested
02:44
go and run and go to russell brunson
02:47
calm because it might be a little a
02:48
small window where you can get one of
02:50
one or one of the last one or two spots
02:51
left if you’re interested so with that
02:53
said I’m gonna move back on 2x were
02:55
secrets so I’m probably just gonna as
02:57
I’m geeking out about this for the next
02:59
to a while shared some things and i’ll
03:00
share with you like last night I
03:02
couldn’t sleep about because it was so
03:05
social so exciting so it comes back to
03:08
console but talked about a lot and I’ve
03:10
it was something that in the event i had
03:14
planned maybe 10 minutes to kind of talk
03:16
about this concept and turning out to be
03:18
over two and half hours of us going
03:21
really really really really deep into it
03:23
and it was like like it opened up my
03:25
eyes to really understand this whole
03:28
thing so let me step back so a constant
03:30
I’m talking about right now is the one
03:32
thing right we’ve talked about this
03:32
before like any time you have to
03:35
convince your prospects of more than one
03:37
thing your conversions will drop in half
03:39
instantly so it’s like you got to pick
03:41
one believe you have to get them to
03:44
believe right and so it’s like well
03:45
what’s up believe what should it be and
03:47
for a long time I was just like you know
03:48
I just pick one thing you know and but
03:52
the more we thought about it so
03:54
realizing like like the one thing first
03:56
off I wish I how was she gets through
03:58
the whole book right now which the book
04:00
was done so I could read right now but
04:01
it comes back to like like to be
04:03
successful first off like you can’t be
04:05
selling you can’t be trying to improve
04:07
somebody right nobody wants improvement
04:09
like that’s that is ambitious people
04:12
want improve
04:13
mint and the mass is like 90 knives in
04:15
the world are not ambitious like people
04:18
have desires they don’t have ambition
04:19
and so if you’re selling to ambition
04:21
like here’s how to increase your golf
04:23
swing your here’s how to make this thing
04:25
better right here’s how to like how to
04:27
get something I gotta improve something
04:29
by default you will make less money
04:32
right like so a big part of the whole
04:34
thing we talked about like how to build
04:36
a cult how to build a culture I mean it
04:39
was all about one of the one of the
04:40
three steps building a cult following is
04:43
if you have to have a new opportunity
04:45
it’s got to be no opportunity right so
04:46
if that made let me hold on the podcast
04:48
for a whole other day but assume that
04:50
you’ve got a new opportunity you’re
04:51
selling right so we have this new
04:53
opportunity actually think about that
04:55
opportunity like there is there’s got to
04:57
be one thing that people have to believe
05:00
if they believe that one thing that they
05:02
have to accept your new opportunity
05:03
right so yeah I think about like what is
05:07
that one thing they have to believe if
05:09
they believe that they have no other
05:10
alternative options except for to give
05:13
you money and every business has this
05:15
every new opportunity has this and see I
05:18
think through and so some examples I’ll
05:20
step out of out of businesses to give
05:21
some some practical real-world examples
05:23
right so I’m gonna go to religion so
05:24
religious why the easiest place that to
05:27
really identify this right so let’s say
05:30
let’s say you are considering
05:33
Christianity as your new opportunity
05:36
right and so that with Christianity
05:39
there’s like there’s one belief you have
05:41
to get to believe it’s like if the Bible
05:45
is true then Jesus Christ is our Savior
05:48
right direct correlation if you read the
05:50
Bible you like I believe with all my
05:52
heart that this is true then the only
05:55
the only answer is that ok then Jesus
05:59
Christ is my Savior that’s it there’s no
06:01
other van der butts right very clear ok
06:04
i look at i’m mormon as long as you guys
06:06
know Mormons or christians and we
06:09
believe in a book called The Book of
06:10
Mormon right if I read the book of
06:11
Mormon if I believe that book is true
06:13
that’s the one thing if I believe that
06:14
thing is true then everything that
06:17
Mormons believe therefore I I believe
06:19
because it’s though it’s the one thing
06:22
right I now believe in in
06:25
Matt latter-day prophets I believe in
06:27
temple ordinances i believe and here’s
06:29
all the things that Mormons believe in
06:30
sight if you believe the Book of Mormon
06:31
is true then you have to believe all
06:33
these other things right you know same
06:36
things are true never it is if you
06:37
believe that the Quran is true then this
06:39
is also if you have to believe right so
06:40
religion is very good religion like
06:42
they’re all tied to a one thing right
06:44
like what’s the one thing you believe if
06:45
you believe that then everything else is
06:47
now part of your belief patterns right
06:48
so you look at your business and your
06:50
new opportunity you were providing
06:51
people and there’s always the same thing
06:55
right like we’re launching clickfunnels
06:57
if I could believe if i could get people
06:59
to believe that the only way their
07:01
business could succeed is they have to
07:03
build sales funnels inside of
07:06
clickfunnels if i get them to believe
07:08
that there’s no other there’s no other
07:12
option you have to give Russell all your
07:14
money now because he’s the only person
07:15
now that provides that thing right cuz I
07:18
come back to religious like if I believe
07:20
that Christ is the savior I are the
07:23
Bible is true then i believe the Christ
07:24
is my Savior and I have to follow him
07:26
because so the only way of salvation is
07:29
through him right like that’s what it
07:32
comes down to it it’s almost like we got
07:33
we got to figure out how to make that
07:34
same statement for our business is if if
07:38
I can convince them that the only way
07:41
for their business to survive is to
07:42
create funnels through clickfunnels
07:43
that’s the one belief i have to get have
07:45
it and if they honestly believe that to
07:48
the core of their body then they know
07:49
the only way to business salvation is
07:51
through clickfunnels and through what
07:53
i’m offering that’s it right and so
07:57
until until you’ve identified that that
07:59
statement right then that’s just me step
08:03
number one because then like when you
08:05
start building webinar resolve it
08:06
without the webinar right everything
08:08
else in the webinar is built around that
08:09
like what are all the faults bleep
08:10
patterns based on that new opportunity
08:12
and what is that thing and then how do
08:13
we knock down was bleep out and
08:14
everything else gets tied to that but it
08:16
all stems off of this concept of the one
08:19
thing and the one thing is tied to a new
08:21
opportunity okay but what is that
08:24
sentence it’s like I said it was it was
08:26
supposed to be a temporary I explained
08:28
the one thing in 10 minutes everyone
08:29
wrote with their with with their belief
08:32
is they had to get people convince and
08:33
then ever start sharing this with us and
08:35
they kept come back with headlines and
08:36
come back I’m like no like I’m not
08:38
looking for a headline here
08:39
you guys we’re looking for it’s been
08:41
developing at this sentence it was like
08:43
if I can get them to believe blank and
08:46
in that blank you put in what your new
08:49
opportunity like what the new
08:50
opportunities right if I can get them to
08:51
believe that the only way to make money
08:54
online is by having sales funnels
08:57
built-ins how to click funnels it’s like
08:59
there’s my sentence if I can get them to
09:01
believe that then they have to give me
09:03
all their money because i am a salvation
09:06
or success or whatever you want to call
09:07
it can only come through that one path
09:10
that one vehicle right because when
09:12
you’re when you’re presenting new
09:13
opportunity you’re presenting a man’s
09:15
this obsessed back to the previous
09:17
section with the with the building your
09:18
culture right is that yet to have a new
09:21
opportunity so it’s like the new
09:22
opportunity is a vehicle right so like I
09:24
go the car dealership there’s 50 cars
09:25
there right I’m trying to meet you that
09:27
this car is the only car you can drive
09:29
the only car that makes any logical
09:31
sense if I can convince you of that this
09:33
is the vehicle then you have to buy that
09:34
car you have to think that’s the only
09:35
vehicle you can go with and so for
09:37
everyone if you guys can step back and
09:39
and figure it out for your business your
09:41
thing like what is the one thing the one
09:43
thing that I can put into a sentence
09:44
like this if I can get them to believe
09:47
that the only way they can be successful
09:49
is through blah and it’s it’s your
09:53
system your thing your whatever it is if
09:55
you can get them to believe that that’s
09:57
it all of their all the concerns
10:00
disappear pricing disappears everything
10:03
else every other every other concern
10:05
instantly disappears that’s what we call
10:06
it in the training called the big domino
10:08
like it’s the domino if you knock that
10:10
down it will make all other dominoes
10:11
it’ll either knock down every other
10:12
domino or make them irrelevant that’s
10:15
the key okay so think about that little
10:17
bit you guys like that’s when you can
10:19
identify what that thing is it becomes
10:22
very very very powerful and then the
10:24
rest of the webinars based on okay now
10:26
what are the false beliefs based on that
10:27
thing and then and we broke down a live
10:30
event based on three or four things like
10:31
see grandma one’s always tied to the
10:33
vehicle Seagram or tues always tied to
10:34
the internal struggle seat number three
10:35
is always tied to the external struggle
10:37
and like anyway we’ll share this have
10:40
another podcast but for today that’s all
10:42
you guys think about what is your one
10:44
thing that you if you if they if your
10:45
customers believe that and they believe
10:48
that success or salvation or whatever
10:51
you want to call it is only available
10:53
through that one thing what’s that one
10:54
thing you have to get them to believe
10:56
cuz that’s it if we can get them to
10:58
leave that one thing in oxygen all the
11:00
dominoes make some relevant and they
11:01
have to give you money there’s no other
11:02
option that’s a key you guys oh it’s the
11:06
key it’s like the biggest key on earth i
11:07
can’t believe that like it’s a to nap
11:10
hours in that meeting with everyone
11:11
they’re going back and forth before all
11:13
seems like the angels were singing we’re
11:15
like this is it that’s the key and last
11:18
night I couldn’t sleep I spent eight
11:19
hours tossing turning thinking about the
11:20
one thing so it may seem simple but
11:23
think about it spends some time and
11:24
effort because that is the key to unlock
11:26
unlimited cells for you for the rest
11:27
your life alright a so I got for today
11:29
you guys I’m at the office and go start
11:31
working on the powerpoints appreciate
11:32
y’all and we’ll talk to you soon hey
11:35
everyone this russell brunson again I
11:36
want to thank you for listening to mark
11:38
in your car and I want to make sure
11:39
you’re plugging into everything that
11:41
we’re doing on a daily basis and so make
11:43
sure that every morning you’re plugging
11:45
into the marking a car training if you
11:46
go to marketing your car calm you can
11:47
join the email list to make sure your
11:49
email notifications and new episodes
11:50
come out you can also get links to all
11:52
the transcripts of every single show
11:53
we’ve done in the past but then every
11:55
night well not every night but most
11:57
every night I also do a periscope show
12:00
called the marketing quickie show and
12:02
it’s really fun you can go to periscope
12:04
and search my name Russell Brunson and
12:07
subscribe and every single night you’ll
12:08
get a notification what kind of trip on
12:10
your phone you’ll have me jump on there
12:11
and give you kind of the end of the day
12:13
thoughts and ideas and marketing
12:15
strategy when playing with during the
12:16
day or and maybe even an to end or you
12:20
should go to marketing quickie show calm
12:22
and over they subscribe you can see past
12:24
episodes you can read the transcripts
12:25
you have a bunch of fun so thanks so
12:27
much for being faithful listeners again
12:29
register at marketing in your car calm
12:31
and also marketing quickie show calm

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.