253 - Your Manifesto - MarketingInYourCar.com

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
good morning everybody hope you are
00:02
doing amazing welcome to marking your
00:05
car welcome to the marketing in your car
00:08
podcast where you can increase your
00:10
traffic conversions and sales in just 10
00:14
minutes a day and now here’s your host
00:16
Russell Brunson everyone I hope things
00:20
are going amazing for everybody today
00:21
I’m so excited we are going in start
00:24
filming episode number to a funnel
00:26
hacker TV oh I cannot wait for you to
00:28
see this um I cannot wait you guys gonna
00:31
I hope oh I really hope actually you may
00:33
hate the show I think you’re gonna like
00:34
it I think you’re gonna love it so we’re
00:36
filming episode number two today which
00:38
today so I’ve said number one we all
00:40
went we went into backing seekers we
00:42
built out that the book funnel for that
00:44
so if you go to biohackers guide com you
00:47
get the free book and see the funnel and
00:49
baba Baba right so that’s step number
00:50
one that was a that was the first thing
00:53
that we did excuse me and that’s a
00:56
working awesome and so I episode one is
01:00
all about that and tank tell an anthony
01:01
story and all kind of thing which is
01:02
cool episode number two now we’re due to
01:04
funnel with my buddy christian fear of
01:07
ronte good luck spell met anyway he’s
01:11
awesome something’s been working with us
01:13
for a long long time and he’s a guy so
01:17
he’s been building a survival product
01:19
forever I want to be in a survival space
01:20
for a long long time ever since all
01:22
people I know started crushing it in
01:24
survival and so and I always wanted to
01:26
do a survival straw like that you drink
01:28
babysitter’s little straws like a filter
01:30
she like drink out the toilets if you
01:32
want to so when the world comes to an
01:33
end like you’re still good to go so I
01:35
that’s not always wanted was a survival
01:37
story offers we’re kind of partnering on
01:39
this and we’re in a survival straw offer
01:40
it’s gonna be cool but this episode
01:42
first episode was very like emotionally
01:44
Anthony’s an emotional guy in like a
01:46
story’s Austin’s house episode one we
01:47
want to lead with that episode number
01:50
two now we want to kind of start
01:54
defining some of the core things like
01:56
what funnel hacking actually is and so
01:57
that’s what’s gonna kind of cool why
01:59
this one is that we’re actually going to
02:00
go and this thing I can funnel hacking
02:02
episodes like we funnel hacked to
02:05
survival funnels yesterday we Stephen
02:07
designed them on these these big old
02:09
poster boards would be showing those in
02:10
the video
02:11
like walking to the whole thing and
02:13
really mapping out um exactly what like
02:19
what we were gonna build an we’re gonna
02:20
build it it’s going to be fixing I
02:22
already pretty bought ads are running
02:23
tomorrow its funnel we’re trying it on
02:26
today and a bunch of the cool thing so
02:28
that’s kind of what’s going down it’s
02:30
gonna be a fun day we have to wait today
02:33
tomorrow to shoot but the the ads alive
02:35
tomorrow morning so we pretty much have
02:37
to get it all done today so yeah cross
02:42
your fingers and I gotta get home
02:44
because we got people coming over
02:44
tonight so it’s not like I can pull
02:46
all-nighters I create it’s done during
02:47
business hours today which should be a
02:49
ton of fun so that is what we are
02:51
scrambling for and yeah so that’s what
02:56
happening so much fun things I tell you
03:00
what I got I spent probably I don’t know
03:03
10 or 12 hours yesterday it’s working on
03:06
the new expert secrets book and i gotta
03:09
tell you i am so so so so so so so so so
03:13
excited i would say i don’t think i want
03:17
to settle myself but after the event we
03:19
had last weekend talk about extra
03:20
sticker stuff and going deep into it I
03:23
gotta go if it was amazing best thing
03:25
ever been to global like those things
03:27
always come to any event you do right
03:28
this was different like I had people who
03:31
who don’t normally give like compliments
03:36
to me to that try to like you know pat
03:38
me on the back I come back and pull me
03:40
aside and a dude this is the best thing
03:42
you have ever done ever which is
03:46
exciting oh like multiple people
03:50
uh and so I’m just like I’ve died I want
03:54
this book to be done like I’m hustling
03:55
more than ever have because again I
03:57
spent the last eight months writing the
03:59
first verse in the book and it was like
04:00
it was good but wasn’t like I didn’t
04:02
like fire me up now it’s like all I want
04:04
to do is have this book done um but it’s
04:07
gonna be good like it will redefine
04:11
everything you believe about selling and
04:14
how to sell and and and how to build a
04:17
following and like I can’t even tell you
04:21
how cool this one of the really cool
04:23
things and so one thing we talked about
04:26
it the events like that there’s two
04:29
pieces like ones like you becoming an
04:30
expert number two’s building a following
04:31
right like if you don’t have the
04:32
following it’s like the whole like four
04:34
tree falls in force no one’s there to
04:35
hear it does make a noise like no it
04:37
doesn’t right if if you’re an expert
04:39
there’s knowing that listens to you then
04:40
it doesn’t really matter like you’re
04:42
just some crazy person on the corner
04:43
yelling right and so it’s like how do we
04:46
build a following and what goes into
04:47
that and so we broke that down a lot and
04:50
so it’s cool it’s 32 there’s three core
04:52
components one is and so like you see
04:55
the book you’ll you’ll see all the hand
04:56
sketches in the book and make more sense
04:58
but it’s basically like a charismatic
05:00
leader a cause and a new opportunity
05:03
those are the three things that have to
05:04
be present for there to be a massive
05:05
movement for there to be people to buy
05:07
into your vision and things like that
05:08
and so you know charismatic leader would
05:11
order / attractive character we talked a
05:13
lot about that the new opportunity is
05:15
like one of the big aha you will have
05:17
when you read the books it’s like the
05:19
reason why most people if your offers
05:21
failing it’s because you’re probably
05:23
selling like an improvement or repair
05:25
offer we’re trying to make things better
05:27
as opposed to a new opportunity and like
05:29
make a pretty damn convincing argument
05:31
that like you have to have a new
05:33
opportunity right
05:35
and with pretty much every offer we’ve
05:37
ever had that succeeded all we’re tied
05:38
to an opportunity none of the
05:40
improvement offers had ever made any
05:41
money so there’s another lesson for you
05:43
but that’s unless another day couldn’t
05:45
go deep into that they cool to me figure
05:47
out yesterday’s the middle one was the
05:48
cause like creating a cause and you
05:50
created cause like it’s naughty
05:52
something that is all based on Mike the
05:55
vision of the future right because
05:56
people are afraid of what the future
05:58
could hold they don’t want to move like
06:00
they’re there there’s fear around that
06:02
right but when they’re faithful in the
06:03
future then then it makes them want to
06:05
move towards that that that compelling
06:07
future that that vision that you’re kind
06:09
of painting and illustrating right that
06:12
was a big part of it and then I’m we
06:14
were like I’m sure I explained that the
06:16
event I was like how do we get everyone
06:17
to like get this and understand it and
06:19
and I was struggling to really get it
06:21
also the heads pot they stopped off my
06:23
head to show the the intro video from
06:26
the reality show that were that were
06:28
filming episode 2 of today right because
06:30
in that like I wrote the script was all
06:32
about like this it’s called actually I
06:34
wanted this to be like an us versus them
06:36
like we’re separating us from my
06:38
traditional businesses were separating
06:40
us from like college or separating us
06:41
from vc-backed companies like I want I
06:44
wanted it very clear to define us versus
06:46
them so when you what do you see the
06:49
intro the first time first off you’re in
06:51
love it’s pretty dang cool the second
06:53
off you’ll see how it’s like this thing
06:56
that it’s like like we’re drawing a line
06:58
you’re taking sides like hey you with
07:00
this or you get so sad thing is pretty
07:01
cool and so yesterday is uh I show them
07:05
sorry I showed the video people when
07:06
they saw their like I understand now
07:08
what you mean by like starting a cough
07:10
and like a movement
07:11
and so on yesterday’s work on the book I
07:13
was writing that section I’m stuck a
07:15
Mike how do you make this interesting
07:17
and what’s like it thinking I don’t want
07:19
you like I don’t want to just have the
07:21
book be very like Stratego you started
07:23
cause it’s gotta be important you know
07:24
like that’s done like what’s the
07:25
tangible like tactical things afterwards
07:27
and so I was thinking more and more
07:30
through that and all of a sudden like I
07:31
started to get back about like you know
07:34
the movie Jerry Maguire weren’t very
07:36
beginning of it Tom Cruise’s character I
07:38
guess named Jerry Maguire anyway well he
07:42
likes his down he writes that like that
07:43
manifesto but he thinks industry should
07:45
be and he hands it out and it’s like
07:46
that’s the the turning point now where
07:48
everyone’s like there with him or
07:50
against him and most people get
07:51
something gets Renee Zellweger wherever
07:53
name is like to follow him and this is
07:55
like that that document though was like
07:57
what stirred people up to action and and
07:59
and to want to move towards this this
08:02
cause which is really really cool right
08:04
and so that’s kinda that’s kind of the
08:12
the concept so I start saying you like
08:15
we like I feel like every business every
08:19
cause needs to have that like that that
08:22
moment where they sit down there right
08:23
out the Jerry Maguire letter and like
08:25
this is their manifesto of what they
08:26
believe and who they are who they’re not
08:28
and and and I said well how do they
08:31
write that like what’s the tangibles so
08:33
then I went back to my video for the
08:34
funnel hacker TV and I listen to like
08:35
five or six times and there was a very
08:37
cool script that was in there and so I
08:39
sketched out like number I number one
08:42
you introduce the cat the attractive
08:43
character the charismatic leader number
08:45
two here in just a movement from there
08:48
you shift over to us versus them and you
08:49
talk about who you stand for who you are
08:51
who you’re not and you go through there
08:53
and then you talk about why your
08:54
movements better and then you talk about
08:56
who this is not for and then you
08:58
transition at the end like who who you
09:02
are and who you are as a movement and it
09:05
was so cool so I sketched out the whole
09:07
thing I do not like a flag and so it
09:09
turned out so cool so now we’ve got like
09:11
an actual script in a process for people
09:14
to build out their manifesto or whatever
09:15
you want to call it like like you’re
09:17
you’re the
09:19
the call to get people into your cause
09:22
and I was like a big AHA yesterday that
09:25
we got that and got that into the book
09:26
was so cool so anyway just something to
09:29
think through today cuz gonna walk a
09:32
deeper into the charismatic leader and
09:34
the new opportunity but today I want you
09:36
think about the cause like what’s your
09:37
cause likewise people buy into it what
09:39
are the alternatives they have that you
09:41
need to kind of shun and push aside like
09:42
why is your cause the best those are the
09:45
questions I want you to Eddie asking
09:47
yourself first off and the second off i
09:49
want you guys sit down and actually
09:50
write out pretend like you’re Jerry
09:52
Maguire and you’re pissed it everything
09:53
is happening interesting right out your
09:55
manifesto and create that and then that
09:58
can be the rallying call for your people
10:01
for your cause you will see that coming
10:04
in full light here very soon as to
10:06
release the first episode of our reality
10:07
show but I think it’s something you guys
10:09
are in love so that’s all I got you guys
10:11
him at the office time to go film I’m
10:13
only nine minutes 6 minutes late so it’s
10:17
pretty good not double digits today
10:18
alright guys talk to LC by hey everyone
10:22
this russell brunson again i wanna thank
10:24
you for listening to mark in your car
10:26
and i want to make sure you’re plugging
10:27
into everything that we’re doing on a
10:28
daily basis and so make sure that every
10:31
morning you’re plugging into the marking
10:32
your car training if you wanna marketing
10:34
your car calm you can join the email
10:35
list and make sure you get email
10:36
notifications the new episodes come out
10:37
you can also get links to all the
10:39
transcripts and every single show we’ve
10:41
done in the past but then every night
10:43
well not every night but most every
10:44
night I also do a periscope show called
10:48
the marketing quickie show and it’s
10:50
really fun you can go to periscope and
10:52
search my name Russell Brunson and
10:54
subscribe and every single night you’ll
10:55
get a notification it kind of chirp on
10:57
your phone you’ll have me jump on there
10:58
and give you kind of the end of the day
11:00
thoughts and ideas and marketing
11:02
strategy when playing with during the
11:03
day or and maybe even an say an or you
11:07
should go to marketing quickie show calm
11:09
and over there you subscribe you can see
11:11
past episodes you can read the
11:12
transcripts you have a bunch of fun so
11:14
thanks so much for being faithful
11:15
listeners again register at marketing in
11:17
your car calm and also marketing quickie
11:19
show calm

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.