255 - State Control - MarketingInYourCar.com

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
everyone good morning this is russell
00:02
brunson and welcome Tina where we are we
00:05
are here today we marketing in your car
00:07
welcome to the marketing in your car
00:09
podcast where you can increase your
00:11
traffic conversions and sales in just 10
00:15
minutes a day and now here’s your host
00:17
Russell Brunson all right everyone I
00:21
hope you guys aren’t good I’m on date
00:24
number two my routine and not gonna lie
00:26
i’m filling it some reason I couldn’t
00:28
fall asleep last night probably because
00:30
we turned on bachelor in paradise and I
00:33
that was just dumb like sooo that
00:34
started it was just like there’s two
00:36
hours of my life I’m not gonna get back
00:37
it’s actually less than actually
00:39
fast-forward through the commercials was
00:40
still way too much time so fine is about
00:42
eleven o’clock I passed out on the couch
00:44
wake up Mike oh crap Martin our paths
00:46
bedtime i got to be up at five so jump
00:50
into bed and then for some reason
00:51
couldn’t sleep until twelve-thirty and
00:53
then if I fell asleep tell Nora woke up
00:55
at like two anyway tough night five
00:57
o’clock alarm goes off but I jumped in
00:59
the flow tank and floated which was
01:01
really nice and I call with Tara my
01:04
energy session which was amazing and
01:07
cool and weird and I don’t know but it’s
01:10
it’s it’s good so I really enjoyed it on
01:13
and now here we are we’re driving to the
01:15
office and so I want to tell you guys
01:16
today I don’t be you guys but I love
01:19
just the there’s like the art and the
01:23
science of what we do right this whole
01:24
marketing game and and so for me there’s
01:29
like here’s the scientific funnel
01:31
structures that we know work right and
01:33
then within that that framework then we
01:35
have the art like how do we get it to
01:36
break people’s patterns and cause a
01:38
motion and get people to connect and and
01:40
bring him back to where to where they’re
01:43
they’re at and it’s interesting one of
01:47
the cool things that I figured out as as
01:52
I’ve been writing the the new expert
01:55
secrets book like it’s just cool like if
01:59
nothing else writing a book is cool cuz
02:00
it causes again cause she’s a deep dive
02:02
emerge and also for me talking about
02:04
last couple weeks but just all these
02:06
cool things come out and one things
02:07
we’re talking about in the book is a
02:10
little pifa new bridge concept but I
02:12
showed us he has a bunch of times but it
02:13
it’s and if you miss that go back to
02:16
market in your car calm and search for
02:18
one of the episodes on epiphany bridges
02:20
but it’s coming back to like like
02:22
rewinding and trying not to sell people
02:26
but had but to get people to buy into
02:28
what it is you’re selling alright so
02:30
that’s the difference between selling
02:31
and getting people to buy into what
02:32
you’re selling right it’s like pranking
02:33
them buy into something right so I have
02:35
to cause an emotion for them to be able
02:37
to buy into that right and so for me a
02:39
lot of times it’s going back and telling
02:42
his backstory and so you figure out like
02:44
he shot us back story and Baxter is
02:46
important because it gets it like where
02:49
you’re at today is where your audience
02:50
wants to be right that’s why they’re
02:52
listening to you and so your backstory
02:54
brings it back to a spot where you
02:55
you’re starting in the same spot there
02:57
at that’s the key is like it’s it’s
02:59
coming off of your you know your
03:01
pinnacle or whatever you want to call
03:03
the mountain on high where people are
03:04
looking at your success and coming back
03:06
down the mountain and standing where
03:07
they’re at saying hey let me take short
03:09
about where i was at the same spot cuz
03:11
you want to get the top mountain that’s
03:12
what I’m at right now let me tell you I
03:13
got there she stepped down off the
03:15
mountain that you shared this back sure
03:16
right you bring him through this process
03:17
and and then you’re telling him about
03:21
the Epiphany you had like whatever that
03:22
was that process or the thing you
03:24
learned are you read or you discovered
03:25
or whatever it somewhere you have this
03:26
epiphany that caused you to move and
03:29
then and that was kind of the the
03:31
process right and and there’s a whole
03:34
bunch of the other podcasts about like
03:36
how the epiphany is selling is getting
03:39
people emotionally connected and and and
03:41
things like that but one of the
03:43
interesting things so we talked about in
03:46
the book like a lot of people tell
03:48
stories and he’s kind of tell the story
03:50
right but if you wanna become good at
03:51
telling stories you have to move away
03:52
from just the from just the telling of
03:56
the story right like the facts and the
03:57
details like hey I woke up this morning
03:59
and I was really tired so I Papa Papa
04:01
blonde I did the oh you kind of tell the
04:03
story a lot of people tell stories like
04:04
that and getting into the the feeling
04:07
side of it like if you read good books
04:08
he looks like when you read the book the
04:11
author doesn’t just say hey I walk into
04:12
the room and then I went to the bathroom
04:14
and then I left right like the author
04:16
walks in and he describes the room I
04:18
walked in the room on the side I could
04:20
see you know the the paintings that were
04:22
they were kind of their kind of dusting
04:24
you they were off center so you tell
04:26
that they had
04:26
up kept and the lights in here one of
04:29
them was kind of flickering and it gave
04:30
the this dim like shimmer on the on the
04:33
room and and there was kind of this
04:34
music you could hear quietly in the
04:36
background almost like elevator music
04:37
but even more quiet on top I could smell
04:40
this like musty like cigar smell that
04:42
they reminded me of my grandpa reminding
04:44
me back in the days when he used to
04:46
bounce me on his knees and blah blah
04:47
blah all right so it’s like I’m
04:48
describing the the scene to you number
04:51
one the number two starts bring you into
04:53
the emotional things like how they feel
04:55
like so as I walk through that door like
04:56
my hand started to sweat and as I did
05:00
that my mouth my mouth start getting dry
05:01
and I had this like weird thing where I
05:03
couldn’t even swallow I tried to swallow
05:05
but it kind of got stuck on on on the
05:07
the swallow and then that that thing
05:10
that was stuck in my throat started
05:11
swelling I felt like I was almost gonna
05:12
choke on it because like I couldn’t
05:14
quite get a three sided kind of kind of
05:16
cough to get that get that that pressure
05:18
off my thing and all I can think I was
05:21
how thirsty I was like I’d needed some
05:22
water quick I looked over to the
05:23
bartender and I saw Bubble Ball right so
05:26
that story now starts bringing you into
05:28
the actual feeling so he starts
05:29
describing how you feel and and the
05:32
emotions and the senses and you start
05:34
kind of describing those things right
05:35
and in in the book and in the event we
05:39
did last week or two weeks ago in a row
05:41
up that was we talked a lot about when
05:43
you tell me stories like how to tell him
05:45
and how to get deep into the emotional
05:46
side painting the picture and i was
05:48
thinkin about as i was right in the
05:49
section in the book and I was like why
05:50
is that so important and also that hit
05:53
me I was like oh like I get ton of
05:55
bricks right so if your job to tell this
05:58
epiphany story right this epiphany
05:59
bridge and you’re trying to you’re
06:01
trying to give somebody the same
06:02
epiphany that you had right obviously
06:06
tell them a story and you hope that that
06:08
the moral of the story is the same thing
06:09
they get right they get the same like
06:11
wow I shouldn’t have I should have a
06:12
funnel or whatever that you know wow I
06:14
should definitely change my career wow I
06:17
should you know do this way to lose
06:18
weight whatever learn about that
06:19
epiphany to have is for them to get the
06:22
same pifa knee you had you have to try
06:24
to get them in the same state that you
06:26
were in when you had that epiphany he
06:28
and that’s the key like that’s the big a
06:30
high had this week was just like it’s
06:32
all about state state control right it’s
06:35
like
06:36
I should do a whole course on this like
06:38
it’s it’s so cool you start
06:39
understanding it I learned it originally
06:41
from Tony Robbins like how to get into
06:42
state instantly and if you if you search
06:45
Tony Robbins its search like the triad
06:47
it’s a constantly talks about where it’s
06:48
basically there’s three things you need
06:50
to do again is to stay anytime it’s like
06:51
your physiologist where your body is
06:53
doing then there’s there’s a there’s my
06:56
pop quiz if I remember physiology focus
06:59
and meaning so what you’re focusing on
07:01
then the meaning you’re attaching two
07:02
things right and like you can you can
07:04
instantly get any state it was so you
07:06
understand like the piece of the going
07:07
to stay control like you can instantly
07:08
get to a state so it’s like I want to be
07:10
happy safe boom you can do it by
07:11
changing your physiology changing we’re
07:13
thinking about changing your focus like
07:14
boom boom really quickly you can get
07:16
into happy state or depress state or
07:17
have you know I stay controls like the
07:19
key when you understand it and so when
07:21
you understand for yourself and like how
07:23
you can not manipulate but how you can
07:24
the control it and use it at certain
07:27
times the same thing is happening when
07:28
you’re telling your stories like you
07:30
were in a certain state when you have
07:31
that epiphany and so because of that you
07:33
had this because of that like the change
07:36
happen right if you’ve had a friend like
07:38
tells you a store like the most amazing
07:40
thing happened ever had changed my whole
07:42
life and they tell you the thing like
07:43
this was the thing and you’re like
07:45
that’s it I dude that’s not that big a
07:47
deal like no but like you understand
07:49
like when I heard it like it changed
07:52
everything right yeah dude like it’s not
07:53
that like but the reason why it’s not
07:55
big deal to you is because you’re in a
07:56
different state when you heard it so in
07:58
the state that you’re in like it’s not
08:00
that impressionable upon you like oh
08:01
yeah whatever like you just kind of like
08:04
you know it doesn’t like the the power
08:07
behind the epiphany that that they had
08:11
when they share with you because you’re
08:13
in a different state you miss it like it
08:14
doesn’t there’s no motion to it right
08:17
and so for our when our stories when we
08:19
go back and tell our stories we’re
08:21
telling us epiphany bridge the goal of
08:24
the story is to get them into the same
08:27
state that you were in because if
08:29
they’re in the same state you’re in you
08:31
control that stay and get into that same
08:32
state then they’re more likely to have
08:34
the epiphany you’re trying to get them
08:35
to make does that make sense so I
08:38
haven’t verbally really talked about
08:39
this i’m kind of thinking through it
08:40
live on this podcast is to kind of help
08:42
you guys think through it but that’s the
08:43
key that’s why it’s good to start
08:44
understanding the principles of good
08:46
storytelling understanding how to how to
08:48
describe the scene the
08:49
you were in and then describe the
08:50
feelings that you felt and the emotions
08:54
and because you describe those things
08:55
even though that persons not there you
08:58
start telling the story I told you guys
08:59
that story of the room that I walked
09:01
into right and I was all make-believe
09:02
while my head but I’m guessing you guys
09:04
had a vision of like oh and you felt
09:06
like you were in that spot and I talked
09:07
about how i felt and walked in and my
09:09
you know my nervous system the lump in
09:11
my throat how thirsty I went like he
09:14
like for many guys were taken to that
09:15
spot like you have to be as I describe
09:17
it and so for you as you’re trying to
09:19
tell your stores and give people an
09:22
epiphany think about that like it’s it’s
09:25
not just you have to tell them the story
09:26
to give them same epiphany it’s you have
09:29
to get them in the same state that you
09:30
were in and you do that through how you
09:32
tell the story through breaking down the
09:35
the the environment the emotions and all
09:38
those kind of things because when you
09:40
have those two things in your story
09:42
healing process and if you do it
09:44
correctly you’ll get that person closer
09:46
and closer and closer to the state that
09:48
you were in when you had the Epiphany
09:49
when you share that piece of the story
09:51
they’re much more likely to have the
09:53
same Tiffany you had so that’s it you
09:56
guys it’s all about state control oh so
09:58
exciting so I would recommend here’s
10:00
your homework assignment is google tony
10:02
robbins state the Triad whenever I don’t
10:05
even know search google youtube find
10:07
some videos with tony teaching about
10:08
that because you understand like how to
10:10
do state control for yourself like how
10:12
to control the the state you’re going
10:13
into which is powerful but then second
10:16
office or understanding like as I’m
10:19
telling my stories these are the things
10:21
that I’ve got to control in the straight
10:23
guy I got to control their physiology so
10:25
how do I do that I explained my
10:27
physiology I would have control their
10:29
focus i got control the meeting I
10:30
control all these different things how
10:32
do I do that by sharing what i was
10:34
thinking about sharing my meetings I was
10:35
attaching by sharing all those kind of
10:37
things so stay control oh I’m excited I
10:40
won’t write a whole book on that now
10:41
just get in no time for that no more
10:44
books I swear I’d never read book again
10:45
after this one but it would be a cool
10:47
topic maybe we’ll do training deeper on
10:48
it but state controls pretty exciting so
10:50
there you go yet hope that kind of helps
10:52
as you are doing your stories right in
10:54
your webinars crafting your pitches
10:56
connecting with people
10:59
think a little more about state control
11:01
all right so I got see you guys later
11:03
have an amazing day oh wait he has one
11:05
more last last value bomb we were some
11:07
cool today or yesterday actually so
11:10
clickbank makes us we have like a button
11:12
you have to have a text version but
11:14
underneath it so say button says click
11:16
here order now and underneath that you
11:17
have like a blue underlining like click
11:19
here to order now looks ugly and i was
11:22
annoying but click banks when the rules
11:24
you had have that so we had to do it on
11:25
this thing right so for the water straw
11:29
fungal we launched last Thursday John
11:33
Thrones Pete mapping software she always
11:34
says on the pages it’s kind of
11:35
interesting so through down there to see
11:37
what’s happening and what’s interesting
11:38
is like if you look at the page where
11:40
people are clicking we got like the
11:43
video call to action button copy call to
11:45
action copy called action you know
11:47
anyway the last the last button the
11:49
thing that had the majority of the
11:51
clicks on the page was like on page
11:53
three or page for in this funnel and it
11:55
was the blue underlined link underneath
11:57
the button crazy crazy so guess I me
12:01
right now I’m going back to every button
12:03
on every one my pages i’m making a blue
12:04
underlying the link underneath it
12:05
because it’ll increase your
12:08
click-through rate all my emails going
12:10
out will no longer ever have just a
12:11
button they’ll have a button with a blue
12:12
underlined text link underneath it so
12:13
there you go guys there’s a little
12:15
there’s a little value bomb for you
12:16
today alright that’s like up peace you
12:19
guys how amazing a toxin hey everyone
12:22
this russell brunson again I want to
12:23
thank you for listening to mark in your
12:25
car and I want to make sure you’re
12:26
plugging into everything that we’re
12:27
doing on a daily basis and so make sure
12:30
that every morning you’re plugging into
12:31
the marking your car training if you go
12:33
to marketing your car calm you can do in
12:34
the email list and make sure get email
12:36
notifications the new episodes come out
12:37
you can also get links to all the
12:39
transcripts and every single show we’ve
12:40
done in the past but then every night
12:42
well not every night but most every
12:44
night I also do a periscope show called
12:47
the marketing quickie show and it’s
12:49
really fun you can go to periscope and
12:51
search my name Russell Brunson and
12:53
subscribe and every single night you’ll
12:55
get a notification it’ll kind of trip on
12:56
your phone you’ll have me jump on there
12:58
and give you kind of the end of the day
13:00
thoughts and ideas and marketing
13:02
strategies when playing with during the
13:03
day or maybe even ants
13:06
and or you should go to marketing
13:07
quickie show calm and over they
13:09
subscribe you can see past episodes you
13:11
can read the transcripts you have a
13:13
bunch of fun so thanks so much for being
13:14
faithful listeners again register at
13:16
marketing in your car calm and also
13:18
marketing quickie show calm

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