257 - Does Your Message Even Matter? - MarketingInYourCar.com

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
hey everyone this is russell brunson and
00:01
welcome to episode 257 a very special
00:06
effort episode of marketing your car
00:08
welcome to the marketing in your car
00:10
podcast where you can increase your
00:12
traffic conversions and sales in just 10
00:16
minutes a day and now here’s your host
00:18
Russell Brunson all right everybody I’m
00:23
excited for today they may be thinking
00:25
Russell why stay so special well special
00:27
for a few reasons first off this episode
00:29
257 like that just sounds cool right
00:31
second off right now a little later on
00:34
today we were taking these first two
00:35
hundred fifty episodes and we were
00:37
putting them on to mp3 players that we
00:39
will be giving away for free plus
00:42
shipping I think it talked about a
00:43
couple months ago but we’re gonna do it
00:45
so this is the last episode that’ll be
00:47
on the mp3 player so fellows you guys
00:49
you were listening on mp3 player like
00:50
you made it to the end congratulations
00:52
for those who have no idea i’m talking
00:53
about give me about a week or two we
00:56
said I get back from China but when you
00:59
go to marketing in your car calm you’ll
01:00
be able to get a free mp3 player with
01:03
the first two hundred fifty seven
01:05
episodes pretty loaded and which would
01:08
be kind of cool and my brother actually
01:10
edited out the intro songs on most rooms
01:13
you don’t have to hear the intro song
01:14
eight thousand times either so that’s
01:16
kind of cool too that way you can go and
01:18
you can geek out you can binge listen to
01:20
everything while you’re everywhere and
01:21
will have your own personal mp3 player
01:23
with the first 257 episode so I’m
01:25
excited that’s number one so then with
01:27
that said I’m like well I got to figure
01:28
out something cool to say because this
01:30
is gonna be the last episode that those
01:31
who are on the mp3 player got like I
01:33
can’t just end on like a like a thought
01:36
like it’s got in on something cool so
01:38
then add all sorts of stress or stress
01:39
and pressure and I’m like well crap what
01:41
am I gonna talk about and then I then it
01:44
came to me and so I actually just drove
01:45
back this is my second drive to the
01:47
office and driving back home now back to
01:49
the office cuz I want to get my notepad
01:51
because I’m this morning I had my
01:53
coaching sessions with Tara
01:55
and it was interesting so Tara is my
01:59
woowoo coach you guys probably heard me
02:01
talk about her a couple times super cool
02:02
they’re also an inner circle and just my
02:05
favorite people in the world and the
02:08
coaching has been really cool and
02:09
because it’s kind of coaching things
02:11
with a kind of you don’t know where is
02:12
going to go and it goes from directions
02:13
and every time as I something really
02:14
valuable comes out the other side of it
02:16
and this time it kind of answered a
02:19
question that I don’t things like a
02:21
verbal question I’ve had where I’m like
02:23
asking this question out loud
02:25
consciously even but subconsciously I
02:28
think that they probably all of us have
02:31
this this thought right as we’re doing
02:35
what we do in our in our lives and our
02:36
businesses and is like and the thought
02:39
is like does this even matter right like
02:43
I’m fully aware that some day I’m gonna
02:46
be dead and it could be today like that
02:48
car that drove past boom could hit me I
02:50
could be you know do my podcast and
02:52
driving and I get hit by a car and it’s
02:54
over and I’m fully aware and when I
02:56
guess like it take with me nothing I
02:58
guess it’s it’s done right like Michael
03:01
car Michael house like none of my gay
03:03
it’s gone instantly and so I get that I
03:07
believe that I understand that and so it
03:09
sounds like well why do we even care in
03:10
fact it was interesting when my um my
03:12
grandpa passed away a little um probably
03:15
year and a half two years ago now and I
03:17
was so weird after he died they brought
03:19
all my my uncle’s together and basically
03:22
they handed out his his possessions he
03:24
had left in life you know there’s like
03:25
there’s a gun and a couple things and I
03:26
was it and I’m like wow I my grandpa
03:29
lived a full life he was amazing like
03:31
and you know you the time you to the end
03:33
it’s like you give away all your stuff
03:35
you got rerun it’s like here’s the four
03:36
or five things I left and you divyam out
03:38
and it’s it’s done and I’m like man
03:40
that’s that’s gonna happen to me and so
03:43
like the reality is none of this money
03:44
stuff matters even a little bit other
03:46
than this that it you know like it it
03:49
helps make your life a little more
03:50
whatever comfortable here but like it
03:52
doesn’t matter it’s stupid it’s it’s
03:54
ridiculous so my mission of helping
03:58
entrepreneurs to share their message
03:59
they can make more money and we talk
04:00
about money locks that’s how we keep
04:01
school right like does it even matter
04:03
like
04:03
what else I’d like am I just kind of
04:05
spinning my wheels and like and I think
04:09
I subconsciously had that thought like
04:11
like maybe I should just shut down shop
04:13
and focus on other places I can
04:15
contribute you know like this
04:16
contribution actually help help people
04:18
make money like that like what you know
04:20
I mean and so that’s the that’s the
04:22
there’s the question that I didn’t
04:25
consciously ask but from today’s
04:28
coaching session kind of came out of it
04:30
and if you see my note but actually grab
04:33
my notes this is the first marking your
04:34
car i’m actually teaching from a notepad
04:35
so that’s how prepared i have i have
04:39
these little circles with arrows that go
04:41
around in a bigger circle and there’s
04:42
four circles and the top circle I wrote
04:46
triggers fears and and so what does that
04:50
mean like so what what I probably due
04:53
for a lot of you guys I’m guessing
04:55
hopefully I get you guys excited in and
04:58
and help you see the vision of what can
05:01
what can be and where you can go right
05:02
I’m sure with that comes a lot of 12
05:04
years right like oh wow he wants me to
05:06
do a podcast or he wants me to go spend
05:09
money on ass he wants me to webinar
05:10
every single week every week ey like all
05:13
these fears come up right and and then
05:15
I’m trying to be a good role model I’m
05:18
doing these things I’m telling people to
05:19
do and I’m actively consistently doing
05:22
him over and over and over again trying
05:23
to trying to be I don’t hate the saying
05:27
it sounds stupid but like being a model
05:29
like here’s something I got tried to do
05:31
what I practice what I preach so that
05:32
people can see that and hopefully say
05:33
well what Brussels can do it I can do it
05:35
ms something Liz told me after she
05:37
started and success she’s like if
05:38
Russell can do it than I can do it and I
05:40
hope that people feel that way they want
05:42
to be this thing so but a lot of what
05:43
I’m telling people to do and teaching
05:45
and coaching on like there’s fears
05:47
associated with it right if there
05:49
weren’t fears you would have already
05:50
done it but some reason they’re these
05:51
fears most the time mostly coaching and
05:53
consulting I do it’s like such people
05:54
know sometimes there’s tactical things
05:56
that we bring the table that are
05:57
different from most part like you kind
05:59
of know the path but there’s fears and
06:01
concerns and
06:02
in false beliefs and things that keep
06:04
you from that right so I’m coming in I
06:06
might like a like a wrecking ball right
06:10
they like busting through these things
06:12
and just like probably causing a lot of
06:13
fears for you guys right it’s that’s the
06:15
first step in my my little mission here
06:17
the second step is I come back and I
06:19
fall through with tools so it’s like
06:21
your new weapon ever we let go like I’m
06:23
freaked out baby don’t worry here’s the
06:24
tools actually make that possible and
06:26
the tools and the training of the
06:27
coaching and like consistent repetition
06:30
of of this stuff right you listen my
06:32
message if you listen to all 257
06:34
episodes you probably know if there’s a
06:36
lot of patterns a lot of repetition a
06:38
lot of things we come back to that are
06:39
central right and so after after we get
06:43
the fears after we sought the triggers
06:45
and causes of fears then my next step is
06:48
I’m delivering the tools and the the
06:50
things to make it to make it possible
06:52
right and then those people and
06:54
unfortunately not everyone but the
06:55
people who who step into those fears and
06:59
and accept them and then go after the
07:00
tools to fight it eventually if they
07:02
follow that process then they get to a
07:04
spot where they get money or security in
07:07
their life right and so it’s it’s
07:10
interesting because like that’s that’s
07:12
typically the driving force for change
07:13
right and so you go through this process
07:16
you have these fears you you learn these
07:18
tools and then during this process you
07:20
start becoming and that’s the word I
07:22
want to stress you start becoming
07:23
something right um you you you figure
07:27
out what people need you figure out how
07:29
you can serve them at the highest level
07:30
you figure out your voice you start you
07:33
start learning and you start developing
07:34
as a human and as a person and you
07:36
become something different something
07:38
more hopefully right and so when that
07:40
happens the way that the world of the
07:42
universe or whatever you want to call it
07:43
rewards you for that sacrifice in that
07:46
effort and and really it’s that it’s the
07:50
transformation from from growth the
07:53
contribution fact I this is like the
07:56
overarching theme for the next funnel
07:57
hacking live is like that transition
07:59
from growth the contribution right like
08:01
there’s a point in our lives where we’re
08:03
growing and we’re learning we’re
08:04
studying and where it’s all a growth
08:06
phase for yourself right because you
08:07
can’t if you’re not prepared you can’t
08:09
go out there and serve so there’s
08:10
there’s a growth phase we all have to go
08:11
through but if you keep drawing forever
08:13
to keep learning it and just
08:15
growing and you keep that to yourself
08:17
like like you can’t keep progressing
08:20
right the only way like there’s a point
08:22
where you can’t progress in life through
08:26
more personal development or more growth
08:28
like it’s impossible they comes the
08:30
point where the only way you can you can
08:32
actually grow in life is by
08:33
transitioning from growth to
08:35
contribution like and then your growth
08:37
comes through the contribution right
08:39
like my company grows now like me as a
08:42
person grow as I help and I serve other
08:44
people I contribute to them and they
08:46
have success like that’s what that’s
08:48
what brings me me joy which is which is
08:52
kind of cool there’s that there’s a
08:56
religious tangent here that I probably
08:58
won’t go too deep into just lettin over
08:59
to my talk about religion I get a little
09:02
of kind of a funny stairs but for the
09:04
for the Mormons that are out there
09:05
listening there’s a scripture that we
09:07
believe in Moses 139 says behold this is
09:10
my work in my glory to bring to pass the
09:11
immortality eternal life of man like
09:13
that’s God’s mission to it’s not to make
09:15
him more glorious more bed right his he
09:19
grows in glory by contribution by
09:21
helping us to achieve our full potential
09:23
so it’s kind of at this this really cool
09:26
thing so anyway so back to back to this
09:29
so so through that process of becoming
09:32
who you’re supposed to be through the
09:34
personal development the growth and
09:35
going through the tools and all these
09:37
things at the end of you becomes
09:39
something and you have the ability to
09:40
start contributing and helping and
09:41
serving other people and when you start
09:43
contributing the first thing that starts
09:45
coming back to you because it’s the it’s
09:47
the way that this world judges monetary
09:49
value is money right they start making
09:50
money and at first it’s exciting and
09:53
then it gets really exciting and then
09:55
one day you wake up and your eyes it
09:56
doesn’t matter and a lot of people they
10:00
base they start this journey because
10:02
they think that when i have money i’ll
10:05
be happy right now because they were
10:07
thought that like i just had money at
10:08
financial security then i’d be happy and
10:10
the weirdest thing happens when you get
10:12
money and you get financial security
10:14
you find out it does not bring happiness
10:17
huh so I had to ruin the surprise but it
10:22
doesn’t it brings temporary pleasure
10:25
it’s kind of like eating ice cream like
10:27
well that was good I was really good the
10:29
15 minutes later like whoa what the crap
10:31
is I thinking that was not worth what I
10:33
feel like right now right that’s kind of
10:35
money is like it brings temporary
10:37
pleasure so we mistake that a lot of
10:38
times for for for happiness but it
10:41
doesn’t leaves you empty just like that
10:43
ice cream like you’re empty well maybe
10:45
kind of full but you feel empty inside
10:46
you’re like man I could have not eaten
10:48
that and felt really good but I did
10:49
that’s kind of how money you’ll find out
10:52
like money is money isn’t the best yeah
10:56
it’s it’s not the best servant it it’s
11:00
it’s like ice cream so so they get money
11:03
and and after you get money you rise a
11:06
while I’m still not truly happy then and
11:10
this is the key then you start focusing
11:13
more on the contribution and you start
11:15
trying to make the changes in word in
11:17
yourself because you realize like true
11:19
happiness doesn’t come through wealth
11:20
comes to serving other people it comes
11:23
through the the actual things i need to
11:27
change it on my life it has to with
11:30
cutting out addictions has to do with
11:32
with serving people has to do with all
11:35
those weird religious things that we
11:37
learn about in church i’ll leave that
11:39
one there but it’s interesting and so
11:43
but the problem is that most people
11:44
never get to fixing themselves and the
11:47
internal struggles and problems they
11:48
have and really get out there and
11:49
contribute because they’re so stressed
11:51
out about the financial problems I
11:53
remember growing up and I don’t remember
11:55
where at school I learned this and what
11:57
it I think it’s like the Maslow’s
11:58
hierarchy of needs or something like
12:00
that man that’s like eighth grade coming
12:02
back so I could be completely off but I
12:04
think that’s what it was and and in that
12:06
there’s like you have a need for for for
12:09
hunger right until that needs fed like
12:11
mad like you can’t do anything else you
12:13
get hunger med then it’s like okay any
12:14
love and loves med that you need
12:16
whatever shelter whatever those things
12:18
are right there’s all these hierarchy of
12:19
needs and the problems like that that’s
12:21
almost like what this is it’s like the
12:23
real needs right internal problems that
12:25
we have with ourselves so we need to fix
12:26
and change and grow and develop but it’s
12:29
hard to get to that to the higher need
12:33
it’s hard to really care about where
12:35
you’re living if you’re hungry right
12:37
like as far as Maslow’s hierarchy and so
12:40
I feel like my mission maybe we call
12:44
that whatever the reason why it does
12:47
matter is because I’m trying to get
12:53
people to a state where they get through
12:55
these needs so they can get to a spot
13:00
where they can focus on on their own
13:04
personal growth and the contribution to
13:05
help other people and so if we can get
13:08
you fight actually secure in a place
13:10
where you’re in a spot of abundance
13:13
whatever you want to call it now you’ve
13:16
got the ability to to really focus on
13:19
the inward things that you need to work
13:21
on in yourself first off and second off
13:24
really start focusing more on the growth
13:26
and contribution and so that was cool
13:29
like when I saw it today sketches out i
13:30
have this I had ligands little thing in
13:33
my notes with the circles of trigger and
13:36
fears over to tools over to security
13:39
over didn’t or change and then back to
13:41
the growth and contribution like for me
13:45
like that that validated for me the fact
13:49
that what I’m doing is important beyond
13:51
just I’m helping to make money because
13:53
like I said indie that doesn’t matter
13:56
and so for you i hope you kind of think
13:58
about for yourself like the people
14:01
you’re serving i know that you guys are
14:03
serving them all at different capacity
14:04
some you guys are helping save people’s
14:06
marriages I’m you guys are helping help
14:08
people with their you know physical the
14:11
physical bodies the health nutrition so
14:13
he was helping by creating products and
14:15
services they like all like all of our
14:17
businesses are here to serve people
14:18
right that’s why we developed that’s why
14:19
they’re here and so I hope that just
14:21
thinking through this for your own
14:22
business your own life it helps you to
14:25
kind of think through that and figure
14:26
out like how can I serve people a higher
14:28
level how can I focus on the things that
14:30
I know we’re holding me back right like
14:32
I know it holds me back like I know what
14:33
my pet peeve I pet issues are little
14:36
things that that I know like man if I
14:38
could get rid of these three or four
14:39
things like I could serve more people I
14:41
could feel better than myself I could be
14:42
a better dad a better father a better
14:43
husband I know those things aren’t I
14:46
think you probably do too deep down and
14:48
so let’s get your so let’s let’s focus
14:50
on like building the business so you can
14:52
get your footings underneath you so you
14:54
have that stability so you can focus on
14:56
those other things because I don’t want
14:59
you guys to miss those I don’t want you
15:00
to miss out on what life can be because
15:02
because you’re stressing out so much
15:04
about the financial side of it and the
15:06
tools are there the keys are there you
15:08
guys you know we share every day on this
15:10
podcast we share your facebook lives
15:12
through training through podcasts blog
15:13
like we’re giving and sharing as much as
15:15
we can you know we also through our
15:17
through our trading program so our
15:19
coaching through our software through
15:20
our mastermind groups like and wherever
15:22
you’re able to plug in like plug in and
15:24
and take what you can from that and
15:27
apply it and some mean right now we just
15:30
recently reopened up the inner circle
15:31
wait a couple spots open up and so a
15:33
bunch of massive neck man I wish I I
15:35
can’t afford it like you know like
15:36
remembering me successfully Oxley hand
15:38
getting inner circle I’m like no way
15:39
plug in where you’re at like we’ve got
15:41
stuff at all levels and I’m not holding
15:43
things back I’m not the reason why I hit
15:45
my book named with.com secrets cuz like
15:47
I’m the worst secret keeper on planet
15:49
earth people has asked me to Russell
15:51
keep secret I’m like no like I’m the
15:54
worst thicker keeper ever like you tell
15:56
me anything I’m sharing with the world
15:57
like I wrote a book called back I’m
15:58
stickers I told everything I ever know
15:59
like
16:00
and the worst secret keeper ever but if
16:03
you’re okay with that like share with me
16:05
and I’m gonna try to help see if see
16:06
whatever you share them to help other
16:07
people right I got horrible secrets so
16:11
they I’m not holding back on you guys
16:13
right like there’s nothing that I’m
16:14
giving when I’m Michael I’m not gonna
16:15
tell this piece they got upgrade to get
16:17
that like at every level that you plug
16:19
into i’m giving you everything I’m
16:20
giving you my all and so understand that
16:23
so if you can’t afford a coaching
16:26
program yet then go get the book so you
16:28
can’t afford the book shit hey get on
16:29
the podcast it’s free if you don’t have
16:31
a phone too let’s do a podcast like go
16:33
to the library and well and listen
16:35
listen to like whatever you need to do
16:36
but plug in whatever level you can and
16:40
if I’m do my job right I’m doing my best
16:43
we we can ascend you up to the next
16:46
level to where you can then afford the
16:48
next thing he’ll keys the next level and
16:50
keep moving up and it’s not so much like
16:52
we want or need more money but it’s a
16:54
level commitment that comes with that
16:55
that helps helps hold you accountable
16:57
actually implementing and following
16:59
through yeah it’s some of these some of
17:01
these fears and these pains that when
17:03
you’ve got some money on the line it
17:04
makes a lot easier to break through and
17:06
actually achieve those things that you
17:08
want life so that’s why those things are
17:10
there so plug in wherever you can and
17:11
we’re gonna continue to give and serve
17:13
and hopefully help get you to where you
17:15
want to be so you can become who you
17:16
want to be and if I can do that for at
17:19
least one of you guys in this podcast
17:20
this business everything we’re doing is
17:22
worth it so I appreciate as listening in
17:24
for those who are on the mp3 player hope
17:26
you’ve enjoyed this go back now the
17:29
marking your car calm and make sure
17:30
you’re subscribed to you listen to all
17:31
future episodes for those you guys who
17:34
are on iTunes right now or wherever
17:36
listening to this make sure you get the
17:37
mp3 player so you can go back and and
17:41
have an immersion week and pound through
17:44
the first two hundred fifty seven
17:45
episodes and geek out with us and
17:48
hopefully we can help serve you as much
17:50
as we can so that said I appreciate you
17:52
all thank you so much for everything and
17:54
I will talk to you guys all again soon
17:56
hey everyone this russell brunson again
17:59
I wanna thank you for listening to mark
18:00
in your car and I want to make sure
18:02
you’re plugging into everything that
18:03
we’re doing on a daily basis and so make
18:05
sure that every morning you’re plugging
18:07
into the market your car training if you
18:08
go to marketing your car calm you can do
18:10
in the email list and make sure you get
18:11
email notifications the new episodes
18:13
now you can also get links to all the
18:15
transcripts of every single show we’ve
18:16
done in the past but then every night
18:18
well not every night but most every
18:20
night I also do a periscope show called
18:23
the marketing quickie show and it’s
18:25
really fun you can go to periscope and
18:27
search my name Russell Brunson and
18:29
subscribe and every single night you’ll
18:31
get a notification you’re kind of trip
18:32
on your phone you’ll have me jump on
18:34
there and give you kind of the end of
18:35
the day thoughts and ideas and marketing
18:37
strategy when playing with during the
18:39
day or and maybe even an say N or you
18:42
should go to marketing quickie show calm
18:45
and over they subscribe you can see past
18:46
episodes you can read the transcripts
18:48
you have a bunch of fun so thanks so
18:50
much for being faithful listeners again
18:51
register at marketing in your car calm
18:54
and also marketing quickie show calm

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