260 - How Your Posturing Is Probably Screwing You Up - MarketingInYourCar.com

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we had to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey everyone so this is Russell
00:32
and I want to welcome you guys marking
00:34
your car I’m really excited to spend on
00:35
the while since I’ve done one and that’s
00:37
because we would try to get a new intro
00:40
for forever so this episode is not going
00:43
live to new intros live so um we tried
00:45
to hire company guitar another company
00:47
we tried another company nobody can do
00:49
it like I just like it you guys that
00:52
we’re hiring are like professional
00:54
podcast intro maker people you think
00:56
that they would be good at making an
00:57
intro so uh anyway we’re coming back to
01:00
drawing board rescind our own so I’m
01:01
gonna do it this morning my brother will
01:03
get this one and he’ll get the intro
01:05
he’s gonna make it cuz he’s magic and
01:06
when this goes live will have the new
01:08
intro so hopefully I just heard the new
01:09
intro hopefully was cool do you like it
01:11
how do you know it is yet but I’m
01:13
guessing was amazing otherwise we
01:14
wouldn’t push alive so cross my fingers
01:16
that it was amazing you know that said
01:18
um I’ve been missing you guys it’s been
01:21
a while I’ve driving the office like
01:22
wishing i could talk that’s like I with
01:24
a new intro waiting for new intro so
01:25
every hang out again so I apologize for
01:28
my slack earnest but the good news is
01:30
because of my slack earnest Stu McLaren
01:33
told me he started listening to uh to
01:35
some past back archive issues and got
01:39
some good nuggets so maybe I should all
01:40
just over the very beginning anyway we
01:41
have the new preload mp3 player coming
01:44
soon just waiting on China apparently
01:46
China takes week-long holidays the whole
01:47
country and so then the middle of
01:49
holiday they’re supposed to ship it all
01:50
before the holiday but they didn’t so
01:53
now we’re hoping that they ship hit soon
01:55
so that will be coming very very soon
01:57
and yeah anyway today I want our gaze
02:00
about something that’s very very very
02:02
very important can and it’s all about
02:05
positioning this is not the kind of
02:08
positioning that normally talk about
02:09
which is like how to find your
02:10
positioning and how to like you know put
02:12
yourself in the right spot
02:13
of 8th bubble bubble ball right but I’m
02:14
talking about is the opposite the
02:16
negative side of positioning so recently
02:19
I’m not gonna name names but some people
02:22
I’m working with who who have been
02:24
insanely concerned about the positioning
02:27
on everything and like annoyingly so and
02:31
because of that they have become
02:33
completely irrelevant they are tri-c hot
02:38
I’m trying to make sure I say it’s out
02:39
alienating orbit anyone thinking they
02:42
know who I’m talking about so it could
02:44
be anyone but this this person will just
02:50
say this person is so concerned about
02:53
positioning that they won’t do anything
02:55
awesome anymore because they’re afraid
02:57
that if they do something awesome and it
02:58
fails it’ll lower their what their
03:00
positioning their status and and so
03:04
they’ve they’ve positioned himself in
03:05
this spot and they’ve told them they’ve
03:08
they’ve drunk in their own kool-aid or
03:10
they think that they are the most
03:12
amazing person on earth and because of
03:14
that and because they’re so concerned
03:17
about positioning that they they won’t
03:19
take risk or gamble or anything and they
03:21
become completely irrelevant because of
03:23
that and you know this whole business is
03:25
it’s hard to stay relevant especially
03:26
when you’re an expert or guru and
03:29
everyone call yourself you’re out there
03:30
and you’re trying to to keep on top of
03:34
mine and market share and keep people
03:36
keep people aware and so it’s been
03:39
interesting and so it’s made me think a
03:41
lot about my positioning and and making
03:43
sure that I don’t position myself in a
03:45
way where I becoming relevant because
03:47
I’m because I’ve I’ve because how it’s
03:51
always I could tell us stories about the
03:53
stories because they make even more
03:55
sense but it’s more so kind of a kind of
03:57
a warning because I’ve seen it happen
03:59
and in last week multiple times which is
04:02
just interesting is kind of all been top
04:04
of mind because I’ve seen it happen a
04:05
couple times in the last week or so um
04:08
and so if you guys want to think about
04:10
and this goes back to like the whole
04:12
attractive character and how you
04:13
position yourself and things like that
04:14
but I would definitely pick pick a
04:18
positioning standpoint that allows you
04:21
to risk where if you fail it does not
04:24
lower your stat your status like for me
04:26
um I’ve kind of put myself in a cool
04:28
situation where like I tell you guys
04:30
everything like when I fell in like hey
04:32
I failed again wow and it doesn’t lower
04:35
my status cuz i position myself as the
04:37
infallible person who never screws up I
04:40
was positioned myself someone who screws
04:41
up all the time but because that because
04:43
of all the failures and the mistakes in
04:45
it and issues in the end the problems
04:46
that’s how I’ve learned how I’ve grown I
04:48
share with you guys the the pros the
04:49
cons ups and the downs and that’s what
04:51
marking your con initially was is let me
04:53
give you guys a glimpse at what we’re
04:55
doing and I’m not gonna just sugarcoat
04:58
it show you guys all the ups I mean I’ve
05:00
had many episodes but I’ve talked about
05:01
the downs I’ve had episodes where I have
05:03
an in depression and I’ve told you I
05:05
mean my depression usually lasts for a
05:07
couple hours but I shared a little
05:09
things with you guys because it’s real
05:10
and it’s not faking it what’s actually
05:12
going to serve you the best where’s my
05:14
position myself is this infallible being
05:16
who never screws up man I’d be scared to
05:18
try anything or test anything or risk
05:19
anything we’re being the public
05:21
spotlight because of that and very very
05:22
quickly I would become irrelevant that’s
05:24
what’s happened to the person is persons
05:29
plural or singular it’s up to you to
05:31
think that that’s happened them though
05:33
because they’re they don’t want to screw
05:35
things up so because that they’ve become
05:36
irrelevant and in their mind they don’t
05:38
know that they’re irrelevant but if you
05:40
were to survey the market and ask the
05:42
people who should care who they are I I
05:45
believe that they’re they’re kind of
05:47
gone and so I just want to warn you guys
05:50
about that do not be so and we talked
05:53
about in da comp seekers book a little
05:55
bit when we talk about the attractive
05:57
character we talked about without your
06:00
character flaws people can’t relate to
06:02
you but because of sometimes because of
06:04
our positioning and our status we’re so
06:06
scared to scare share a character flaw
06:08
so we just freeze because we don’t share
06:10
anything then we’re scared to fail
06:12
because then people see our character
06:13
flaws and like then it causes so many
06:15
issues but you think about any good
06:17
comic book character what makes them
06:18
interesting it’s the character flaw
06:20
right Superman super boring and tell
06:23
kryptonite’s introduced that’s like all
06:24
sweet now I can die I imagine it was
06:26
Batman vs Superman the whole movies like
06:28
this big huge climax and then Batman
06:30
Superman step out there and Superman
06:31
like does the Superman flying punch and
06:34
Batman’s dead in five seconds shy huh
06:35
well wow that was a boring like if it
06:38
wasn’t for kryptonite
06:40
the whole movie was super boring and
06:42
uninteresting I mean Superman as a
06:43
character would be uninteresting wasn’t
06:44
for kryptonite okay Batman’s the same
06:47
way that what makes Batman interesting
06:49
it’s the fact that holy cow he’s got
06:52
family he’s got these other people who
06:53
loves who who to be injured right we
06:57
watched spider Mountain kids the first
06:58
time right spider-man’s this amazing
07:00
being who can just do it everything
07:02
before wasn’t for the fact that he’s got
07:03
MJ and his his uncle and aunt like
07:05
wasn’t for them and that character not
07:08
the character flaw but the weaknesses
07:09
they’re not interesting characters so
07:12
understand that you guys like by
07:14
positioning yourself as an infallible
07:16
person not only does it make you way
07:19
less money and way less interesting to
07:21
people it also is going to make you very
07:23
irrelevant very very quickly okay have
07:26
fun with yourself have fun with what you
07:29
share with people let people know that
07:31
you’re messed up because you are I am we
07:33
all are that’s the whole point in human
07:35
experience we come down here and we come
07:37
into these worlds and all of us have
07:39
different upbringings right but what
07:41
happens some of us have a mom and a dad
07:44
son let’s just have a mom or just a dad
07:46
or just we all come in different weird
07:47
situations right and and then we go
07:50
through this life and we have all sorts
07:52
of weird things and thumb some these are
07:53
messed up so let’s get screwed up early
07:55
in our life I’ve had friends who by the
07:57
time they’re five years old with that
07:58
things happen then that would mess you
08:00
up for the rest of your life like I
08:02
don’t know how they’ve survived and how
08:04
they’ve thrived through those private it
08:06
doesn’t make sense to me but for all of
08:10
us for people to come out and act like
08:12
you’re you know positioning yourself as
08:14
this person who doesn’t ever fail man
08:16
like it makes you unrelatable like the
08:19
people I know who are doing the best
08:21
today and today it’s more more important
08:23
than ever before because it wasn’t it
08:25
wasn’t so important even five or six
08:26
years ago but with the advent of social
08:28
media and with all these things i was
08:30
telling um i sound similar day like what
08:32
i’m doing a webinar i see people
08:34
googling my name and facebooking me and
08:36
like we when i share testimonials people
08:38
are private messaging my testimonials
08:40
we’ll see if i’m legit right I people
08:42
are fact-checking you as you go and so
08:44
you can try to be all perfect and all
08:45
annoying and stuff like that or you can
08:47
just tell the truth let’s just be you
08:49
who cares like
08:51
don’t aah drives me crazy why won’t
08:53
people just be themselves like you’re
08:55
you are good enough as you are people
08:57
will love you as you are ok just be
09:00
yourself and just share like the truth
09:02
um then settle he was he he knew it was
09:08
cracking me up you make it felt like
09:10
life coaches that teach people like like
09:12
how to be authentic right that’s like a
09:14
big theme right now is like teaching
09:15
people how to be authentic and it he was
09:17
love making fun of a mic why would you
09:19
pay someone $10,000 to teach you how to
09:20
be authentic just be yourself and it
09:22
still true like but for some reason like
09:25
we’re so screwed up like we’re so afraid
09:27
of people seeing past our shell that we
09:32
put up all these barriers and like
09:34
that’s what like like it’s the it’s
09:38
causing the problem that you’re trying
09:39
to solve I guys just watching two nights
09:43
ago i was watching the prophet it was
09:45
the season it was the episode where on
09:48
the cleaning lady and the cleaning lady
09:51
is like putting on this fall to the
09:52
solid like everything’s you know and
09:54
like that was her like she was trying to
09:56
do that so people wouldn’t judge her so
09:58
she could be successful but because she
10:00
did that she was not successful
10:01
therefore people were judging her it’s
10:03
like the walls that we put up are the
10:05
things the walls would put up so we can
10:08
get what we want are the things that are
10:10
keeping us from getting what we want
10:11
like it’s ridiculous and so if we were
10:14
just all I was just say grow up but it’s
10:17
the opposite i go back to being kids
10:18
where you’re vulnerable and and you
10:21
don’t care about what people think go
10:23
back to that time that state and holy
10:25
crap guess what happens the things
10:27
you’re trying to get happened right now
10:28
it’s it’s really really weird okay the
10:31
shells you’re putting up you guys this
10:32
posturing the status stature this
10:35
whatever you want to call it that is
10:37
what’s keeping you from your dreams okay
10:40
and so don’t do it Ben settle for
10:44
suggesting don’t go pay ten thousand
10:47
dollars have some teach had to be
10:48
authentic just be authentic put yourself
10:51
it’s scary like hey Russell used totally
10:53
screwed up again like that’s scary to
10:55
put out there but guess what i do and
10:56
guess what happens next day nothing i
10:58
wake up everything still good some
11:01
people think I’ve been knowing and
11:02
they’ll walk away and I’m grateful for
11:03
that
11:04
and some people relate to me and they
11:05
get benefit in value because of that and
11:07
they walk towards me and that’s that’s
11:10
the key you guys so there you go fix
11:14
your position posture and be authentic
11:16
whatever you want to say quit putting up
11:18
those walls just I dare you guys tell
11:20
story to your however you publish stuff
11:22
fits through writing or blogging your
11:24
posting or and if you don’t even if you
11:25
don’t have a way to publish it yet go
11:27
find someone you love and you care about
11:28
and just be vulnerable like tell them
11:31
the truth about how you feel and if
11:32
you’re pissed tell me pissed if you’re
11:34
sad home you’re sad if you ain’t you
11:35
tell me your eggs I just just let the
11:37
walls come down and just try it it’s so
11:40
scary at first but guess what’s gonna
11:41
happen only good stuff alright I’m at
11:44
the office I’m gonna go have some fun
11:45
you guys appreciate you all hope you
11:47
enjoyed this marking in your car and
11:48
I’ll talk to you as log in soon thanks
11:52
so much for listening we hope you
11:53
enjoyed the behind-the-scenes look at
11:55
our funnel hacking projects you can also
11:57
watch the funnel hacker online reality
11:59
show and watch us build and launch
12:00
funnels live at WWF NL hacker TV if
12:04
you’d like to come hang out with your
12:05
fellow funnel hackers come join our
12:07
facebook group at ww project click
12:09
funnels com oh yeah and don’t forget you
12:12
can get a free mp3 player with first 257
12:15
episodes pre-loaded and marketing in
12:17
your car calm join us next time and
12:19
remember you’re just one funnel away
12:21
from your dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.