261 - How Changing Your Environment Can Take You From Good To Great

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we had to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey everyone this is Russell
00:32
again and welcome back to mark in your
00:34
car i hope you guys enjoyed the new
00:35
intro was a pretty cool so we’re
00:37
matching and modeling i’m not sure if i
00:39
told you guys this but the funnel hacker
00:41
TV TV show intro which is coming soon to
00:45
a YouTube channel near Hugh and so it’ll
00:49
be it yeah fuck or dot TV feel their you
00:52
you can kind of see the actual intro
00:54
chiz really really cool and so this is
00:55
kind of trying to kind of blend those
00:57
two things together so we decided not to
00:59
change the name for marking your car
01:00
we’re keeping it marking your car but
01:01
it’s basically marking your car for
01:03
funnel hackers and showing you guys
01:04
behind the scenes of what we’re doing in
01:06
real life each day as a as a funnel
01:09
hacker so anyway I hope that you enjoy
01:12
that and it’s a those who have been
01:15
faithful followers for a long time you
01:17
know it’s the first first like hundreds
01:20
of episodes was like a disco 70’s music
01:22
and then we switch to like some quick
01:23
thrown together one and then this one
01:25
was anyway who knows it could be worse
01:27
but you know at least is changed change
01:30
can always be good so speaking of change
01:32
being good I’m going to talk about that
01:34
for a little bit because right now we’re
01:36
going through some fun changes where we
01:38
just bought a new office and so I rehab
01:40
in that and next week we start knocking
01:42
down walls and kind of starting that
01:43
change right you know last year we
01:47
changed our home and moved to new home
01:52
there’s a lot to do with that and I was
01:56
listening to a to a mat for you recall I
01:58
know I haven’t bought a whole bunch he’s
01:59
really random at fury seiz’d from back
02:02
in the day and there’s they’re all over
02:04
the place so i think was like it’s this
02:05
grab bag is like eight grand it’s like
02:06
every CD he’s ever done and sliced got
02:09
the whole thing and so there’s one
02:10
random 1i so i don’t know if anyone can
02:11
find it again but who’s talking
02:12
about just the energy of a room and how
02:16
you can change it we’re talking like if
02:17
you go sit in your room and you look
02:18
around or your office right sits down
02:20
your office you’re looking around and
02:22
you see your death and you’re monitoring
02:23
your computer and it’s turning certain
02:25
energy that’s from that right and this
02:27
is like the Wu side of things I don’t
02:29
understand any of this stuff but like
02:30
you kind of feel that right like you sin
02:31
there it’s like okay this is like my
02:32
world is how things and what happens is
02:35
after a while we get comfortable in in
02:37
our situations and things get you know
02:40
and sometimes I can be a good thing as
02:42
sometimes it can be very negative thing
02:43
you know complacency is one of those
02:48
things it’s like were complacent there I
02:51
go I’m good and then you don’t try to
02:52
grow and in one of my my favorite things
02:56
i’ve ever read was in the book good to
02:58
great talks about how good is the enemy
02:59
to great he says why are there not more
03:01
great marriages because there’s a lot of
03:03
good marriages are there not a lot of
03:04
great careers or jobs it’s a lot of good
03:07
ones why is there not a lot of great
03:08
companies like well there’s lot of good
03:10
companies so because of that people can
03:11
place them they don’t grow and and so
03:14
good is the enemy too great which is so
03:16
cool and interesting and intriguing to
03:18
think about right and so this was just a
03:21
you know thinking about change is
03:22
thinking about your movie officers you
03:24
know in a couple months but even right
03:26
now like I’m in this office i’m looking
03:27
at like everything and there’s like
03:28
definitely like an energy or whatever
03:31
you want to call there’s something like
03:32
from that from that situation there’s
03:33
some positives or some negatives there’s
03:35
some some really good patterns I’ve
03:36
developed in that space and in that spot
03:38
where I’m sitting and there’s some
03:39
negative ones too so it’s like it’s like
03:41
moving and change is good because it
03:44
breaks this pattern and and it gets us
03:46
out of this state of complacency I think
03:48
complacency a lot of times is what what
03:52
gets us in trouble now there’s this is
03:55
like always the two edged sword right
03:56
there’s the other side of like becoming
03:59
complacent and complacent sounds like an
04:01
egg and maybe not for everyone for me it
04:03
sounds like a negative word but the
04:05
realities was not always negative either
04:07
you know if you study Tony Robbins he
04:10
talks about there’s two core things that
04:11
he does people he’s not a motivational
04:14
speaker and my friends call me
04:15
motivational speaker but and knock him
04:17
out what am I really close buddies like
04:19
this huge rant on Tony and talking with
04:20
values motivational speaker and how
04:23
how bad it was so I like added a buying
04:24
of tickets and flying him out to the
04:26
event and make him go an experience I’m
04:27
like look he’s not a motivational
04:28
speaker so what is Tony right so Tony
04:30
focuses on two things first is the is
04:34
the science of achievement so how do you
04:39
achieve more in life right Eddie get
04:41
more down in notes and I want to notice
04:43
notice the words right the science of
04:44
achievement science so there’s a there’s
04:47
a scientific process to achieve
04:49
something that can be replicated over
04:50
and over and over again so the first
04:52
thing you help people is the science of
04:54
achievement and the second is the art of
04:56
fulfillment and fulfillment harder
04:59
especially for like super aggressive
05:01
entrepreneurs who you know like we’re
05:04
trying to achieve a cheat even like no
05:05
matter how much you achieve how much you
05:06
get how much you you help and grow and
05:10
whatever those things are important to
05:11
you you always on the other side most of
05:14
us struggle with with fulfillment like
05:16
actually like man I’m good and I gotta
05:19
be honest like I sometimes Envy people
05:21
who are complacent we can just sit there
05:22
and beg I’m good and it was kind of a
05:25
fine line of my complacency that keeps
05:27
you from from living life you want
05:29
serving the way you can and impacting
05:32
people and places in this world versus
05:35
like you know that the other side of the
05:37
coin which is like how do you how do you
05:39
have fulfillment how can you and notice
05:41
he said the article Finland so Sciences
05:42
is a system right it’s a it’s a it’s a
05:45
it’s a replica table thing art is
05:48
different I would talk about with with
05:49
funnel hacking and click funnels as well
05:51
there’s like an art and a science to
05:52
every funnel right the science is like
05:54
the structure here’s how it works and
05:56
the art is like what gives it that that
05:58
sex appeal that gets people excited and
06:00
intrigued and gets them to opt-in into
06:02
by and to read like so there’s the art
06:04
and the science behind behind everything
06:06
and so I’m going down some rabbit holes
06:09
on today’s thing I don’t know why guys I
06:11
apologize but the I think the main thing
06:16
I wanted to to kind of to go on and
06:19
hopefully having too many tangents from
06:22
this but the main thing I want to kind
06:24
of stress is just look at your life and
06:27
realize first off that good is the enemy
06:29
too great and and it’s okay to be happy
06:32
in our fulfillment but also look at
06:35
things like look I could do better
06:36
here I know that I could achieve more I
06:38
can help more I can serve more I can be
06:39
more and look at those things and then
06:42
say okay what do I need to change this
06:43
thing like what’s the pattern what are
06:45
the ruts I’m in there keeping me held in
06:47
this spot right now a lot of times it’s
06:49
as simple as changing your environment
06:50
changing you know the way you sit the
06:53
taking your office and flipping the desk
06:55
around and moving everything around and
06:56
and it’s such a weird thing but it’s
06:59
ain’t like that change will cause weird
07:01
like how does it shifting my desk from
07:03
here to here change things how does how
07:07
does me you know standing when i’m
07:10
working for sitting how does that change
07:11
things how does you know all those kind
07:13
of things but it does it breaks these
07:15
patterns and and your life seriously all
07:18
these different patterns we’re
07:19
developing and in some patterns service
07:21
for good something service for bad so
07:22
I’m kind of just you know get you in a
07:24
rut that’s why we call it getting in a
07:26
rut right and so if you’re in a rut and
07:28
you want to grow and expand I’d
07:31
recommend change and it can be and for
07:33
now let’s look at changing environment
07:37
because that’s such a simple thing to
07:39
change doesn’t take a lot of work it’s
07:40
just moving things around and shifting
07:43
how you sit changing whatever it is
07:45
right just a radical change of your
07:48
environment that’s what that map for
07:49
your thing was all about used to talk
07:50
about like can take your desk flip your
07:52
monitor around move your desk change the
07:54
pictures open a window your paint a wall
07:57
like do all these things then it seems
07:59
so ridiculous and dumb but that that
08:01
change will will be the catalyst that’ll
08:05
break a pattern them get you out of a
08:07
rut that’ll help you go from good to
08:08
great see I’ll tied together right I’m
08:11
totally counting that anyway it’s
08:14
probably a TD mine today we’re working
08:16
on a new funnel it’s gonna be awesome i
08:19
think i’ve talked about before but we’ve
08:20
pretty much identified and click funnels
08:22
there’s six or seven different types of
08:25
business owners who use click funnels
08:26
and they all use it for different
08:28
reasons so we’ve done a bunch of surveys
08:30
and stuff i had to find out what those
08:33
are based on that i’m writing it’s like
08:35
so much work but i’m writing seven
08:36
different webinar pitches one on each
08:38
customer type and so that’s like the the
08:42
project of a lifetime for me so tranki
08:44
the first presentation perfect
08:46
and then rebuild it for the other six to
08:48
seven markets I’m kind of a SI six to
08:51
seven cuz there’s one that there’s
08:52
crossover i’m debating if i make it on
08:53
one presentation or two and then
08:55
basically we’ll have is is a site with
08:58
someone comes and take a survey from
08:59
that survey go then if I what kind of
09:00
business owner they are and then from
09:01
there we’ll have an email sequence
09:02
landing page a webinar registration
09:04
everything it’s very very very congruent
09:07
to who what type of business I they
09:09
actually are and that is what we are
09:11
working on hear it click funnels
09:13
headquarters so my goal is in the next
09:16
four teenagers have that all done
09:17
recorded live and the other cool pieces
09:19
I want I really really really really
09:21
wants been interesting out I’ve want I
09:23
want like a cool not a viral video but
09:26
that’s like the best way to describe
09:27
like a cool video to get people to take
09:29
the survey and some looking a lot of
09:31
them obviously some of the fun ones are
09:32
squatty potty and poo pourri and I’m
09:36
stripping vid angel it’s really good
09:41
fiberfix anyway and the guys that did
09:43
all those is a company called Harmon
09:45
brothers I’m working with them they’ve
09:47
got a funnel that’s not converting so
09:48
we’re talking about trading I then doing
09:50
a video for me and exchange for me
09:51
fixing with their funnels but just so
09:54
many things happening is like how do I
09:55
stop everything to go fix their funnel
09:57
which we looked at it like the the
09:58
problem is glaringly obvious it’s a
10:00
simple fix but in exchange am I going to
10:04
get a cool video that we can use to get
10:05
people think survey that then helps
10:08
clickfunnels take over the world so
10:09
anyway there you go lots of cool stuff
10:12
so that’s it you guys speaking of
10:15
speaking of changing environments so the
10:17
this can work with your customer list as
10:19
well as kind interesting we’ve been
10:20
doing this dream car contest for the
10:22
last year and a half two years and
10:24
trying to get people engage and get them
10:25
which I’d also you go gauge like go give
10:28
way click phones accounts get a car you
10:29
know and so finally I was like let’s
10:31
change the message so we created a site
10:33
called affiliate bootcamp calm if you
10:34
have seen you I go check it out and it’s
10:36
like a training courses plea free and i
10:39
did a pattern interrupt like you go to
10:40
page you’ll see it’s not like a typical
10:41
sales video it’s all me doodling and
10:44
sketching things out its I don’t know
10:46
turned out pretty cool but the
10:47
conversion rates are amazing and like
10:48
just that change of messaging to get
10:50
people re-engaged in our affiliate
10:52
program has been huge we did the math if
10:55
we can get basically 100 credit card
10:57
sign ups a day for the next hundred days
10:58
which is how many days
10:59
left in the year and we started the
11:00
program we’d be a 30,000 customers by
11:03
the end of the year which is awesome
11:04
that was our goal and so we launched it
11:07
and right now we’re getting a lot like a
11:11
closer to 200 members of day that are
11:14
signing up right now we get we get 2 for
11:16
500 that signed up for clickfunnels I do
11:18
step one in the process but then you
11:20
know before is closer like 70 or 80 a
11:22
day that actually put in credit card and
11:24
step two it’s now we’re like closer to
11:26
200 today which is awesome so it’s
11:27
working but again the same message we’ve
11:29
been talking about but it’s changing the
11:30
environment the the frame that we pushed
11:32
people through to get them engaged in
11:34
the process so it works a lotta
11:37
different levels if you think about and
11:39
think about it so anyway guys hope that
11:41
helps a little bit I’m at the office got
11:44
fund a webinar building so I appreciate
11:45
you all have an amazing day and i’ll
11:48
talk to you tomorrow bye thanks so much
11:52
for listening we hope you enjoyed the
11:53
behind-the-scenes look at our funnel
11:55
hacking projects you can also watch the
11:57
funnel hacker online reality show and
11:59
watch us build and launch funnels live
12:00
at WWF NL hacker TV if you’d like to
12:04
come hang out with your fellow funnel
12:06
hackers come join our facebook group at
12:07
ww project click funnels com oh yeah and
12:11
don’t forget you can get a free mp3
12:13
player with first 257 episodes
12:15
pre-loaded at marketing in your car calm
12:18
join us next time and remember you’re
12:20
just one funnel away from your dreams
12:24
you

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.