262 - If You Give Russell A Cookie

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we had to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started good morning everyone this is
00:32
Russell hope you guys are having an
00:34
amazing day so far um it’s bright and
00:37
early for me my wife actually left me
00:39
today not like the real way she’s gone
00:42
out of town on a girls trip next four
00:44
days which is scary and exciting and sad
00:47
and happy and everything wrapped into
00:49
one so I saw her off this morning she
00:52
jumped in uber and took off and now I am
00:54
and the mom and the dad but we also have
00:56
an event this week so I’m driving right
00:58
now to certification program and I just
01:02
basically do the first two hours of the
01:03
certification event which starts in 28
01:05
minutes and I’m totally stuck in traffic
01:06
so hoping and praying I get there in
01:08
time but it opens up a little window for
01:10
us to hang out and talk about some
01:12
important things which is pretty pretty
01:14
cool so also today thanks to bart miller
01:17
some of you guys if you are faithful
01:19
listeners and fans and followers you
01:21
know that we’re creating a TV show
01:23
called funnel hacker TV and one of the
01:24
episodes was with guy named Robert Jones
01:26
who’s the owns beauty academy and we’re
01:29
basically building out a whole funnel
01:31
with them and his business partners bart
01:32
miller and barton sunny they’re super
01:35
cool people and anyway they what we were
01:37
out there he makes me Hana shoppings
01:41
free to teach me how to dress and so I
01:44
they got me skinny jeans and shirts with
01:46
cufflinks and weird shoes and honey
01:49
sneaks or just totally slept about
01:51
Russell things but today i’m wearing
01:53
brown shoes grey socks skinny jeans
01:56
purple shirt with cufflinks and the
01:58
cufflinks is like click funnels gears
02:00
it’s so cool but toy I feel like not me
02:03
but whatever that’s what we’re try it
02:06
out today so heading in right now and
02:08
just getting so so so excited about so
02:11
many cool things so
02:13
I know about you guys the other night I
02:15
read my kids a book if you give him a
02:17
sucky you guys all remember that book
02:19
right if you give a mouse a cookie he’s
02:21
gonna want a cup of milk fetus cup milk
02:23
he’s gonna wanna look in the mirror
02:25
Steve he’s got a milk mustache if he’s
02:26
got a milk mustache then he if he sees a
02:29
milk mustache you know some of his hair
02:30
as long as I wanted to give himself a
02:31
trim he trims himself and he’s gonna
02:33
have tears ever you know and it goes a
02:34
huge thing where the mouse ends up the
02:37
very end of it drawing a picture putting
02:39
on the fridge and the sillies bridged
02:40
and realized thirsty wants cup milk and
02:43
you know would go good with cup milk a
02:44
cookie right and then that’s the whole
02:45
book so I read to my kids it in and then
02:49
monday came in I was like hey here’s my
02:50
major projects and try and get we’re
02:52
revamping how we do our autoresponder
02:54
sequences and really site of some okay
02:56
this is the plan makes two weeks
02:57
focusing on getting this and this piece
03:00
rebuilt and dialed in and really excited
03:02
for that to start mapping the whole
03:03
thing out getting all everything in
03:05
place but they’re like oh to get all
03:06
these things done we can’t doing yet
03:07
because this has to be in place which is
03:09
all autoresponders for us if you look it
03:13
if you’ve read the dot-com seekers book
03:15
right we have value ladders and move
03:16
people up through a sequence and so for
03:19
me all basically all of our auto
03:21
responders are leading on the front end
03:25
or all leading people to this new quiz
03:29
funnel we’re building where we have
03:30
really cool quiz identifies which wich
03:33
one of six or seven types of businesses
03:34
you are and there’s six or seven
03:36
webinars on the back depending on which
03:37
business type you are and you watch the
03:38
webinar and then we have far-out
03:40
sequence is very specific to your niche
03:41
your industry or market yeah and it’s
03:44
it’s amazing so um but that means before
03:48
I can launch these email sequences I
03:50
have to have the quiz funnel done so
03:51
quiz funnel means like to get seven
03:52
webinars done but then the front of quiz
03:54
fun like I didn’t want to just do like I
03:56
want to do a really cool video to make
03:57
the quiz fun which means you know I
03:59
gotta make a video we’re going to hire
04:00
something to a video and so we’re gonna
04:04
hire some new video I wanna do the best
04:05
so I think I told you yesterday we had a
04:08
couple calls with Harmon brothers who
04:10
did squatty potty and they didn’t
04:11
fiberfix a bunch of mixing videos and
04:13
they need they they need help fixing the
04:16
fiber fix funnel and I want a video so
04:18
we’re trying to swap where cuz I don’t
04:20
fit told you they charge five hundred
04:21
thousand dollars to make a video since a
04:24
so I was like hey that’s cool how about
04:26
I do your funnel for you in exchange for
04:29
video trying to go say that day which
04:31
may or may not go through so the same
04:32
time I was talking to the ackerman
04:34
brothers who were these other guys who
04:35
did work on the poo pourri video really
04:36
good script writers tried the script I’m
04:38
also take my own whack at the at the
04:40
script because I was like whoa crap I’ve
04:41
written couple scripts my day maybe I
04:43
could just right in so I started writing
04:45
this really cool script based on like
04:48
the difference would be an unemployed
04:49
beat an entrepreneur like the fine line
04:50
between being unemployed be an
04:52
entrepreneur and the whole like script I
04:54
was writing is like this dude’s down in
04:55
his mom’s basement his moms like like
04:59
like hey what is your sunroof alivio
05:01
he’s unemployed like mom I’m not
05:02
unemployed I’m an entrepreneur Thank
05:04
there’s a fine line between being
05:06
unemployed an entrepreneur what is that
05:07
line and then you start going into like
05:09
all these different things right so like
05:11
anyway and just showing that fine line
05:13
and the fine line is a funnel it’s like
05:16
we’re right kind of right in that as
05:18
well so now I’ve got three potential
05:20
things writing scripts and if I do right
05:22
if the Harmon brothers right script I
05:24
got a bill I got to fix the whole
05:25
fiberfix funnel and the way it’s working
05:27
with them is it’s basically i put the i
05:30
put the onus on me I like doing that
05:32
sometimes so I they shone with our
05:33
conversion rates on their funnel and
05:35
tell me what the conversion rates have
05:36
to be from the start scaling media so I
05:38
said have this I’ll do the work for free
05:39
and you don’t do anything unless I beat
05:42
that control looks like unless I get to
05:44
the two of the the numbers you’re
05:48
looking for and so there I sweet so I’m
05:50
basically got to come and do whole thing
05:51
for free and if we smashed their so
05:54
which I know we can then then I’ll get
05:56
them to do my thing for free on the
05:57
other side so anyway so I got 33 people
06:01
working on the script so the scripts
06:03
done then the then the webinar will be
06:05
done and the webinars in the back end so
06:06
then we look in the webinar and
06:07
basically these new webinars going to be
06:10
kind of fronting or where everything’s
06:11
leading so I’m changing the webinar
06:12
pitch a little bit similar but just try
06:14
to make it more mainstream right now the
06:16
current final hacks webinar is very much
06:17
towards position towards internet
06:20
marketers that’s like it’s like the sexy
06:22
candy that gets my market excited right
06:25
but as I grow as we go more mainstream
06:27
it’s it’s a little over a lot of
06:29
people’s heads so it’s not dumbing it
06:32
down but changing the language patterns
06:33
so all the seven webinars and Henry
06:35
writing to match the language patterns
06:37
each of the industries
06:38
so then on the back of it which week in
06:40
the offer which means gotta change the
06:41
product a little bit so then I’m like
06:42
well if we’re selling funnel hacked we
06:44
should come back and redo final hacks to
06:45
make a new version that’s even better
06:47
and then I go through review versions
06:48
even better like now we should all send
06:50
them a physical product in the meds
06:51
because then it will increase stick rate
06:52
because it’s increased stick rate drops
06:54
churn everything else it’s something
06:56
like well now we’re gonna make a
06:56
physical product and we should look into
06:57
all different types of physical products
06:59
and there’s binders there’s DVDs there’s
07:00
booklets there’s USB cards there’s
07:03
always kind of thing so we spend a whole
07:04
just hand going down that rabbit hole
07:06
anyway that was yesterday so it started
07:12
with like hey this is the project and
07:14
then it was this whole if you give a
07:15
mouse a cookie thing that took us on
07:17
this huge long path and I realize like
07:19
if I want to get email sequences down I
07:21
gotta update the course when i pea the
07:23
course like I play the webinars and the
07:24
webinars like the quiz funnel done
07:25
crystal and then i can email sequences
07:27
who and in my mind I’m like oh I want
07:30
all that crap done today I don’t want to
07:31
wait six months or three months or even
07:33
a month so now it’s like how do I get
07:36
all that done in the next like two or
07:37
three weeks that’s the question some
07:40
people ask there also how’d you get so
07:42
much done so fast and for me it’s
07:43
because of that like i’m so impatient
07:45
like I want like in my mind I can see it
07:47
all that’s amazing and I want it done
07:48
today and so that’s what I’m gonna do
07:50
and night so it’s my wife’s not here I
07:52
got all night long to work it’s supposed
07:54
to look for the kids to bed i just added
07:55
like four or five hours a night to my my
07:58
work schedule if i pass out so that’s
08:00
somebody working on for that case it’s
08:02
gonna be so exciting it’s so fun so I’m
08:06
just curious on you guys is that if that
08:08
ever happens to you as well and so
08:10
amongst all of that so that’s my project
08:12
for next however long it takes he had
08:13
done plus we’ve got I think seven
08:16
funnels four people and then maybe eight
08:18
funnels four funnel actor TV people that
08:19
we’ve film party episode and we’ve got
08:21
the funnels partially done so this week
08:23
we’re also launching mark joiners new
08:25
mind control marketing funnel which is
08:26
so cool it turned out amazing Sean
08:30
Stevenson’s we do new webinar or another
08:32
webinar we did a membership site funnel
08:34
for him which got the videos back they
08:36
try mazing anyway biohacking secrets
08:39
were launching the backing store and buy
08:41
lacking week this anyway all those
08:43
projects plus book number two is this
08:46
week should be done with the first round
08:48
and we started editing process and like
08:50
I can’t tell you how excited for this
08:52
book those who’ve been following you
08:55
know in this summer i had about 230 240
08:59
pages down to the book and and one night
09:01
I was sitting there reading it and I
09:02
just wasn’t happy so I opened up
09:03
snapchat I highlight an entire book and
09:06
deleted it started over and and it was
09:09
scary and and the one thing just like
09:12
man I’ve spent six months doing this but
09:14
and every was like wait I gave him his
09:17
head read it it’s like this is a really
09:18
good book I’m like yeah I don’t then I
09:20
just signed up to write a good book like
09:22
I people write good books I want to
09:24
write a great book I talked yesterday
09:26
about how good’s the enemy to great and
09:27
so I was like you know what so we delete
09:29
it start over I tell you what now it’s a
09:32
great book like I i am very
09:35
enthusiastically proud of it now and I
09:38
think that it’s gonna change honestly I
09:41
mean it’s kind of one thing people
09:43
always say like we’re trying to change
09:44
the world but i honestly think this book
09:46
and and then the platform obviously
09:48
clickfunnels behind it will change the
09:50
world and that’s why i’m so excited for
09:52
it so there you go you guys if you give
09:54
a mouse a cookie if you give Russell
09:56
cookie that’s where that’s where it goes
09:59
so if you’re if you’re all like me in
10:03
your an entrepreneur who does that don’t
10:05
feel bad cuz i do it too so the question
10:07
though is what happens to most people
10:09
including me likey last night sitting
10:11
there Mike huh I’m overwhelmed I don’t
10:13
know what to do or where to go and so
10:15
for me I’d one of my process is day
10:17
after I get done with the event is to
10:19
kind of write out all those milestones
10:21
and then place them in a chronological
10:25
order and a problem that most people
10:27
have including me is that we’ll see
10:29
there’s eight things after you done so
10:31
we start dabbling in eight of them and
10:32
will do little here a little here little
10:33
here a little here and like nothing ever
10:35
gets done because you’re slowly pushing
10:37
forward eight things so what I do so
10:40
hopefully this is the nugget of wisdom
10:42
at the end of this so after after I I i
10:46
get the lessees eight different major
10:49
things done right so I know that there’s
10:50
there’s a quiz video there’s a quiz
10:52
funnel there’s a new webinar there is a
10:57
home study course there’s updated online
10:59
course there is
11:01
the email sequence isn’t so like there’s
11:04
the major my big things right the first
11:07
thing I do day number one is I know that
11:09
each leasing because it’s kind of like I
11:11
on my project management classes which
11:13
is funny cuz I’d basically I do all day
11:15
is project management but I know like
11:17
there’s an order right like let’s say I
11:21
might k next thursday i want to work on
11:22
this but I start working thursday but
11:24
then like the local guys haven’t gotten
11:25
back to me the like all the pieces that
11:28
i need to execute on that thing I don’t
11:30
have then it’s like oh so you’re a crap
11:32
okay well you start tasking out
11:33
everything then you coming back week
11:34
later and hopefully have those things
11:36
it’s like that what kind of stuff
11:37
happens right so for me what I do is the
11:39
first day is I go and I map out here’s
11:40
the 8 things and then I look at like
11:41
what are all the things that I know I
11:43
have to have to get this project done
11:45
that take time they aren’t on me right
11:47
so logo people copywriting people design
11:49
people logos merchant accounts like I
11:53
look at all of those things that I know
11:54
that I that aren’t me just sitting down
11:57
and grinding it out that for me to be
11:59
all sitting right now I have to have all
12:01
these assets to make it possible and so
12:03
I’ll probably that today just go out and
12:04
start asking out all the all the
12:06
tangible pieces i know i need to get
12:08
this project done now everyone’s got it
12:11
so now in the background they’re all
12:12
working on a dozen different things that
12:14
I’m gonna need in the future about need
12:16
yet but I think through that ahead of
12:18
time so they’re all working on
12:19
everything then I pick whichever one
12:20
honestly one that gets me most excited
12:22
and then I dive into their hardcore and
12:26
and I focus on that and I get it done
12:28
and then during that interim I’m getting
12:30
it done all the pieces will be coming
12:32
back and I might cool and I take on my
12:33
throne and from its try throwing Trello
12:35
board I keep putting all the assets in
12:36
there so I know that hey next Tuesday’s
12:38
the day I’m focusing on this everything
12:40
is there on Tuesday login and boom I can
12:41
just run there’s no like there’s nothing
12:44
holding me back right and so uh that’s
12:47
that’s kind of how I work so I hope that
12:50
kind of helps you guys in a lot people
12:51
get stuck in that and that paralysis of
12:54
like oh that the processor I can try and
12:56
work on stuff oh I don’t have anything
12:57
to I need to work on it for me that’s
12:59
like the number one thing is making sure
13:00
that all those external things I can
13:02
think through that take more time that
13:04
I’m going to do on that day to make sure
13:05
they’re done like for example this week
13:08
we had a planning meeting on for all the
13:11
different funnels that were doing funnel
13:13
hacker TV and I was like hey here’s all
13:14
the funnels
13:15
as a que thursday so as tomorrow is bob
13:19
i can see kirste so thursday were
13:20
building these two funnels they have to
13:21
be done here’s the pieces i need so i
13:23
was like Anthony this is Miss designer I
13:25
do this and so I gave everyone all the
13:26
things I need and so the last three days
13:28
I’ve been coming in like crazy and I
13:30
even like kites copyrighted to do some
13:32
bullet points i sent him home bunch of
13:33
stuff and I was like I need these by
13:34
Thursday morning can you do it and then
13:36
I quell it’s an extra 500 bucks to do in
13:37
two days I make done I need my thursday
13:39
morning cuz thursday morning i’m cindy
13:40
and i have to get that funnel live and
13:42
so if i don’t have those whole thing
13:43
falls apart right so that’s what’s all
13:45
about for me it’s just making sure
13:48
everyone knows like this is the day i am
13:50
sitting down and i’m focusing on
13:52
launching this project so if i don’t
13:54
have always pieces back by this time you
13:55
are fired whatever that might be you
13:57
know what I mean because we’re I don’t
13:59
know bout you worst feeling in the world
14:00
you dedicate a day to get something done
14:02
like I know like tomorrow’s biohacking
14:03
seekers day and I’m gonna be busting out
14:06
probably to full funnels for them I know
14:07
the next next to tour next Wednesday my
14:10
finishing my control marketing Sean
14:12
Stevenson it’s like I have to ever all’s
14:13
assets back that day otherwise I wasted
14:15
the day right I don’t wanna get a funnel
14:17
halfway done that to rebook another day
14:18
to get things done i want to have
14:20
everything done so that when i show up I
14:21
can start I can end and I can wrap that
14:24
day up and know that projects completed
14:26
so what are all the things I have to
14:27
have and to get that done time cause I
14:30
lets you dumped reppin dumb dump truck
14:32
in front of going two miles an hour so
14:35
yeah I hope that helps I’m at the venue
14:37
and I’m actually 15 minutes early while
14:40
sitting in the parking garage but as a
14:42
whole this is not too shabby so alright
14:44
guys that’s all I got free i hope there
14:46
were some value there i hope that that
14:51
you guys probably don’t do as much stuff
14:55
as i do because it’s harder to get stuff
14:56
done but if you do hopefully it gives
14:58
you guys collide is how i do it and
14:59
appreciate you all for listening and
15:01
we’ll talk to you as you all again soon
15:05
thanks so much for listening we hope you
15:07
enjoyed the behind-the-scenes look at
15:08
our funnel hacking projects you can also
15:10
watch the funnel hacker online reality
15:12
show and watch this build and launch
15:13
funnels live at ww final hacker TV if
15:18
you like to come hang out with your
15:19
fellow funnel hackers come join our
15:20
facebook group at ww project click
15:23
funnels com oh yeah and don’t forget you
15:25
can get a free mp3 player with first 257
15:28
episodes pre-loaded at marketing in your
15:30
car calm join us next time and remember
15:33
you’re just one funnel away from your
15:35
dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

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How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

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