264 - Operation: Growth

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we had to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started good morning everybody this is
00:33
Russell and I’m so excited to be hanging
00:34
out with you guys today I don’t know
00:36
about you but like I’m so excited for
00:38
today so a lot of cool things happening
00:39
over here first off woke up this morning
00:41
at 4 45 and jumped in the float tank and
00:44
it’s some floating and some meditating
00:46
and I haven’t quite figured out the
00:47
whole meditation thing yet but trying is
00:50
really hard oh do someday that’ll work
00:52
regardless got to float in salt water
00:54
that was more like a bathtub for a long
00:56
time so that was pretty sweet then went
00:57
lifted with weights with Dave Woodward
00:59
which is awesome and then hung out the
01:00
kids and now heading into the office so
01:03
a couple cool things one is we’re doing
01:04
this really cool project with fiber fix
01:06
fiber fix is a cool viral video went
01:08
viral little while ago but their funnel
01:10
is not converting and so we’re doing a
01:12
swap with them they’re could help us
01:13
with a video in exchange for us helping
01:15
their funnel if we can beat their funnel
01:16
so the test goes live today and I’m
01:19
crazy crazy crazy proud of the funnel so
01:21
I’m excited to see how that all goes so
01:23
that’s one live today bunch of other
01:24
things but what I want to talk to you is
01:25
about today cuz this is exciting Dave
01:27
and I start talking and I totally
01:29
started geeking out and getting really
01:30
really really excited about it it kind
01:32
of ties in something I’m thinking a lot
01:33
about and I’ve even done some podcasts
01:34
about this but I want to bring you guys
01:36
all in on this thing is it’s gonna be
01:37
really cool and exciting in if
01:40
everyone’s doing it we’re all gonna grow
01:41
together so you can choose to be part of
01:43
this or not but if you choose to be part
01:45
of it you’ll see insane amounts of
01:47
growth in your life and so it’ll be
01:48
awesome so here’s what we’re doing all
01:50
right first thing I need some I need to
01:52
set this up a little bit so if any of
01:54
you guys have ever studied Tony Robbins
01:56
one things he talks about is a six human
01:57
needs right and there’s four needs of
01:59
the body and there’s two needs of the
02:01
spirit now our body a lot of people will
02:04
never actually get their needs of their
02:05
spirit men like they just don’t because
02:07
they never gets that level but everybody
02:10
gets the needs of their body met so the
02:11
needs of the body
02:12
time way to go into this basically
02:15
there’s four human needs right for needs
02:17
of the body so there is one of them is
02:20
significantly we need to feel
02:21
significant the opposite of significance
02:23
is the second one which is loving
02:24
connection okay so this is this internal
02:27
dilemma that we have human jizz we want
02:28
to feel significant which is like we’re
02:29
great i am but we also 11 connection
02:31
which is like look how great you are and
02:33
and this connection thing right so the
02:34
two of the human needs then there’s a
02:37
blank out right now as i’m doing it’s
02:40
loving connection significance then
02:42
you’ve got variety like we need
02:43
excitement change always things
02:44
happening but we also want certainty so
02:46
those other two humans is a variety
02:47
which is craziness and new things and
02:50
certainty which is like I need to be
02:51
certain in everything and so during this
02:53
call I don’t turning this podcast on
02:55
time to go into all those things I’ve
02:57
done some podcasts on in the past maybe
02:58
I’ll just in the future but it’s
02:59
exciting it’s like part of like aren’t I
03:01
think our whole goal here on earth and
03:03
in this life is to master our body and
03:05
so understanding those first four human
03:07
needs and how to create addictions how
03:09
to break addictions all through those
03:10
human needs is fascinating we could talk
03:12
about that for a year in fact maybe I
03:13
will sometime but but after you get the
03:17
body mastered and figured out then the
03:19
next step are the needs of the spirit
03:21
and so the first need of the Spirit is
03:23
growth and the second is contribution
03:25
right and I was thinking about this like
03:28
there’s times in people’s lives where
03:30
and we need to grow right you go to
03:32
school you’re growing when you are
03:35
starting new career you’re in a growth
03:38
faizan and there’s a time in your life
03:40
where growth is super important but
03:41
eventually you start growing and then
03:43
some people get stuck in it so they just
03:44
grow and they learn they study and they
03:46
love going to school and they just they
03:47
grow grow grow grow grow but they never
03:49
transition to the next need which is
03:50
contribution which is when you’re going
03:53
through this growth phase you’re trying
03:54
to become something but eventually they
03:56
can you keep growing like it doesn’t
03:58
only thing the only person that benefits
04:00
is you which is kind of a selfish
04:01
selfish need when you look at it but its
04:04
necessary because because as you grow as
04:07
you become something more than you are
04:09
now then you can turn out you can
04:11
contribute that to other people so you
04:12
contribute a lot of ways as an employee
04:14
e you’re you’re you’re growing and then
04:17
after a while that growth of what you’ve
04:19
learned you start contributing to your
04:20
company and it helps the people right if
04:22
you’re an expert for a while you go
04:23
through phase if you’re trying to learn
04:24
to try to become
04:25
thing and then you turn around you start
04:26
teaching and coaching other people and
04:28
now you’re contributing right so there’s
04:29
this transition from growth the
04:31
contribution that’s fascinating and
04:33
again we can talk about forever Ike it’s
04:34
so exciting but um that’s that’s kind of
04:37
what I wanted you to say so Dave and I
04:39
were talking about today about bunch of
04:40
things we want to do and so we thought
04:42
how fun would it be to create a phase in
04:45
our life right now where we get back to
04:48
growth like weren’t and click funnels
04:50
what we’re doing we’re in this huge
04:51
contribution phase we’re contributing
04:53
and I feel like we you know me
04:55
personally never run a team like but for
04:57
me personally I went through ten years
04:58
of growth through trial and Aaron
05:00
learning and studying and everything to
05:02
be able to contribute to this level
05:04
around right now and the problem is that
05:07
i’ve seen so many times over and over
05:08
and over from friends and mentors people
05:10
i know who there was a time life they
05:12
grew and then they started contributing
05:13
but then they stopped growing and then
05:14
the contribution stop and and it freaks
05:17
me out i do not want to be that person
05:18
who who i’m not able to contribute
05:21
anymore because i stopped growing and i
05:24
think there’s a cycle between growth and
05:25
contribution growth and contribution
05:26
because as you contribute you start
05:28
growing and then it grows then it kind
05:29
of it’s this really cool spiral that
05:31
makes everything rise together but it’s
05:33
been a couple years since i’ve focused
05:35
on my own personal growth i do things
05:38
here and there i think they’re happening
05:39
where I’m trying to grow but now where I
05:41
was like I’m gonna go back and and grow
05:43
and really focus on growth for a for a
05:45
period i don’t know if that’s a month
05:46
six months a year to year i don’t know
05:48
what that is but i feel like right now
05:49
if I focus more on growth it’s gonna
05:51
make my contribution bigger and so I’m
05:54
excited for that and so I think back
05:56
about like the big growth phases in my
05:58
life right when I first started this
06:00
business I went through a huge growth
06:02
phase where I was consuming for 18
06:04
months and we all this we consume we
06:05
learned we were trying things in like
06:07
we’re not having success yet but that
06:09
that growth we go through is what makes
06:12
it so we can contribute if we don’t go
06:14
through that like it’s hard right and so
06:16
in fact that it’s funny that’s one of
06:18
the things that yesterday my my coach
06:21
Tara I was working with we talked about
06:24
like some of the people we work with we
06:25
were giving them like we’re building a
06:29
home phone on giving it to them and they
06:30
didn’t have to grow to get it and so
06:32
they’re struggling to have the
06:33
contribution and be able to have the
06:34
impact in their business because of that
06:35
like there’s value and going through
06:37
that growth face so when first time it
06:38
is
06:39
this huge growth phase they got me from
06:42
not knowing anything to like I now have
06:45
something i’m selling online there’s
06:46
this huge initial growth and then i
06:48
started selling stuff and it was awesome
06:49
that worked for a while then I kind of
06:51
stopped growing and I was just
06:53
contributing right from from the the
06:55
momentum I’d gotten from my initial
06:56
growth phase and I was doing well in
06:59
probably next year and a half two years
07:00
I was in that contribution phase i was
07:03
doing well but then i started making
07:05
enough money where I can start blowing
07:07
money on courses right now we’re moving
07:10
we’re out to be offices and so I’m
07:12
trying to like clear off my thousand
07:14
bookshelves and it’s just insane
07:15
everyone here in the office keeps
07:16
calling me a book quarter and a course
07:18
hoarder control you have hoarded these
07:19
things but I went through this phase
07:21
then for the next probably year and a
07:23
half two years where I started buying
07:24
everything literally hundreds of
07:26
thousands of dollars in courses and
07:28
training and books and season and
07:30
everything and I went through time when
07:31
I was just geeking out and studying
07:33
everything and what was cool is that
07:34
point I had this little business it was
07:36
fledgling it was kind of doing well the
07:37
support itself and give me money for my
07:39
addiction which became marketing books
07:41
and courses but as I would learn things
07:43
like you go back and apply immediately
07:44
the business and start growing and so
07:46
probably two or three years I went to
07:47
his phaser I was buying everything like
07:49
all my money went reinvested back into
07:51
education and then I was going through
07:53
huge growth curve which then gave me
07:55
Billy to contribute more and after two
07:57
or three years of that then I stopped
07:59
focusing on growth start focusing more
08:00
on contribution and you know what’s good
08:02
and that’s kind of what brings us tell
08:03
today and so I kind of want to like
08:06
simulate a growth period of my own
08:08
personal life and my team’s life and I
08:11
want to challenge you guys to do as well
08:13
so this is what we’re doing Dave and I
08:15
talked about today I’m have a meeting
08:16
when I get in the office and get
08:16
everybody on board think it’ll be
08:18
fascinating and cool I’ve basically been
08:20
taking all of my courses because in the
08:22
move I’m trying to like clear off book
08:24
shelf space so I’ve got you know
08:25
hundreds of thousands orders in courses
08:27
that I’m I’m ripping all the cds and
08:29
putting them into audiobook format and
08:31
putting on my iPads my iPhone and so I
08:34
probably got I know maybe 50 or so
08:37
courses now that are that have been
08:38
switched to that and so I’ve got like
08:40
every day on Kennedy course every
08:42
creative urge Abraham of course created
08:43
Dan Sullivan Matt fury John Reese mark
08:48
Joyner stompernet like all of all of the
08:50
classics all the good ones every
08:52
and so now they’re the Formica start
08:54
consuming them somebody was my team’s
08:56
I’m gonna get all the people that not
08:57
everyone’s geeks out with this but
08:59
there’s a group that do and we’re get
09:00
the five or six of us together and say
09:02
each each Monday or maybe he’s Friday on
09:04
what it is yet we’ll pick a course a
09:06
nice person makes a different course and
09:07
then you’ve got seven days to speed
09:09
learn it go through a take notes study
09:11
it and then the next a week later come
09:13
back together as a group and it’s okay
09:16
what did you learn from this course to
09:17
have everyone shared these are the five
09:19
or ten things I learned from this course
09:20
that are applicable to us so I just got
09:23
this growth I haven’t contribute it back
09:24
to you as a team that we can contribute
09:26
as a company and now the growth flows
09:28
into contribution and I figure if
09:30
there’s five or six of us each pounding
09:32
through an entire you know two thousand
09:34
dollar marketing course each week I
09:37
think the growth and contribution the
09:39
we’re gonna be able to do is going to be
09:40
insane so that’s part number one of this
09:43
so that’s what we’re gonna do I would
09:44
recommend you finding a group of peers
09:46
or friends or get people to click
09:49
funnels group or people to work with you
09:51
whatever but find a group and do this
09:52
together this is something that’s harder
09:54
to do by yourself you got some
09:55
accountability it’ll be way easier way
09:57
better and it doesn’t have to be a
09:59
two-thousand-dollar course can be an
10:00
audio book it can be panning through a
10:01
book a week it could be whatever that is
10:03
but but find find the way to compress
10:07
decades information in two days right
10:09
twenty Robins the first person I heard
10:11
to say that he said that you know you
10:12
can read a book and it takes a decade of
10:14
someone’s time energy and put into a
10:16
format where you can consume in a day
10:17
you can literally learn in a day with
10:20
what took somebody a decade to learn
10:21
that’s the power of books that’s what I
10:23
want to do through here is I want each
10:24
week for me to get a decade worth of
10:26
stuff in a couple days but then multiply
10:29
that by five or six guys my team and I’m
10:30
getting I’m getting half a century worth
10:32
of stuff every single week and as a team
10:35
we’re growing contributing and it’s
10:36
going to be awesome so that’s kind of
10:37
the first step second step is that and I
10:40
talked about this little while ago but i
10:42
wanna i wanna not just from the learning
10:45
i got like the learning
10:47
he guys you got a car some guy thinks
10:49
he’s way too cool all right that’s first
10:52
thing the second thing is I don’t just
10:53
want to like grow from from a learning
10:57
standpoint that’s a big piece of this
10:58
but the other piece I want to learn is I
10:59
want to grow in other aspects of my life
11:03
as well i’m gonna use this opportunity
11:04
for both so we talked about doing today
11:06
Dave Nuys like I talked about slow while
11:08
goes like finger all of different tests
11:10
that we can take on ourselves to figure
11:12
out where we aren’t things so wellness
11:13
FX for example has an amazing blood work
11:21
you know do us blood work and I’ll give
11:22
you back these panels and like
11:23
everything your testosterone levels your
11:25
your fat levels your cholesterol you’re
11:28
like all everything and so I’m gonna go
11:30
and I think Dave’s and go and try you
11:32
everyone else who wants to go doing
11:33
wellness FX and get our initial blood
11:35
work done and i wanta do another food
11:36
allergy test I want to do the 23andme
11:38
test which is like actually I did that
11:40
one but everyone else is kind of getting
11:41
there’s 23 Emmy test I wish I can tell
11:44
you your genetics and then take any way
11:47
we’re gonna make lists of many different
11:48
tests like that we can take personality
11:50
has the disc profile recently other ones
11:52
like that just try to get bass lines of
11:53
all this stuff so I get to become more
11:55
aware of myself my body my personality
11:57
types my you know the love language test
11:59
like all these things I just have a
12:01
better picture of where I’m at so that I
12:04
can figure out how to grow from there
12:05
half of growth is being aware of where
12:08
you are today and most of us don’t
12:11
really know we’re kind of just wandering
12:12
around bumping off things and hoping
12:14
that we eventually get to where we want
12:15
to go but the best way it’s where you
12:17
want to go is having a map that tells
12:19
you how to get there so we’re gonna be
12:20
doing all these tests to figure out
12:21
here’s a game plan and a map of where
12:23
we’re trying to go so we’re gonna make
12:26
an excel sheet and try bust as many
12:27
different tests as we can find from
12:29
again personality health blood urine
12:33
test that’s what it takes I mean I don’t
12:34
care whatever it is take tons of tests
12:36
we can get some bass lines as well and
12:38
and then from there make cool decisions
12:40
as well so that’s kind of what’s
12:41
happening so I’m excited I’m going to
12:43
meeting today with my team and see who
12:44
wants to get on it and when I start
12:46
going through a huge growth phase of our
12:48
learning and also getting tests done to
12:52
figure out where we’re at so we figure
12:53
out how to evolve and grow from there so
12:55
we can grow more so we can contribute
12:57
more so we can help change the world
12:58
even better I don’t about you but I’ve
13:00
got something
13:01
visions to change the world and I did I
13:03
feel like we’ve just gotten started so
13:04
anyway I hope this gets you excited gets
13:06
me excited revenue is fine three of your
13:09
friends haven’t listened this podcast
13:10
become accountability partners in each
13:12
of you guys pick a book a week or a
13:14
course so week whatever it is and start
13:15
mass learning and figure how you get
13:17
some apply it to your businesses fair
13:18
you can apply it to your life he wanted
13:20
to test things as well there’s a bunch
13:22
of leg and wellness FX is a great one
13:24
it’s kind of expensive but you get you
13:26
all your blood work on everything and
13:28
it’s a good way place to start the disc
13:29
profile is awesome if you’re in minor
13:31
circle we’re giving everyone in inner
13:33
circle disc profiles and Mandy is one of
13:35
our who is our besides me the other
13:38
coach and inner circle she’s coaching
13:39
and went through which has been amazing
13:40
but fine start finding those things so
13:43
you start getting baselines where you
13:44
out and everything and it’s gonna be a
13:46
fun project so there you guys there you
13:48
guys go operation growth has now
13:50
officially begun in my life and it’s now
13:53
you’ve got permission to start on your
13:55
life as well hope that helps you guys
13:56
all right now the office I’m people have
13:58
my meeting talk to you soon bye
13:59
everybody thanks so much for listening
14:03
we hope you enjoyed the
14:04
behind-the-scenes look at our photo
14:06
hacking projects you can also watch the
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watch us build and launch funnels live
14:11
at WWF NL hacker TV if you like to come
14:15
hang out with your fellow funnel hackers
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come join our facebook group at ww
14:19
project click funnels com oh yeah and
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join us next time and remember you’re
14:30
just one funnel away from your dreams
14:35
you

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