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MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we had to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey everybody good morning I
00:32
hope you’re as excited about today’s I
00:35
am if not we got wake you up what should
00:38
we do for me if you guys want to know
00:41
there’s a song that instantly gets me in
00:42
state every time I listen to it it’s a
00:46
seven nations army by the white stripes
00:48
the song is amazing so if you’re down
00:51
right now go get your spotify account or
00:55
go search youtube forever look for that
00:56
song play it and it will wake you up and
00:59
get you ready for war it does every
01:00
single time fact we listen to it
01:01
multiple times a day every time I start
01:03
like my energies are getting a little
01:05
sluggish the white stripes bring me back
01:07
and I’m ready to march on so there you
01:09
go there’s one of my tricks alright so
01:11
today I want to talk about something
01:13
it’s so interesting okay so I’ve been
01:16
some clickfunnels for a long time right
01:17
two years been my focus but selling it
01:20
and selling it we’ve done pretty okay
01:22
okay we did we done amazing with it not
01:24
gonna lie I’ll Pat myself on the back I
01:26
am proud of what we’ve done and we are
01:27
taking over the world and it’s been
01:29
really fun we are stealing all of
01:32
leadpages customers which aren’t even
01:33
it’s not even go first anymore because
01:36
pretty sure we pass them in revenues and
01:38
members and all kind of stuff so that’s
01:39
awesome that you’re targeting one done
01:41
that was easy now we’re going after
01:43
Infusionsoft which is the next thing and
01:45
they are scared of us it keeps that
01:47
their partner con because I go there you
01:48
guys are competitors you’re stealing of
01:49
our customers like dude what do you guys
01:52
expect your software sucks right so
01:54
that’s target number two I say give us a
01:56
year we’ll pass them and then we keep on
01:58
going so it’s been really really fun
01:59
right having time in my life and it’s
02:02
been it’s been amazing so with that said
02:06
I don’t want you guys sometimes you get
02:09
so close to your own project that you
02:11
miss it ok I’m here some he has it felt
02:15
that way for the last two years my
02:17
argument that I’ve been selling against
02:20
is been that funnels are basically like
02:28
the evolution of a website like like web
02:30
like the death of a website was one of
02:32
our promotions like websites dead here’s
02:33
a funnel like I kept like trying to tie
02:35
these two things together like this is a
02:36
website this is a funnel because in my
02:38
mind of both online properties right and
02:41
and that’s the way I’ve been arguing it
02:44
like try and convince people and like I
02:46
tell people I oh you know the website is
02:48
right well websites are dead and this is
02:49
the evolution it’s called the funnel and
02:50
I keep keep going to this thing and I
02:53
thought that was the right way to sell
02:55
it and so funny because when you guys
02:57
are the experts secrets book which is
02:58
coming soon to a funnel near you it’s
03:02
funny we have a whole section in there
03:04
about how to structure offers the right
03:06
way and I will talk about like how to
03:08
build a cult sure and in there we talk
03:11
about three things in there’s three
03:13
things that have to happen to become a
03:14
vehicle change so become a culture to be
03:16
there’s a to become a vehicle changes
03:18
three things have to happen number one
03:19
is a charismatic leader the attractive
03:21
character number two is a vision of the
03:23
future and the number three is a new
03:25
opportunity okay there’s been no mass
03:27
movements ever created on an improvement
03:29
Perry belts are called some improvement
03:31
offers they’re not I can improvement off
03:33
like oh hey you’re gonna you’re gonna do
03:35
this thing better like an improvement
03:37
offer it first off they’re very very
03:40
very very very very very hard to sell
03:42
second off again you can’t because you
03:46
can’t create a movement around that
03:48
right nobody gets excited by co this is
03:50
a better way to do a website whoo you
03:53
know like that’s not that’s not the
03:55
movement right but that’s what i’ve been
03:57
i’ve been pitching it and talking about
03:59
it in coaching i’m like that’s what i
04:01
keep talking about what I realized is so
04:04
actually step back so it’s been fun what
04:06
we’re working on I think I told you
04:08
before we’re working with the Harmon
04:10
brothers other guys in the squatty potty
04:12
commercial and fiber fiber fix and much
04:14
other ones anyway they’re fiberfix video
04:17
and crazy viral but the funnels and
04:19
converting
04:19
we just rebuilt it all for them launched
04:21
it and it’s been live for like 12 hours
04:23
so far we’re like more than doubling
04:25
Harold funnel which has been awesome so
04:27
that’s been really really cool but we’re
04:29
working with them we’re trying think
04:31
about like because we want to work with
04:32
them because we wanted to do a cool
04:34
video like a like a squatty potty
04:36
commercial for clickfunnels I’m right
04:38
how do we do that so I I mean me and my
04:40
team we sat there in a room for probably
04:42
three or four hours trying to figure out
04:44
the coolest way to pitch it and like
04:45
every argument kept coming back to like
04:47
web site versus on web site versus
04:49
funnel when I and and like and it was
04:52
like hard we could not figure out right
04:54
hook the right angle or anything and
04:55
like three hours into this I think just
04:57
by the time like you here I get so much
05:00
pain because you can’t figure out the
05:01
right answer that like your defenses
05:03
start going down and you stop trying to
05:05
you know everything in all sudden like
05:06
that’s when the magic happens right so
05:08
sometimes why brainstorming sessions are
05:09
so important we come in with our own
05:11
ideas in our own you know thing we want
05:15
to do and then and then it doesn’t know
05:17
you know magic happens till we broke him
05:19
through and realize like you’re like
05:21
that you’ve got through your pride and
05:23
your icon I got a humble myself to
05:25
figure the answer this one so we’re at
05:27
that point and Austin I i make hey you
05:31
know the book that I’m writing chapter 6
05:32
we talking about this I’m like all the
05:35
way we’re pitching this is this is an
05:36
improvement offer a funnel is a little
05:38
better than the website that’s not sexy
05:40
it’s not motivating doesn’t do anything
05:42
for anybody right and I thought you know
05:44
for for an entrepreneur like a funnel is
05:47
a new opportunity like like use a bad
05:51
word with screw websites like the
05:53
website is this dead antiquated thing
05:55
that’s stupid like my mac impairing
05:57
effects it’s not you Slough website if
05:58
you want whatever I cats not our goal
06:00
our goal is to build the funnel like
06:01
it’s a whole new opportunity this is the
06:03
thing that you can plug into any product
06:06
you take a funnel or take any product
06:08
you plug it into a funnel and boom it’s
06:09
it’s it’s not a website website does not
06:12
do what a funnel does it’s completely
06:13
different right this is a new
06:15
opportunity like what’s in his website
06:16
it funneled a completely different a
06:18
website some stupid thing you have over
06:19
here it looks good a funnel how you make
06:21
money like in positioning it as a whole
06:23
new opportunity and when we did that the
06:24
coolest thing about it is it no longer
06:26
winter ever make the website of the
06:27
argument of web site versus funnel
06:29
because it’s it’s irrelevant like
06:31
not trying to improve on the website i’m
06:33
talking about this new opportunity
06:33
called the funnel that if you were an
06:35
entrepreneur or I wanted want to be a
06:37
beginner entrepreneur startup whatever
06:38
that is this funnel is the new
06:41
opportunity like when you understand the
06:42
power behind this it changes everything
06:45
and when we did that it was like oh
06:48
angel singing lights come on and we
06:51
within like 15 minutes we had the
06:52
perfect script idea concept which we
06:56
were working on right now and it’s so
06:57
exciting I think I told you guys before
06:58
like we’re trying to get at jon heder
07:00
the guy who played a pony dynamite to be
07:02
in the video um I don’t know if that’ll
07:05
happen or not but if we do it’s gonna be
07:07
amazing so um anyway I just wanted to
07:11
share with you guys because my guess is
07:13
that like me many of us are so close to
07:17
our projects that we’re presenting it
07:21
wrong you know we went from 10,000
07:24
customers year 12 our goals 30,000 we
07:26
should hit that we’re pretty dang close
07:27
to that we had a couple months left so
07:29
we should hit 30,000 our goal for next
07:31
year’s the 3x again to get to 90,000 and
07:33
before completely honest 90,000 zillion
07:36
100,000 so more than 3x next year’s like
07:39
how do we do that well we’ve got to
07:41
change the conversation and it’s moving
07:43
away from this this stuff like that and
07:49
transitioning over so transitioning to
07:53
this new opportunity and explaining it
07:55
to the right market that way and that’s
08:00
that’s the magic you know the dot-com
08:03
secrets book I talk about like warrant
08:05
and a hot traffic warm traffic cold
08:07
traffic right so hot traffic those guys
08:09
bought clickfunnels cuz it was easy
08:11
right warm traffic’s where we spent the
08:13
last 22 years is like people that are
08:16
already kind of entrepreneurial and and
08:18
already doing stuff online how do we how
08:20
to convince them that this is the you
08:23
know this is the the solution to their
08:26
answers and now our next phase to be
08:28
able to get 200,000 is how to take out
08:30
there to people that don’t even know
08:31
this is a problem and presenting them
08:33
with this new opportunity and when we do
08:35
that like that’s the magic that’s what
08:37
comes in like wow I didn’t even know
08:40
funnels were thing now that I see that
08:42
like my eyes have been open like I have
08:44
this vision
08:45
of the future I if they happen to be
08:47
charismatic leader involved now they’re
08:49
part of a cult right and that’s that’s
08:52
that’s the goal now so I’m excited I’m
08:54
so excited I wish I can tell you guys
08:55
more because the the idea for this
08:57
sketch is like it’s so good it’s gonna
09:00
be squatty potty on steroids excited so
09:03
and we’re actually doing this one so
09:05
it’s kind of funny story so well it’s
09:07
kind of explain anyway I’ll just wait
09:10
and you guys first time if we get if we
09:13
get Napoleon Dynamite to be the
09:15
character in this video that’ll be one
09:17
thing I’ll be going crazy I think we’ll
09:18
get him and then a second piece
09:20
obviously is is uh is just creating it
09:25
all and putting all together and I just
09:26
it’s such a good idea I don’t want
09:28
somebody just to like to use it before
09:29
we’ve executed on it so anyway usually
09:32
pretty much an open book at this time
09:34
I’m holding some close to the chest just
09:35
because it’s so awesome okay I’ll wait
09:38
anyway alright that’s why god I
09:40
appreciate you all I want you guys step
09:43
back and look at your offers and think
09:45
about that and think about your
09:46
positioning them and get an outside
09:47
perspective ask people if I was to ask
09:49
10 people like like when you think of
09:52
clickfunnels do you think of it as a
09:53
better way to do a website I bet most
09:56
people would say no outside of the
09:57
people who probably consultants who are
09:59
trying to pitch it who have i heard me
10:00
pitch it that way you know i mean and
10:02
now we need to change that we can make
10:04
this for me here’s this new opportunity
10:07
and for you guys it’s the same thing
10:08
present your offer as a new opportunity
10:10
that’s how you’ll get engagement that’s
10:13
how your increase your sales everything
10:14
like that and it moves you from being a
10:16
red ocean which we talked about in past
10:18
where everyone’s fighting over the
10:21
scraps was blood everywhere to a new
10:22
ocean where you are a category in and of
10:25
itself and when you’re there it makes it
10:27
really fun so alright guys that’s what I
10:29
got appreciate you all busy day and i’ll
10:31
talk to you guys all again soon
10:34
thanks so much for listening we hope you
10:36
enjoyed the behind-the-scenes look at
10:38
our funnel hacking projects you can also
10:40
watch the funnel hacker online reality
10:42
show and watch us build and launch
10:43
funnels live at WWF NL hacker TV if you
10:47
like to come hang out with your fellow
10:48
funnel hackers come join our facebook
10:50
group at ww project click funnels com oh
10:53
yeah and don’t forget you can get a free
10:55
mp3 player with first 257 episodes
10:58
pre-loaded at marketing in your car calm
11:01
join us next time and remember you’re
11:03
just one funnel away from your dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.