267 - Why Don't You Just Build Your Own Funnels?

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we had to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey this is russell brunson
00:32
welcome back to marketing your car you
00:34
guys glad to have you here I am on my
00:36
way into the first of four inner circle
00:39
master my meetings and happening the
00:41
next two weeks which is kind of exciting
00:42
and it’s actually really excited for a
00:45
couple reasons first off is something
00:47
you know depending on your listening to
00:48
this we’re in the middle of the
00:50
elections which is get pretty much a
00:52
train wreck the good news is I am in a
00:55
state who always votes Republican
00:56
therefore nobody spends any advertising
00:58
dollars here therefore I don’t see any
01:00
of the ads which actually I would like
01:01
to see the ABS I’m sure they are
01:02
hilarious and funny and and depressing
01:06
all wrapped into one but I was saying
01:08
that so I don’t get a lot of like the
01:09
noise of the election which is kind of
01:10
nice at which I’m sure especially those
01:12
you guys should I can swing states
01:13
you’re getting like bombarded by it the
01:15
second thing is that we’ve got as you
01:18
know 100 people in your circle which
01:19
means of 25 people coming today tomorrow
01:21
25 people the next two days and the next
01:23
we’ve got 25 and 25 so over the next two
01:25
weeks leading up to election I’m going
01:27
to be stuck in rooms and with a hundred
01:30
of the coolest entrepreneurs on earth
01:32
all of who all which I don’t know the
01:34
right verb or noun is there but all of
01:36
whom are trying to change the world on
01:40
their way they’re looking at what’s
01:41
happening around the world they’re
01:43
turning the TV off and saying you know
01:44
what I can do better and they are trying
01:46
to be a positive change and impact on
01:49
people’s lives on companies and it is
01:52
amazing and so that’s why I had to do
01:53
and just completely flush out the noise
01:57
the media and spend time with people
02:00
give me hope and faith in the in the
02:03
world because to be completely honest
02:06
there sometimes I look around and I and
02:08
I don’t have much hope or faith in
02:10
people are in the world and so I’m just
02:12
excited and grateful for those who are
02:14
in the inner circle to be able to spend
02:15
this time with you guys so first off
02:17
thank you am i sighted be with you guys
02:18
here for those who are in Turkish and
02:21
and it’s been fun one of the things I do
02:23
every inner-circle meetings look back
02:24
over the last four or five months since
02:26
our last meeting look like what are the
02:27
coolest things have done they’ve had the
02:29
biggest impact and like looking at those
02:30
things like now what what a cool since I
02:34
can share so it’s been fun kind of
02:35
putting those things together last day
02:36
or two and printing a little handout 50
02:38
people you know ready to show some some
02:40
cool stuff so I don’t have time
02:43
obviously to go deep into all the things
02:45
I’m going to spend by two or three hours
02:46
today showing everybody the cool stuff
02:48
and then and then we’ll have everybody
02:50
else sharing all their cool stuff which
02:52
is so fun so I get it basically get
02:55
everybody’s ideas over there hey so it’s
02:58
gonna be insane i love it so excited as
03:00
you can probably tell um but the one
03:03
thing I wanted to message you guys have
03:04
helped there’s been this really weird
03:07
recurring theme over the last probably
03:09
ten days of my life it started see
03:13
today’s Monday morning just give context
03:15
so started a week ago Thursday so yeah a
03:17
little over about 10 days ago and from
03:19
thursday till that next sunday so it’s
03:20
like four days thursday friday saturday
03:22
sandy f in those four days six people in
03:26
my own personal I so it’s not talking
03:27
about clickfunnels members because I
03:29
would say the number if you did that
03:31
would be about 10 X but six people my
03:33
own personal life all came up to me
03:35
about partnering with them on sales
03:37
funnels um and they’re all close friends
03:39
and I don’t want to just like I don’t
03:42
not talking down about any of them cuz
03:45
they’re all amazing people with great
03:46
ideas but they’ve all consistently come
03:48
to me with basically hey I’ve got this
03:49
idea let’s partner on together almost
03:51
blow the money and and I give those
03:53
deals all the time from
03:56
from clickfunnels members to he honest
03:59
like I don’t probably get a dozen or so
04:01
requests a day or if not more and we
04:03
just you know we can’t answer and we
04:04
just kind of ignore him or tell him
04:05
though and but it’s weirdest it’s
04:07
strange looks like your friends and even
04:09
friends I didn’t even know what funnels
04:11
were what I do or anything like I see
04:13
him randomly soccer games like hey so
04:16
I’m like come on and so what I want to
04:20
tell them and you and everybody
04:22
listening is something that’s very very
04:25
very very important okay I’ve been doing
04:27
this for a long time which is why I
04:29
think people want to lean on me like hey
04:31
Russell do this to help with this or
04:32
whatever but I want you to know that I
04:35
have been giving as many clues and hints
04:40
and cheat sheets and blueprints and
04:43
things as possible for you guys to look
04:47
at and to model and just a copy like I
04:50
don’t know what else I could possibly do
04:52
besides just doing it for you which
04:54
doesn’t serve you it doesn’t serve
04:55
anyone like you have to learn this
04:58
process and if you don’t want to learn
05:00
this this process and you shouldn’t be
05:02
doing this you should go back to do
05:03
whatever you want to do okay I don’t go
05:06
to my friends who are doctors back hey
05:08
man so this is the deal um I’ve you know
05:12
I I’ve got the flu I want to cut myself
05:15
open you help me cut myself open like
05:18
just real quick and show me how it all
05:19
works and all this I know you know how
05:21
to into medical school for 12 years like
05:23
you should I know you know how to do
05:24
like just come over and show me how to
05:25
do it real quick so I can so I can do it
05:27
or just do it for me it’s got me open
05:28
like that’s not how it works right like
05:31
you have to earn it in fact it’s been
05:33
interesting as I’ve seen
05:36
and it’s kind of the one that downside
05:39
like I’ve had people I’ve gone and I’ve
05:40
helped them I and I mean just a really
05:43
good example and I’m just going to be
05:45
blunt the guys that flex watches like we
05:47
came in and just did the whole thing
05:49
formed gave it to him it was on the
05:50
Prophet right like it was really really
05:52
cool with prom is like because we just
05:54
short cutted all of the thinking for
05:55
them but now like they’ve got this thing
05:57
and they don’t know what to do with it
05:59
and I can’t figure it out in the Kent
06:01
because they didn’t have to earn by
06:04
trying to read like crap they’d have to
06:07
earn the they’d have to earn this they
06:12
just got handed to him it’s because of
06:13
that now they can’t think on their own
06:15
they can’t figure out the next step that
06:16
can’t like all these other things
06:17
they’re stuck on they semester midday
06:19
yesterday actually ik Russell like um
06:21
it’s not working very well what should
06:23
we do it’s like like if you would have
06:25
created it you would have thought
06:26
through these things you would be able
06:27
to see the division and all these kinda
06:29
things or if I just handed something to
06:30
you on a silver platter you missed all
06:32
that which means I get tied back into
06:33
doing everything over and over and over
06:35
and over again and every single person
06:36
I’ve kind of done that with I’ve seen it
06:38
a little bit now with from the funnel
06:41
Hawker TV episodes we just kind of build
06:42
a final out and handed off the
06:43
entrepreneur it’s the same thing it’s
06:44
like we hand it off but they haven’t
06:45
thought through all those things and now
06:47
it’s almost like a disservice to him by
06:49
doing it and I don’t want I I don’t want
06:52
to do that right you guys are smart
06:54
enough now to do this on your own yeah
06:57
for some reason everyone wants
06:58
permission and I’m gonna give you
06:59
permission you were good enough today
07:01
you can do this you just need to go and
07:04
do it okay you don’t need me helping you
07:06
don’t need me doing it for you you don’t
07:08
need I guess I would be great for me
07:10
just do it all for you and I told
07:11
understand that but that’s not this is
07:13
all about because if I do that you don’t
07:15
learn what you need to learn okay you
07:16
cannot truly serve something I don’t
07:18
believe unless you learn the side of the
07:19
business like this is the only really
07:21
important part of the business is the
07:23
marketing okay the marketing of the
07:26
thing is so much more important than the
07:27
actual thing now Norman offense people
07:29
with acts like no my thing is the most
07:30
important thing in the world and it is
07:31
but until you master the marketing of
07:34
that thing it doesn’t matter because
07:35
nobody will ever know about it but also
07:37
in Alex where’s my marketing like are
07:39
you serious that’s like outsourcing your
07:41
lovemaking what is the point of being
07:43
married if you just outsource that crap
07:44
okay it’s the best part don’t you
07:46
understand like
07:47
why in the world would you outsource
07:49
older it’s why in the world would you
07:53
outsource that part of it it’s the most
07:55
important thing it is more important
07:58
than the thing you were actually selling
08:00
okay and so it’s time for everyone to
08:03
stop having excuses and stop sign out I
08:05
was some Russell to do it or someone
08:06
else to do it or I needed whatever like
08:08
it’s time for you to just to bite the
08:09
bullet and and just figure it out it’s
08:11
really not that hard so this we gotta do
08:13
it first off read the dot-com secrets
08:15
book five times and I might say that
08:16
because i like my book like literally
08:18
study it okay that’s 12 years of my life
08:21
put into a book so you can either go and
08:23
read 500 books like I did and 300
08:26
courses and spend 10 years or like
08:28
geeking out or eating it the cliff notes
08:29
okay if you have read my book at least
08:31
five times then like you haven’t read
08:33
enough you don’t understand these
08:34
concepts okay um so there’s number one
08:37
read the book over and over and over and
08:38
over again right number two um i would
08:42
say goat hold on uh try get my parking
08:47
ticket in the parking garage hussar
08:49
about that i’m driving a stake going
08:50
uphill always stresses me out okay
08:52
number two um now you’ve done that
08:55
you’ve got to become a master you need a
08:58
final hack a lot of people okay so you
09:00
go by a bunch of people’s products to
09:01
see the process by all my products not
09:03
cuz I want you to give me money I do I’m
09:05
not gonna lie that’s not the purpose the
09:06
purpose is I want you to see what’s good
09:09
cells phones look like over and over and
09:10
over and over again spend a thousand
09:11
bucks the Russell’s a thousand dollars I
09:13
can’t afford that you can’t afford a
09:15
thousand bucks at this point your life
09:16
you need this more than anyone you need
09:18
to go find a business partners got
09:19
thousand bucks who’s gonna let you final
09:20
hack on their dime because if you know
09:21
1,000 bucks at this point to invest in
09:23
your business you don’t have business
09:26
having a business okay I understand that
09:29
Ivan broke when I got started was
09:30
complete broke but you’ve got to figure
09:31
out a way to get money okay because if
09:33
you don’t invest something you can’t do
09:35
it okay third off get a clickfunnels
09:36
account Oh resolute expensive it’s are
09:39
you are you kidding me it’s not
09:41
expensive holy crap I can’t believe when
09:44
frank kern we launched clickfunnels
09:45
frank kern said you should charge a
09:47
minimum five thousand dollars a month
09:48
for this and he was dead serious I was
09:50
like no we’re gonna make a ninety seven
09:51
dollars a month he’s like you’re insane
09:52
and I was like all right we’ll do it
09:54
anyway and we did it anyway and guess
09:55
what and then there’s a three hundred
09:56
months action extra like I can afford
09:58
three hundred dollars a month seriously
10:00
guys you are
10:01
running a business this is the
10:02
foundation for you changing the world
10:04
300 hours a month if you cannot afford
10:06
that once again go get a side job so you
10:08
get 300 month extra it’s only what 30
10:11
bucks a day so if you get a job paying
10:12
50 bucks an hour two hours a day extra
10:14
to pay for the foundation for your
10:16
entire company or find a part or
10:17
something but you have to have that came
10:19
now i want to remind back when I got
10:21
started because I couldn’t do it for 300
10:22
bucks a month I had have a programmer
10:23
and a webmaster and a host and a
10:25
designer and all these things that you
10:26
no longer have to have okay do you
10:29
understand that third off I recommend
10:31
you guys getting certified okay the cliq
10:33
from a certification program even if
10:34
you’re never gonna go sell funnels by
10:35
the people is amazing okay you know
10:37
force you it’s like school it forces you
10:39
to do homework assignments to be
10:40
accountable to actually do something
10:41
like it would be so good for you as if
10:43
you’re not if you’re not going through
10:44
our certification program yet like do
10:47
you hate money that bad that you just
10:48
don’t want to learn and master the skill
10:50
like go go CF certified calm go through
10:54
the webinar sign up for a certification
10:55
program it’s a little expensive but it’s
10:57
worth it okay it’s a lot cheaper than
10:59
call it’s a lot cheaper than any other
11:01
type of tuition you’re doing but go and
11:03
just just do it right anywhere else on
11:07
out there’s a bunch of things this is
11:08
the key you guys it’s time to immerse
11:09
yourself it’s time to stop relying on
11:11
Russell or anyone else okay I’m putting
11:13
out as much stuff as possible in final
11:15
fridays I’m doing this I’m doing like we
11:16
have funnel hacker TV like we’re pretty
11:18
as much stuff as we can not because I
11:19
want to get a whole bunch people to want
11:21
me to build their funnels I don’t want
11:23
to do it I wanted my own funnels I want
11:25
to give you guys so much inspiration so
11:26
many clues and six and blueprints and
11:29
just ways to to master the skill that
11:33
you can’t possibly fail okay but the
11:36
thing is you got a geek out on it you
11:37
got to get excited you gotta say man
11:38
this is the most exciting part of this
11:40
entire business is this piece of it okay
11:43
and then start immersing yourself in it
11:44
okay immersion is the key you guys
11:46
because the stuffs not that complicated
11:48
but you got to be excited about you got
11:50
to get into it you got to look at it
11:51
from as many of angles and it’s time to
11:53
look at this as a business okay and when
11:56
you do that you guys can do this it’s
11:58
really not that hard okay it’s not
11:59
rocket scientists science it’s funny
12:01
people key to ask me how to guy in a
12:03
military what’s the future funnels Mike
12:04
there’s no future funnels it’s the same
12:05
as always simplistic easy powerful
12:08
funnels look at my funnels they’re all
12:09
very simple they’re all very easy
12:10
they’ll convert they’ll make money okay
12:13
like what’s kind of fun for you there’s
12:15
like one of five funnels a you’ve read
12:16
the doc I’m serious books I think
12:18
there’s a millions of funnels you could
12:19
make I’m the easels what is it six
12:20
funnels like that’s it some variation
12:22
all my projects are variations of those
12:23
five or six so master those six things
12:25
it’s a finite number it’s not a moving
12:27
target that keeps getting bigger and
12:28
bigger and bigger it’s very finite it’s
12:30
like this is what you have to match her
12:31
to be amazing that’s it that’s it okay
12:35
so there you go I hope that I didn’t
12:39
offend too many of you guys but again
12:41
what I want you to just understand you
12:42
guys at first off you are good enough
12:44
right now this stuff is not super hard
12:46
but it does take some focused immersion
12:48
time and the more you can immerse the
12:50
better again start with the book you got
12:53
no money just by the book Dom secrets
12:55
book calm immerse yourself in that read
12:57
it five times Everlong that be number
13:00
one then as you confessing things invest
13:04
some more ok but just reading the book
13:07
will give you guys the foundation in the
13:08
strategy then you can go deeper with
13:10
funnel hacking people then you can get
13:12
the sophomore and then you can go and I
13:14
try get certified but i would keep
13:16
looking this as an investment
13:17
reinvesting back into yourself because
13:19
that’s the key to how this whole game is
13:21
played you guys have it easy seriously I
13:23
don’t having more times I can just give
13:25
you guys funnels that are pre down or
13:26
show you guys mind over and over and
13:27
over again I didn’t have that I got
13:28
started and I’m not that smart I
13:30
guarantee almost everyone listening to
13:33
this podcast right now is smarter than
13:35
me guarantee okay only thing that I do
13:38
is I’m really good at modeling I look
13:40
what people are doing and said wow
13:40
that’s awesome how can I model that I
13:42
don’t copy i hate you all the copy
13:44
things okay i say how can i model is how
13:46
can I make this better I came to my spin
13:48
on this concept I model like and I don’t
13:50
deviate from from the model that’s
13:52
working I just make little tweaks and
13:54
making my own again that rebuilding
13:56
funnel for uh for with the funaga TV
13:59
episodes and again so I did I found a
14:01
funnel back from seven years ago it
14:04
wasn’t our best converting cold cold
14:05
traffic funnels took that and I modeled
14:08
it and it looks identical for that one
14:09
ok because it’s how I do all my via cell
14:11
phones they’ve all been identical
14:12
because that’s how vsl funnels convert
14:14
so I don’t try to deviate or make up my
14:16
own thing I just I just do the same way
14:18
anyway hope helps little guys I’m out of
14:20
here I’m at the hotel I’m gonna go check
14:22
in and hang out the inner circle guys
14:23
will talk to us all again soon bye
14:24
everybody
14:27
thanks so much for listening we hope you
14:29
enjoyed the behind-the-scenes look at
14:30
our photo hacking project you can also
14:32
watch the funnel hacker online reality
14:34
show and watch us build and launch
14:36
funnels live at WWF NL hacker TV if you
14:40
like to come hang out with your fellow
14:41
funnel hackers come join our facebook
14:43
group at ww project click funnels com oh
14:46
yeah and don’t forget you can get a free
14:48
mp3 player with first 257 episodes
14:51
pre-loaded and marketing in your car
14:53
calm join us next time and remember
14:55
you’re just one funnel away from your
14:57
dreams

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