271 - The Perfect Webinar For Email?

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we had to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey everyone good morning this
00:32
is russell brunson we’re welcome back to
00:33
market in your car I’m heading into day
00:35
seven of eight of art historical that’s
00:38
invited meetings we got a new group
00:39
coming through today which is going to
00:41
be so awesome not gonna lie I’m a little
00:44
bit worn out and tired but I so fired up
00:47
by hanging out with these people that
00:48
it’s it’s all worth it and amazing and
00:52
Easter group is like it’s interesting
00:55
there’s like such a different dynamic to
00:57
each group that comes and like I guess
00:59
so much different value from each one
01:00
like like you like Evers I which groups
01:04
your favorite like I each one are so
01:07
unique for so many different reasons and
01:09
like just amazing how like it all just
01:11
works anyway I don’t know I’m just
01:14
grateful and blessed to have a chance to
01:16
be part of this and be able to
01:18
facilitate it’s insane I can’t even
01:20
believe I got pinched myself like I
01:21
can’t believe this is my life right now
01:22
take a thick help with all these amazing
01:24
people so that’s awesome ednan so wanted
01:28
to give you guys calling driving right
01:30
to something I literally can’t say
01:32
anything the car in front of me I’m just
01:34
looking at his tires hoping that like he
01:36
llamas breaks I cannot see his brake
01:38
lights anyway so if I die if I crash
01:41
they said that is why I’m driving into
01:43
the sun alright so I got a big insight
01:46
that I got yesterday that thought was
01:48
kind of cool so the perfect webinar as
01:51
you guys all know it’s perfect only time
01:53
it doesn’t work is when people screw it
01:55
up because it’s perfect don’t mess with
01:56
the perfect webinar it’s perfect in fact
01:58
if you don’t have a copy the script yeah
02:00
go to perfect webinar calm
02:02
and you can get our Susan perfect
02:03
webinar secrets com actually own proof
02:05
webinar calm and then it expired some
02:07
house and we bought it and wanted to
02:09
sell back in fright 20 grand I was like
02:10
you know what I’m do i prefer webinar
02:13
secrets take that ten bucks anyway so
02:17
yeah so if you haven’t got the script go
02:19
get it and we over the last man two and
02:23
a half years here inner circle stuff
02:24
have been gone deep with people and like
02:26
I can’t tell you how many millionaires
02:28
have been created from the perfect
02:30
webinar script which is so cool in fact
02:31
expert secrets book the whole book is
02:34
basically focused on building out a
02:36
perfect webinar but it goes like insane
02:37
deep so the perfect webinar sticker calm
02:40
gives you the script in the psychology
02:41
behind it with expert stickers book
02:43
comes out it’ll give you like how to
02:45
build your cult based on the perfect
02:47
webinar so cool I mean culture so it’s a
02:52
anyway I I can’t wait so one of the big
02:55
insights I had yesterday which was
02:57
interesting and I’m excited to test this
02:58
helped some of you guys will as well so
03:00
you look at the perf webinar structure
03:01
it’s based off convincing somebody of
03:04
one big idea right and what’s the one
03:07
big Domino if I can convince them of
03:09
this one saying then the then they have
03:13
to give me their money right I for
03:15
example if I can convince you that you
03:16
have to have a sales funnel to make
03:18
money online and the click funnels is
03:20
the only sales funnel software on earth
03:22
if I can convince you that then you have
03:24
to give me money right there’s no other
03:25
alternatives so that’s like that’s the
03:28
goal like every business like how do you
03:29
create that one belief right if I get
03:31
them to believe this then they have no
03:33
choice but to join my cult sure like
03:35
they have to write it’s like that be
03:37
first thing the first part of our
03:38
webinar and again I had to talk about in
03:40
the original script cuz I didn’t know
03:41
that it took two years of like working
03:43
with hundreds of hundreds of people on
03:45
the webinars to figure that piece out
03:46
that’s number one she’s figuring out
03:48
that what’s the one big Domhnall if you
03:49
knock down that domino everything else
03:51
becomes irrelevant or either nice town
03:54
every other Domino or they become
03:55
irrelevant right so that’s the number
03:57
one thing to figure out for your webinar
03:58
pitch or any pitch they I say webinar
04:00
because I always talk about webinars but
04:01
this is like to the point of this
04:02
podcast is that this works outside
04:04
webinars let me I digress let me step
04:06
back so then sec things after you the
04:08
big domino
04:09
then um I get someone to believe that
04:11
right and so there’s a lot of things we
04:13
do to cause that belief seriously the
04:15
guy front of me just stopped in the
04:16
middle the road come on um so there’s a
04:20
lot of things do right so like talk
04:22
about the Epiphany bridge stories talk
04:23
about how we tell the stories to get
04:24
people in the same state cut the weird
04:26
and we have that epiphany these are all
04:28
things I talked about in the podcast in
04:29
the past then look at there’s like
04:30
typically three core beliefs that keep
04:32
somebody from believing whatever your
04:34
big Domino is you’re trying to knock
04:35
over right the first things they have
04:37
left to believe in the vehicle you’re
04:39
trying to commit some side to get people
04:40
to believe in funnels if you get into
04:41
believe in ketosis I should hit them
04:42
believe in membership sites whatever it
04:44
is that you have right you got to
04:45
convince them of the vehicle that it’s
04:47
the right vehicle so that’s usually
04:48
secret number one is tied to their false
04:51
belief patterns around the vehicle and
04:52
convincing that the vehicle is right
04:53
after you convince them yes the vehicle
04:55
is correct I do need funnels I could
04:57
toast this away from you lose weight
04:58
whatever that thing is right then the
05:00
second thing happens is people like oh
05:01
that’s cool but I don’t how to build a
05:03
funnel or that’s cool but I can’t not
05:04
eat candy come on and so the second one
05:07
is like you’ve got to break down their
05:09
false police about their internal
05:10
beliefs right like like what I believe
05:12
about themselves like I can’t do this
05:13
because I’m not technical because i
05:15
don’t have willpower I don’t whatever so
05:17
you said I came it’s mike notes so easy
05:18
you actually can do it let me show you
05:19
why and how and like so the second
05:21
secret is always tied to believe in the
05:25
internal self and then third secret is
05:27
typically tied to like some external
05:29
thing right well I believe funnels of
05:30
the way I would like to use clickfunnels
05:31
but I want to get traffic see if I did
05:33
what matter okay I believe that ketosis
05:36
well as the way from you lose weight I
05:38
finally believe I have the willpower to
05:40
do it the problem is my spouse my wife
05:44
makes me chocolate ice cream for
05:46
breakfast every day and there’s no way
05:47
she’s gonna stop or whatever right look
05:48
what’s the external things you’re gonna
05:49
blame it on because after a while people
05:52
i go i could do but it’s just love above
05:53
this thing over here it caused me to not
05:55
have success so we gotta figure like
05:56
what’s the external belief and smash
05:58
that one too right and then you
05:59
transition to the stack the pitch the
06:02
clothes all that stuff okay so hey
06:04
there’s like a five-minute rundown of
06:06
the perfect webinar that is hopefully
06:11
it’s this first time you’ve heard it you
06:12
probably know I time talking about if
06:13
you’ve gone through a little bit your
06:15
psyche o russell’s win another way
06:17
level deep so hope that helps if it
06:19
didn’t help go get perfect webinar
06:20
seekers com watch the video then come
06:22
back and listen this and this was just
06:23
like the next layer on top of that and
06:25
again when do the book comes out it’ll
06:26
go deep deep in a cool way I’m not like
06:29
a nerdy like deep where you get so lost
06:31
and confuse you’re just like confused
06:33
it’ll be deep where it’s like this gets
06:35
cooler and cooler every page hopefully
06:37
that’s the goal anyway so I digress once
06:39
again sorry atd coming back alright so
06:42
the whole point of today’s podcast is
06:45
the inner circle had some epiphany so
06:47
obviously i perfected the perfect
06:49
webinar standing on stages in front of
06:51
whole bunch of big audiences trying to
06:53
sell them stuff which is the best way to
06:55
master a skill because what happens when
06:56
you’re in front of a thousand people
06:57
trying to sell something either they get
06:59
they stand up and run the back room and
07:01
give you money or they don’t and there’s
07:03
no way to fake that everybody can see
07:05
and so after being humiliated on stage
07:07
multiple times not selling anything I
07:09
started like I got a master this and so
07:10
I spent about two years my life on this
07:13
circuit on the road speaking and like
07:15
perfecting this thing and and it’s still
07:18
always evolved so as you can tell from
07:19
today like it keeps evolving but
07:21
initially came from me on stage you know
07:25
speaking and selling an excuse me so
07:31
that’s kind of where we’re starting then
07:32
transitioned over to teleseminars which
07:34
was awesome and then transition to
07:35
webinars and so I call it a perfect
07:37
webinar but like it’s it I almost like
07:41
I’m I’m cheapening it by calling you
07:43
that back in the book i’m trying a
07:44
different name for it it’s level we’re
07:47
perfectly though because it’s perfectly
07:48
don’t screw it up but so the perfect
07:53
webinar so we’ve done it in on stage and
07:55
telus numbers on the webinars and so a
07:57
little while you i want to see like well
07:58
what if this works like in sales videos
08:00
and so i did a couple sales videos we
08:02
did one in our market we did finally
08:05
university who did it as a sales video
08:06
we did it i just created one for have it
08:09
all moms which is a weight loss project
08:12
we’re part of
08:13
and a couple of places and guess what
08:15
guys it works as sales video script fact
08:18
I think it’s appeared any other script
08:20
ever you know in the.com seekers Bogota
08:23
star storage solution which i think is
08:24
good but it’s not as good as a perfect
08:26
webinar I gotta think with Ning cuz they
08:28
don’t like here’s my vsl webinar I know
08:31
it’s anyway so obviously BSL usually is
08:33
truncated stories or shorter stores or
08:35
faster but it’s the same pitch identical
08:37
fact you’ll see those soon leading the
08:41
following University ones the longer one
08:43
like it’s almost like a real webinar but
08:45
I’ve done ones on facebook live that are
08:46
shorter up than ones have it on mom this
08:50
is about a 25-minute video I think so
08:52
it’s compressed but it’s the same
08:53
process you take him through is like
08:54
what’s the one big domino what’s the the
08:57
vehicle what’s internally for external
08:59
bleakman moving through the stack
09:00
created an irresistible offer so that’s
09:03
kind of how it works so yesterday when
09:05
the guy showed me that he did a whole
09:07
product launch it kind of got product on
09:09
us but not really but he he didn’t wanna
09:11
go create a whole webinar cocina he’s
09:12
like Heidi webinar and it’s two hours
09:14
long to do it and people are by I don’t
09:16
know what spot kept him from buying i
09:18
had a nose I didn’t want to do webinars
09:20
I figure it out so he did it’s John
09:22
Hutchinson by the way it’s a super cool
09:24
dude in the financial market so he went
09:25
he recorded a video of each thing right
09:27
so the intro and then video of secret
09:30
once to go to see could three stack and
09:32
clothes and then he made it where I mean
09:34
I’d say product launch was not really
09:35
product launch so he drove people to the
09:36
first video they watched it them on the
09:38
videos like click here for the set video
09:40
to go next page or see video two clicks
09:42
there boom takes him out of sync number
09:43
one and then click to the secret to
09:45
secret three then click to the clothes
09:46
and so what he does he was watching like
09:48
what happens from it he wanted video to
09:50
video 2 video 3 video for three so we
09:51
could see like here’s the like where’s
09:54
the drop-off point what is not inspiring
09:55
people to go to the next step and it was
09:58
interesting like video 1 and video the
10:00
transition for the one in video 2 in
10:02
video 2 video 3 sucked and then 3 to 4 4
10:04
to 5 52 clothes were amazing she’s like
10:06
I know that like the last two thirds my
10:07
webinars flawless but the first two
10:08
thirds of boring people because they’re
10:10
not progressing at a high-end afraid
10:12
she’s going back now he’s tweaking those
10:13
things they also keep testing it and
10:15
eventually will turn into webinar but
10:16
it’s just like I thought that was really
10:17
smart really intelligent way to kind of
10:19
think about things look at things
10:21
and while he’s doing that I’ll sudden I
10:22
had this stop let me has made noticed my
10:25
emails recently had been super long
10:27
hired this dude named Levi and what
10:29
we’re doing is I’m a like when I write
10:33
emails and I ride him out like I under
10:35
why hate writing email copy and I had
10:37
these that cool storage so I get annoyed
10:39
writing a copy so I just like truncate
10:40
him and they’re right not cool and so
10:42
hard it’s gotta leave I what I do is I
10:43
Fox him an email it’s like I’ll send him
10:46
a 10 or 15-minute Fox he liked
10:48
transcribes and each weeks and cleans up
10:50
in terms of an email loads in the
10:52
autoresponder I login and reread it make
10:53
couple tweaks and clicks in which is why
10:55
I’ve had like a whole bunch of these
10:56
like 2,000 3,000 word emails that are
10:59
converting like crazy just telling
11:02
stories the way that I would tell story
11:04
Phi was talking a person I thought what
11:06
if what if I did the perfect webinar as
11:09
an email sequence will email number one
11:12
is addressing the big Domino and tell my
11:13
first pitch here in short email number
11:15
two was secret one email to three secret
11:18
too yeah blah blah blah like that and I
11:21
was like holy crap this is the perfect
11:23
webinar in a five-day email sequence I
11:25
was like this
11:28
could be as good if not better than even
11:30
actually doing the actual webinar the
11:32
cowans saying is that and so what I’m
11:35
gonna do I’m gonna test this um either
11:37
next week week after my sure when but I
11:40
will try to return to report my results
11:41
to you but basically i’m gonna i’m gonna
11:44
vox levi all of the emails in a room 2 3
11:50
4 5 5 email sequence that goes to the
11:52
perfect webinar and send them out and
11:55
we’re gonna see what happens my thought
11:57
is this going to be amazing so i’ll find
12:00
out i already for back to you but the
12:02
moral this story is that this perfect
12:04
webinar script as perfect as it as it is
12:06
for webinars is like the perfect selling
12:09
script the perfect selling system is
12:10
like the the best way to create and
12:13
present a pitch or an offer since the
12:15
history of mankind like I don’t want to
12:17
take credit for like rediscovering how
12:19
sales should work but I’m gonna take
12:20
credit for just kidding it’s funny uh I
12:24
was trying to hire all these like
12:25
researchers to go and figure out like
12:27
who is the fastest-growing non vc-backed
12:31
SAS platform in the history of the world
12:33
and I realized that there’s no way to
12:35
test that because if they’re not bc back
12:37
there are three four numbers and there’s
12:38
no way to know and so i just realized
12:40
like wow I I think that I am the number
12:43
one and if I’m not someone should come
12:46
challenged me but I’m gonna just tell
12:48
everyone i am from now to the rest of
12:49
time so if you guys wonder what
12:50
clickfunnels is the fastest-growing non
12:52
VC backs off SAS startup company in the
12:54
history of the world and I’m sticking to
12:56
that till somebody proves me wrong
12:58
because I’m pretty dang sure I’m right
12:59
so that’s the same thing with this so
13:01
I’m gonna call this the greatest sales
13:06
something something nothing cool yet
13:09
okay I’m gonna think on that video
13:11
seventh I did shoot it over to me
13:13
because I honest like when I was putting
13:16
us together Steven Larson our team he he
13:18
was like this like redefines how cells
13:20
as a whole should be done forever I was
13:21
like holy crap it is like
13:24
Oh like it’s so amazing so I’m excited
13:27
for it I’m proud of it cannot wait for
13:29
you guys have the expert secrets book
13:30
but until then go to prefer webinar
13:32
secrets calm go get the scripts for 95
13:35
shipping handling is free I think we
13:37
order form bump you the powerpoint
13:38
slides which I know the forty-seven
13:40
percent of you will take that because
13:41
it’s the greatest upset or deformed bump
13:42
I’ve ever had so thank you for that
13:44
you’ll get the packet that PowerPoint
13:46
Iquitos slides you can just rebuild your
13:47
webinar quickly and then there’s upsell
13:50
where we did a three day event on the
13:51
perfect webinar which I’d recommend
13:52
getting that too because in that video
13:54
or in that course one of our night
13:57
events i had a hundred people in the
13:58
room and i actually did a perfect
14:00
webinar live on stage with an audience
14:02
we made like 30 grand and everyone
14:04
watched me do it live and it was like
14:05
super kind of intimidating and scary but
14:10
that whole videos in their media so you
14:12
can see not only like how do the pitch
14:13
to see like for Mike how I stand till
14:18
now I’ll be like how I actually deliver
14:19
it all that kind of stuff so hope it
14:21
helps anyway I’m at the event center I
14:23
gotta bounce I am ooh one minute early
14:24
that’s actually not too shabby preciate
14:28
you all and we will talk to you as all
14:29
again soon
14:32
thanks so much for listening we hope you
14:34
enjoyed the behind-the-scenes look at
14:35
our photo hacking projects you can also
14:37
watch the funnel hacker online reality
14:39
show and watch us build and launch
14:40
funnels live at WWF NL hacker TV if
14:45
you’d like to come hang out with your
14:46
fellow funnel hackers come join our
14:47
facebook group at ww project click
14:50
funnels com oh yeah and don’t forget you
14:52
can get a free mp3 player with first 257
14:55
episodes pre-loaded at marketing in your
14:57
car calm join us next time and remember
15:00
you’re just one funnel away from your
15:02
dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

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