272 - My Two Biggest Take Aways From The Inner Circle

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we had to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey everyone this is russell
00:32
brunson and welcome to a late late night
00:35
it’s not that late yes huh got me when
00:38
it’s like four in the morning so kind of
00:41
late night marketing your car all right
00:43
it’s 1015 driving home from barbacoa he
00:46
has ever come to boise barbacoa is by
00:48
far the best restaurant here and we had
00:51
a group some of the people in our anyway
00:55
came to dinner with us sorry my protein
00:57
so fried it’s been it’s been insane the
01:00
last let me just let me talk about this
01:02
but last two weeks then we’ve done one
01:05
two three four four mastermind groups 25
01:08
entrepreneurs age groups who had 100
01:09
entrepreneurs come through and what’s
01:11
amazing like call like compressing
01:14
decades into in today’s literally
01:17
happening it’s insane and I was able to
01:20
get inside some 100 different business
01:22
on once working right now and get
01:24
feedback if ideas and it was just so
01:26
much gold and somebody they something
01:28
little tangible take away so I wish we
01:31
had you know eight days I can share them
01:33
all with you guys but I thought you
01:35
might be interested like Russell what is
01:36
the core theme so you’ve always asked me
01:38
like where do you think internet
01:39
marketing is going or what’s you know
01:41
what’s on your mind right now or
01:42
whatever but it’s crazy because there
01:44
were two definite definite definite
01:46
themes over the last
01:48
eight days it was cool is the last day
01:51
the last two days Garrett White and his
01:54
wife attended the inner circle the last
01:56
two days and and so close you know
02:00
Garrett he’s a pretty intense and it was
02:03
just cool because like lots if we’ve
02:05
been talking about every day where I
02:06
dramatically amplified in this last the
02:09
last two days I he brought a bunch of
02:11
cool tools and things were going to be
02:12
adding into inner-circle meetings from
02:15
now on because it just had a huge impact
02:17
but anyway like there are two core
02:21
themes were like like if I was to give
02:25
you the most important pieces of this
02:27
and I feel bad cuz no matter how cool i
02:30
try to make you sound ring back oh cool
02:31
like that’s awesome that sounds great
02:33
it’s like like it’s when when you see it
02:38
happen in the room we see a an
02:42
entrepreneur who’s trying so hard to not
02:47
only change the world but to change
02:48
themselves and there’s like this
02:50
pressure and it’s like stuff that we’re
02:53
hitting against right like and you see
02:55
like when this is given to them and it’s
02:57
like this release and like I can’t tell
03:01
you how many will broke down in tears
03:03
myself included over the last eight days
03:05
which was like unique like that’s never
03:07
happened in my groups before to be
03:09
honest but happened consistently a lot
03:12
of times and it was because these two
03:14
things and again when I share these two
03:16
things are almost going to seem too
03:17
simple I don’t want you to dismiss them
03:20
because the simplicity because they are
03:22
probably my guess are the two issues
03:26
that most of us make it me included in
03:29
this house the biggest problem with
03:31
so you ready for them drumroll please
03:35
and all sources i just want to make sure
03:37
you guys i try to build up the drama so
03:40
that so that you pay attention but
03:42
please pay attention to these are born
03:43
the first thing is focusing on one thing
03:49
okay sounds so simple we’ve heard it a
03:53
million times but all of us
03:54
entrepreneurs we’re doing more than one
03:56
thing how many things you doing write
03:57
down your business okay if it’s more
04:00
than one need to stop I’m talk to myself
04:03
right now and you included and what’s
04:05
the one thing you were trying to do and
04:08
any kind of a sub sub thing from that if
04:12
I can’t say how many people have like
04:13
things that are successful they stop
04:14
doing like whatever is working keep
04:16
doing that we keep looking for like
04:19
what’s the next thing like that we’re
04:20
all like it’s just the nature of us
04:23
entrepreneurs like what’s next we’ll say
04:24
so like we’re adding these were layering
04:26
things we’re doing things you know one
04:28
of the the pros and the cons of the.com
04:30
seekers book I talk about a constant
04:33
called the value ladder which is vitally
04:35
important to long-term growth of a
04:36
company but it’s also one of the things
04:38
that stifles people from immediate
04:40
growth because they’re looking at well
04:42
what’s the next next and they’re like so
04:45
some of the things like it’s important
04:46
to understand and to know where you’re
04:49
going but not to get caught up in this
04:51
value ladder of okay webinars working on
04:54
making I’m a thousand bucks that so we
04:55
can guide to build a high ticket out
04:57
like no like just do one thing on the
04:58
value ladder and master that make a
05:00
million dollars in that and then you can
05:02
go in and layer stuff but don’t do that
05:04
now and so look at what’s working and
05:07
just do more of that and just do one
05:09
thing folks on one business focus on one
05:11
core part of your business have people
05:12
on your team focusing on one thing like
05:14
there’s a million different angles of
05:16
that that matters in this important but
05:18
it’s all coming down to that like the
05:19
what’s what’s the so one thing and if
05:22
you focus that you call the 8020 if you
05:24
want like what’s the twenty percent they
05:27
give you eighty percent the results like
05:28
focus there
05:29
for some reason we get caught up in all
05:31
these things that don’t actually impact
05:33
or do anything that’s number one focus
05:36
on the one thing and the second thing
05:38
and this one this one’s hard it’s
05:44
something I struggled with for a long
05:47
time in years and years and years I
05:49
still struggle with it it’s something
05:51
that I don’t think was essential 10 even
05:56
you know even 10 years ago but now the
05:59
world we live in today it’s the only
06:02
thing that matters it’s the most
06:03
important thing and it is being
06:07
vulnerable with with your audience in in
06:15
all situations like not just selling but
06:19
definitely in selling but even like we
06:21
had people in our group who I have known
06:23
for a long time and for whatever reason
06:25
because of the environment and the
06:27
people and the situation and whatever
06:29
we’re finally willing to get vulnerable
06:32
and share things with the group that
06:34
that they normally wouldn’t or have
06:37
never shared before and because they
06:40
were vulnerable people connected and it
06:43
opened up so many things like because
06:47
like because they opened up and they’re
06:48
vulnerable with me or with other people
06:50
like like it’s just it was great I wish
06:52
I could share stories but some of them
06:53
are someone they’re all like way too
06:56
personal stories for me to tell they’re
06:58
not my story to tell us I can’t but
07:01
because they share those stories they
07:03
were able have the breakthroughs that
07:04
they need it right and think things in
07:07
your you’re selling like like it’s hard
07:09
i we especially where communicate with
07:11
our audience that we have
07:13
no the front that we have like you guys
07:15
know like here’s Russell on stage is
07:17
that stage presence or whatever you know
07:18
like there’s there’s this thing but the
07:21
original people connect with me is not
07:22
because on stage I seem like whatever
07:25
it’s because I’m vulnerable it’s because
07:27
I share things like this in my podcast
07:28
to snapchat and I share things like that
07:30
through videos and I’m Volin run tests
07:32
and I open things up by three bears
07:35
thing is it is I cry on a fried on video
07:38
like but that vulnerability is what
07:40
causes connection which lets people in
07:42
which thoughts people trust me which is
07:45
the reason why I’ve got so many great
07:46
connections some great people is because
07:47
of that and and I think about areas of
07:52
my life that I’m not happy it’s it’s
07:57
primarily tied to me not being willing
08:01
to be vulnerable because I’m afraid of
08:03
fear or of rejection or of you know fill
08:07
in the blank whatever fear it is for you
08:10
so this isn’t just a business lesson
08:12
this is a everything lesson but being
08:16
vulnerable as soon as you are like it
08:17
softens the people to whatever it is if
08:20
you’re trying to build a relationship or
08:21
if you’re trying to sell something
08:22
whatever that is trying to build
08:24
connection link it’s the it’s you
08:27
opening yourself up and being vulnerable
08:28
that allows people in it’s scary because
08:31
sometimes people are bad people and when
08:33
you open things up they say bad things
08:35
they do about any things like I get that
08:40
but I feel like
08:43
that putting your barriers down and
08:45
opening yourself up is what allows the
08:47
amazing things to happen and those are
08:49
two themes it was really coming back
08:51
down and saying look focus on one thing
08:54
number one and number two like be open
08:58
be vulnerable share your story and then
09:01
don’t do it once or twice but do it
09:03
consistently it was funny in the last
09:07
group again I wish I saw other stories
09:12
but getting too personal to share
09:13
everything but someone was talking and
09:15
was just Garrick and came back said look
09:17
for me to learn my message this is what
09:19
I had to do said I did a podcast every
09:22
day for 600 days I did warrior weeks
09:26
every week for every month for whatever
09:31
seventy seventy six months right like i
09:33
did a video on facebook three times a
09:37
day for five years i did this and this
09:39
and this and like consistently and I and
09:42
we said I said every marketing cars by
09:44
done i probably done I don’t you know
09:45
how many were episode on three or four
09:46
hundred I’ve podcast i blogged I tag
09:50
I’ve done this so many times and and
09:53
Garrett asked me said how like why like
09:55
why have you done someone like why do
09:57
you keep doing them I was like I’m still
09:58
trying to learn my message and he’s like
10:00
you hear that like Russell’s been doing
10:02
this for 12 years and he’s still trying
10:04
to figure out his message and so for
10:06
people to come in and like to try it
10:08
once and to dabble into like oh I did
10:10
podcast and work I did a webinar didn’t
10:12
work I tried you know whatever and
10:13
didn’t work like the difference between
10:15
me and them is like I didn’t stop
10:17
Garrett didn’t stop the successful stop
10:21
how many webinars cuz I have to do to
10:24
learn to to discover to create whatever
10:28
you want to call it the perfect webinar
10:29
like it was it’s a lot it’s in the
10:33
hundreds and hundreds and hundreds
10:35
weekly clickfunnels webinar alone I’ve
10:37
done the least 50 times over and over
10:39
and over and over and over again to
10:43
learn my message to learn how I tell my
10:45
stories to learn all these kind of
10:46
things and so if you want to be in this
10:48
game you want to succeed this game and
10:50
you want to change yourself you want to
10:52
change other people and you want to
10:54
change the world it’s a commitment it’s
10:56
a sacrifice and then again the two
10:59
themes someone focus on the one thing
11:01
focus on that thing then number two is
11:05
focus on consistently doing it over and
11:10
over and over and over again open
11:12
yourself up being vulnerable that’s how
11:16
you can you causin so anyway I hope that
11:18
helps you guys again there’s there’s a
11:21
you know laced inside of that is
11:24
probably a hundred page notes for myself
11:26
and actually I to do’s but those are
11:29
definitely the overarching themes that I
11:31
think everybody can gain value from
11:34
yeah I wish and hope that someday each
11:37
of us have a chance to experience our in
11:40
a circle not because I want or need
11:41
money that’s not the point of this group
11:44
because of the transformation that comes
11:47
from it and it’s a group I love I care
11:49
about all the people in it and I build
11:51
some relationships and friendships that
11:52
will last the rest of my life and I care
11:55
sandy I care more than you have known
11:58
about all your businesses but these ones
12:00
have a chance to really really affect
12:02
and be part of and so anyway with that
12:04
said someday hope to have you in the
12:08
group so you can you can be part of it
12:10
you can experience it at that level
12:12
because that’s where I think I feel the
12:16
best transformation I can provide people
12:17
comes from so with that said made close
12:21
to home really tired kind of thirsty so
12:26
I will talk to us all again here very
12:28
rich in probably a few days I need I
12:29
need a couple days to just love chillax
12:31
and next week though next week’s crazy
12:34
because I have got to finish the expert
12:37
secrets book I found out to it for me to
12:39
have the printed copies in time to give
12:42
them out to all the attendees at our
12:44
live event fungal hacking calm I have to
12:48
have the final draft to the editor by
12:51
the end of next week so I am spending
12:54
next week in a hardcore editing
12:57
rewriting book focusing thing that’s
13:00
going to be crazy to 10 so it’ll be good
13:01
so that’s what I’m doing next week cuz
13:05
I’m sure I’ll be share with you some of
13:06
the ups and the downs of the of the
13:09
immersion week I got next we can finish
13:10
my book so appreciate you all I’ll talk
13:13
to you log in soon thanks so much for
13:16
listening we hope you enjoyed the
13:18
behind-the-scenes look at our funnel
13:19
hacking projects you can also watch the
13:21
funnel hacker online reality show and
13:23
watch us build and launch funnels live
13:25
at WWF NL hacker TV if you like to come
13:29
hang out with your fellow funnel hackers
13:30
come join our facebook group at ww
13:32
project click funnels com oh yeah and
13:35
don’t forget you can get a free mp3
13:37
player with first 257 episodes
13:39
pre-loaded at marketing in your car calm
13:42
join us next time and remember you’re
13:44
just one funnel away from your dreams
13:46
you

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.