275 - You Paid $100K For What?

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we had to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey everyone this is russell
00:32
brunson and welcome I guess today it’s
00:34
marketing in your hotel room so if
00:36
there’s a weird al coat that is why I
00:40
think yesterday I did one for my house
00:42
too so we’re not even in kearny more we
00:44
should change the title of this thing if
00:45
we’re going to keep this pattern down
00:47
now just kidding but here tonight
00:49
because I am actually in scottsdale
00:52
arizona and I’ve had a bunch people
00:55
asking me first off why I’m here but
00:57
second off more specifically like why am
00:59
I here because I recently joined so I
01:04
was part of me know I’ve been in mash
01:08
mine groups a lot for the last battles
01:11
10 years now initially had joined bill
01:14
glaziers back of my business was
01:15
floundering and I didn’t realize how
01:17
much it costs to join the mastermind
01:19
group all ideas I had gotten some CDs in
01:21
the mail that were Dan Kennedy talked
01:24
about his platinum group and I listened
01:25
to him it was like the most amazing
01:27
conversation I’ve ever heard and I was
01:29
like holy cow want to be in that room so
01:30
I called up gk i see the company at the
01:33
time I said hey I need to be in Dan’s
01:35
platinum group I heard about I want to
01:36
be in it and like sorry sold out of like
01:38
three years I was like no I need to be
01:40
in like sorry and he’ll come back forth
01:42
and finally after I bug them enough my
01:44
friend worked on the inside he got me in
01:46
and they said okay you’re accepted fine
01:48
here’s some the money in the scent of
01:50
the order form and I didn’t realize it I
01:52
thought like maybe he’s like five grand
01:54
or something but it was like 25,000 that
01:56
was like cool and so I didn’t have that
01:59
money but I didn’t want to tell them
02:01
after i had bragged how cool i was to
02:02
get in the group that i could afford
02:04
that so i just did it and I jumped right
02:06
in and
02:07
went to my first event I thought it was
02:09
Dan Kennedy’s mastermind group I got
02:10
there Dan Kennedy was nowhere to be seen
02:12
there’s this old guy in the back later
02:15
became one of my we made my first real
02:18
mentor these bill Glaser and some of my
02:21
love and respect him I mean a ton I
02:24
things like my marketing dad and and he
02:28
was in this room and I don’t know what
02:28
expect to sit down and and it was my
02:32
first mastermind and the experience
02:34
first it confused me then it transformed
02:37
me if X 6 years wasn’t that master my
02:39
group and went from having a tiny
02:42
business to making a million dollars a
02:43
year to making ten million dollars a
02:44
year to losing it all to growing it back
02:46
up and kind of huge cycle of my life and
02:48
it was awesome and then bill sold the
02:51
company and I decided not to keep going
02:52
to it so then I was looking for other
02:53
mastermind groups and I joined a couple
02:56
other ones and I won’t mention their
02:58
names because never more that awesome
03:00
like I plugged in and there there are
03:02
pieces that were good other people are
03:03
good was just like I was never home for
03:05
me so I tried a couple times and just
03:07
did have any luck finally that’s what I
03:09
was like you know what if I’m gonna I’m
03:12
gonna do this I need to create it I kind
03:13
of mcconnell things anyone that’s
03:14
created what I wanted so that’s when i
03:16
created my inner circle which has become
03:18
amazing and as you know I last month a
03:21
or this month earlier this month we did
03:24
eight days of meetings I have a hundred
03:25
people in inner circle we have four
03:27
groups of 25 and and it’s just amazing I
03:30
facilidad mind very similar to how
03:32
they’ll glaze used to facilitate his
03:34
although at this meeting last meeting we
03:37
had Garrett white came and added some
03:39
really cool things we’re going to start
03:40
adding to our meetings so I was really
03:42
awesome and it’s so like it’s been
03:45
really good but same time it’s hard
03:46
because like when your insurer vent
03:47
you’re like it’s beyond the whole time
03:49
you’re gonna sit back and just you know
03:52
just just be there and so I kind of Miss
03:56
that and I was hoping and looking at I
03:57
joined a couple of programs in fact I
03:59
even and I’ll say this now because i
04:01
joined Joe polish 25k group and if I’m
04:05
completely honest like the networking
04:09
was amazing I would say it’s networking
04:11
is second to none but I wasn’t but they
04:14
didn’t go i was what I when I go to
04:15
match my four is different and
04:17
then everything’s good that’s not why
04:19
I’m there I’m there I’m trying to I’m
04:21
trying to learn in a different plane a
04:23
different level if vibration whatever
04:25
you want to call it like learning from a
04:27
different level and I just had and I
04:29
never got that in 25 cave and so I
04:31
wasn’t planning on renewing and then I
04:33
was there they offered this hundred
04:34
thousand dollars again so I thought
04:37
about it for five seconds then I said
04:39
I’m in and a couple couple reasons why
04:42
and so I want to share with you because
04:44
hopefully it’ll help you guys understand
04:45
why I’m here and hopefully give you guys
04:49
permission to invest back into yourself
04:51
so so the first reason is Joe polish is
04:57
running it with dean graziosi who Dean
04:59
is uh you know sir been on more
05:02
successful infomercials there’s none
05:04
more successful commercial name and I’ve
05:05
ever met and he’s done him in with books
05:08
in the financial space which is hey by
05:10
the way I have a book coming out in the
05:11
financials well how to make money space
05:14
but similar and part of me wants an
05:17
infomercial or a radio deal and he’s had
05:19
been crazy successful infomercials and
05:21
radio and events and a whole bunch of
05:23
things that is an avenue business admin
05:26
part of sight that gets me excited
05:28
second Joe polishes one of the best
05:30
network green at connectors I’ve ever
05:32
met my life and I didn’t want to like I
05:35
wasn’t planning on read joining 25 cakes
05:37
i didn’t get what i was looking for out
05:39
of it but i didn’t want to lose our
05:40
relationship with jokes there’s a lot of
05:42
value there and he’s just super cool and
05:43
like super connections like to everybody
05:46
on planet earth so I was like you know I
05:48
don’t wanna lose that relationship this
05:50
gives me the ability to have that at a
05:51
higher level and third thing is that you
05:54
know ever since me and other people have
05:56
25,000 are groups there’s a lot of
05:57
people have a lot of people can get into
05:59
him but I think Joe’s and also a lot of
06:02
people done it but one of one of the
06:03
first ones is done 100 Kate group and I
06:05
thought you know the people that ascend
06:06
up 200 k is typically different caliber
06:08
people o su carrera check for under
06:09
thousand dollars a different caliber
06:10
person so it’s going to give me the
06:12
ability to be in a room with people at a
06:14
higher level and hopefully plug in and
06:15
I’ll find out the next two days that
06:17
what we get but hopefully just have some
06:21
different ideas and different things
06:23
that are thinking different level than I
06:24
then I typically do and that’s why I’m
06:26
really excited for is that piece of it
06:28
and then and then any other reasons oh I
06:34
know the last one and last one is when I
06:36
hopefully will be good for you guys so
06:37
the last one is because I thought about
06:40
doing hunter cake group before I don’t
06:43
know if i will or i won’t have no idea
06:44
but i thought about it but I was like I
06:45
can’t ask somebody to give me a
06:47
hundred-thousand-dollar so I haven’t
06:48
given somebody hundred thousand dollars
06:50
like there’s something about that after
06:53
Bill Glaser took my $25,000 happily I
06:56
decided I wanted to match my group I
06:58
sent an email while I was at the first
07:00
mastermind group i got like 30
07:01
applications and i launched my first
07:03
mastermind because i had spent 25
07:05
thousand dollars i feel like i had
07:07
permission to to do that Justin chair
07:10
Williams when they join my minor circle
07:12
the first time they had a
07:14
two-thousand-dollar product and I think
07:16
the very first meeting if I’m right we
07:17
were all like you should launched if I
07:19
that was another program and i think is
07:22
partly because they had done it they’d
07:24
pay 25 grand second off they you know
07:26
got permission from all of us and they
07:27
won did it and i think this is if i came
07:29
over the numbered leg was like 18 people
07:30
paid them 25k off the first like little
07:33
promotion they didn’t have sales team in
07:35
place he just like said some emails and
07:37
took credit cards which is nuts like
07:39
they anyway it’s it’s so cool but it
07:43
gave them i think part of the best part
07:45
we gained permission and so yeah i think
07:48
it’s it’s funny how sometimes we’re not
07:51
congruent with ourselves right like like
07:54
we want to ask people to buy stuff but
07:55
then we don’t buy things right like I
07:58
have friends who pirate everything right
08:01
they don’t pay for videos or movies or
08:03
games or anything and so they’re
08:05
basically stealing everything and then
08:06
they’re trying to go out and sell people
08:07
their products and there’s just like
08:08
there’s some kind of in congruence their
08:10
wealth I don’t think it’s possible I
08:12
mean it’s sure it’s possible some people
08:14
but I had a friend there’s this there’s
08:16
this pirating website and I know they’re
08:19
called but where you can get like
08:21
basically every internet marketing
08:22
course known to man is on it and it’s a
08:24
secret login and then you can like
08:26
download them and kind like Napster you
08:27
see you back in the day but it’s like an
08:28
internet marketing apps turn every
08:30
product ever is on there right and a
08:33
friend that has member that excited he
08:34
was downloading every products and
08:35
courses and going through him and
08:39
hadn’t told we both write five or six
08:41
years he never made money online by the
08:42
fact that he had every course known a
08:44
man they said then one day he woke up
08:45
and he realized that if i’m going to ask
08:47
people for money i’m not willing to pay
08:50
money then I’m a bad person and I’m not
08:54
going to be successful she said I
08:56
cancelled my membership site account i
08:58
believe in my account whatever was and
08:59
then I started buying people’s things
09:02
and just by the nature of me no longer
09:04
stealing and me actually investing in in
09:07
things people were more willing invested
09:09
me and said then I grew company grew a
09:10
business because of it and so another
09:12
big part for me is just that is to be
09:15
able to invest my this with it if I
09:18
arrest him in front of thousands I’m
09:19
like a bag o like freaking out because
09:21
I’ll know like was it worth it for me
09:23
okay I’m gonna create some that will be
09:24
worth it for for them and so yeah those
09:28
dust couple of reasons so that is why i
09:31
joined the hundred k group that’s why
09:32
i’m here i’m going to be here for next
09:33
two days and i’m excited to to kind of
09:35
see what i get when i learn and if I get
09:38
any big AHA for takeaways I will come
09:39
back and report to you guys and share
09:41
with you the good stuff but it’s also
09:45
good just kind of step away I’ve been so
09:46
much in the heat of business for a long
09:48
time I mean I sit back and spill think
09:52
yeah so that’s what’s happening that’s
09:55
why I’m in scottsdale and that’s why
09:58
invest so much money and hopefully the
10:00
fruits this will be good I’m gonna be
10:02
speaking tomorrow to the group actually
10:03
tomorrow about some funnel some ninja
10:06
funnel stuff which will be really really
10:09
cool but you know my bro my real goal
10:14
with this it’s me has no click funnels
10:15
we just passed 23,000 active customers
10:18
anymore not now we’re trying it to
10:20
30,000 by the end of the year which
10:22
we’re getting close we’re pressing what
10:25
we got a big campaign in December I
10:26
think we’ll put those things we should
10:27
hit it and then next year kinda get
10:30
200,000 so it’s a it’s a more than 3x
10:33
sleep which companies don’t do that
10:34
especially now is VC capital yeah we did
10:37
it we’ve studied the goal to be hit they
10:38
call the bee hag big hairy audacious
10:40
goal anyway so we set the big goal
10:43
that’s we’re trying to do next year so
10:45
it’s like I’m going to do that I gotta
10:46
think differently I look at things
10:47
differently and I we have a strategy
10:49
going into it
10:50
and so some of the people in this room I
10:53
think you’re going to be key to that
10:54
strategy actually working so we’ll find
10:56
out what I will know soon but it what’s
10:58
the game plan so I appreciate you guys
11:00
I’m gonna go to bed because we busy
11:02
tomorrow and get some rest appreciate
11:04
you all thanks for listening and now
11:07
it’s time for you to go join 100k group
11:08
or 25k group or 10k or ever it is for
11:11
you because that investment will somehow
11:14
magically give you the ability to let
11:16
people invest in you too I’m how it
11:17
works but it does so there you go
11:19
alright guys appreciate y’all have a
11:20
good night bhakti has all mañana but
11:25
thanks so much for listening we hope you
11:27
enjoyed the behind-the-scenes look at
11:29
our funnel hacking projects you can also
11:31
watch the funnel hacker online reality
11:33
show and watch us build and launch
11:34
funnels live at WWF NL hacker TV if
11:38
you’d like to come hang out with your
11:39
fellow funnel hackers come join our
11:40
facebook group at ww project click
11:43
funnels com oh yeah and don’t forget you
11:46
can get a free mp3 player with first 257
11:49
episodes pre-loaded at marketing in your
11:51
car calm join us next time and remember
11:53
you’re just one funnel away from your
11:55
dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.