276 - To Those Who See Things Differently

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.

YouTube Transcript: English (auto-generated)

00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we had to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey everyone good morning and
00:32
welcome back to market in your car so
00:34
I’m glad to have you guys here today
00:35
it’s been a little while we just got
00:38
done with our Thanksgiving vacation
00:39
instead of doing what normal sane people
00:41
do and stay home and make turkey we
00:43
decided to take our kids on a Disney
00:44
cruise which was a lot of fun other than
00:46
more than half my kids throwing up on
00:49
the boat which is a story for a whole
00:50
nother day but it was awesome wait a
00:52
good time and glad to be back now and
00:54
getting back to work pretty much last
00:57
night after spending week off I plotted
00:59
out world domination and I have a
01:00
blueprint and a game plan and it is
01:02
insanely exciting so I’m exciting to the
01:04
office a and start executing on said
01:06
blueprint because it’s gonna be amazing
01:08
my goals get all done before the live
01:10
event which three months away which by
01:13
the way like last year we were like push
01:15
and tickets all the way to like the last
01:16
week or two I think we’re gonna sell out
01:19
today today we raise the prices Black
01:21
Friday today so today we’re raising the
01:22
prices at midnight and i do not think a
01:24
lot of tickets to keep selling after the
01:26
price race so it may just be sold out
01:27
today which is insane because it’s
01:29
getting bigger every single year so i’m
01:30
excited for that but today what I want
01:33
to talk to his about excuse me I almost
01:36
had podcasts on the car or on the boat
01:37
two or three times but between puking
01:40
kids and everything else has never
01:41
happened so been working on my book as
01:44
you know and I’ve talked a lot about
01:45
this I cannot wait for us read is going
01:47
to be awesome but in the book one things
01:51
I mention lot is like how to build a
01:52
mass falling right and there’s three
01:54
things the charismatic leader or
01:56
attractive character then there’s like
01:57
the
01:58
the future based vision of where things
02:01
are going and then there is the new
02:03
opportunity and talk a lot about new
02:04
opportunity but today I want to talk
02:06
about the second piece set which is like
02:08
the future vision stuff like that
02:09
because these were things like I didn’t
02:13
crafting of these things for me
02:14
initially but they’ve been crafted as
02:16
we’ve been growing and it’s been like
02:18
this like fuel for the fire right and so
02:20
a big part 1 talk about today is just
02:21
like his first off identifying exactly
02:25
who your market is and then from there
02:29
like creating stuff that that calls them
02:32
out right and so a couple things like
02:34
when we launched clickfunnels obviously
02:36
funnel hacker was like what we became
02:38
right our community people became funnel
02:39
hackers they identified with that they
02:41
gave t-shirts that say i am a funnel
02:42
hacker I funnel hack it became like a
02:45
part of this this mass movement right
02:46
which is kind of cool you know as this
02:49
as we launched the the phone hacking
02:51
event this year we came up with the
02:53
headline and not a headline it’s more
02:56
like a rallying call it became the
02:59
headline and it’s funny because they
03:01
have my initially I don’t have I told
03:02
you the story not but it was like you
03:04
want funnel away from becoming rich
03:05
you’re one fun away from quitting your
03:07
job your one phone away from growing
03:09
your business next level whatever Nate
03:10
every time we ever variation of that
03:12
headlines like laying some eyeglass true
03:14
for like a small percentage of people
03:15
but like everyone’s different and then
03:17
finally like I deleted everything else
03:18
about start writing again so I believe
03:20
everything that you said your your one
03:21
funnel away I looked at it’s like that’s
03:24
it like that’s that’s the rallying call
03:26
like that’s like that’s it it’s like I
03:28
shifted my emails every mail that comes
03:30
out now it’s like PS don’t forget you’re
03:31
just one funnel away headline for the
03:33
event you’re one funnel away I started
03:35
doing these facebook lives works like
03:36
the state of the union address and and I
03:38
sign off all those don’t forget you’re
03:40
just one funnel away drew Canole and my
03:44
buddy dealin’s Organa find that live TV
03:46
I initially saw him do this with his
03:49
movement and and I was I was so cool i
03:52
was jealous i didn’t have once and i’ve
03:53
got one so i want you guys all have one
03:54
too but his was he says hey don’t forget
03:57
guys we’re all in this together and so
03:58
he gets everyone like hey we’re all in
03:59
this together all losing weight tia
04:00
we’re all juicing together all like like
04:02
it becomes more of a community like
04:03
we’re all part of this thing right
04:05
that’s how drew did his and so my now
04:07
that’s all like don’t forget her just
04:08
one funnel way it gives hope it gives
04:10
vision and like air like it’s
04:12
so inspiring cuz you hear that it’s like
04:14
it means you fell 10 times a man like I
04:15
may have failed 10 times bike I’m just
04:17
one funnel way like the next funnel is
04:18
gonna be the one and it gives you like a
04:20
reason to keep moving forward and keep
04:22
keep driving right anyway so so I and
04:27
click from Phi has been fun but recently
04:29
one of my buddies Darrin Stephens he
04:32
will be speaking of funnel hacking live
04:33
um he year ago actually hit nummies I
04:37
almost started a supplement company I
04:38
was like I saw my cell phone company I
04:40
really interested as like unless it’s a
04:43
nootropic company so I’m totally
04:44
obsessed with like nootropics and it
04:45
would be cool make supplements for
04:46
entrepreneurs I got me totally into that
04:48
and had some other stipulations like I
04:50
don’t actually want to own the company
04:52
but i do want realties on it stuff like
04:53
that and he was cool enough to work yeah
04:55
it worked out good we’re basically I do
04:58
the cool parts I like to do but and he
05:00
gets too cool if he hits to do and so
05:03
we’re working through some things and so
05:05
one of the very first supplements were
05:07
gonna do is essentially it’s that was
05:10
something I created in the past was
05:12
called ignite it was like a site was
05:13
like it was actually based on a
05:15
supplement we wear my buddies in a while
05:17
fighter fuel and was like energy for MMA
05:20
fighters which was kind of cool
05:21
something like we found our fighter
05:23
fuels after he had sold a whole bunch
05:25
everyone was like trademarked I was good
05:27
entrepreneurs do we don’t check those
05:28
things out ahead of time so we had to
05:29
change holding to change it to ignite it
05:32
was it was called MMA ignite so I’m off
05:34
like MMA world really found out like I
05:36
thought like MMA would like ignite all
05:38
the different martial arts it turns out
05:39
like it actually offends and not offend
05:41
small but it kind of like it pushes all
05:42
your markets away on my crap so we’re
05:44
gonna do like well maybe we call that
05:46
gamer ignite and go after gamers and
05:47
i’ll call it you know crossfit ignite
05:50
watch the crossfit then we rebranded
05:52
again called it crossfit or call that
05:54
you stick nice we could leave me kind of
05:55
open then was kinda like this vague
05:57
thing and anyway we never sold any like
05:59
I have a whole warehouse of Italy but
06:01
clickfunnels was literally built on a
06:03
night like every one that’s how we pull
06:05
as many all-nighters because we did if
06:06
you go back about two years in the
06:07
podcast when we were launching this
06:09
puppy you remember our my late nights
06:11
coming up former in the morning every
06:12
single night but like ignite is what we
06:15
use to get through and so with Darren I
06:17
said hey how about let’s like ignite
06:19
like I love that supplement taste good
06:20
like its people love it we’ve never sold
06:23
i had my live events like give it people
06:25
people always like trying to order from
06:27
us like we don’t sell it like but I need
06:28
it i’m addicted so it’s always a good
06:30
problem people are trying to buy
06:31
something you’re not selling right so
06:33
anyway I was cited for the first
06:35
supplement for our new company we were
06:37
going to to selleck night it was kind of
06:40
cool about it is that what struggled for
06:43
a long time to naming I want a cool name
06:45
that they’d be cool right and I could we
06:50
couldn’t name for each I the whole bunch
06:51
of names or like good names but nothing
06:53
it was amazing and then when I was
06:55
watching limitless the TV shows actually
06:57
the pilot and on they talked about how
07:00
like when you take when you take NZT it
07:03
unlocks your mind you have unlimited
07:04
potential and I was like what unlimited
07:07
potential you p up and that’s like we
07:10
should call up brain and I one ran
07:11
upstairs and bought up brain by every
07:13
variation that domain and so the
07:15
supplement companies got up brain it’s
07:17
all about like unlocking the unlimited
07:18
potential of your mind which is kind of
07:22
cool right so that’s like that’s like
07:24
the the overarching theme of the the
07:26
company then D supplements kind of
07:27
different so we had this ignite thing so
07:29
before crews we were kind of finishing
07:32
the boxing I’m like yes just called
07:33
ignite oh my god but like like what is
07:35
this an energy drink so who’s it for I
07:37
guess for everyone like that’s problem
07:39
most energy drinks is that are for
07:40
everyone right the pre workouts that for
07:43
bodybuilders there there’s all sorts of
07:45
energy drinks but they’re not kind of
07:46
for everybody I was like we want to
07:48
carve out our segments like we need to
07:49
like call out our people right this goes
07:51
back to the whole like Colt building 101
07:53
right like we need to call out our
07:54
people get them to come to us and so
07:55
like well who are our people and there’s
07:58
like it’s entrepreneur so it’s called
07:59
ignite energy for entrepreneurs I’m like
08:00
yeah but like it’s not just
08:03
entrepreneurs to take this like um in my
08:07
world it’s the entrepreneurs and the
08:08
intrapreneurs right see the people
08:09
inside the company who are who are
08:12
helping us drive this visions mission
08:13
and I’m like who who are these like who
08:15
are our people like I need to if I can’t
08:17
call him out then how am I supposed to
08:19
like advertise to him and all of a
08:20
sudden like a bolt of lightning ads
08:22
inspiration and it was a quote from
08:25
Steve Jobs popped into my head and I’m
08:27
gonna try to read this quote while I’m
08:29
driving I’m gonna stop sign right now so
08:31
I’m hopefully won’t kill my recordings
08:32
let me see if I can record this
08:35
hopefully it’ll work so the quote says
08:38
here’s to the crazy ones The Misfits the
08:41
rebels the troublemakers the round pegs
08:42
and square holes the ones who see things
08:44
differently they’re not fond of rules
08:45
and they have no respect for the status
08:46
quo you can quote them disagree with
08:48
them glorify or vilify them about the
08:50
only thing you can’t do is ignore them
08:52
because they change things they push the
08:53
human race forward and while some may
08:55
see them as the crazy ones we see genius
08:56
because the people who are crazy enough
08:58
to think that they can change the world
08:59
are the ones who actually do you know I
09:03
think that was Steve Jobs said steve
09:06
jobs before i was searching for it when
09:08
i was driving some other guy’s name came
09:10
up so I think it’s teamed up with Steve
09:11
Jobs anyway I’m quote Steve Jobs so well
09:14
I said I said I said uh I’m like that’s
09:16
like my rallying call that’s my people
09:18
right like that’s that’s people on the
09:19
market too it’s not bodybuilder fitness
09:21
right it’s like it’s the people who who
09:24
are who and we came in with people who
09:28
see things differently and so like the
09:30
the supplements is ignite energy for
09:32
people who see things differently and
09:33
then we’ve got Steve Jobs quote on the
09:35
side boom that every single packet has
09:37
Steve Jobs quote on it it’s people say
09:39
like yes that’s me like I see things
09:41
differently I’m the rebel I’m that you
09:43
know whatever it like like that’s my
09:45
people it’s it it’s the entrepreneurs
09:47
intrapreneurs the people who are trying
09:48
to change the world like that’s who this
09:51
supplements going for and so that’s what
09:52
we came up with and then um so that
09:55
comes back like whoa ha can make a
09:56
tshirt out it’s like I need them to be
09:58
able to like to to self identify with
10:03
the movement right so the t-shirt says I
10:06
I see things differently boom like how
10:10
cool is that anyway I cannot wait to
10:11
have that shirt and wear it and drink
10:13
the supplement and like all those pieces
10:14
come together and so we still have like
10:17
the rallying call like the you one
10:19
funnel away or like we’re all in this
10:21
together that’s kind of next step here
10:23
in the in the building on a future
10:24
vision of this this new supplement
10:26
company so anyway I’m excited by it i
10:28
hope that you guys are excited too and
10:30
just think about things from from your
10:32
in your business because they’re the
10:33
same right it’s like how do we build a
10:35
movement that’s bigger than than us
10:37
right if you’re thinking your business
10:39
is the product like you’re gonna become
10:40
transactional and it’s it’s tough i
10:42
guess it’s something where you’re
10:44
constantly like like looking for the
10:47
next Kailyn look the next thing and
10:48
you know that I have a lot of friends
10:50
who that’s their businesses and I love
10:52
them but man they’re they’re going like
10:54
what’s tonight you know it’s like eat
10:56
what you kill and they they live off
10:58
that and they they die off of that and
11:00
I’ve seen businesses grow and collapse
11:01
because of that and you know really
11:04
shift your thinking from like I’m
11:05
selling products transactional things
11:07
I’m building community a culture
11:09
whatever you want to call it these are
11:11
the these are some of the elements that
11:13
they come into it where people self
11:14
identified with the brand and I told
11:16
people with click phones I don’t want
11:17
people thinking like Oh click problems
11:18
with Russell’s business I’m I feel thing
11:20
like click phones is our company this is
11:21
us yeah I mean I want them to be part of
11:24
it and that’s that’s what makes it cool
11:26
and I want the same as it supplements
11:27
like yes I I see things differently like
11:29
that’s why I take these supplements
11:30
because I’m different and I want people
11:33
to to identify with that so anyway
11:36
that’s kind of that’s kind of sorry I’m
11:40
gonna for we stopped with Aiden’s
11:42
construction that’s why I was able to
11:43
sit there for so long and read my stuff
11:45
because now I’m going I’m trying to
11:46
figure out the routed me through a bunch
11:48
of weird streets so anyway hope that
11:52
helps you just kind of start thinking
11:53
those things for your business because
11:54
with clickfunnels a lot of things I did
11:56
not think of it and they luckily we
11:57
stumbled upon them and as they they
11:59
happen we saw such we saw the impact of
12:02
them and so we’ve tried like engineer
12:04
those more now we’re thinking through it
12:05
and now especially with new companies
12:08
work within people minder circle like
12:09
those things we’re talking about it’s
12:10
like how do we create those things
12:12
because the better you create those
12:13
things the more powerful it will be for
12:15
you and your community and you’ll take
12:17
your business being a transactional
12:19
thing we were hustling for you still
12:20
something where it’s more than that and
12:22
it becomes part of people’s lives when
12:24
that happens that’s when life gets
12:27
really really fun think about the
12:28
products and the services that you
12:29
interact with every day there aren’t a
12:31
product view their part of your life
12:32
right I can make clickfunnels definitely
12:35
part of my life their supplements I take
12:36
their part of my life there’s you know
12:39
my phone is part of my life there
12:40
there’s there’s those things that that
12:43
aren’t products for you anymore like my
12:45
iphone if you’ve had the same issue but
12:46
I phones have been crapping out lately
12:48
and that was just my my you know like
12:50
thirty percent then it just dies and I
12:51
was like oh my phone is dead then
12:53
someone a Facebook post in like eight
12:55
hundred other people like has happened
12:56
to me too so apparently it’s like global
12:58
right there’s my wife like man so pissed
13:00
like my phone keeps collapsing every
13:02
time
13:02
like thirty percent of dyes and have to
13:03
reboot and recharge and it’s a huge
13:05
nightmare she’s like oh we should get
13:06
samsung’s I’m like no like like doesn’t
13:10
make any sense shape your phone doesn’t
13:11
work Mike yeah but and part of this
13:13
really cool cult and we all these phones
13:15
and it’s really cool and I don’t know
13:16
like just it’s different it’s not
13:19
transactional this point so there you go
13:21
hope you guys get some benefit from this
13:23
I’m all mostly awesome to bounce I will
13:25
talk to you guys all again soon have a
13:27
great day and remember you’re just one
13:30
funnel way thanks everybody thanks so
13:34
much for listening we hope you enjoyed
13:36
the behind-the-scenes look at our funnel
13:37
hacking projects you can also watch the
13:39
funnel hacker online reality show and
13:41
watch us build and launch funnels live
13:43
at WWF NL hacker TV if you’d like to
13:46
come hang out with your fellow funnel
13:48
hackers come join our facebook group at
13:49
ww project click funnels com oh yeah and
13:53
don’t forget you can get a free mp3
13:55
player with first 257 episodes
13:57
pre-loaded at marketing in your car calm
14:00
join us next time and remember you’re
14:02
just one funnel away from your dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.