277 - The Model For The Next 12 Months - Part 2

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we had to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey everyone it’s russell
00:32
brunson i want to welcome you guys back
00:34
to marketing your car now it’s funny I
00:36
get people all the time that asked me
00:38
what microphone i use is amazing audio
00:40
quality and that’s just my phone I have
00:43
no microphones I just hold it and I
00:45
talked into it I figured if I had to get
00:47
a microphone setup I never would have
00:48
done it I just wanna be able to do these
00:49
whenever I want to whenever I want so i
00:52
need at least most simple easy set of
00:54
possible and that’s how we kind of did
00:55
this which is which is really really
00:59
cool excuse me and uh I actually got a
01:03
brand new iPhones this is my first time
01:04
recording on this new iphone which i’m
01:06
kind of excited about so without said it
01:08
snowed last night if you follow me on
01:10
snapchat i may be killing snapchat I’ve
01:12
decided yet but it’s kind of frustrating
01:14
but it’s also kind of fun so maybe I’ll
01:16
move over to scram stories or something
01:17
I don’t know but we went have my kids
01:20
were out in the snow playing and in my
01:21
Nora and me were in the hot tub which
01:24
was really fun and then the kids want
01:26
the fireplace on side ran in my bare
01:27
feet in the snow to the fireplace on and
01:29
anyway it was it was some good times but
01:32
I survived it and lived it lived to tell
01:35
the story so anyway today is exciting
01:38
day because today is webinar day we were
01:41
doing webinar I was checking the staff
01:42
level 4 4500 people registered what
01:46
which is going to be exciting and it’s
01:48
funny I want it we’re getting towards
01:51
the end of the year now and I want to
01:53
kind of share a message that a loop back
01:56
to the beginning this year if those
01:57
who’ve been listening to the marketing
01:58
car podcast if you haven’t been
02:00
go and binge listen all than a catch-up
02:02
cuz there’s some important things you’re
02:04
missing no just kidding but kinda huella
02:07
there was a podcast i did i think it was
02:09
in january i was driving home and was
02:10
snowy as well it was called it was
02:12
called the business model for the next
02:14
12 months so if you go to marketing your
02:16
car calm and just like search on the
02:18
page for business model or something
02:20
like that or 12 months it should pull up
02:22
and you listen to it but I walk through
02:23
a challenge I gave you every one that
02:25
basically do a live webinar every single
02:27
week for the next 12 months and would
02:28
transform your life and a chance from
02:30
your business and it’d be amazing and it
02:33
what’s interesting is that as I’ve been
02:35
saying that over and over again very few
02:37
people have surprise surprise but the
02:40
people that have are doing some amazing
02:43
things and some are speaking fun lacking
02:45
live some are doing everything’s uh one
02:48
of them I’m gonna brag I hope I don’t
02:49
mind I’m sure that they’re probably
02:51
listening to this but Brandon and Kaylin
02:54
Pollan are examples of people who just
02:57
every time I’m like hey you should do
02:58
this they just do it it’s amazing and
02:59
last month and they’re there in the way
03:02
lost space they sell a one hundred and
03:04
forty seven dollar product and you might
03:06
think well how much can someone make
03:07
doing a webinar week every single week
03:08
for a year and I tell you compounds it’s
03:11
this compounding interest game I
03:14
remember some famous guys did something
03:15
about compounding interest it was really
03:17
cool but I don’t remember the quote nor
03:18
the the actual concept behind a big
03:22
interest Eileen how to sell stuff but
03:24
it’s the same thing I think because it
03:27
compounds and just kind of in
03:28
perspective when I met them at funnel
03:32
hacking live they were doing about a
03:33
hundred thousand dollars a month that
03:35
was in what March or April whenever
03:36
phone hacking live was when they joined
03:38
inner circle and they kept doing it
03:39
naked compounding cup compounding and
03:41
and November actually an email out the
03:45
other dams like yeah they did almost
03:46
half a million dollars in November and a
03:48
brand new messaging back he’s like what
03:49
because I do we passed six hundred grand
03:51
in November so I want to put in
03:53
perspective for you six hundred thousand
03:54
dollars selling 147 dollar information
03:57
product in the weight loss industry like
03:59
that’s the power of what we’re talking
04:00
about this compounding interest this
04:02
compounding effect of consistently doing
04:05
the same thing over and over and over
04:07
and over and over and over and over him
04:09
and I’ve shared us on my friends people
04:11
are successful I had one friend and I
04:12
won’t mention his name but a great
04:14
marketer and a super cool guy and his
04:16
company’s been stuck at about three
04:18
million dollars a year for a couple
04:19
years which is funny cuz I for some
04:21
reason like three million dollar stuck
04:23
at three million dollars a year for a
04:24
long time period that was like my
04:25
sticking point I think there’s different
04:27
sticking points like for me to break a
04:28
million dollars was really hard taking
04:29
like things like four or five years in
04:31
Russian I’m breaking a million dollars
04:32
from january first december 31st and i
04:34
missed it multiple years in row by like
04:36
a couple really good way by a couple of
04:39
tens of thousands of all about twenty or
04:40
thirty thousand dollars don’t like that
04:41
and i was just like there’s some mental
04:43
block after I broke that like I shot
04:44
three million and it’s like a three
04:45
million for a long time I could ever
04:46
make can never really break through that
04:48
in fact I broke through to one time when
04:51
we build a big company up we have a huge
04:53
staff but our profits were horrible then
04:54
we shut down and now stuck at three
04:56
million again for another three or four
04:58
years I just consistent could not break
05:00
that mental barrier and and what changed
05:04
it for me was that transition from from
05:09
selling a lot of different products
05:10
because that’s like the mindset of
05:11
marketers like I got to create the next
05:13
new thing that’s how I make more money
05:15
to how do I make something consistent
05:17
that I just keep pushing people through
05:18
and for me was the webinar and we did
05:21
the webinar and I I committed to our
05:23
team because everyone is funny we want
05:25
to click funnels a lot of my friends and
05:27
I saw sit in forms or in facebook groups
05:29
people like oh yeah says quick phones
05:31
looks cool but I guess Russell’s flavor
05:33
of the week like I don’t want to move my
05:34
whole platform on their next weekís
05:35
launch the next thing I was like crap
05:37
like I have to
05:38
I just show people like I’m serious
05:40
about this like this is the future like
05:41
this is my focus it’s a lot of my
05:44
friends actually didn’t sign up for a
05:45
year and after two years and click
05:47
funnels because of X they’re afraid that
05:48
I was gonna move on and I was like
05:50
because I was my pattern that was that’s
05:51
all of our patterns right like we do
05:53
something in initially to build a big
05:55
audience of of people and then the way
05:58
we start making money is we have to
05:59
create new things to sell to them that’s
06:01
that’s part of the strategy like there’s
06:03
value in that but what’s more valuable
06:05
is creating a friend and offer this
06:06
evergreen this consistent that you’re
06:07
always driving people into and there’s a
06:09
consistent message consistent on board
06:12
never comes to the same channel they’re
06:13
buying the same thing they’re
06:14
understanding concepts and then as
06:16
you’re building your culture and you’re
06:17
like all the other things come come off
06:20
of that right and so I start doing these
06:23
well things consistently and I that was
06:25
kind of I promised Dylan and Todd
06:26
initially was like hey this is gonna buy
06:28
focused on where guys like I’m not I’m
06:30
not chasing the next shiny object when
06:31
folks on this and took me I think three
06:33
months before we figured out how to sell
06:34
it right we had multiple failed product
06:37
launches initially and then we figure
06:38
out the webinar was how we were gonna
06:40
sell it and it worked and we did the
06:41
webinar over and over and I did the
06:43
webinar every week for almost a year
06:47
pride Morna and some some days I would
06:50
do two to three webinars in a day which
06:52
is a lot on if I can handle that
06:54
nowadays but we first got started us
06:56
what I was doing I do webinar I get off
06:58
and then I do another one I get on like
07:00
like if users have done a webinar like a
07:03
two-hour long webinar like it drains you
07:05
like all your energy is going into it to
07:06
do to worry a couple times three in a
07:07
day like it was it was tough but I was
07:09
learning my message i was finding my
07:11
voice i was understanding where people
07:13
were getting stuck i was perfecting and
07:15
going over and over and um and the nice
07:17
thing about doing a live to as it gets
07:18
everyone on your staff and your team
07:20
focused on this thing you know this last
07:22
year because we have some success in the
07:24
webinars working we kind of shift over
07:25
to an automated webinar and that’s been
07:27
running for most of this year so i
07:28
haven’t been doing them live as much
07:30
this year
07:31
I paid my dues so it’s okay I’m for me
07:34
for you guys you gotta pay your dues
07:35
first then you can after you’ve got it
07:37
50 or 60 times live then you’re allowed
07:38
to automate it but uh so we automate a
07:41
lot this year and it’s been good it’s
07:42
been consistent shiromani but hasn’t
07:43
been like this big focal point so we
07:45
want to do one big last hurrah which is
07:48
happening today in a couple hours to uh
07:50
to the photo hex webinar so we put in a
07:53
big push and got 4,500 people on it and
07:55
for 500 people means we’ll get a
07:57
thousand on the webinar we consistently
07:59
close twenty percent it means 200 so I
08:01
mean working 150 200 thousand dollars
08:03
live on the webinar and then from
08:05
replays we should we should double that
08:07
it’s just three or four but then we’re
08:10
also a big urgency scarcely this is the
08:12
last time we’re doing this webinar in
08:13
fact we’re doubling the price of this
08:15
offer and changing the whole webinar as
08:17
a whole coming into the new year and so
08:19
there’s a lot of built-in urgency and
08:21
scarcity so my guess that we probably
08:22
get it we play end up with I don’t know
08:24
five or six hundred thousand from this
08:25
in immediate cells but then the lift
08:27
from that is huge as well because people
08:30
don’t buy now they are indoctrinated
08:32
into our process they sign for
08:33
clickfunnels I start buying the book
08:34
they like all the other pieces start
08:35
start happening and there’s so many big
08:37
benefits that come from the consistency
08:39
of the webinar so I just want to kind of
08:41
circle back we talked about almost a
08:43
year ago and get back to that and and I
08:46
like some my friend who’s that second
08:47
three million dollars year I told him I
08:48
said this is the model man you do
08:50
webinar every single week he’s like I
08:51
can’t write a new webinar every single
08:52
week that’s like no you do the same
08:53
webinar every single week he’s like I
08:55
can’t do the same weapon over week my
08:56
audience will get tired of it I’m like
08:57
exactly that means you have to bring in
08:59
new audience and he’s just like no that
09:02
won’t work like we make our money by
09:03
creating new things and takes me a
09:05
couple months to create a new thing I
09:06
was like yeah that’s why you’re stuck at
09:08
three million dollars because you can’t
09:09
like it’s just it’s it’s a hard hard
09:12
hard road to grow past that until you
09:14
find I know that’s from a decade I tend
09:18
here’s some feet running that and
09:20
launching in relaunching it’s like no
09:22
focus on creating a front end it becomes
09:25
so amazing so good so powerful that you
09:29
can consistently bring new blood and the
09:30
brings new blood in that second half is
09:32
that you’ll find these businesses that
09:35
are stuck at you know two or three
09:36
million dollars a year I’m usually after
09:38
a year or two of that they start getting
09:39
a trophy and happen and it starts
09:41
shrinking and there’s usually a couple
09:42
reasons one is the entrepeneurs burned
09:44
out or creating new offer
09:45
is number two the audience to start
09:46
shrinking I don’t know what it is we all
09:48
get really good at bringing it audience
09:49
initially and then we have and we stop
09:51
focusing on that we’ve got a beacon
09:53
focusing consistent consistently on new
09:56
leads coming in I gets the lifeblood of
09:58
your business even if you don’t want to
10:00
grow if you want to maintain like it’s
10:01
essential to habits it’s essentially i
10:03
am i’ve been listening to an old course
10:06
an old kennedy actually bill Glaser
10:08
course it’s called like thinking grow
10:11
rich for renegade entrepreneurs or
10:14
something I don’t know I found it
10:14
somewhere so I’ve listened to that and
10:16
the first thing talked about it these
10:18
renegade entrepreneurs think of courage
10:19
is that they all they all have a focus
10:21
on consistent new lead generation no
10:23
matter how good their business is doing
10:24
they’re always focusing on consistent
10:26
new leads coming in and as I move into
10:28
this new year you know we are we’re
10:32
changing the webinar offer we’re
10:34
changing the price and we’re doing a lot
10:36
of cool things decided click funnels and
10:37
how we sell it but I’m not gonna be
10:38
doing this webinar anymore and so for me
10:41
was like well what’s the what’s the new
10:44
horizon like what do we what are we
10:45
shifting to I still recommend for
10:48
ninety-nine point nine percent of all
10:49
businesses the focal point should be a
10:50
friend and webinar in fact we will still
10:52
have webinars that are selling on the
10:53
front end but for me I think I’ve talked
10:57
about you guys before like my whole goal
11:00
now like we just passed his crazy this
11:02
week would pass 25,000 active customers
11:04
i click Fluffles that’s not people
11:06
signed up and love like that’s people
11:07
who were actively being billed happily
11:10
it’s just it’s like we never thought
11:13
we’d get to that like we we we made like
11:16
we talked about that like oh yeah when
11:18
we have a hundred thousand customers we
11:19
never thought that was real thing but
11:20
you know a little over cheers and we’re
11:22
twenty five thousand active customers
11:23
which is crazy and so for us it’s like
11:25
how do we expand that market how do we
11:29
get it bigger and we can keep doing it
11:32
through webinars and we will but I think
11:35
for me and my business and again I’m not
11:36
saying this for all businesses i do not
11:38
think this is across the board but for
11:40
clickfunnels to grow i meanwhat keep
11:43
will continue to grow in the channels we
11:44
are people that have existing businesses
11:48
that need a funnel but the big
11:50
opportunity for me and for our team is
11:54
it’s funny because a year and a half ago
11:57
when i start down this project for new
12:01
customer acquisition like how do we how
12:02
to keep the fuel how to keep fuel in the
12:04
pump it was funny we were looking at i
12:07
was trying to figure out what’s the
12:08
offer i create so that all small
12:10
businesses will start using click
12:11
funnels and i was stuck right three or
12:13
four months could try and think through
12:14
that try and figure things out and and
12:18
it’s funny i may have told a story
12:19
before if not it’s worth telling again
12:21
so you guys get it twice a year and a
12:23
half ago I joined Joe polishes 25k group
12:26
and the night before the first meeting I
12:28
got invited by some cool cool cool
12:31
people to come this little dinner party
12:32
and I have about 10 people in it so I
12:35
come this dinner party and and Dave
12:38
water came with me to the trip but he
12:40
wasn’t he wasn’t able to come to the
12:42
dinner and prior to that date we were
12:44
talking about how do we create like it’s
12:45
a book on you two riders in a webinar
12:47
what do we need to do to penetrate get
12:48
all small businesses start using click
12:50
funnels and we’re thinking through
12:52
thinking through it and it’s funny how
12:54
like with your brains on something else
12:55
how things just open up so I made this
12:58
dinner and sitting across the table from
12:59
his dean graziosi and Dean someone who
13:02
I’ve always looked up to he’s been on TV
13:04
for 15 years selling his books think
13:06
he’s probably sold more books to direct
13:08
response marketing than any other human
13:10
on earth new person might be closest
13:12
Kevin Trudeau he’s in jail right now so
13:13
I’m not gonna work but deeds like the
13:16
best right and he does things in a
13:18
really clean way that aren’t cheese
13:19
either don’t like the like the dirty
13:21
stuff and I’ve seen crowd looking at
13:24
Dean and we’re talking about I don’t
13:25
even know what some completely unrelated
13:26
and as we’re talking I had this like
13:28
epiphany I don’t I look at it probably
13:32
more like a revelation from heaven but
13:33
who knows whatever it is like that thing
13:35
where was like Russell you were gonna
13:37
write a book you were not gonna be
13:39
targeting small business owner that will
13:40
take care of itself you have to
13:43
you have to expand the market and the
13:46
book you’re gonna write is gonna be
13:47
called expert secrets I did like I own
13:49
that domain but I didn’t know like that
13:51
was never in my vision write a book
13:52
called that the books me called expert
13:54
secrets and somehow Dean’s gonna ride an
13:56
infomercial for you I’m sitting there
13:58
listening Dean talk about like you know
13:59
his kids or whatever and I was like what
14:01
like I sure that right cool I don’t know
14:04
if that makes any logical sense
14:06
whatsoever and my brain comes back it’s
14:09
like doesn’t need to and I was like
14:10
alright cool so all I do thats little
14:14
glimpse of like okay you are writing a
14:16
book it’s called expert secrets cannot
14:18
be expand the market somehow Dean’s
14:19
gonna write you an infomercial and I was
14:21
like okay like do I tell Dean that like
14:23
he’s right an infomercial for me he’s
14:25
like no don’t tell him I think you’re
14:27
weird he’ll be he’ll like our first day
14:29
like I think this is my wife should I
14:30
tell her no don’t tell her the first
14:31
date hold that in right that’s kind of
14:33
felt like all right well huh so that was
14:35
kind of the beginning of it so went back
14:37
that night to a hotel room and I saw
14:38
Dave and as I Dave random books call X
14:40
for secrets and it the whole goal is to
14:42
expand the market he’s like I got chills
14:44
that sounds like yes when you do that
14:46
Mike alright so Julie who’s my rider
14:49
helps me with my writing projects I
14:51
boxed her that night said okay Julie
14:53
write another book she’s like you said
14:55
you’re never anyone again I’m like I
14:56
know we’re doing it anyway I’m like I’m
14:58
wiring you some money give me that give
15:00
me the info game like that night you
15:01
know so I wire her and then I start
15:03
writing this book and we start going
15:04
down this process and I’ve no idea how
15:07
all these pieces are gonna go into place
15:08
I just know that it’s supposed to and so
15:11
I to start running that direction so we
15:13
start running this meeting might know I
15:15
wrote the whole book and then the
15:16
summarized editing it turning it ready
15:18
for the publisher and I was a hate of
15:20
the book so on snapchat I highlighted
15:22
all 250 pages of it and I deleted it
15:24
message Julie said we’re writing a new
15:26
book she’s like what we just wrote a
15:28
book and like yeah right in the same
15:29
book again but this one’s gonna be way
15:30
better and started over and I’ve been
15:36
working on that process in fact today I
15:38
finished secret number seven which is
15:40
like chapter number 7 some reason I name
15:42
everything secrets I don’t know what’s
15:43
wrong with me I just like secrets better
15:45
than chapters so whatever
15:46
and the book is like legitimately I’m so
15:50
proud of it like I can’t even so proud
15:52
of I’m so excited before to share it
15:54
with everybody except me I think it’s
15:56
gonna change a lot of lives and change
15:58
how people look in view how we sell and
16:02
how we how we influenced how we can
16:04
affect people’s lives so it’s gonna be
16:05
awesome and then so then I’m in a min
16:09
genius Network I go to that oh it’s seen
16:11
it so this is not me rewind back so this
16:13
is the next morning after hanging out
16:16
with Dean I’m a genius networking and I
16:20
love Joe and I love Jesus network I just
16:22
the way that I’m not a super huge fan of
16:25
likes in the way that anyway I’ll leave
16:27
it there so I down the hallway and I was
16:29
talking to Jason flatland who’s you know
16:30
Jason’s a big mentor of mine I’ve
16:32
learned some things about belief that i
16:34
was telling hung out as i do rise that
16:36
these things you told me about believe
16:38
how they changed my whole life he’s like
16:39
I don’t rember talking about that I was
16:40
like really was a really big deal to me
16:42
it’s like I don’t remember that I was
16:44
like anyway it’s funny I’m talking to to
16:46
Jason and and I told him to create
16:48
launch certification program was like
16:49
yeah we’re shutting down he’s like why’d
16:50
you shut down Mike just not working
16:52
anyway we talked through it and we’re
16:53
gonna shut it down and he’s like why do
16:56
you find some rockstar to run it for you
16:57
and I was like there’s nobody that would
16:58
you know and that I kind of sing like if
17:01
I can find the right person than yes I
17:02
do but I got it like I don’t see that
17:03
vision in any way and then a couple days
17:07
later we’re sitting in room talking
17:08
about shutting down the certification
17:09
program and Austin I him or who it was
17:12
it was me or someone else somebody
17:13
mentioned Nora and like all of us in the
17:15
room got chills was like yes she is the
17:18
right person she will take this next
17:19
level nor is is that person we called
17:22
her up begged her and she came in and
17:24
built certification program and what’s
17:26
interesting is the certification program
17:28
we’re certifying always amazing people
17:29
now who were building funnels I just
17:32
pulled up in Stevens in his looking
17:34
through the office window he didn’t
17:35
stand a hat he’s waving at me going
17:36
crazy saying webinar today anyway so on
17:39
the certification program sort of finals
17:42
amazing people who are now going in
17:43
there penetrating getting funnels into
17:45
local businesses which is cool cuz like
17:46
i was trying figure out how to get that
17:48
how to go that direction and make any
17:50
sense now i know that that that mark
17:53
those markets will be filled through the
17:54
certification program which is so cool
17:56
to kind of now see the vision later
17:59
and I must work on the book go next
18:01
genius Network meeting and like I went
18:02
to the last one I was like I was not
18:03
planning on on reopening says like just
18:05
it’s been good and I liked it but it
18:08
wasn’t it was what I needed right now in
18:11
my business and the night for the last
18:14
meeting Dean’s like hey come over to my
18:15
office so I swing to the office we
18:17
talked for a little bit and shows me his
18:19
infomercial studio I’m sitting this
18:20
thing I’m like this is this like this is
18:22
where he’s gonna be filming a
18:23
infomercial for me if I’m like that he
18:24
doesn’t know that yet like how do I not
18:26
awkwardly bring it up like hey man just
18:28
you know you’re building an infomercial
18:29
in the studio I got it I was like okay
18:32
anyway so it’s pretty cool and then I
18:33
was talking about like how cool would be
18:35
to to have him doing it for I can i just
18:38
drop it like as if it just came in my
18:39
head that I’ve been plotting it for a
18:41
year and I knew it was gonna happen
18:41
someday in the future is like oh yeah so
18:43
uh pan like that me so cool having an
18:45
infomercial like what does it look like
18:46
he’s like I don’t do rushing for people
18:48
he’s like no but I might be willing to
18:50
do it for you I was like really and he’s
18:53
like yeah he gave me some good cool
18:54
compliments sounds like that’s cool and
18:56
then uh and then he kind of mentioned in
18:59
bypass and I came Joe polish on I think
19:01
ID 100k group like would you be
19:02
interested and I jokingly Mike help me
19:04
do an infomercial I would definitely be
19:06
interested and he’s like he’s like all
19:08
right he’s a guy I think we can make
19:09
that happen and kinda left it out and I
19:10
was like oh my gosh that night as all
19:12
giddy like this may actually happen like
19:14
there’s now a path that this could
19:15
actually that this might possibly happen
19:19
it’s the next morning at the 25k meeting
19:21
first thing did Joe and Dean do is they
19:23
launched Hayward 100k program and Dean’s
19:25
like Brunson thinks he’s in and I was
19:27
like I’m in and I really say hey I’m
19:30
your order for my fill it out i joined
19:31
the hundred k program and and i’m like i
19:35
don’t know i don’t know the answer but I
19:37
know that this is the path like this is
19:39
somehow Dean’s making me infomercial and
19:40
I just need to be closer to him and so
19:43
and so that was that was kind of it and
19:47
now I hundred K program we had our first
19:50
meeting a couple weeks so I think I
19:51
talked to us about that and what school
19:52
is like it at the meeting he asked me if
19:54
I were trained for a little bit and he’s
19:55
like yeah that’s what that’s like what
19:57
do want me train I was like what do you
19:59
think me the best for this audience
19:59
sounds like I know to be best and so I
20:01
shared some stuff for the extra secrets
20:03
book as almost like a test to see how
20:06
this audience would would respond to it
20:08
and they went nuts like insane I was
20:11
like yes the message
20:12
is right the book is right and I told me
20:15
to make my this my books about that
20:16
concept and he was like I want to I want
20:18
help you to infomercial I was like I
20:19
want you to help me the infomercial and
20:20
he met texting today’s like he’s a I
20:22
think I have a perfect host for your
20:23
show anyway I’m like freaking out
20:25
analysis happening and so for me like
20:27
the market expansion is the book expert
20:30
secrets and it’s using it through to
20:32
infomercial I mean it will be doing a
20:33
normal book launch and pushing through
20:35
channels we’re good at but I see a very
20:37
clear vision of how we can use expert
20:39
secrets to create the market to get
20:41
people to the hardly with like a small
20:44
business owner I can say it’s
20:46
chiropractor I go in there Mike I want
20:47
to show you think I’ll click funnels
20:48
he’s like all right and I showed him a
20:49
likely look you can drag and drop and
20:51
move things on the page he’s like how
20:53
all website builders work cuz he doesn’t
20:55
build his website right like it’s the
20:57
it’s the it’s a consultant that they
21:00
hire or some webmaster that does that so
21:02
if Emma so not a big deal so only way to
21:04
get to them is to become the consultant
21:05
which is why the consultant programs
21:07
working for so well and I was like if we
21:09
want to expand like we have to create
21:12
people who are going to be using
21:13
clickfunnels how do i create somebody i
21:16
show them the value they have within
21:18
themselves I show them that they’ve got
21:20
talents and hobbies and skills and the
21:22
thing that they goof off on the weekends
21:24
cuz they love it could actually become a
21:26
career for them if they understood how
21:27
to structure it write it as I can
21:29
convince some of that which is the goal
21:31
of the book then they need clickfunnels
21:32
the tool to be able to actually
21:34
implement it and that’s the magic and so
21:36
that’s how we are um gonna be expanding
21:40
our market is that that’s gonna become
21:42
our new front end but it just you know
21:44
don’t forget or not you know less you’re
21:46
worried that I’m shutting down webinars
21:47
know after they go through the book the
21:48
next funnel is the webinar the message
21:51
will be a little bit different facts com
21:53
sorry been 21 minutes I’m sorry guys I’m
21:55
sit in the parking lot freezing cuz i’m
21:56
so excited with a now with you guys so
21:59
I’m just gonna I’ll just show you some
22:00
more so what’s going to happen is
22:01
they’re gonna get the book through radio
22:03
through informations online so all you
22:04
can channels will be pushing it out of
22:05
the book then there’ll be a survey
22:07
they’ll take the survey will identify
22:09
what type of business order they are and
22:11
then there’s a different webinar based
22:12
on each of those types and that’s that’s
22:16
the future how were and where we’re
22:18
going at least I think so it could
22:19
definitely change the next few months
22:21
but that’s kind of happening deed may
22:22
decide next week he hates me not doing
22:24
infomercial if he totally cool with that
22:25
but
22:26
so far I said that’s the direction I’m
22:29
going but for most you guys the book is
22:32
a much harder Direction no longer and I
22:34
think that for every one of you guys I
22:36
would say if you if you join inner
22:37
circle nine yeah I’m just out of you
22:38
guys I’d say you need a webinar and you
22:41
do it every single week and you’d say
22:42
well I want to automate it I’d say go
22:43
back to this podcast episode and I’d
22:46
make them go back and listen to it and
22:47
say after you have perfected your
22:50
message then you have my permission
22:51
automated but not before and that’s kind
22:53
of same thing when I mentioned takes
22:54
it’s been a year from now those who are
22:56
that message here from now a year ago um
22:58
if you’ve been listening you could be
23:01
the spot where Brandon and Caitlin are
23:02
you stood six hundred thousand dollars
23:04
in sales on a webinar in in November or
23:07
maybe you haven’t done the webinar yet
23:09
and it’s it could be both ways there’s a
23:11
kid there’s like a I’ve still learning a
23:14
story five four or five people keep
23:15
telling haven’t met him yet the
23:17
clickfunnels group is an 18 year old kid
23:18
was a pizza boil awhile ago and he’s
23:20
learned the perfect webinar and is he
23:22
did like I don’t three or four hundred
23:24
grand last month selling something to a
23:26
webinar and he’s a young kid first time
23:28
he’s ever done it but he did it he’s
23:30
doing consistently and that’s what you
23:32
guys going to do so I’m asking you right
23:34
now to recommit cuz I don’t have this
23:35
conversation extra with you conversation
23:37
time next year with you is Russell I
23:39
made so much money this last year you
23:42
know what should I do it I’m gonna say
23:43
come to Kenya with us let’s build some
23:45
schools together but first we got to get
23:47
you the spot where you can and so the
23:49
way we get you there is by having
23:50
consistent funnel you’re bringing leads
23:52
in every single day new blood into your
23:54
business every single day it’s happening
23:57
through a front and webinar and that’s
23:58
that’s the model so go back marking your
24:01
car com search for again the next 12
24:06
months or business model next well but
24:07
something like that I called it and
24:08
listen to that and and follow that like
24:12
it’s the gospel truth because it is and
24:14
there’s times for all these other
24:16
funnels all these cool things we’re
24:17
doing after you’ve acquired the customer
24:19
and what’s cool is it you can focus on
24:21
doing the live once a week and the rest
24:23
time you can focus on cool new products
24:24
and service and things you can create
24:26
for that existing audience but all of
24:28
your ad money your time your effort your
24:31
focus should be on getting new people in
24:32
through one consistent message and after
24:34
you have that then you can go back and
24:36
create new things for those people but
24:39
that’s that should be your focus so
24:41
there you go maybe the longest market
24:43
your car in history of all time we’re 24
24:45
minutes and 15 seconds anyway I’m gonna
24:47
bounce I got some work to do we have a
24:48
webinar today I’ve no idea what numbers
24:50
will be but I’m excited to do it and and
24:53
then retiring this message which is kind
24:55
of sad but I completely retire I’m just
24:57
definitely changing it for this for the
24:58
new the new funnels to be very specific
25:00
the one just we were wondering why this
25:04
this webinar I talked about supplement
25:06
funnels which has been a double-edged
25:07
sword it’s got a lot of people excited
25:08
bout supplements but people who don’t
25:10
have a supplement there’s always this
25:12
gap after bridge and so the new version
25:13
webinars and the webinars plural is we
25:17
identify who they are and if they’re a
25:18
retail store we have a webinar showing
25:19
them retail funnels if they are an
25:22
expert will show them expert funnels
25:23
there an e-commerce personal show me
25:25
e-commerce funnels and we just will be
25:27
will be very specific the funnels we
25:29
show in the webinar to the type of
25:30
person who’s listening so that is what
25:33
we are doing is the first the first two
25:35
years this has been brute force oh we
25:37
try to get everyone with with the best
25:39
message we can create in the second ten
25:41
years hopefully will be more like a
25:43
sniper where we craft the message
25:44
perfectly for each audience and it will
25:46
hopefully increase conversions increased
25:48
stick rate decreased churn and build the
25:50
culture even better so thank something
25:53
for less than appreciate you all have an
25:54
amazing day and I will talk to you guys
25:57
all again soon bye everybody
25:58
[Music]
26:00
thanks so much for listening we hope you
26:02
enjoyed the behind-the-scenes look at
26:03
our photo hacking projects you can also
26:06
watch the funnel hacker online reality
26:07
show and watch us build and launch
26:09
funnels live at WWF LOL hacker TV if you
26:13
like to come hang out with your fellow
26:14
funnel hackers come join our facebook
26:16
group at ww project click funnels com oh
26:19
yeah and don’t forget you can get a free
26:21
mp3 player with first 257 episodes
26:24
pre-loaded at marketing in your car calm
26:27
join us next time and remember you’re
26:28
just one funnel away from your dreams

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