279 - The Five Turning Points Of Conflict

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we had to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started what’s up everybody my second
00:33
podcast in one night because i love you
00:35
guys so much anyway I got to the office
00:39
hadn’t created credible time going
00:40
through all the cool stuff I was sharing
00:41
with you guys with the team and getting
00:43
built into the book and then working on
00:44
fun locker TV and oh so exciting so many
00:48
fun things happening anyway I wanted to
00:50
come back and check in with you I’m
00:51
driving home right now it is snowing
00:52
it’s incredibly cold right now I forgot
00:54
to wear a coat cuz I’m a genius um and
00:57
I’ve drive about one mile networks my
00:59
car does not do well in the snow so this
01:01
way we’re all hanging out so if I die or
01:03
something I can let you know to let my
01:06
family know how much I love them so
01:07
that’s kind of game plan no just kidding
01:09
nice thing is that the drive from my
01:11
house the offices like all back roads
01:12
which is why I do marketing your car
01:14
because there’s really no fear of
01:16
scariness for all you guys who yelled me
01:18
everyone smile like rustles don’t do the
01:20
podcast while you’re driving you’re
01:22
gonna kill the baby animals or whatever
01:24
so do not worry it’s all good all right
01:27
so with that said I think it’s affected
01:30
like half my audience all right I will I
01:33
will repent by sharing some magic cool
01:35
stuff with yes that’s okay alright so
01:37
earlier I talked about the heroes two
01:39
journeys hopefully got you has some cool
01:40
ideas and the stats on that now i’ll
01:42
talk about the conflict the peace in the
01:44
middle right so the conflict is what
01:49
creates the emotion for the story and
01:51
its key and so you know I’ve been
01:53
working off of this like this epiphany
01:56
bird script which has been good it’s
01:57
working awesome but I think tonight I’m
02:01
gonna rebuild that and tie it more into
02:04
this because I kite when I saw this
02:06
piece of it we started looking at like
02:09
it’s insane so cool so if you’re
02:12
visioning if I guess I’ll do this along
02:14
with me and picture like you’re one of
02:15
my sketches for my book so the top of
02:16
your sketching write out the five
02:18
turning points of conflict okay and then
02:21
there’s going to be underneath there we
02:21
have one two three and then underneath
02:23
that four and five because there’s kind
02:24
of it didn’t fit five across in a big
02:26
line at least with all the text i have
02:28
so if you look at any story the
02:29
backstory happens right we’d to know the
02:31
character we fall in love with him we’ve
02:33
got this relationship and then they
02:35
physically leave their location then
02:36
about to leave something and the first
02:38
thing to do when they leave the reason
02:40
why they leave it’s like they’re
02:41
introducer they’re given a new
02:44
opportunity okay which is actually
02:46
really symbolic if you start listening
02:48
back my own podcast and talk out like
02:49
this whole new opportunity we’re talking
02:51
about you’re building your culture and
02:52
trying to build a following so there’s
02:53
the character gets this new opportunity
02:55
that’s turning point number one right
02:56
it’s like hey like lightning McQueen’s
02:59
gets gifts this shot to go race again in
03:04
for first place what other movies rocky
03:08
gets this opportunity to fight Apollo
03:10
creator I think everyone there’s this
03:11
opportunity that happens right and so
03:13
they physically leave over that they’re
03:15
going this new place because new
03:16
opportunity and
03:18
it’s harder to my handwriting here where
03:20
I’m driving but they’re moved into a new
03:22
situation right so that’s the first
03:24
turning point of conflict is that this
03:26
new opportunity that’s presented them
03:27
and then they move in a new situation
03:28
first thing in your situation is all
03:30
about getting climate eyes it’s kind of
03:32
figured this thing out it’s kind of cool
03:33
and then and all of a sudden then the
03:36
second turning point of conflict happens
03:38
this is called the change of plan summer
03:40
choose to change a plan or it’s like k
03:41
out I thought I was going here for this
03:43
thing but then there’s a change of plans
03:45
so I think something changed right so
03:48
lightning mcqueen he he i was leaving to
03:50
go so i can pull out all the stories
03:55
while I’m doing this all at the same
03:56
time slightly McQueen is is that he’s
03:59
going on this journey to California to
04:01
go race but then there’s this change of
04:02
plans and I was stuck in Radiator
04:03
Springs right and i was going to figure
04:05
out how to get out of this situation
04:07
they’re always like this change of plans
04:09
right like my potato guns story i first
04:10
opportunity was like I can sell things
04:12
on the internets are doing that it’s
04:13
awesome making money then also Google
04:14
slaps me there’s just now change of
04:16
plans so I had to change my plans and
04:18
folks in the move things around and then
04:20
we start making progress within this new
04:21
this new realm that was different than
04:24
we thought it was going to be right so
04:26
the progress happen which then brings us
04:30
excuse me brings us to turning point of
04:34
conflict number three which is called
04:36
the point of no return down every story
04:38
the hero comes the spot a point of no
04:40
return what it’s like they’re sitting
04:42
there and they can either go forward or
04:45
they go back to their old life okay and
04:48
it’s it happens in all the movies right
04:51
where Nemo’s got to decide like Myra
04:53
nani mo but uh the dad is gonna decide
04:56
like my really gonna go out for this
04:57
nemo or i can go back and
04:59
like this is a scary journey am I really
05:01
gonna do this or not Michael Hague
05:04
talked about the movie the firm I never
05:05
seen the movie the firm I read the book
05:07
when I was in high school and in that
05:09
scene the guy that the the lawyer he
05:12
feels that like his opportunity work the
05:14
best loss law practice in the world
05:16
right and it gets in there and he
05:18
figures out like hey this might not be
05:20
what I think it is like this these guys
05:21
are actually bad guys and also it comes
05:23
to this point of no return it’s like
05:24
he’s got two options the FBI’s contact
05:26
him saying look you’re working for the
05:28
Mafia and you can help us take him down
05:30
and he’s either side like do i do I go
05:32
with the FBI and try take them this law
05:35
firm and I thought was my my future or
05:39
do I go back to law firm and you know
05:41
making money off the mob and then and
05:42
know that things are wrong and that his
05:44
point of no return he has to decide one
05:45
way they’ll either he’s with the good
05:46
guys or the bad guys and every story’s
05:49
got that at the point of no return and
05:51
so they got to make the choice and
05:52
finally they make the choice as they do
05:54
that then it adds a whole new level and
05:57
layer of complexity and complication
05:59
increases mistakes because now it’s like
06:00
all right you picked the FBI okay now
06:03
you’re gonna take down the firm right or
06:05
you know whenever whatever the story is
06:07
though the point of no return that’s
06:09
that’s where they’ve gotta think I go
06:12
next part of story right so going
06:13
through this thing new higher stakes and
06:15
then what happens typically is that you
06:19
hit turning point number four which is
06:22
which is the major setback so this is
06:24
where you hit something that’s like
06:28
where well you’ve got this plan if
06:31
you’re have fuck Singh on awesome like
06:33
all is lost like you had a setback and
06:36
like the thing you’ve been trying to do
06:37
is no longer possible like it’s gone
06:39
like all hope of loss or all of all hope
06:42
is lost right it’s gone you have no more
06:44
opportunity for that thing and then also
06:46
there’s like this one little glimmer of
06:48
light that’s like the only way this
06:50
could actually work is if this thing
06:52
happens
06:53
it’s interesting like Michael Hagen was
06:54
talking about conflict so that the
06:55
conflict has to be so insurmountable
06:57
that it’s almost impossible otherwise
07:00
people won’t care right so it’s like
07:02
this thing has to be so huge that’s
07:05
impossible because that’s the that’s
07:07
what creates the emotion that’s what
07:09
makes the desire and that’s what gets us
07:10
excited and built by into the character
07:13
it’s right here is kind of lasting
07:15
everything’s going long it’s been hard
07:16
and harder and harder also it’s like
07:17
boom this new major setback you’re like
07:18
I can’t win there’s no way I can win
07:21
it’s physically impossible unless and
07:23
then it’s like this little glimmer of
07:24
hope but unless somehow get to that it’s
07:27
like last night it’s not possible like
07:29
the odd the odds of that are almost zero
07:32
but you have to look at that and say
07:34
okay well we have to do one last shot so
07:36
our final stand right so that
07:38
transitions you to the final push which
07:40
pushes you to turn point number five
07:43
which is the climax of the event which
07:44
is boom here’s this huge thing it’s
07:46
about to happen it’s the climax and that
07:51
is usually the end of the story right
07:53
the big thing happens item queen does
07:55
the race he he and climbing she can win
07:58
you can lose a it doesn’t depends but
08:00
the climax is usually where again it’s
08:02
the death and the rebirth we talked
08:05
about last episode which is the the
08:07
death of their of their faults police
08:09
the rebirth of the noob the new person
08:11
and it’s the and it’s that the climate
08:14
writer they become who they’re supposed
08:15
to become
08:17
and that’s the last big tree points
08:19
climax and then after that then the
08:20
movie has to show the aftermath because
08:23
the aftermath is a couple things first
08:24
off it shows us that the hero completed
08:28
their journey they got what they were
08:29
actually looking for the may not have
08:31
won what they wanted right like rocky
08:33
didn’t beat Apollo Creed in the first
08:35
one but he accomplished it right that’s
08:38
an Adrian runs out age rocky I love you
08:41
write like this is the aftermath like we
08:42
saw he hit his goal so we we feel
08:45
complete as the as the viewers of it you
08:48
see who they become you see that they
08:50
were able to cast off this his identity
08:54
they had and become something different
08:55
and they have new beliefs new new new
08:58
faith in themselves and and that’s the
09:02
aftermath is all about and kind of wrap
09:04
up the story and yeah so isn’t that cool
09:08
I know it’s kind of hard to hear through
09:10
a podcast it’s easier when you read it
09:12
so that’s why you got to get the book
09:13
when it comes out because they’ll make
09:14
more sense you’ll see the diagrams in
09:16
the grass was cool right the five
09:17
trading points of conflict turn point
09:18
number one is the opportunity that they
09:20
take torn by number two is the change of
09:22
plan turn for number three is the point
09:24
of no return number four is the major
09:26
setback and number five is the climax
09:28
and then there’s a little arrow going
09:30
between each of those ones so the arrow
09:33
from the opportunity to change of plans
09:34
it’s called a new situation then we
09:37
going from the change of plans the point
09:38
of return that’s probably the arrows
09:40
progress pushing to the point and return
09:42
after the concept arrow says
09:46
complication and higher stakes that
09:48
arrow pushes you to the major setback
09:49
and then an arrow since the final push
09:51
that pushes you to the climax and if now
09:54
we have the aftermath so oh crap sorry I
09:57
slipping a little bit some slam the
09:58
brakes on in front of me anyway so there
10:00
you go the five trim points conflict so
10:02
based on that that’s that’s the that’s
10:05
the overarching theme of all of all
10:07
movies and most stories novels and
10:09
things like that I’m gonna take the old
10:12
epiphany bridge script that we’ve been
10:13
using up to this point and try to see
10:15
how how I could if I can weave it into
10:19
that and i was playing today with that
10:20
was telling a bunch of my stories but
10:22
kind of with this overlay on it it was
10:23
interesting how much more full it made
10:25
the stories which is cool because i was
10:29
thinking like the potato my potato guns
10:30
story which hopefully have heard a
10:31
billion times by now so annoying but no
10:34
like I told with the old epiphany birch
10:36
destroy it worked but it was a guy’s
10:38
Mully impact ones I laid this on top and
10:40
I was okay what was new opportunity for
10:42
me okay a new opportunity for me was I
10:43
wanted to make money I’m learn about
10:45
internet marketing and selling
10:46
information products boom which led me
10:48
this new situation right great potato
10:49
gun probably boom boom boom and I
10:51
started making money off selling it like
10:52
life was good and I’ll send boom number
10:54
two I had this change of plans where
10:55
Google slapped me and also I wasn’t
10:57
profitable i was like huh crap and so
10:59
try figure out this new world would i do
11:01
it i’m making progress i’m trying
11:03
different things and i’m moving along
11:04
and having little success here and there
11:06
love things aren’t working and also i
11:08
come to number three boom this point of
11:09
no return which is basically my wife
11:11
who’s supporting me is like hey like you
11:14
gonna help support us so you’re just
11:15
gonna be broke our whole lives I’m like
11:18
no say okay well either guy make this
11:20
internet thing were you got to start
11:22
focusing in school so you can get a job
11:23
someday and that’s like oh there’s my
11:25
point of no return right and so I’m
11:27
thinking like what do i do and i do like
11:28
I hate school i’m barely graduating like
11:30
I’m not gonna good job like or over here
11:33
I can try this thing that’s not really
11:34
working but i but i love it i believe in
11:35
it and then the point of return fine say
11:38
screw it market focus on school i’ll get
11:40
enough psyching my group my degree and i
11:42
can rustle but i’m an internet marketer
11:44
this is who I am don’t want to become so
11:46
I transition and I start trying to
11:47
figure some things out
11:49
and that’s my point in return I started
11:52
this journey and then we’re going
11:55
through and let’s see let’s see it’s in
12:02
the major setback so then I’ve tried
12:05
everything nothing seems to work I’m
12:07
about to give up and I’ll sudden I get a
12:08
call my friend and he says Russell all
12:11
my sites were feeling as well I figure
12:12
out this thing it’s called an OT oh it’s
12:15
called up sell my blood there’s a little
12:18
ray of hope like what if what if that
12:19
worked that work that cool account I
12:21
would change everything so my okay I got
12:23
to try it out and so I take this one
12:25
last Hail Mary pass throat oto in their
12:28
traumas campaign back on and boom it
12:31
worked and we started selling products
12:32
again profitably and things were good
12:34
that was the climax number five which
12:36
are selling profits coming in potato
12:39
gotta mark it’s not huge but we’ve
12:41
learned the model and that we start
12:42
giving to other businesses and now that
12:43
the aftermath it’s like holy cow because
12:46
I did this thing called the funnels
12:47
everything’s amazing so anyway and I’m
12:50
not sure on there the internal external
12:51
like the the the the journey of
12:54
achievement is to be successful in line
12:56
which I hit and then the second one is
12:58
the journey of transformation and i
12:59
learned that is that it’s not just
13:04
trying to sell products and being
13:06
transactional it’s creating experiences
13:07
for people in its it’s serving them at a
13:10
higher level like that’s what the that’s
13:11
the power of an upsell the power of
13:12
funnel is it you’re looking at your
13:14
client something how do we actually
13:15
change their lives we do that through
13:17
the process we take them through and i
13:19
discovered that then it boom
13:21
everything now I focus on transformation
13:23
involve over a while who knows anyway
13:25
there’s me telling the story while I’m
13:26
holding my paper trying to go through
13:27
the pate to pay it the the process but
13:30
you see hello.how more full that is like
13:32
it’s showing showing all the stuff so
13:34
anyway I hope that helps I’m almost home
13:38
this didn’t help and you’re completely
13:40
confused I totally understand do not
13:41
worry the book will be out soon you can
13:43
read in there and I’ll make way more
13:44
sense I promise the book eventually will
13:46
be an expert secrets calm I think the
13:47
page is blank right now but someday
13:49
it’ll be there so if I if I finish it so
13:52
cross your fingers alright that’s I got
13:54
makes everybody will talk to you guys
13:55
all again soon thanks so much for
14:00
listening we hope you enjoyed the
14:01
behind-the-scenes look at our funnel
14:02
hacking projects you can also watch the
14:04
funnel hacker online reality show and
14:06
watch us build and launch funnels live
14:08
at WWF NL hacker TV if you like to come
14:12
hang out with your fellow funnel hackers
14:13
come join our facebook group at ww
14:15
project click funnels com oh yeah and
14:18
don’t forget you can get a free mp3
14:20
player with first 257 episodes
14:22
pre-loaded at marketing in your car calm
14:25
join us next time and remember you’re
14:27
just one funnel away from your dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.