280 - Why To Promote Consistently To Your Existing Buyers

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we had to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started everyone this is Russell and
00:32
welcome you guys to marketing your car
00:34
it’s a cold snowy day here boo to my
00:38
kids have got fevers and home sick man
00:42
yellow the wintertime but we had fun
00:44
birthday party for Twitter’s on Saturday
00:47
and church was good sunday so I’m sad
00:50
for the week this week we are focusing
00:51
on planning internal system structures
00:54
we’ve got James frill aka the man who is
00:57
flying two boys areas he’s probably felt
00:58
in Boise let me with him in like 12
01:00
minutes so he’s coming in Michelle
01:02
McPherson on my team’s coming in and all
01:05
the marketing side we were focusing the
01:07
next week on getting our systems built
01:08
out so that we can be more consistent so
01:11
the next year we’ll just focus on
01:13
selling stuff all day every single day
01:15
it’s gonna be awesome so now this
01:17
happened today in our world it’s funny
01:19
because a couple marketing cars ago I
01:21
talked to his about how I was doing a
01:22
big webinar and I’ve gotten so many
01:24
people hit me up on Facebook and boxer
01:25
and all the channels that people can
01:27
grab my attention hunt ask you for you
01:30
for a result show Russell water results
01:32
show what if I know it actually happened
01:34
on the webinar so I had to be honest
01:36
like I I get nervous sharing the results
01:39
of people like I don’t know I think it
01:42
parts cuz like back in the
01:43
back in the day when we said you know
01:46
celta more like the business opportunity
01:48
market people only by if you talked
01:50
about the numbers and now it’s like we
01:53
don’t talk about numbers we talk about
01:54
the results and and like and the like
01:59
the results of our customers you know I
02:01
mean like like let’s talk about what
02:02
happened to these people need feeling
02:04
like that’s what we focus on more so
02:05
I’ll ever really share own stats that
02:08
much cuz ah just like weird so I won’t
02:11
cheer me exactly but I do want to just
02:13
kind of cut it off I’ll share a little
02:18
bit just enough to get as excited that’s
02:20
the goal if I can inspire action that’s
02:22
that’s the only thing that matters
02:23
because it does not matter we made to
02:24
anybody except for me I guess and
02:26
probably some guys on my team but the
02:28
most part it doesn’t matter what should
02:29
matter is it and hopefully insights you
02:31
to take action on what you’re doing so
02:34
what I kind of the moral my so i’ll tell
02:39
you the moral before i tell you the
02:40
punchline so the more of the story is
02:41
that you should be promoting your
02:44
internal thing journal internal list
02:46
often you know back the back and six
02:50
years ago we had our first auto webinar
02:51
ever we made it a point at once a
02:53
quarter we brought our water into our
02:55
list we make the same amount of money
02:56
every single time it’s like it doesn’t
02:58
make sense though because you’ve all
02:59
heard it you’ve heard you talk about it
03:01
like they should have already bought up
03:02
the echo if you have bought like why are
03:03
you not buying this like what’s going on
03:04
right but for some reason it worked and
03:06
we’ve that for two years every quarter
03:08
we redo our state web browser are so
03:09
shameless and we’d make same amount of
03:11
money and so it’s interesting and so
03:13
this i think i told you guys we’re
03:15
planning on kind of retiring this
03:17
webinar and we’re changing the offer and
03:18
increasing the price all sorts of stuff
03:20
so we thought let’s just do one more big
03:21
webinar to our own lists which is crazy
03:24
cuz like again if if you if you follow
03:28
me like I’ve kind of been talking about
03:30
same thing for like two and a half years
03:31
right we’re talking about click funnels
03:32
and funnel hacking and funnels but you
03:34
know like anyway and so I just always
03:37
assume that everybody on earth
03:39
who’s ever heard my voice is already
03:40
bought clickfunnels like maybe
03:42
apparently I’m wrong by some of you guys
03:44
right now our listeners and your I
03:45
clickfunnels member like are you serious
03:46
like you hate money that bad do you not
03:49
trust me do you I don’t know what to do
03:52
anymore ah you’re not a clickfunnels
03:55
member like I don’t know how you can I
03:56
don’t like honestly by now click funnels
03:58
I have no idea I can’t even recall how
04:00
we had success in the past like I don’t
04:02
even know how it’s possible but it’s so
04:03
easy to click funnel so there you go
04:05
there’s my shameless plug but again I
04:07
assume everyone had been his purchased
04:10
it right like anyway and so we did the
04:13
we did the webinar we pro did we end up
04:15
getting and almost it was quiet i think
04:19
was like there’s almost 6,000 people
04:22
from our list register for a webinar
04:24
which is crazy I things like 5800 or
04:27
something if I remember the numbers
04:28
right and then we had a Phillies from
04:29
wrote another one that was happening the
04:32
next day which is basically a replay
04:33
when we just did and we got someone
04:36
Felix pushing anything he didn’t go huge
04:37
we had about a thousand registers from
04:39
the affiliates probably you know first
04:41
of seven thousand people total a
04:42
registered for this webinar which is
04:43
nuts right and uh actually interesting
04:50
it’s probably closed for 7,500 okay
04:54
that’s that’s interesting so huh alright
04:56
so I’ll just I’ll just shared the number
04:59
that’ll help you get the number so
05:01
basically average about a hundred
05:02
dollars for every single person who
05:03
registered for the webinar is about what
05:06
it ended up being from this camper
05:08
campaign from five-day webinar sequence
05:11
see how about three a little over three
05:14
quarter million three quarters of a
05:16
million dollars what we pull out of our
05:17
own list in December pronate same off we
05:20
approach every single day for two
05:21
nephews just because we made an event
05:23
out and got people excited again and
05:25
kind of redid it and what’s interesting
05:27
as a Dave Woodward on our team went and
05:29
pulled all stats numbers and was crazy
05:30
is like a lot of people who were signing
05:32
up there are people who a lot of people
05:35
never had a click forms account which is
05:36
interesting to me people who had a click
05:38
phones account but it cancelled people
05:41
who had had a click phones capita was
05:42
paused
05:44
and then there’s people also who
05:45
clickfunnels members but the majority of
05:47
people who bought were like people who
05:50
had like exited who had left that crazy
05:53
so sooner they came they came in they
05:55
had used it they drank the kool-aid and
05:57
they decided I didn’t like the kool-aid
05:59
and they left or whatever and then this
06:01
campaign got them re-- fired up Andrea
06:03
excited and REE REE bought into the
06:07
vision of clickfunnels and funnel
06:09
hacking and all kind of thing and so are
06:12
one big fears like was it going to
06:14
cannibalize are our mr are so for
06:17
software the metric that drives all the
06:20
focuses mrrr sets for monthly recurring
06:22
revenue it’s every month we’re watching
06:23
that number watching increase and grow
06:25
and we’ll try and keep it very steady
06:28
like path or percentage or whatever it
06:32
is like we try to keep it consistently
06:33
so I big fears like and if everyone
06:36
who’s a clickfunnels member takes this
06:38
because you get wouldn’t buy this offer
06:39
you get click funnels backpack and
06:41
action X for free for six months right I
06:42
could kill our Mr if I everybody buys it
06:44
but what was cool as it didn’t it
06:46
actually spiked rmr because more people
06:48
start coming in plus like yesterday for
06:52
example was Sunday its we had queued up
06:54
to email us about Sunday and we sold a
06:57
lot of fun allowed packet jizz but we
06:58
also had over a thousand people who
07:01
created click farms account yesterday so
07:03
it not only did it you know get people
07:06
to buy up front people who didn’t buy up
07:08
front he got them sold on click funnels
07:09
they went and they created accounts
07:11
anyway which is that crazy so it’s like
07:13
there’s all this like all this lift that
07:16
happens from from that from a live event
07:19
from a from a promotion like that to
07:21
your own existing customers so anyway I
07:24
thought it was really interesting so my
07:25
moral of the story for all you all who
07:27
are listening those you guys who’ve been
07:29
doing what we talked about since last
07:31
year we were doing webinar burst in a
07:32
week go back to your list of these
07:34
webinar people and do webinar call them
07:36
your Brussels there you heard about the
07:38
web but are there you saw it doesn’t
07:39
matter now they’re ready now they’re
07:41
prepared to take this journey with you
07:43
where they might not have been
07:45
before it’s interesting one thing I’d
07:47
put some perspective for me I have a
07:49
friend in the dating market he was John
07:52
all of this and he spoke yet he’s going
07:54
to actually taught me the whole
07:55
attractive character stuff he’s awesome
07:56
and he spoke at a dating Smith and I we
07:59
had an event lo hago called the
08:01
invisible funnel and at that event he
08:03
spoke uh I three or four hours about the
08:07
attractive character and that bonuses
08:09
equal marketing strategy and time I
08:12
first met him he was emails was twice a
08:13
day and he was like trying to convince
08:15
me to do that I never gotten that point
08:17
like I I still get paranoid but I got
08:19
the pleasure of mailing at least once a
08:21
day most days and then uh that’s kind of
08:24
where where it started with but then he
08:26
at that event he showed how he feels his
08:29
list nine times a day now two different
08:31
personalities and personas stuff like
08:33
that and I was like nine times a day
08:35
like that’s crazy why would you I said
08:40
Russell you gotta understand he’s like
08:42
my men he’s like they do on my list for
08:44
entertainment purposes only right most
08:46
some got girlfriends and i joined
08:47
there’s interested they weren’t learned
08:48
stuff we have a good time hanging out
08:49
he’s like it’s not until somebody breaks
08:51
their heart they need my thing like when
08:53
their girlfriend breaks up with them
08:54
that’s when what I sell actually matters
08:56
is like I gotta make sure that that
08:58
second that that happens that I’m in the
09:01
top of their inbox it happens at noon
09:03
and someone else the top in boxes buying
09:04
that guy stuff I gotta keep emailing
09:06
consistently so whenever the break-up
09:08
happens whenever the heartbreak whatever
09:10
the the you know that that pain that
09:13
happens that’s when he he wanted to be
09:14
top of mind it so again I’m not that
09:16
aggressive but you think about like
09:18
people buy your product cuz they’re in
09:20
pain at that time or there’s there’s a
09:21
need for them at that time that might
09:23
not have been there the first time that
09:25
they registered they the register came
09:27
through and then I go sounds like that
09:28
sounds kind of cool but they didn’t take
09:30
action for some reason the second time
09:32
around is when they’re like wow this
09:34
this should must become a must and and
09:38
so you never know when you’re gonna hit
09:40
him in so it’s just being consistent
09:41
your messaging and you’ll find people
09:43
when they’re ready so there you go guys
09:44
I’m at the office gonna hang out James
09:46
frill get some Trello on to James frill
09:49
aka mr Trello I hope that the Navy still
09:52
going live because he was gonna get like
09:54
an image done everything i’m really
09:55
excited anyway alright guys appreciate
09:56
y’all have an amazing day
09:58
soon
10:00
thanks so much for listening we hope you
10:03
enjoyed the behind-the-scenes look at
10:04
our funnel hacking projects you can also
10:06
watch the funnel hacker online reality
10:08
show and watch us build and launch
10:09
funnels live at ww bundle hacker TV if
10:14
you like to come hang out with your
10:15
fellow funnel hackers come join our
10:16
facebook group at ww project click
10:19
funnels com oh yeah and don’t forget you
10:21
can get a free mp3 player with first 257
10:24
episodes pre-loaded at marketing in your
10:26
car calm join us next time and remember
10:28
you’re just one funnel away from your
10:31
dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.