281 - How Mr. Trello Just Saved My Business...Again

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we had to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started good morning everybody welcome
00:33
back on my funnel hackers glad to have
00:35
you guys here um all right so what to
00:39
talk about today I got some cool for you
00:41
guys so this is the end of the year
00:44
right now it’s getting close to
00:46
Christmas and and normally people do all
00:49
the planning stuff in January right for
00:51
like what are having to take over the
00:52
world next year but i kinda want to be
00:53
prepared so than january first hits we
00:55
can be like off on the you know out and
00:58
running and sprinting and so because of
01:00
that like this week became a planning
01:02
week which is hard for me to do i don’t
01:04
normally plan things you should have a
01:06
whole bunch ideas in my head and we’d
01:08
start running and everyone kind of
01:10
learns about all the ideas as we’re
01:11
moving forward which is horrible way to
01:13
manage people by the way i think it
01:15
drives everybody crazy in fact uh todd
01:19
todd you guys all thought by now
01:21
hopefully if not he is the dude who
01:23
built clickfunnels he told me the only
01:25
way knows what’s happening the
01:26
businesses by listening to the podcast
01:27
oh you guys hearing things as everybody
01:31
else is anyway so did I get better that
01:33
and it’s fun one of one of the guys had
01:36
joined our inner circle last year James
01:38
James frill super cool guy came in and
01:42
um one of his nicknames is like the
01:45
contract CEO of people hiring become a
01:46
CEO and going their company like fix
01:48
things and make it all work right and
01:50
we’re trying forgot like how to make a
01:52
sexy thing from his cell and it’s kind
01:54
of hard at first cuz his first
01:58
headlights look like you know how to
02:01
become more predictable and sustainable
02:03
or something like that I was like oh no
02:05
one’s gonna give you money for that man
02:06
that’s horrible like we gotta make this
02:08
sexy and so we work with in with last
02:09
year like turning what he does to this
02:11
like sexy exciting thing and so to do it
02:14
initially he was like well he was showed
02:15
me all the cool things he does which
02:16
there’s a lot of stuff he’s crazy
02:17
talented but one of them was his project
02:20
management system how he does it with
02:21
Trello and slack and gantt charts and
02:23
this whole like thing and I was like I
02:25
used trouble man I gotta figure it out I
02:27
don’t need your help and he was like
02:28
dude I think you needed my help more
02:30
than anybody and in fact this is funny
02:32
because I’ll tell the rest the story
02:34
ball give you the punchline right now
02:35
like he’s been our office the last day
02:37
working on this and he told me last
02:39
night dinner that of all the copies had
02:41
ever worked with mine was the most
02:42
messed up he’s like it is amazing
02:45
yesterday as well as you have like yes
02:47
good selling can make up for a lot of
02:49
bad systems anyway so stepping back so
02:53
uh so this is in January last year he’s
02:56
like one coming into circle means let me
02:57
come in a day early and I’ll just I’ll
02:59
take us to the process I would normally
03:00
charge people you know like 20 or 30,000
03:03
whatever it is to do and I was like
03:04
alright cool so we came in showed me his
03:06
whole Trello system and blew my mind I
03:08
was like holy crap no wonder I’ve never
03:10
got anything done ever I need to change
03:12
everything so we changed it all around
03:14
and and I implemented i would say
03:18
probably 75 percent of what he said
03:20
because the rest you know i was too
03:22
smart to listen to right so 75 percent
03:25
which is basically i start using trouble
03:26
for myself my own systems might like
03:28
just personally I try to give her my
03:30
team on it but then that lasted like
03:31
eight seconds and then nobody did it
03:32
again so but I didn’t myself and things
03:34
became better because least I had my
03:36
thoughts out and us but in a way it’s
03:38
not just like a fuse trouble before it’s
03:40
free like you can’t even give them money
03:41
if you want to I don’t think they like
03:43
the worst marketing company of all time
03:44
but their software is awesome but the
03:46
problem is their software so awesome you
03:47
can do pretty much anything you want
03:48
with it and so because of that like
03:50
people like need to screw it up and so
03:52
he JS boats like the system that makes
03:54
it very simple very easy very it pulls
03:57
out like the human air hotel these
03:59
issues right and it’s awesome so I
04:02
started using it and changed I
04:03
dramatically transfer my productivity
04:05
and my ability to get things done which
04:07
is probably why we had a lot of success
04:08
this year in fact this is crazy so last
04:13
year was awesome right and this year
04:14
we’re trying to 3x we did last year and
04:16
worth in worth in like a few hundred
04:19
thousand dollars of hidden it so anyway
04:21
we’re on a march through the end of the
04:23
year to hit to hit this certain number
04:25
if we hit that number the love triple
04:27
that we did last year which is crazy and
04:28
then our goal is a triple again next
04:30
year which we do that like they’re gonna
04:32
have to write a book about it I’m not
04:33
writing it because I’m tired writing
04:34
books or somebody’s not write a book
04:35
about it cuz it’s amazing anyway
04:37
stepping back so uh so it was awesome
04:40
but like I only implement out 75 cents i
04:41
think my team on board and everything it
04:43
was just hard so then fast forward and
04:46
one of the next inner circle meeting in
04:47
the summer he came and everyone
04:49
basically in a circle i thought i was
04:51
kind of like me like we’re really
04:52
talented entrepreneurs who really good
04:53
selling stuff and we have no idea how to
04:55
manage ourselves or a processes or
04:57
anything else um sound familiar if that
05:00
sounds like you you’re probably an
05:01
entrepreneur welcome to the quick
05:03
welcome to the cool kids club anyway so
05:05
uh it so I had him stay and give a
05:08
presentation to the inner circle group
05:10
on how it is trellis system and I was
05:11
like I saw it again I was like oh
05:13
there’s the other twenty-five percent
05:14
I’m not doing what am i doing I should
05:16
just do it and so then I got excited to
05:18
go do it and then embarrassingly to
05:21
myself and to everybody else I didn’t
05:23
and then I hadn’t trained our whole
05:24
inner circle as a whole online and never
05:26
got excited again I guess I’d again we
05:27
can do it finally the end the shares
05:28
like you know what we’re not doing it so
05:31
James what would it cost to you fight a
05:33
Boise for two days and just sit here and
05:35
make us do it and so that’s what he’s
05:37
did so like yesterday he was here all
05:39
day and like even like as much as I’m
05:41
using Trello over last year we still
05:42
clean it up simplified it do I made it
05:45
way better and then we got everyone on
05:46
Team doing it and now that there’s this
05:48
one key piece that I would like I was
05:50
fighting doing because it requires a
05:52
person to be in charge of the whole
05:54
system and now we’ve got Michelle
05:56
McPherson running that piece of the
05:57
system she’s amazing and now like the
06:00
whole hundred percent is going to work
06:01
and so day one yes I was all getting it
06:03
implemented they
06:04
two is that we’re focusing on now moving
06:07
it forward getting everyone using it
06:08
which is cool and then basically James
06:10
every week for next eight eight weeks is
06:11
going to be meeting with a doing company
06:13
because I don’t need to be don’t even
06:14
company meetings like a voodoo meeting
06:17
different departments like the
06:18
programming team meets and then the
06:19
support team meets but like the marking
06:21
excited I’m kind of charged away see we
06:22
don’t we do meet it’s just like we get
06:24
online we all just talk about the cool
06:25
stuff we’re doing there’s no like point
06:27
or focus or anything and so let’s cool
06:30
about a new system is that there’s
06:32
meetings built in that that are all tied
06:34
around Trello and the goals and the
06:35
projects and the dates and everything
06:36
inside of that which is cool so he’s in
06:38
teaching side of the meetings right away
06:39
and then and then moving forward for
06:42
next eight weeks once a week he’ll be
06:43
jumping on our meetings with us and
06:44
getting us all in this group so we get
06:47
by January we can hit and we can we can
06:49
scale things a lot more rapidly they
06:52
always say like what got you here
06:54
probably won’t get you there I feel like
06:56
there’s there’s different levels of
06:57
skill set right there’s a skill set that
06:59
gets you from zero to a million dollars
07:01
like there’s different skill set that
07:02
gets to you from a million 23 at least
07:04
these were my barriers there’s a
07:06
different skill set from three to ten
07:07
there’s a different skill set from 10 to
07:09
30 and i feel like the skill set from 30
07:12
to 100 is different it is it’s not
07:15
necessarily my strengths my mind inja
07:18
skills it’s a it’s it’s something
07:21
different is this piece fits the
07:22
organization is structures the systems
07:24
that we’re building systems out in
07:25
Trello you were like what’s all the
07:27
things you do every single month
07:29
consistently the exact same thing so
07:30
what I maybe systems for it I’m like
07:32
holy crap it’s just fake it so much
07:34
easier like funnel university for
07:36
example is a good good example right
07:38
there’s like there’s a Swedish accent
07:41
things every single month and every
07:44
month right okay now what do we do next
07:45
what’s the next thing and then oh yeah
07:47
we got to you know it’s just like we
07:48
rethink through every single time and
07:49
now it’s like their systems just a trail
07:52
card we just copy it every January it’s
07:53
a recurring thing or every first a month
07:55
pops in automatically currently pops
07:57
into the thing and then we just know we
07:58
got to do and we do it and it’s amazing
08:00
and now the way system works too because
08:02
it’s women charged up and running it
08:03
like everyone’s got due dates everyone
08:05
has things there and they’re held
08:06
accountable to somebody which is awesome
08:09
um including me like I’m held
08:10
accountable I here also widen to get
08:11
that crap down like oh I don’t know I
08:15
need to get it done and like I’m held
08:17
accountable to which is awesome and
08:18
everybody’s held accountable and and
08:21
there’s somebody who knows that what’s
08:23
happening right now I kind of was
08:24
happening least on the marketing side of
08:26
all the projects but like but I’m like
08:29
the worst person like me is the
08:31
entrepeneurs the worst person to
08:32
everything because then people have come
08:34
to me for every single thing and then
08:35
like nothing ever gets done and so now
08:36
the way that the system is built out I’m
08:38
not tied into it it’s like Michelle will
08:42
be that person that knows everything and
08:44
then I’ll have no my pieces of the
08:45
things which is so cool so anywho so
08:48
that’s what was happening and so it’s
08:50
been awesome we hung out dinner laughs
08:51
with him last night and talked about
08:52
last year so a lot a year ago when I
08:54
kind of I wasn’t told James like this is
08:56
awesome he should be selling this and so
08:58
he’s been doing this for a bunch of
08:59
company see that people hire who they
09:01
come in and he’s dead like like actually
09:03
become the CEO of the company to
09:04
implement this system and spent three or
09:06
four or five months with him and last
09:07
year he’s also worked with probably out
09:09
of 20 or 30 other entrepreneurs where he
09:11
does the whole thing remote and gets a
09:13
team on for half a day and builds
09:15
holding out remote or it’s a lot less
09:17
expensive than having him fly to your
09:19
office like we did but regardless if you
09:22
were an entrepreneur or someone who
09:24
wants to become entrepreneur but
09:26
especially the entrepreneur show up
09:27
you’ll see and you guys are like me at
09:29
all we’re like because you’re good at
09:31
selling and marketing it because you’ve
09:33
kind of figured some things out like
09:34
you’re able to
09:36
I go a lot of things a lot of things
09:38
that um like good marketing makes up for
09:41
a lot of things rightly Dan Kennedy just
09:43
say like there’s nothing that the good
09:44
sales letter can’t solve right and I
09:46
kind of believe that but I also think
09:47
there’s a little I think there’s a limit
09:49
i think that good selling key so far but
09:52
like it’s the systems and the
09:53
organization and structure and all that
09:55
nerdy stuff that they probably teach in
09:57
business schools i don’t know i didn’t
09:58
go but I’m assuming actually teaching
10:00
business schools that they were not good
10:02
at and so if you guys want to be able to
10:04
expand and grow highly highly highly
10:07
recommend figuring that piece out and
10:09
there’s two ways to figure things out
10:10
there’s the school of hard knocks we
10:11
just do it i didn’t spend like 10 years
10:13
trying to figure out and then you
10:14
realize one day that you’re an
10:15
entrepreneur and that’s not your skill
10:16
set or a second way is you should give
10:18
james money and he’ll do it for you so
10:19
that’s what I did um this is someone who
10:23
who had him out doing what’s my office
10:26
and the night sat through the
10:27
presentation twice more and then I still
10:29
paid to come out because it’s like that
10:31
important to our to our growth and so
10:33
afraid of you guys who that’s the piece
10:35
week like you’re juggling too many
10:36
things or you know like I should be
10:37
systemizing things I know how do or your
10:39
team’s always confuse like your things
10:42
more so like you as the entrepreneur if
10:43
you’re confused because you’re like dude
10:46
like how do you guys not know what we’re
10:48
doing like like I don’t exactly was
10:50
happy how can you not read my mind i
10:51
give you felt that way before what i
10:53
think most of us do um then you should
10:56
definitely give james money you should
10:57
try him in check and not even ask any
10:59
question just write a blank and then
11:00
haven’t filled in with whatever it’s
11:01
worth because it’ll be worth it anyway
11:03
if you want to work with james this is
11:04
not a pitch yeah this is a pitch the
11:06
blatant pitch you should i paid him
11:08
money you should pay money to
11:10
uh the link if you go go to cheat sheet
11:13
dot james frill calm and frills spell
11:17
fri e el sol cheat sheet dot james jmes
11:20
frill fri dl calm and i think there’s an
11:23
option that you get a cheat sheet with
11:24
some cool stuff in the next pages
11:25
there’s a video me talking about my
11:27
story and that’s my story from a year
11:28
ago so imagine my sperm would be like
11:30
even now i can see even Cleavon even
11:32
that much better but if it’s something
11:35
that that you guys need like I need then
11:38
i would definitely messaged him and just
11:40
see if there’s a see if there’s a way he
11:42
can do this for you i said you don’t
11:43
have to go as intense as I did and hire
11:45
him and his team to fly out and help you
11:47
guys set it all up you can do a remote
11:48
he’s in it for you know dozen plus
11:50
people us over last year remote as well
11:52
and it works indicate your whole team on
11:54
board and it’ll it’ll just so those
11:56
things where it’s like a not read the
11:59
e-myth I went to eat missed course I’ve
12:00
you know I got I understand the value of
12:04
what this piece is and I thought I was
12:06
kind of doing it but then when you when
12:08
you have it right you’re like oh wow I
12:11
don’t think we even had a system
12:12
technically and I was funny I was listed
12:14
as Danny Kennedy thing from back in the
12:16
and probably 15 years ago and in there
12:19
he’s talking about he was like you know
12:22
everyone’s trying to figure how to put a
12:23
system into their business he’s like the
12:25
reality she already got a system
12:26
everyone’s got a system but your system
12:28
probably sucks right now so it’s like
12:29
you can take the crappy system you’re
12:31
using or you can try to like
12:33
strategically plug in the right system
12:36
because the wrong systems can hurt you
12:38
more than 0 system cuz it’s impossible
12:39
have no system if you got no system mean
12:40
she has to have a really really bad one
12:42
because something’s happening is just
12:44
happening really poorly so I don’t that
12:47
mean any sense but sounded cool right
12:48
just kid all right I’m at the office day
12:51
two with James and the crew we’re gonna
12:53
be in Trello and slack and everything
12:56
getting things built out and so I’m
12:58
doing today and that way I take one
13:00
little step backwards plant and focus
13:02
system eyes so I go 5,000 feet forward
13:04
and take over the world a little bit
13:06
more next year so that’s game plan guys
13:08
appreciate y’all have a great time go
13:09
visit James tell hi give him some money
13:11
write him a check I get nothing for this
13:13
endorsement other than James is awesome
13:15
and just helping me and he should help
13:16
you to make says much dude right
13:20
thanks so much for listening we hope you
13:22
enjoyed the behind-the-scenes look at
13:24
our funnel hacking projects you can also
13:26
watch the funnel hacker online reality
13:28
show and watch us build and launch
13:29
funnels live at WWF NL hacker TV if you
13:33
like to come hang out with your fellow
13:35
funnel hackers come join our facebook
13:36
group at ww project click funnels com oh
13:39
yeah and don’t forget you can get a free
13:41
mp3 player with first 257 episodes
13:44
pre-loaded at marketing in your car calm
13:47
join us next time and remember you’re
13:49
just one funnel away from your dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.