283 - What To Do With The One And Two Stars

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we had to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started what’s up everybody this is
00:32
russell i hope you guys are awesome
00:34
today i’m leaving my house the first
00:35
time and it’s almost four o’clock and
00:38
i’m actually my house up heading over to
00:40
my buddy’s gym cuz i’m gonna do
00:43
something that nobody wants to do it’s
00:44
gonna force me to be accountable to
00:46
myself at other people i’m going to get
00:49
my fat rolls pinched it’s called a pinch
00:52
test he pinches me and says russell this
00:54
is your body fat percentage and as much
00:56
as i do not want to know that cuz i
00:57
assume in my mind I’m like a seven
00:59
percent like I was back when I was
01:00
wrestling when I find out probably like
01:02
20 21 22 oh I’m beyond then I’m gonna
01:06
cry a little bit but then I least have a
01:09
standard to know where I’m at and then I
01:11
have something to work against it’s a
01:12
lot of us I think our biggest problem
01:14
life is like we just are winging it okay
01:17
i think i’m doing good oh no we never
01:19
have like something to like measured
01:21
against so i’m not gonna lie i’m one of
01:23
those people heck that’s probably like
01:24
why it’s easier to cheat a lot of times
01:26
like when you’re cheating on eating or
01:28
exercise whatever’s cause like I’m not
01:30
really measuring against same things
01:31
have no idea if I’m getting better or
01:33
worse therefore i might as well just eat
01:35
this candy cuz who really knows right so
01:38
this is gonna hold accountable so do it
01:39
right now i’m gonna party it up all
01:42
through Christmas vacation and then on
01:43
Monday the day after Christmas it begin
01:47
and I’m gonna be strict it’s gonna be
01:49
awesome so that’s kind of my game plan
01:50
what I’m doing right now but there’s not
01:52
i’m leaving today at four o’clock is
01:53
because i have a book writing mode i
01:55
literally if you saw it out you would
01:56
laugh i look like i’m a hermit i have
01:57
not shaved I mean my sweats / jammies
02:00
I’ve been in my room just writing
02:02
writing writing and I got three chapters
02:05
out today which is a lot of work but
02:08
it’s turning out awesome excuse me so uh
02:11
which means I probably have about five
02:13
left and I’ll be done with this book
02:14
you’ll have it all worth the editors
02:16
actually editors editing while I’m
02:18
riding I finished chapter sent to the
02:20
editor because I’m not gonna lie way
02:24
beyond my deadline so i had to pay extra
02:26
to be like hey do you mind just doing
02:28
this weirdly as liking them done so sent
02:31
her three chapters today and keep on
02:33
moving forward don’t I get two more than
02:36
science my goal tonight get out of grant
02:39
and being grounded i’m literally
02:40
grounded told my kids like my dad why
02:42
don’t you go in the office and I come
02:43
grounded not allowed to leave to my
02:44
friends the office they just talk I’d to
02:46
be in this room lockdown so that’s what
02:48
I’ve been doing and as funny as i’m
02:50
writing this book and you know one thing
02:52
that inspires me to write this book it’s
02:54
just the response about the first book
02:55
like how many people have told me so
02:57
many good things and people in my peers
02:59
my mentors like I was so scared so my
03:01
friends to read my book in fact the
03:03
person was most scared of to read my
03:05
book is rich efrain someone I totally
03:07
look up to respect he’s probably read
03:08
more marketing books and I’m almost
03:10
anyone on earth I’ve guess and in fact
03:12
if you good if you google rich efrain
03:14
book reading process oh you will see a
03:18
dude who is insane yeah is a video on
03:20
youtube at 20 minutes long that’s
03:22
totally worth the watch excuse me but
03:24
basically he he reads the book any speed
03:27
highlights at all then he goes he like
03:28
cuts the binding off the book and they
03:30
have the bindings on these scans the
03:31
book and he says it the Philippines the
03:32
Filipinos go and they transcribe just
03:34
the highlighted portions that’s the only
03:35
party actually cares about then from
03:37
there they make this other book file he
03:39
takes that book file and he puts it on
03:41
his iPad and he’s done that for last
03:43
like 10 years so he’s got like fifty
03:45
thousand books like that and the way
03:46
he’ll do is in the morning he’ll be like
03:48
him I want to uh
03:50
I’m gonna be giving a presentation on
03:53
sales today what are the top 10 sales
03:54
books in the world to top twenty top 50
03:55
sales book so then he’ll go to pull his
03:57
notes from the top 50 sells books load
03:59
him in his iPad and they reads it like
04:01
10 times speed and so he’ll sit there on
04:03
his treadmill for an hour more on the
04:05
morning and he’ll reread like the 25 top
04:08
sells books of the history of the world
04:10
that morning I two or three times and
04:12
then he goes out and he knows everything
04:14
on earth about cells like it’s the
04:15
coolest thing ever like I wish I could
04:18
just hang out with rich for a week and
04:19
do that like it would be so cool anyway
04:21
but I can’t cuz I just not that
04:24
structured but i wish i was so anyway I
04:27
remember like when I sent him my book I
04:28
was actually I didn’t send him when i
04:30
sent a bunch of my friends and
04:31
specifically didn’t someone to rich cuz
04:33
like he’s gonna read this and he might
04:35
like it he’s read everything I was so
04:37
scared anyway I saw him a couple months
04:39
later at traffic conversion that before
04:41
we launched the book he’s like every
04:43
talk about your book man I want to get a
04:44
copy and it’s like I’m just scared of
04:46
you reading in my life like if you don’t
04:49
like it I’m gonna be crushed and so he’s
04:51
like give me books I gave it to him and
04:52
he read on his flight home and he loved
04:55
it which was cool like he sent me a cool
04:56
video of him in a smoke lounge talking
04:59
about it and it was it was it was like
05:01
for me validation for my peers that like
05:03
I did something good which room he’s
05:05
like harder I assumed my customers were
05:08
like my stuff a lot says my peers like
05:10
scares me cuz I’m like ha I want them to
05:12
well I want them to like me right like
05:14
we all the same fears right we won’t be
05:16
like I want them to like me and so that
05:19
was that was a big thing and then I put
05:21
out there and people liked it and it
05:23
transformed people’s lives like which is
05:26
cool like so cool like it just makes me
05:28
so happy so today I was like give me
05:30
motivation to keep breeding I’m like I’m
05:31
gonna go to amazon and look at like my
05:33
reviews and read them and it’s like you
05:35
know 4.9 stars whatever might get
05:37
everybody loves me and i’m reading them
05:39
all I mean I like a little graph that’s
05:40
got like five stars four starts 3 stars
05:42
to charge one stars there’s like a
05:44
little percentage of clicked on one star
05:45
might what who don’t like my book look
05:47
like don’t start there and I was like
05:50
these people like I’m glad that the
05:53
Amazon doesn’t give you like their
05:54
address cuz I’d be in the car now
05:55
driving to the house
05:56
but like just people i call that book
05:58
was all like a 250 page sales pitch I’m
06:01
like are you kidding me like literally
06:03
there’s a page and a half in the very
06:05
very back where I mentioned clickfunnels
06:07
that’s it I think this is like like I’ve
06:10
read books that are 150 200 page sales
06:12
pitching this was not one fact I
06:13
specifically like I don’t want this of
06:15
yourselves but I’m writing an amazing
06:16
book and then hopefully if I’ve earned
06:17
it after 250 pages I can mention one
06:19
cool thing that I do in a page and a
06:21
half and all the thing i was mentioning
06:22
was all by the way these funnels i’m
06:24
talking about you can do it really using
06:25
clickfunnels you should go get an
06:26
account for free anyway like that was
06:30
it’s like I saw a couple of those and
06:32
people they’re just like this book is
06:34
full of all fluff I’m like fluff UK me
06:36
like that was like 12 years of my life
06:38
reading over a quarter million dollars
06:41
of the books and courses and then like
06:42
breaking him down and putting him to an
06:44
actual logical step by step system like
06:46
the time it took me to write that book
06:47
was like you know it’s 10 years of trial
06:50
air in like a year of writing to give
06:53
this book to you it was like it was all
06:55
fluff like I wanted to like just jump at
06:57
that person like if they were my
06:59
wrestling right now it would be that
07:01
camp I should tell a story I’m some of
07:03
you guys will lose respect for me but it
07:05
must be told because this is what
07:06
happened the person having been here
07:07
with me so um there’s this guy that you
07:10
should wrestled us and he was
07:11
unfortunately a good Russell in fact he
07:13
beat me one time and I just don’t can’t
07:15
stand that guy and I won’t mention his
07:17
name but for those of you guys who were
07:18
my wrestling world his initials RW w so
07:22
I’ll leave that for the few people who
07:23
know who I’m talking about anyway so he
07:26
was this guy super annoying Russell
07:27
nobody liked him and just like oh but
07:30
unfortunate was kind of goods like he
07:31
beat people and there’s just like I
07:32
saying you meet me once in a Greco
07:34
matter I was cutting weight and it was
07:36
just like a fluke but but he beat me
07:38
there you go and then I beat him like a
07:40
little girl every time after that
07:41
including in college and a chance to
07:42
beat him I was rustling inter in a
07:44
college match he was a different college
07:46
and I started wrestling him in the first
07:48
period he went and did a like a 200
07:50
armbar me on our feet like what’s it
07:52
called like a baseball grip and he hid
07:56
my hand under his stomach so the ref
07:58
considered trying to break my wrist like
08:00
pushing my wrist in towards me
08:02
I was like silent reach back I punched
08:04
him in the head and shoved him off to
08:05
get him off my risks he was literally
08:07
trying to break my wrist the refs I’d go
08:08
what are you doing you can’t punch them
08:09
in the head I’m like he’s trying to
08:11
break my wrist and so then I went ape on
08:12
the stood and I ended up in that period
08:15
getting up by 14 points and then I
08:17
pinned him but I wanted to like
08:18
humiliate him and pin him just so
08:20
there’s like a double humiliation anyway
08:22
I digress initial story this is like
08:24
years of my life beating this guy but he
08:27
deserved it so it was fun so anyway we
08:29
were at a wrestling camp and if you knew
08:33
him something I don’t think I’ll Russell
08:34
you’re so mean i’m really not mean like
08:35
a few if you understand the situation
08:37
like who he was and how he treated
08:39
people in any way and there was only a
08:41
couple guys who are taught like we’re
08:43
better than him it’s like we had to make
08:45
sure that he oh man I can’t tell in a
08:48
straight way we would humble him it’s
08:49
like at the freestyle and greco
08:52
wrestling camp with he was out with us
08:53
like our goal is just like to pick him
08:55
up and she slam him down on the ground
08:56
over and over and over again so he knew
08:59
that we were all badass it’s like three
09:01
of us guys in him and we were rustling
09:03
it um anyway and my sayings like
09:05
wouldn’t do this against the defenseless
09:06
guy he’s a good guy we were just better
09:08
and so we were just like made sure he
09:10
knew and he would fill it in so anyway
09:11
that’s what I would do these guys if
09:12
they were here I would pick them up I’d
09:14
slap him down and then as I get back up
09:16
I’d slam back and I just keep doing that
09:17
until like my friend ww he wasn’t able
09:20
to walk off the mat ski was so sore
09:22
anyway he recovered go and and probably
09:25
why I like five years later in college
09:27
she tried to break my wrist and I think
09:28
about it maybe karma rooms come back to
09:30
get me huh there you go I do the wrong
09:33
thing is the high school kid anyway you
09:36
didn’t miris didn’t break so it all
09:37
ended up good and I won that match so
09:39
there you go um holy cow there’s my
09:43
Russell tangent day I’m so sorry anyway
09:46
every penta from that I’m a nice person
09:47
now don’t beat people up but if I wasn’t
09:49
and I could see these one star people
09:51
that’s what I do one and two stars both
09:53
they were just like like what guys like
09:55
I got no value in fact I stopped reading
09:57
the book after the first ten pages I’m
09:58
like this because you stopped reading a
10:00
book after the first 10 pages read page
10:02
11 there’s some amazing stuff on the
10:04
page and 13 and 14 all the rest of the
10:06
page is like I don’t know what else I
10:07
can give you the book was free you
10:09
covered
10:09
p and handling we went to amazon it was
10:12
ten bucks seriously and it made me go
10:15
crazy and reminded me of something that
10:16
Tony Robbins taught me so this is for
10:17
all for me I’m mostly tell myself this
10:19
to give me make me feel okay with with
10:22
continue writing my book but I’m he was
10:24
talking about how how high maintenance
10:27
human beings are in today’s day and age
10:29
right and what’ll happen is that people
10:31
will go out there and they will risk
10:33
tens if not hundreds of millions dollars
10:35
to make a movie for you they’ll hire the
10:37
best actors and screenwriters and sugar
10:39
president’s been two or three years of
10:41
their life and hundreds of millions of
10:42
dollars to go in to write a story create
10:45
it build an environment and fantasy and
10:48
make this thing amazing and produce this
10:49
movie and then they give us this movie
10:51
right and they ask us ten dollars ten
10:55
bucks that’s all ten dollars for you to
10:57
go watch this movie and look at ten
10:59
years or two or three years of these
11:01
guys live in hundreds million dollars
11:02
risk on their side all the rest for ten
11:04
dollars and then they come to entertain
11:06
you for 23 hours in a movie right and
11:09
and totally talked about how like if you
11:13
look at that like kings back in the day
11:16
would have court jesters and things like
11:18
that to be able to be entertained like
11:20
they didn’t have a fraction of what we
11:22
can get for ten dollars today yet wills
11:24
be so pompous and arrogant as to go to a
11:27
movie that like I’m just gonna use us an
11:30
example cuz i really like this movie but
11:32
a lot of people didn’t but the batman vs
11:33
superman right we pay our ten bucks we
11:36
go there and the end of it we come back
11:37
that movie sucked that was a waste of my
11:39
money i was wasting my time like are you
11:41
kidding me these people risked hundreds
11:44
of millions of dollars to entertain you
11:45
and it cost you excuse me it cost you
11:49
ten bucks and two hours your time and
11:51
you’re complaining there’s a waste of
11:52
your time like oh people people so with
11:58
that said i want something for all you
11:59
guys first off is when you got people
12:01
like that who come back to your
12:03
amazingness that you create you are
12:05
putting out there you’re risking your
12:06
time and your energy and your your your
12:09
time away from your family to create and
12:11
to do there’s gonna be morons out there
12:13
who complain and say look it was a waste
12:15
of my ten bucks
12:17
and for those people guess what you
12:19
should do to them you should freaking at
12:21
ww and pick them up that’s kind of fight
12:23
w w wrestling but that’s not what’s
12:24
talking about and you pick them up and
12:26
you slam them down in your mind over and
12:28
over and over again until they can’t
12:29
walk and then you move on with your life
12:30
because they don’t really matter and
12:32
then you go back to people you’re
12:33
serving and you worry about them because
12:34
that’s who does matter and yeah it’s
12:38
like the worst moral of the story ever
12:41
but sus half that is just forget about
12:44
people that are give me the complainers
12:46
the second half of it is don’t be that
12:47
person that complains the people that do
12:50
that like you’re not a good person
12:51
somebody is risking all this stuff to
12:54
give you a gift don’t complain about it
12:56
like if you don’t wanna go to move you
12:58
don’t go the movie and you’d have liked
12:59
the movie did it was like you know but I
13:01
don’t complain about it like the thing
13:04
they’re giving you in the return of what
13:06
they’re asking you for is insanely low
13:07
and we should be grateful I’m grateful
13:10
for people who risk and and and do these
13:13
things for us I’m grateful I me after
13:14
writing now my second book like I’m
13:16
grateful for everyone’s ever in a book
13:17
like it is not easy like the time the
13:19
stress and headache and pressure that
13:20
goes into that I’m grateful invited like
13:22
your book I didn’t agree with your
13:23
beliefs your point it doesn’t matter I’m
13:25
grateful that you put the energy and
13:27
effort into it and and gave it to
13:29
somebody because you believe it’ll
13:30
change your life for 10 bucks or five
13:32
whatever a book costs right like and
13:34
that’s why everyone to be thinking it
13:36
that wakes I think that makes all of us
13:38
better people and makes the world better
13:39
and it gives the creators less fear to
13:42
go and create because that’s it like if
13:45
you’re not creating then what’s the
13:46
point and so I hope that helps somebody
13:48
I don’t know at least it’ll help me to
13:50
forget about those one or two stars and
13:53
hopefully no one rot lost respect for me
13:56
because of what I did to my buddy ww but
13:58
he totally deserved it so it’s all cool
14:00
don’t worry about it and I knew a thing
14:03
that was outside of the bounds of what
14:04
someone should do in a wrestling room so
14:08
it was all good anyway that’s the head
14:10
appreciate you all I’m about two minutes
14:12
away from my pinch test pray then I’m
14:14
not over twenty-five percent body fat if
14:15
I am though it’s ok I’ll get back to
14:18
work and get back to where I need to be
14:19
makes everybody party has log in soon
14:23
thanks so much for listening we hope you
14:25
enjoyed the behind-the-scenes look at
14:26
our photo hacking projects you can also
14:28
watch the funnel hacker online reality
14:30
show and watch us build and launch
14:32
funnels live at WWF NL hacker TV if you
14:36
like to come hang out with your fellow
14:37
funnel hackers come join our facebook
14:39
group at ww project click funnels com oh
14:42
yeah and don’t forget you can get a free
14:44
mp3 player with first 257 episodes
14:47
pre-loaded at marketing in your car calm
14:49
join us next time and remember you’re
14:51
just one funnel away from your dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

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