284 - My New Ninja Trick: How To Attach An ROI To Everything

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we had to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey everyone good morning i hope
00:32
you guys are awesome today I’m out
00:34
driving in a winter wonderland which is
00:37
really cool except for the fact that the
00:38
Sun shines off this white snow and it’s
00:40
totally blinding me let’s kill me anyway
00:43
so I’m excited for a couple reasons one
00:45
is we are super close to launching our
00:47
marketing your car free mp3 player I
00:49
know you’ve been hearing it on the outro
00:51
for a little while I thought it was
00:52
gonna ship here from China faster than
00:54
it was and it took forever now I’m
00:56
sitting warehouse and I met chance like
00:57
the video but soon in fact I think first
00:59
week of jan you were going to launch it
01:00
so it’ll be free mp3 player with it
01:02
first 257 episodes and when we do this
01:05
is gonna bring a lot more of our friends
01:07
and family into the marketing your car
01:09
fold which I’m excited for I did a
01:11
podcast a while ago i’m talking about
01:13
the strategy baman we’re gonna do and
01:14
now we’re actually doing it so it’s
01:15
gonna be kind of cool that to see that
01:17
hopefully grow our member base
01:18
substantially and get more people
01:20
listening while they’re in their car
01:22
anyway so let me cool now what i want to
01:25
share with yesterday i had a really cool
01:27
voxer conversation back and forth Dana
01:29
Derek’s who is one of our inner circle
01:30
members about a concept and I thought it
01:33
was super cool West wanted to share with
01:35
you guys because I think it’s important
01:37
so he messes me today saying like and
01:40
how he’s like as I’m getting more more
01:42
successful and they see you success like
01:43
how do you justify doing something like
01:45
how do you justify going to the DMV or I
01:48
just fight going any haircut like
01:49
because the opportunity cost of your
01:51
time is so much higher I the GUI haircut
01:53
you spending you know driving there
01:55
driving back the hour like an hour of
01:57
your time like if you’re higher you
01:58
don’t pay a client that he would have
01:59
charts them
02:01
you know 10 grand for that our five
02:02
grand for that wherever that is and
02:03
instead you’re doing this whole thing is
02:05
like it’s way cheaper to pay someone to
02:07
come to your house and cut your hair
02:08
while you’re working so you don’t slow
02:09
down or whatever or like if if the pool
02:12
breaks down you gotta go sit in you go
02:15
home and sit by the pool for two hours
02:17
waiting for guy to come and fix it like
02:18
how do you justify those kind of things
02:19
and I was like it’s interesting like and
02:22
I started thinking about that from from
02:25
my point of view and it’s funny I am
02:26
recently been doing all these like cool
02:28
personality test is to learn more about
02:29
myself which I recommend for everybody i
02:31
kidded the sixteen personality test for
02:34
my wife and fry for cry for me and got
02:37
some crazy cool insights from that one
02:40
of them all the sheriff he has hopefully
02:42
give you idea of like the kind of gems
02:43
and gold you can find through here in
02:46
one of my wife and I his frustrations
02:48
that with each other is a lot of times
02:52
aww I’ll say something like hey what do
02:55
you think about this and she like I
02:56
don’t know and she always go straight I
02:58
don’t know and I ke strive me crazy I’m
02:59
like well you gotta think about it for a
03:00
little bit and when she did a search
03:02
sixteen personality tests one of her
03:04
personality traits is like there’s one
03:05
like how we do things based on like more
03:08
thinking or more feeling and um and
03:11
James frill who’s out here with us doing
03:13
the Trello stuff that he had us take his
03:15
personality test and and my wife’s was
03:18
like very much like she’s like she makes
03:20
is based on feeling on I’m thinking it’s
03:21
like there’s like eighty percent was was
03:23
feeling and he was he had kind of a
03:25
similar situation so he’s flip he’s
03:27
thinking not feeling he said that the
03:30
yotta his girlfriend when she’d say like
03:32
hey what do you like having for dinner
03:33
he like I I don’t know I don’t feel
03:36
anything for dinner and shake what do
03:37
you think you want have for an internee
03:38
bike porn what this it’s like for him if
03:40
he said it said thinking versus feeling
03:42
it would automatically just like he
03:44
could his brain could comprehend that
03:45
and then he can think exactly one being
03:47
it’s hard for him to like when you feel
03:48
like for dinner like I don’t feel
03:49
anything for dinner i got i don’t know
03:50
like and so my wife it’s the opposite so
03:52
like I the other night I said something
03:54
like hey what do you think about this
03:55
and she’s like I don’t know what might
03:57
happen I was like wait what do you feel
03:59
like what do you feel like how does that
04:00
make you feel and then like it opened up
04:02
this huge conversation it was like this
04:04
little tweak it was huge so there’s
04:05
buried gold knees personality test like
04:07
so 16 personalities is cool
04:11
the other cool one is the disc profile
04:16
so Mandy on our team does a whole bunch
04:18
of does a whole bunch of really cool
04:23
things and for later circle member she’s
04:26
one of meet her kind of coaches in a
04:28
circle she does more from a personal
04:29
development standpoint I do you like the
04:31
marketing standpoint together right it’s
04:32
super cool into teen to make people even
04:34
more amazing than they already are if
04:35
that’s possible but Mandy has everyone
04:37
take the disc profile and when I took
04:39
mine one thing she told me then there is
04:41
basically like I’m a big believer like I
04:43
I have to have a positive ROI on things
04:46
else I don’t want to do him I start
04:47
thinking about that I’m like it’s kind
04:49
of true like if I don’t see an roi
04:51
something it drives me crazy I can’t do
04:53
it’s like from a religious standpoint
04:55
why I honestly why I struggle reading
04:57
scriptures and things like that because
04:58
it’s just like I’m reading it like
04:59
what’s the point of it and so for me I’m
05:01
building in like building in these
05:04
forced roi things for me to do what I
05:06
need to do so for example and this is
05:09
you know more the churchy side because
05:12
it illustrates it really well for me but
05:13
you know like for example when I speak
05:16
at church and I have to prepare that
05:18
week I like I’ll focus on reading that
05:21
like I’ll enjoy so much study and get
05:24
ready because I know that at the end of
05:25
it I’ve got to give this presentation
05:26
and so there’s like this are why the
05:28
reason I’m doing this so I can give a
05:29
really good presentation in the end now
05:31
obviously I don’t speak every week in
05:32
church the way Mormon Church works is
05:34
you speak like once every five years and
05:36
everyone gets a chance so it’s like all
05:37
right so five years now sonic speaking
05:39
opportunities so I’m like that’s not
05:40
going to work so what I’m starting to do
05:42
is I’m working on launching my own
05:45
podcast where basically I will
05:47
throughout the week study and learn and
05:49
then I’ll be creating a talk and i’ll
05:51
give that on the podcast and that’ll be
05:53
my roi like that’s that’s what i’ll be
05:55
looking forward to is like i’ll be
05:56
working because i have to have this
05:57
thing for the podcast and that was an
05:59
roi now I I can justify in my brain why
06:01
did you do this or that things like that
06:04
so anyway so that’s just like a kind of
06:06
example but everything my life like what
06:07
what’s roi so as as Dana dascon I start
06:10
tell him I was like you know like for me
06:13
like the like first off like it’s hard
06:16
like I when I got it I got a new car
06:18
let’s let’s go to DMV and I didn’t for
06:21
two years and she’s trova rounds like
06:22
plates didn’t work and I like because
06:25
like the meet going the DMV like the
06:26
opportunity costs s so like there’s no
06:28
roi like it was like useless only way
06:30
it’s useful is if I get pulled over so
06:31
Mike I’m just not gonna get pulled over
06:32
and I didn’t for two years and finally
06:34
like somebody on my team forced me to go
06:36
and like they took me there and like
06:38
forced me to sit down and like I got it
06:40
done right but it was like two years of
06:41
driving and without like whatever the
06:44
DMV is supposed to give you um and so
06:46
but then like the pool example he said I
06:48
was like well you know at the pool like
06:50
like for me to go sit and wait for pool
06:53
guy of two hours like it’s gonna drive
06:54
me nuts and so there’s no positive ROI
06:56
other than the pool work so for me it’s
06:57
like okay what’s the benefit for my wife
06:59
and kids like what’s the ROI for that my
07:00
okay I have a chance spent two hours
07:01
with them I’m gonna sit there I’m gonna
07:02
you know whatever that is but that’s the
07:04
ROI is not like fixing the pool it’s
07:06
like the time with my kids and then as
07:08
soon as I can justify that and make that
07:10
then I can then I might cool I can do
07:12
this because like this is this is the
07:14
ROI for me in my brain and and I’d never
07:18
thought about hair cutting things so I’m
07:20
actually a haircut today so I thought
07:21
that was kind of fun in like men it is
07:23
kind of a waste of an hour my day just
07:25
to go get my hair cut I should hey I
07:26
should pay my girl to come here and cut
07:29
my hair while I’m working on the
07:30
treadmill or something at it out I’d be
07:31
kind of funny but anyway I just thought
07:33
was interesting so for you guys i just
07:35
wanted could end of it as entrepreneurs
07:37
probably lot of your brains work similar
07:38
to mine where
07:39
like you need that positive ROI and so
07:42
sometimes when you’re struggling to get
07:44
something done at least for me that’s
07:45
because I can’t see that so I have to
07:47
like associate what is our a while get
07:50
from this and for something I’m excited
07:52
by then I like boo might go do it I can
07:53
conquer that’s why this book that I’ve
07:54
been killing myself getting done I know
07:57
the ROI on the other side of it which is
07:58
only thing keeps me moving because
08:00
there’s so much pain associated with
08:01
writing a book for me but like I know in
08:04
my mind with ROI is we’re financial from
08:07
a transformational from like all the
08:08
things that I care about and why I’m
08:10
doing it like i see that roi and it’s
08:11
what drives me to keep moving forward so
08:13
anyway i just want to show the s6 that
08:15
was important and and hopefully you guys
08:17
can start attaching roi so things that
08:19
you’re struggling with and i think that
08:21
you do that it’s going to give you the
08:23
motivation you need to a two-out to get
08:26
things done so there you go with that
08:27
said take some personality test that’s
08:29
cool too all right appreciate you all
08:31
have an amazing day and i’ll talk to you
08:33
soon thanks so much for listening we
08:37
hope you enjoyed the behind-the-scenes
08:38
look at our funnel hacking projects you
08:40
can also watch the funnel hacker online
08:42
reality show and watch us build and
08:44
launch funnels live at ww bundle hacker
08:47
TV if you like to come hang out with
08:49
your fellow funnel hackers come join our
08:50
facebook group at ww project click
08:53
funnels com oh yeah and don’t forget you
08:55
can get a free mp3 player with first 257
08:59
episodes preloaded and marketing in your
09:01
car calm join us next time and remember
09:03
you’re just one funnel away from your
09:05
dreams
09:09
you

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.