285 - The Secret Of Contrast

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we had to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey everyone this is russell
00:32
brunson welcome to marketing in your hot
00:34
tub is actually Christmas night and I’m
00:38
in a hot tub right now we’ve had all the
00:39
kids in here but all of them have left
00:41
except for Dallas last remaining hot tub
00:44
or hide away oh good so down if he s off
00:48
on fridays this week i was on front of
00:50
fridays and he actually built the funnel
00:51
was if I’m about you bill no balls we
00:54
box yeah Jim Edwards built a script to
00:57
throw snowballs with putting rocks and
00:59
snowballs evil snowballs huh yeah evil
01:01
don’t you don’t want to mess with it
01:04
there’s pretty good right you put the
01:05
funnel 15 years yes we’ll see 30 I got
01:08
under pressure normally people get 30
01:09
minutes i get down 15 cuz I thought I
01:12
knew you good he did if I looked amazing
01:14
huh it’s pretty good I’m really good at
01:17
it so any you guys are wondering you
01:19
want to see I go to funnel Friday’s calm
01:20
and look at the Christmas special and
01:22
you’ll meet most of my kids were on that
01:23
episode suffer I don’t ignore came into
01:25
she’s very yeah but bonding a bone in
01:28
coming here so most of my kids are on
01:29
this you want to meet him gonna funnel
01:30
Friday’s calm but tonight I had a really
01:33
special message that’s why I wanted to
01:34
come to talk to you about today and the
01:37
topical talked about is a thing called
01:38
contrast so I’m telling you this while
01:40
we are sitting in the hot tub it’s 754
01:44
p.m. christmas night we great christmas
01:47
day today and now we’re outside and it’s
01:48
dark it’s cold or snow there about 10
01:51
inches of snow back yesterday we were
01:53
out in we bought like this four-wheeler
01:57
rhino thing dad autumn is i guess no
02:00
thing that made snow yes he has a snow
02:03
plow on the front of the hook tubes the
02:04
back and pulled the kids around the yard
02:06
fright and it was really really fun
02:08
and down what don’t talk about that good
02:11
anyway so I’m so it’s really really cold
02:14
and then we jump in the hot tub it’s
02:16
like 102 degrees it’s really hot and so
02:18
the kids we’ve been getting a hot tub
02:19
and then they jump out in the snow and
02:21
do snow angels and they’re screaming
02:22
because it’s so cold and they dive back
02:23
in there screaming cuz so hot and back
02:26
and forth and back and forth and what’s
02:27
cool if you think about like what’s
02:28
making this experience really fun is the
02:31
contrast okay and I start thinking about
02:33
about other things where contrast is the
02:35
key and I really think like happiness in
02:37
life is is tied to contrast but we had a
02:40
church Christmas party and they decided
02:43
to have Colette and I be in charge so we
02:45
had a chance to throw a party for 500
02:47
people one of the ideas that kind of
02:49
came out of it one like one of the guys
02:51
in our committee he and I day so hey we
02:52
should do a hot chocolate bar and it’s
02:54
like I’ll be awesome so we had a huge
02:56
hot chocolate bar we we boiled like I
02:58
don’t 30 gallons of hot chocolate like a
03:01
lot good kitty time the toppings with a
03:03
york peppermint patties cinnamon bears
03:05
marshmallows M&A; favorite flavor ran out
03:08
right when they came oh we had a whole
03:10
bunch that’s the point of the story is
03:12
this huge hot chocolate bar but then
03:13
which was good but then what made it
03:15
great was the contrast we had an ice
03:17
cream scooper scooping scoop ice cream
03:19
into hot chocolate saying this hot hot
03:21
chocolate with coal ice cream and the
03:23
contrasts were made it magic do that in
03:26
most foods like if you go to the
03:28
restaurant and you get sweet and sour
03:29
sauce sweet and sour the contrast is why
03:31
it’s interesting a lot of foods that way
03:33
were they had to like come for Christmas
03:37
somebody may have sent me a bag of this
03:39
time maybe in the whole thing by myself
03:40
there was a bag of a chocolate-covered
03:43
pretzel so pretzels are chocalate sweet
03:45
and the pretzels are salty is that salty
03:47
sweet like the contrast so many
03:49
interesting dad not not cool tiles
03:51
online you’re kidding yeah you are you
03:53
now with in most parts of life like its
03:57
relationships I have people that are the
03:58
most fun or not were there like me I do
04:01
a lot of fun entrepreneurs who are just
04:02
like me be even within that there’s a
04:04
lot of contrast right there’s contrast
04:07
within my family contrast within my
04:09
beliefs contrast within ideas and like
04:12
that’s what makes things interesting is
04:13
the the contrast from food from from
04:17
relationships from all these all these
04:18
kind of things and so what I’m thinking
04:20
about today is club
04:22
you’ll probably know this but also like
04:24
the key to good story telling us the key
04:27
to hot tubs and cars it’s the key to
04:30
good storytelling it’s the key to good
04:32
selling okay boom downs compared and
04:36
contrasted he compared a car and hot tub
04:39
is he contrasts him know okay so let me
04:44
explain this so we tell the story it’s
04:48
that it’s the contrast that makes the
04:49
story interesting right so from from a
04:52
higher level you it’s like you tell us
04:54
Troy like like first I was broke then I
04:57
was rich like that was the contrast
04:59
first I was fat then I got skinny first
05:02
I was sad than I became happy like that
05:04
that contrast is what makes the story
05:06
interesting right and so that’s from
05:09
like a from an overarching story level
05:11
like that’s kind of the ARCA people
05:12
normally normally go on it’s like I was
05:14
here you had this morning to ktown
05:17
dallas rude things were completely off
05:19
topic when you finish the story think
05:20
about sorry okay okay so then a but it’s
05:23
also from that’s like the macro level
05:25
then the micro levels the same things
05:26
you’re telling stories and you get down
05:29
into the actual pieces of the story it’s
05:31
also like the contrast like you you dig
05:34
down and as you’re telling the details
05:36
like the contrast and the details what’s
05:37
interesting as well so it’s like right
05:39
now if I was telling the story but I was
05:40
sitting in the hot tubbin and part of
05:42
our body was like so hot it’s like 100
05:44
and 230 degrees and its really warm but
05:46
then my head my necks above water and
05:48
the wind hits she’s just bitter cold it
05:51
cuts you if I cut she died down even
05:53
like into the water because it’s so cold
05:55
but then the water so warm like pushes
05:56
that heat back up I’m telling like the
05:58
contrast of the cold in the hot which
06:00
brings makes intriguing again makes it
06:02
interesting and so when you’re
06:04
describing each of the each of the
06:06
individual pieces of the story there’s
06:08
contrast in all of them you’re writing
06:10
emails like there should be contrasting
06:11
your emails like as your as you’re
06:13
talking about the things like I was this
06:16
and I became this I felt this but then
06:17
it had this happened like like there’s a
06:19
scripture and that all my Mormon friends
06:22
would know about where lehigh in the
06:25
beginning of the book of mormon he talks
06:27
about how how there’s this guy ops and
06:31
all things like it wasn’t for the wasn’t
06:33
for the dark you would know like
06:35
for evilly when no good like there’s a
06:37
reason why this contrast your inner
06:38
thigh there is without sadness kind of
06:40
happiness like without that contrast you
06:42
can’t know happiness and please have
06:43
sadness you can’t no joy until you’ve
06:45
had pain you can’t you can’t do what’s
06:49
right unless you know what’s wrong like
06:50
yeah downs getting it yeah hopefully we
06:53
catch on same time huh but it’s not
06:55
contrasting all things in life like
06:57
that’s the that’s the what makes life
07:00
interesting is that is that contracts
07:02
bad good loving it hitting it whatever
07:06
the contrast you got um Ellie in school
07:09
Ellie in school Ellie’s his sister is
07:12
going ok they there really are
07:17
contrasting their alien schoolers
07:19
contract or con on we think about you
07:22
guys it’s interesting because like
07:23
that’s that’s the key and so as I look
07:27
at you can i get for mike i’m gonna eat
07:28
something let me make some contrast to
07:30
i’ma tell story i’m gonna sell something
07:32
to i’m going to write email to love Joe
07:35
what be larger let’s believe Oh Joe
07:37
you’re sending your email to Billy Bob
07:39
Joe okay all right that makes no sense
07:42
but whatever alright so back amongst the
07:46
random thoughts that’s about you from
07:50
tonight from the contrast as I’m sitting
07:52
in the hot tub while cold is on my
07:54
blowing against my skin is kind of
07:56
freezing up top hot tub car contrast yes
07:59
all right now until store about um
08:01
breakfast this morning yeah sure ok so
08:04
tell hell out seeking are here well our
08:07
dad took up like a huge bowl like one
08:11
that we used some bit mate mix cookies
08:14
and stuff big salad um yeah he um for
08:17
Christmas um he got a big lucky charm
08:20
thing in his marshmallow mateys it’s the
08:23
generic multi- cough version of lucky
08:25
charms okay yeah um speaking up real
08:27
quick you look at Lucky Charms the
08:29
reason why so good there’s contrast is
08:31
the oats that are like not sweet and
08:33
there’s marshmallows are sweet that’s
08:34
what makes that cereal so amazing yeah
08:36
but our dad dumped it all in and all
08:39
filled the whole bowl up which is he but
08:41
she didn’t use normal serio boy it’s a
08:43
whole salad bowl full of martinis
08:46
all the oats first and then he sugared
08:48
up with all the marshmallows so this is
08:50
like my my brothers and sisters need our
08:52
whole life so Santa Claus always brings
08:53
a sugar cereal we always get marshmallow
08:56
mateys because it’s like twice the size
08:57
of Lucky terms he’s get a big old
08:59
multi-million see how it feel salad bowl
09:01
food this morning too yeah you do I’ll
09:04
indoors tomorrow morning on what I used
09:06
to be assaulted yeah so we do it then
09:09
the rule is you can’t use single
09:10
marshmallow to all the oats are gone no
09:13
I still need to spit it back out what
09:15
yep no you don’t know yeah I guess
09:18
you’ll know but you should know so you’d
09:20
be really careful it takes probably 20
09:22
or 30 years i snapchatted me doing it
09:24
but then I ate the whole thing so when
09:27
you’re done with it though then you’ve
09:28
got this whole bowl full of marshmallows
09:30
and the marshals were like oozing into
09:32
the milk so the milk is like syrup as
09:34
well so the end you drink the
09:36
marshmallows insert milk and it’s like
09:37
the reward for sacrificing 30 minutes of
09:40
your life to something school yeah when
09:46
I was so I went on a mission from Mormon
09:48
Church I was in New Jersey and Santa
09:50
Claus some had to get marshmallows up in
09:52
New Jersey and so uh Christmas morning I
09:55
pulled a huge salad well like I know I
09:56
östra dition come on now you have to do
09:58
it and I was eating it and it took like
10:00
an hour who’s like the only sound I novi
10:04
companion after like half an hour’s like
10:06
elder Bronson you gotta stop like I
10:08
can’t handle the noises of you eating
10:10
every little piece of cereal gathers
10:12
room poor guy probably hates me for that
10:15
whoo down for my hair it’s like frozen
10:18
hard as a rock yeah ramming so one more
10:20
story for you guys about contrast
10:22
actually nothing contrast his cool story
10:24
so I was a kid we went on family union
10:26
up somewhere for winter time it was like
10:28
this we went to hot tub and walk hot to
10:30
back to our condo oh it was freezing in
10:32
my cousin Juliana her hair froze and
10:35
then she’d grabbed it and she bent it
10:38
and it snapped her hair off broke her
10:41
hair and she’s crazy so my hair won’t
10:44
forget some hair cream oh there’s the
10:47
kids oh man all right I think we rented
10:49
end a hot tub party I ever know since I
10:51
haven’t phoned out us in the Ninja
10:54
Turtle out driving nor a little miss
10:56
cooter anyway we appreciate you guys for
10:58
listening hopefully got some value out
10:59
today remember
11:00
Josh in all things the spice of life
11:02
makes it interesting yes it’s funny
11:04
pneus it builds your relationships Billy
11:07
Bob Joe helps you sell things hey cars
11:09
it helps you eat better hot tubs and
11:12
charms all right we’re gonna go peace
11:14
out everybody thanks so much everything
11:15
hi Jesse microphones what right and snow
11:18
and everything anymore thanks so much
11:24
for listening we hope you enjoyed the
11:26
behind-the-scenes look at our funnel
11:27
hacking projects you can also watch the
11:29
funnel hacker online reality show and
11:31
watch us build and launch funnels live
11:32
at WWF LOL hacker TV if you’d like to
11:36
come hang out with your fellow funnel
11:38
hackers come join our facebook group at
11:39
ww project click funnels com oh yeah and
11:43
don’t forget you can get a free mp3
11:45
player with first 257 episodes
11:47
pre-loaded at marketing in your car calm
11:50
join us next time and remember you’re
11:52
just one funnel away from your dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.