287 - My 5 "Hail Mary" Passes To 3x Revenue

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we had to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started what’s up everybody good morning
00:33
i hope you guys are doing awesome it is
00:36
so cold here right now in my car freezin
00:39
and i forgot my coat dang it why don’t
00:41
always do that anyway um i hope you guys
00:44
doing awesome i just wanted to share
00:46
some cool stuff d s sakes I’m so excited
00:48
I’m not gonna sleep I don’t few guys
00:49
have like the stripe app on your phone
00:51
but last night I was refreshing every
00:53
like 30 seconds and so fun i love this
00:56
game like seriously this is the game we
00:58
get to play for a living and it is the
00:59
most insane fun cool exciting
01:03
frustrating sometimes but always
01:05
rewarding game and ah so much fun so
01:08
don’t tell you guys about something that
01:11
we are attempting to do right now which
01:13
is super crazy and fun and and i want to
01:16
show you my execution plan because i
01:18
think it’ll help you with whatever your
01:19
execution plans are i’m just kind of see
01:21
how I how I look at the world how we’re
01:24
trying to hit a big goal in a very short
01:26
finite period time and so basically this
01:30
is it I haven’t told publicly anywhere
01:33
but for you guys i can tell you cuz
01:35
you’re my people here my peeps alright
01:36
so what we what our goal was last year
01:40
and click phones we wanted to triple our
01:42
revenue
01:43
and that was like one of those what they
01:47
call the B hags big hairy audacious
01:49
goals and so it was like what’s triple
01:52
revenue and and and there’s once things
01:55
like I like it I can happen it never was
01:58
like yeah I can happen but then you
01:59
never really know like you know what I
02:01
mean and it wasn’t something that we
02:03
stretch them every day okay what’s
02:04
revenue revenue because like I’m a big
02:06
believer like setting a big goal but
02:07
then not like no I don’t want say not
02:09
focus on it but it’s not like like I
02:12
don’t want that goal to to destroy the
02:16
customer experience right like I want
02:17
folks more like how do we serve these
02:18
people and then I go somehow magically
02:19
will will appear right so that was the
02:23
goal for this thing 13 extra revenue
02:24
which is a lofty goal but like why not
02:27
we might as well do it right like we got
02:28
nothing else happening this year let’s
02:29
do that so that was kind of going we
02:31
started going towards it and didn’t
02:32
really know what what how we’re gonna do
02:34
it but we’re just trying to hold on
02:35
sugary things right so all you guys
02:37
probably watched over last year a lot of
02:38
things we’ve tried to read this and try
02:39
this and something’s huge smashing
02:41
successes and some things or failures
02:43
anyway so we get to December this month
02:46
the month of the coldness um and and I
02:51
kind of not had forgot about the goal
02:53
but just hadn’t really looked at it so I
02:55
asked Clint who’s by Count said I keeps
02:58
where we had on the skull and he told me
03:00
and it was like huh and the number like
03:03
we had to get in December was we had to
03:07
make what we normally do and without
03:09
like sharing revenue numbers like we
03:12
needed to make it extra like one and a
03:14
half million dollars on top what we did
03:16
the month prior which was a
03:17
record-setting month for us in to be
03:20
able to achieve that goal and we’re like
03:22
huh so we basically have to break our
03:24
best month ever end increase sales by
03:26
next like 1.5 million dollars and I was
03:29
like okay maybe then right I’ll wait
03:31
December’s like the worst possible
03:33
months to do like in our industry
03:35
typically December’s like the worst
03:37
month right like no that’s not gonna
03:38
work and it was like all these doubts
03:40
and fears and like ah there’s no we were
03:42
gonna make it but then we’re like we’re
03:43
not let’s still like let’s make that the
03:45
goal so I told him this is a big thing
03:47
with goals like if something’s in front
03:48
of your face all the time like
03:50
you’re more likely to achieve it right
03:52
that’s like when I want to lose weight
03:53
like right on the board next to my scale
03:55
like how much I weigh today so I’m like
03:56
oh crap just like visible so you see it
03:59
and so I said k every single day I want
04:01
you to send how much money we’ve made
04:02
year-to-date and then how much money we
04:04
have to make to hit our goal and so
04:06
every morning for the last like what
04:09
like 20 27 days now whatever I got an
04:12
email says hey so far were this much for
04:14
the year this how much you get to beat
04:16
your goal so it’s like oh crap so that
04:19
much money that’s right and so we
04:20
started doing things and like started
04:22
making us be creative and so we start
04:23
going and doing it and you know if you
04:25
listen to podcast we had a webinar
04:26
earlier this month I did a hundred grand
04:28
which was awesome and as awesome that is
04:31
I’m like it’s like halfway to if we
04:33
needed to do it extra new money it’s so
04:35
trying different things and we’re just
04:36
doing a bunch of stuff and and then we
04:39
have Christmas like everyone’s taking
04:40
like a week off for christmas and then
04:41
this is happening that’s happening so
04:43
anyway so what happened is like the
04:45
guinea this week which is the last week
04:48
of the year we looked at it was like
04:50
case we have to make it was it was like
04:51
looking at it’s like oh it’s make an
04:52
extra like half a million dollars on top
04:54
of on top of still doing all the other
04:57
revenue we normally do each day and was
04:59
like that’s what we have to do and it’s
05:00
like oh it’s like it makes how we make
05:03
an extra hundred grand a day every day
05:04
this week like that’s kind of what we
05:05
had to figure how to do it was a hundred
05:07
rounded weeks an extra hundred grand
05:08
like ah so much stress so what we did
05:12
and this is the lesson is we sat down
05:14
and said okay we can’t just gave like
05:17
plan on one thing working like we’ve got
05:19
to have a couple different backup plans
05:21
and so we had a little meeting I said k
05:23
we’ve got some Hail Mary passes and
05:25
we’re throw a bunch of Hail Mary’s in
05:26
the air and hopefully we’ll catch one or
05:28
two or three of them and so came up with
05:30
five Hail Mary passes and you know in my
05:32
business to be different than yours but
05:34
I we came up with five one of them was I
05:36
had this idea for like what if we took a
05:37
bunch of our old unreleased content
05:39
funnel related events and stuff we never
05:42
sold and and put that in a package and
05:44
call funnel immersion somebody has may
05:45
have seen that we launched that
05:47
yesterday and lo and behold the first
05:48
day has
05:50
spend 12 it’s been like 15 hours we’ve
05:53
done over a hundred grand already in
05:55
that so I was like oh yes one Hail Mary
05:57
pass was caught in the end zone but we
05:59
haven’t won yet it’s like what else can
06:00
we do and so I started like looking at
06:02
our database looking our people and sort
06:03
of segmenting so I was like okay what
06:05
are the other big opportunities make
06:06
money quick one of them is our
06:07
certification program so I looked in
06:09
over the last 12 months has been 14,000
06:13
people that register for our
06:14
certification webinar and from that
06:16
obviously on 14 thousand customers so I
06:17
say okay we’ll take that segment they’re
06:19
obviously interested in let’s give them
06:20
a little bit like let’s push them to
06:22
take it take action before the in the
06:24
year so send our campaign to these guys
06:26
basically gave them a call and say like
06:27
in and call in and say like hey
06:30
basically they don’t apply you already
06:32
applied just call this number ASAP and
06:34
we’ll get you in the certification
06:35
program so we did and as we did that and
06:38
then certifications ten thousand dollars
06:39
so yesterday I came to the office of
06:41
phones ringing off the hook there dylon
06:42
there you know they’re interviewing
06:44
people make sure they’re good fit for
06:45
the program and in sales are going to
06:47
boom boom booms like that Hail Mary pass
06:48
me through it up and so far it’s halfway
06:51
caught now it’s been caught you know we
06:54
still have three days of like sales on
06:56
there to figure out if you know how much
06:57
were you given that there’s another one
06:58
we had one where people keep begging us
07:00
for yearly option we always fought
07:02
against that inside of clickfunnels but
07:04
we decided to make it available and just
07:06
when people log in so when people log in
07:09
this week actually started yesterday the
07:11
thing pops up saying hey you got one
07:13
time offer you can you can get two
07:14
months for free if you buy yearly right
07:16
now and that was hella a pastor throw up
07:18
and like it landed in that like it’s
07:20
working and then our event we’ve got I
07:24
think eight boost and we haven’t stolen
07:26
a booth space yet so dave has been out
07:27
there calling people like crazy trying
07:29
to sell boost he closed the first one
07:30
yesterday he’s got three or four more
07:31
aligned it for today and and we just
07:34
kind of all these different contingency
07:35
plans and we all jumped in start
07:37
executing them and it’s based on like
07:38
looking at all of our opportunities and
07:40
like segmenting amount like funnel
07:41
immersion goes to everyone right
07:43
certification goes just people who’ve
07:45
raised their hand last year about
07:46
certification
07:48
you know a thing and everything was kind
07:50
like that the Dave’s going out to
07:51
different affiliate partners like who
07:52
are ones that can bring in a lot of
07:53
sales in a short period of time so we’re
07:54
doing deals with them in the next three
07:55
days trying them to push before they in
07:57
the year and they just doing a whole
07:58
bunch of different things and looking at
08:00
now are still three days away but I
08:02
think we’re gonna make it which is
08:04
insane um and it’s so exciting and
08:09
anyway I’ll let you guys know for sure
08:10
if and when we do but you’ll know if I’m
08:13
if I’m New Year’s Eve doing a google
08:15
hangout for 22 hours trying to close
08:17
everybody on buying stuffs and that’s
08:18
probably why just a heads up so you guys
08:20
know on the inside just cuz we have to
08:22
reach our goal like we’re so close we’re
08:24
gonna make it and it’s just exciting so
08:27
that’s fun now to take that to next year
08:29
so we set a big hairy audacious goal or
08:32
be hag for next year to triple revenue
08:34
again which is like insane um especially
08:38
yeah I got it’s one of the things it’s
08:41
just like huh that’s what was last year
08:43
to it i was saying i was like huh well
08:44
might as well what else I’m gonna do
08:46
this year right so they should be said
08:47
like let’s triple it again which if we
08:49
do that it would be insane and so um
08:53
call it be insane and so my question for
08:57
me and for our team is like oh how are
08:59
we gonna do that and right huh well we
09:02
can’t just like come up with one idea
09:03
like we need a whole bunch of Hail Mary
09:05
passes like and if one or two or three
09:07
of them hit like we can actually hit
09:09
that goal and so become with some big
09:11
some big Hail Mary passes so one of them
09:14
is the book launch the way we’re execute
09:15
on the book launch and tie the book
09:17
launches and informers like that’s one
09:18
huge hail mary pass we’ve got we have I
09:22
don’t order no surprises we got some
09:24
cool stuff happen this year but we have
09:26
four or five Hail Mary passes and if one
09:28
or two I’ll probably have to hoop shit
09:31
if two or three of those how air passes
09:33
hit we’re gonna hit it if they don’t we
09:35
don’t but least we’ve got like four or
09:36
five balls up in the air right like I’m
09:38
not a big football dude but like the
09:40
best games to watch the ones were like
09:42
they’re down in the throwing these Hail
09:43
Mary passes and they’ve got you know
09:45
four downs till the game’s over and
09:47
they’ve got four Hail Mary passes and
09:49
it’s like ready hike everyone Sprint’s
09:50
to quarterback talk lobs in the air as
09:52
far as you can boom drops the ball okay
09:54
guys you don’t got 12 seconds left three
09:56
place rate hike lobs it up in the air
09:58
lobster
09:59
there and like they get four shots to
10:01
lob this thing in the air and they just
10:02
got to catch one I they don’t need to
10:04
have for that they just catch one
10:05
they’re gonna win the game and that’s
10:06
how I feel with this a lot of times is
10:07
and so for some of us we go into battle
10:09
and go into this game and we’re like
10:11
okay and all our eggs in one basket okay
10:13
if this thing works then I’ll be rich
10:16
and then doesn’t he write crap and then
10:18
your screw because like that was it you
10:20
can have any other you know other balls
10:21
in the air and so I like looking at this
10:23
is like okay not that’s what
10:26
continuously plans but like if this is
10:28
work than this it snake no let’s throw
10:29
three things in the air like let’s try
10:30
this this and this and hopefully one of
10:32
them will hit and if it does then that
10:35
works at not that sucks police we got 33
10:37
shots of the goal right three is better
10:39
than one usually I’m not saying by this
10:42
plague create three different businesses
10:43
that’s not what I’m saying I’m saying
10:44
three different ways to execute on this
10:47
idea to get her done so anyway hope it
10:50
helps i’m freezing i’m gonna go inside
10:51
and get warm but appreciate you all you
10:54
know how we do on the goal and if you
10:56
haven’t bought funnel merging it go by
10:57
it helps support the cause help click
10:58
funnels triple it’ll be amazing alright
11:00
appreciate you all and i will talk soon
11:04
thanks so much for listening we hope you
11:06
enjoyed the behind-the-scenes look at
11:07
our funnel hacking projects you can also
11:09
watch the funnel hacker online reality
11:11
show and watch us build and launch
11:12
funnels live at WWF NL hacker TV if
11:17
you’d like to come hang out with your
11:18
fellow funnel hackers come join our
11:19
facebook group at ww project click
11:22
funnels com oh yeah and don’t forget you
11:24
can get a free mp3 player with first 257
11:27
episodes pre-loaded at marketing in your
11:29
car calm join us next time and remember
11:32
you’re just one funnel away from your
11:34
dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.