289 - Grab The Big Pile Of Cash First

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we had to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey everyone this russell
00:32
brunson welcome to a freezing cold
00:34
market here car so Boise is been covered
00:38
in feet of snow not foot feet many feet
00:41
of snow everything been frozen we’ve had
00:43
three snow days in a row back to back to
00:44
back but I had to get to the office
00:46
today because we were doing a webinar
00:48
and I don’t trust my home internet
00:50
connection as much as the office and
00:51
plus I missed everybody I want to see
00:53
them all again I’m working home last few
00:55
days I’m still unfinished the book oh
00:57
it’s killing me but we did get launched
00:59
the mark in your car free mp3 player so
01:01
if you haven’t got yours i go to
01:02
marketing your car calm i’m guessing
01:05
though if you’re listening right now
01:05
you’re probably on so we had to do a
01:07
couple things i think i told you our old
01:08
RSS feed i toy screwed up on so we
01:11
retired that that podcast and so it’s
01:14
that one’s kind of paused and it says
01:16
archiving a little image there and then
01:18
if you come the new one this one you’re
01:19
listening right now and we’re all
01:20
hanging out having some fun over here
01:22
and it’s been fun is by kind of
01:23
restarting the new thing we were able to
01:26
end lunch in the free mp3 player were
01:27
able to do kind of a new launch around
01:30
which is fun so we’ve got over a
01:32
thousand people in the first 24 hours
01:33
have gotten the free mp3 player she was
01:35
hopefully a thousand you guys are
01:36
listening to this or more that are new
01:37
and hopefully i will keep growing and
01:39
just appreciate all of you guys sharing
01:41
and all the good feedback for podcast
01:44
makes me happy so in fact today was
01:47
really really cool so one of my friends
01:50
and he’s a
01:51
click funnels member and someone I met I
01:53
think it the first funnel hacking live
01:54
event anyways name is Travis Cody he
01:56
sent me I got this box in the mail today
01:59
open it up and there’s a video playing
02:00
on the screen of this box talking and
02:02
it’s travis talking and then I look down
02:05
and inside of the box there’s these two
02:07
huge books and I pull him out and why is
02:09
my Mormon and so there’s the Book of
02:11
Mormon and the Book of Mormon looks like
02:12
they’re special font on it certain color
02:14
and everything and the book looks like
02:16
the book it looks like to book of
02:17
mormons but says the book of brunson but
02:20
I open it up and it’s all of my pots my
02:23
podcast put in this book that just
02:26
looked at all so it was aight be cools
02:27
get back I’ve ever gotten um and so I
02:30
don’t know he said he’s got an idea so
02:31
maybe we’re gonna start selling these as
02:33
an actual product but it was suit like
02:34
super cool and it so I got the book of
02:37
Brunson now so if I start quoting
02:38
scripture if I’m like the book of
02:39
Brunson chapter 2 verse 16 no I’m
02:43
talking about it’s all coming from this
02:45
podcast so was super cool gift from so
02:47
thank you travis if you’re listening
02:48
appreciate that and it was really fun it
02:50
she’s been fun kind of reading excited
02:52
about this podcast I’ve been doing it
02:54
for so long now and at first I don’t
02:58
think imma listen for a long time but I
02:59
was just doing except I was fun and the
03:01
cool thing is that because the way I
03:02
said the RSS feed i had no way to check
03:04
people are actually listening which is
03:05
actually helpful because then I didn’t
03:07
know if nobody’s listening so I just
03:08
didn’t assume people were listening and
03:10
now you know a few years later I know
03:11
that we’ve got a lot of listeners and so
03:12
now now we move things over all actually
03:14
go see how many were listening and
03:16
downloads and all that kind of stuff so
03:17
that’d be kind of fun but regardless
03:18
it’s it’s something that I enjoy and
03:20
it’s been hugely beneficial for me just
03:24
to get out my thought some ideas and
03:25
what I’m thinking and and you guys have
03:27
obviously been a huge sounding board for
03:29
me as we’ve gone from near bankruptcy to
03:31
when I when I started this podcast where
03:33
we’re at today and I just appreciate you
03:35
guys listening and sharing and
03:36
commenting and so if you guys are
03:38
listening please i love you come and
03:39
comment on the new feed because we
03:42
switched over obviously they were zero
03:44
stars think we’re like 35 or 40 stars
03:46
now so that’s good but more you guys can
03:48
come and comment and let me know right
03:50
now especially for next week or two I’m
03:51
really intently listening or reading my
03:54
comments so feel free to drop a comment
03:55
i’m sure i’ll read it which would be
03:56
kind of fun so I with that said welcome
03:58
to the podcast those you guys who are
04:00
new so kind of froze who are new the way
04:02
this works is as I’m driving to the
04:04
office and back I just shared cool ideas
04:06
and things that were working on and
04:07
stuff that I think would be helpful for
04:09
you so I pen home from the office right
04:11
now and had a webinar today with jld
04:13
John Lee Dumas which was fun and worked
04:15
awesome we helped serve his people well
04:17
we sold a bunch of clickfunnels which is
04:19
the key to happiness for me and for them
04:21
as entrepreneurs as you know which isn’t
04:23
really cool and and then afterwards we
04:25
had a dream one hundred meeting so what
04:27
is the dream one hundred as you listen
04:29
and you guys catch my podcast I talk
04:30
about so all but this is the foundation
04:32
of promotion of business for me and so
04:35
go back and find some of those calls we
04:38
go deeper into basically dream one
04:39
hundred or who are the hundred people in
04:41
your market that have your dream
04:42
customers on their list right now and
04:44
how can you get them to promote you to
04:46
their audience and so like when we
04:49
launched the dot-com secrets book we
04:50
built a dream 100 list and we started
04:52
sending people to dream one hundred
04:54
gifts in the mail we sent them copies of
04:56
the new book that was coming out with
04:57
sending kishi at Ferrari key chains
04:59
because we were giving away a Ferrari we
05:00
said we’d all these cool things we kept
05:01
sending him out and and we did that two
05:06
to get people throw and it’s funny
05:08
because from that dream 100 campaign we
05:09
got a whole lot of people promoting the
05:10
book that that I did have relationships
05:12
with at all like we found who were all
05:13
the top business podcasters that are out
05:16
there so I had a bunch of him who start
05:17
studying in the book and stuff and John
05:18
Lee Dumas was one of them I never met
05:19
him at the time a couple days later I
05:21
get emails saying Russell your books
05:22
awesome I want to promote and now we’ve
05:24
done three final acts webinars he sold
05:26
on a few thousand copies my book and and
05:28
we’ve made a bunch of money together and
05:29
it came from this dream one hundred
05:30
concept and not John was just one of the
05:33
many people we did it with but I build
05:34
list of 100 people and honestly my dream
05:37
100 list keeps growing and growing but
05:38
that’s what today’s meeting was about
05:40
its kind of trimming that down like
05:41
who’s our dream 100 for my next book
05:42
launch that’s coming up in April and
05:43
we’re putting those things together and
05:45
we’re kind of mapping out the strategy
05:48
and a couple things on note so one thing
05:50
is that the book launches at the end of
05:51
April so we’re like january march april
05:53
most three and half months away and
05:55
we’re doing this now okay it’s a big
05:56
part of this is like digging your well
05:58
before you’re thirsty a lot of people
05:59
launch a product then they start going
06:00
and bugging JV partners and stuff and
06:02
it’s like no I do that do the work ahead
06:04
of time so we’re planning out now we’ll
06:06
be contacting everyone and getting
06:07
people information so you get out of
06:08
calendar and we’ll be sending copies of
06:09
the books as they come out and like but
06:11
trying to like prepare for that get it
06:13
ready and build good relationship with
06:14
everybody before that just to kind of
06:18
get people excited for the book but it’s
06:21
the foundation and so what’s cool is we
06:24
have our new reality show that’s close
06:26
to then called funnel hacker TV as well
06:27
so we filmed the dream one hundred
06:28
process today so that you guys will be
06:30
able to see it soon and so you’ll see
06:31
how like this is the foundation for
06:33
everything we do in our business it’s
06:35
building at that list of partners and
06:36
then initially like but my biggest goals
06:38
of a the dream 100 right if I can get
06:40
them to promote my book or my whatever
06:43
that the thing is that we’re selling you
06:45
know that’s the best right if I can get
06:47
them to promote on a podcast or through
06:48
their blog or through email whatever
06:49
that’s number one and so we try that
06:51
initially a lot of people can’t or they
06:53
won’t and so after that is done we’ve
06:55
tried the first phase which is let’s get
06:57
them to promote it that’s our that’s the
06:58
warm audience right then we start
07:00
transition now to or seen that’s the hot
07:02
so we go from hot the transition down to
07:04
like warm so the warm audience now is
07:05
like they may not know me but like I can
07:08
mark it to Tony Robbins followers or Tim
07:10
Ferriss as followers things like that on
07:11
facebook so that’s like a warm audience
07:12
people who know Tony they may not know
07:14
me but I can I can create a bridge page
07:16
the bridge is that gap between Tony and
07:17
me and then get them to buy the book you
07:19
know whatever the thing is we register
07:20
for the webinar we start building bridge
07:22
pages to our warm audience to bring them
07:24
from there and over and so that’s the
07:25
second thing is taking this dream 100
07:27
list we have and
07:29
and then going after them from a fur as
07:33
a warm audience where we’re advertising
07:34
directly to them as opposed to Tony or
07:36
someone you know directly marketing to
07:38
his people and sasa phase number two in
07:40
our dream one hundred and then phase
07:42
number three then it’s going to cold
07:43
traffic and stuff like that so one cool
07:46
thing that we’re doing is not live yet
07:47
but it may be lie about time you guys
07:48
get this i’m changing up russell brunson
07:51
calm so again depending when you go
07:53
there you go there you see a picture of
07:54
me standing there with a bunch of links
07:55
around the sides of me like that’s the
07:56
right that’s a new one I’m doing this
07:58
blog and in the blog I’m gonna be
08:00
documenting this journey of how we’re
08:02
doing this whole thing from the dream
08:03
one hundred to the book launch and and
08:05
trying to take you on a journey of how
08:06
we went from zero to selling hopefully a
08:08
million copies in my book and it’s
08:10
that’s kind of cool so you’ll see the
08:11
transition as we go from from hot
08:13
traffic our existing list and our
08:15
partners listening shifting transforming
08:16
down to two warm audiences then from
08:18
there trying to saturate that and from
08:20
their transition down to cold audiences
08:22
and what’s the differences between going
08:24
after warm traffic versus cold because
08:25
it’s different at the way I position hot
08:28
if you read the dot-com secrets book you
08:29
know about ha traffic warm traffic cold
08:31
traffic that’s different the way the way
08:32
I Celt each of them and so we start with
08:34
the hot because that’s like it’s funny
08:36
my inner circle everyone’s always trying
08:37
to convert a cold traffic I’m like wait
08:38
there’s a huge pile of cash sitting
08:40
right in front of you like grab the big
08:41
pile of cash first that’s your warm
08:43
market grab them first that’s the hot
08:45
mark its using then there’s a cold more
08:46
the warm market which is one step back
08:48
right that’s that’s the next big pile
08:50
cash to grab that before you go for the
08:51
cold so it’s like make all the money you
08:53
can out of the hot market then go to the
08:55
warm market and then you go to the cold
08:57
and at each level of that that process
08:59
moved from hot to warm to cold the sales
09:02
process sales funnels the messaging the
09:03
language patterns all those things
09:05
change and so i’ll be sharing those and
09:07
documenting them on the new russell
09:08
brunson blog and how we went from zero
09:10
to a million copies in my book here over
09:13
the next
09:14
I mean who knows all it takes to get me
09:15
a million bucks probably couple years
09:17
which we kind of cool we’re gonna be
09:19
doing all sorts of stuff we already have
09:20
in the works plans to do infomercial
09:22
radio campaigns mass-market PR Ike it’s
09:26
gonna be it’s gonna be a ride it’s gonna
09:28
be fun journey so hopefully guys will
09:29
come along the journey with me but just
09:31
know that’s kind of what we’re doing and
09:33
the goal is to show like like the
09:36
strategy how we roll out a book and how
09:37
we take that book and help it to you
09:39
know.com secrets book when we launched
09:41
that it was the foundation that got us
09:42
to where now we’re almost 30,000
09:44
customers active customers that I click
09:46
funnels and so that’s the goal is like
09:48
how do we how do we do that how do we
09:51
leverage a book or any kind of front end
09:52
product to build the back end of your
09:54
company so that’s the journey that i’ll
09:56
be taking as on i hope you can come join
09:57
me for the ride so with that said i’m
09:59
home in a good day or two and ever check
10:02
out russell brunson comm check out a new
10:03
blog and we’ll start the first post I
10:04
rewrote the first post and then we’re
10:06
gonna start doing that once a week and
10:07
sharing the journey and shown you how
10:09
many books we sold me to the things and
10:10
that will be the game plan so that said
10:12
I’m home appreciate you guys thanks for
10:14
listening thanks for subscribing please
10:15
go comment come share let me know what
10:17
you’re thinking and excited to be on
10:19
this journey with you guys and we will
10:21
talk to you all again soon bye
10:24
thanks so much for listening we hope you
10:26
enjoyed the behind-the-scenes look at
10:28
our funnel hacking projects you can also
10:30
watch the funnel hacker online reality
10:32
show and watch us build and launch
10:33
funnels live at WWF NL hacker TV if you
10:37
like to come hang out with your fellow
10:38
funnel hackers come join our facebook
10:40
group at ww project click funnels com oh
10:43
yeah and don’t forget you can get a free
10:45
mp3 player with first 257 episodes
10:48
pre-loaded at marketing in your car calm
10:51
join us next time and remember you’re
10:53
just one funnel away from your dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.