290 - Three Cool KPI's You Should Be Watching

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we had to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started everyone’s Russell ganna be has
00:32
been awesome it is snowpocalypse here in
00:36
boise so they told us last night well
00:38
like 130 I got an email from Brent on my
00:40
team and it was a video from vinh Crosby
00:43
local news dude and he was like it was
00:45
like timid Vong think talking about why
00:47
the next five to seven days would be
00:48
insane and talked about basically
00:50
getting a foot of snow it should be
00:52
starting in about 15 minutes from right
00:53
now and then after the snow comes the
00:58
next day supposed to rain ice and so
01:00
it’s gonna rain like an inch worth of
01:01
water that instant turn to ice which
01:03
says will probably break tons of trees
01:05
and power lines which means we have no
01:07
power which means to basically this good
01:09
shot be no power for the next four to
01:10
five days so I’m like what doesn’t one
01:14
thirty in the morning last night and I’m
01:15
like oh crap I’m probably the last one
01:16
to know about this cuz I’m not usually
01:18
hitting like I don’t watch the news like
01:21
so I was gonna go to race to the store
01:23
last night but then I woke up my wife
01:25
and she’s like everything’s closed right
01:26
now so we set the alarm so 6am this
01:27
morning alarm goes off I jump into the
01:30
car ahead on this journey to save my
01:33
family from snowpocalypse which was
01:34
really fun so when the first person to
01:37
walmart they open the early it’s got
01:39
tons like five pallets of water and
01:40
toilet paper and those kind of sesa
01:43
tease then which fred meyers and then
01:44
bought food and oh we bat it’s funny
01:47
brent was there I bumped into Brenda so
01:50
funny I like hey what are you doing like
01:52
how funny the e were here anyway so and
01:56
then he had these two space heaters I’m
01:58
like oh I got like five space here’s my
01:59
house he’s like yeah but you’re you plug
02:01
them in right Mike oh crap yes he’s like
02:03
well these are ones that run propane
02:04
propane you need to get one of those so
02:06
our propane thing and then oh oh that
02:09
was that was a Walmart cited in Walmart
02:10
was out of propane so that’s why I went
02:11
fred meyers and fred meyer and bought
02:12
like 20 canisters propane so each
02:17
propane thing will keep the the heater
02:19
going with like three to six hours so i
02:20
got enough to keep me keep me warm for a
02:23
tiny room warm for five days if we need
02:25
it and then got food and stuff and so I
02:28
was awesome and then brent was like i
02:29
went over here i got a generator so my
02:31
I’ll Simon run to get generated but
02:33
they’re all sold out in another place
02:34
they were sold out but then luckily Dave
02:36
found generators are not sold out and
02:38
then I went to Dick’s Sporting Goods and
02:41
then I was trying to find a generator
02:42
but instead I bought a whole bunch of
02:44
like stuff for the wrestling room so the
02:46
restaurant was all prepped out as well
02:47
they canceled church tomorrow which if
02:50
you know anything about Mormons we don’t
02:51
cancel church so some crazies about to
02:53
happen so we’re just getting all ready
02:54
for it and it’s fun our kids are all
02:56
excited and they’re getting you know
02:58
that a little tent set up and everything
02:59
and you know likely nothing’s really
03:01
gonna happen but if it does we are now
03:03
prepared so I’ve been snapchatting my
03:05
whole prepper journey and but while I
03:08
was doing this whole thing so it’s been
03:09
probably four or five hours and I’ve
03:11
been I’m going back and forth my house
03:12
the store the house of the store I’ve
03:14
been listening to whole bunch of cool
03:16
stuff fact I’ve gone through about a day
03:18
and a half of the five thousand dollar
03:19
seminar while I was here so well I’ve
03:22
been doing this so just amazing and you
03:24
can learn so much so when washer with
03:26
yes today is some internet marketing
03:28
math some numbers for you all and this
03:31
is a little different than I’ve done
03:32
math episodes in the past but here’s
03:34
some some key metrics for you guys to
03:36
look at so Mabel call the KPI episode so
03:39
here’s some kpi’s key performance
03:40
indicators for your business that’ll
03:42
hopefully help and some of these I had
03:44
my business for a long time sometimes I
03:46
picked up today which was kind of cool
03:46
so we will start at the very beginning
03:48
so first thing is you should know that
03:51
on average you will make about one
03:53
dollar per name for each person on your
03:55
list now honestly it should be higher
03:57
than that but that should be the
03:58
baseline like you should make it
03:59
least that if you were emailing your
04:01
list and actually communicating with
04:02
them so that means if you have a
04:03
thousand people on your leash making
04:05
least a thousand dollars a month $10
04:07
beware lest 10 grand a month 30 thousand
04:08
20 less 30 grand a month and so on and
04:10
so forth so the first time ever heard
04:11
that I said I go I said well crap I
04:13
100,000 people on my list and that
04:15
became my focus and sure enough just
04:18
like that number didn’t just like I was
04:21
told and I heard my income stayed very
04:24
similar to that for a long time and by
04:27
the time I passed a
04:27
hundred-thousand-dollar 100,000 people
04:29
my list I was making a hundred grand a
04:30
month and so for you guys that are
04:33
setting goals like make that the first
04:34
goal goal number one is that now again
04:37
one dollar per month her name is on the
04:41
lower end of the spectrum right now I
04:44
look at our company and we are man was
04:47
that probably last month we were almost
04:50
eight dollars per name on our list yeah
04:53
we got a big list so yes that’s on the
04:56
lower end but just just to kind of have
04:57
a metric to to shoot towards right
04:59
there’s number one number two metric is
05:00
on and this is kinda cool i learned
05:04
today so on a continuity program so yes
05:06
i’m on a print newsletter or membership
05:08
site rev that is there was this test
05:10
they were talking about they said that
05:11
for the test on average for every dollar
05:17
someone spends with you in continuity
05:18
they will spend three dollars more with
05:21
you throughout the year okay so if
05:23
they’re paying 40 bucks a month they’re
05:25
gonna average all right read it is
05:27
anyway so every dollar and cottony
05:29
they’re gonna spend three more dollars
05:30
with you which is kind of cool and then
05:33
Dan Kennedy used to tell me said that
05:34
for every thousand people you have on a
05:36
continuity program that’s an extra
05:37
million dollars in revenue you will make
05:39
that year and I started looking as I
05:41
started I print I launch / newsletter
05:43
and sure enough just like you said very
05:45
thousand people had on my continuity
05:47
program we were making a million dollars
05:50
a year in revenue now didn’t come
05:52
directly from the continuity program but
05:53
it came from because they’re members of
05:56
your continuity they’ll start buying
05:57
other things and so they will buy in who
06:02
knows coaching programs upsells other
06:04
products things like that because they
06:05
are again that they’ll spend three times
06:07
as much money with you when they’re kind
06:09
of remember in the wheel and they’re not
06:10
so that’s the second thing so if I what
06:12
your business i’ll be looking at how
06:14
many subscribers we have how many of you
06:15
were on continuity are now paying me pay
06:17
me monthly so that’s the next metric and
06:18
the third enormous charity was kind of
06:20
cool Matt fury was the course unless
06:22
into from him probably 10 years ago so
06:24
it’s older one thing he said it was
06:26
awesome he said that you should try to
06:29
get at least 500 people to buy it from
06:31
your monthly said obviously first lucky
06:32
I tried one person to buy from you but
06:33
after you got customers it’s happening
06:34
you need to get you have people to make
06:37
at least 500 transactions a month with
06:39
you I start think about that goes back
06:41
to the RF ms thing that we talked about
06:43
like two or three episodes ago with
06:45
recency frequency things like that but
06:47
anything like you need to be getting
06:48
your customers be buying at least 500
06:50
purchases new be happening per month now
06:53
obviously you know for me like we’re way
06:57
past that but it’s still it’s a like
06:59
it’s a it’s a good metrics good number
07:01
to look at so there’s some new metrics
07:03
for you guys hope that helps a little
07:05
bit because for me tonight when I look
07:07
at things is funny whatever we measure
07:10
grows like it if you look at sports like
07:13
without changing anything else like
07:16
you’re lifting routines are easier to
07:17
anything just start measuring stuff it
07:19
grows it some magic it’s like a magic
07:21
trick right and so those are three
07:22
things you can met you couldn’t start
07:24
measuring for shocking people on my list
07:25
and that should be somebody will get
07:26
daily like a my act and my first short
07:28
dude inside I was like man I want on a
07:31
big list so I sure looking I was like oh
07:32
I’m adding 20 people a day okay and that
07:34
you’re looking that shirt growing from
07:35
20 to 30 even 30 to 50 50 to 100 and 200
07:38
200 500 500 thousand and you know we’re
07:41
trying to get thousand people a day
07:42
consistently on our list and that metric
07:44
grew because we looked at it and so
07:46
looking at subscribers number two
07:47
looking or continuity members I know
07:49
that you guys we’re obsessed with
07:50
clickfunnels looking at our metrics on
07:52
that and then finally University the
07:54
same thing I got a goal you know we we
07:57
are just shy of 30 thousand active
07:58
members and click funnels as of today
08:00
and our goal is to be a hundred thousand
08:02
by the next year so we’ve got to look at
08:04
that number a lot because we had a lot
08:05
of people to get that to get that number
08:07
right but it’s definitely attainable
08:11
like we can we can get it in funnel
08:13
university I have a goal have 10,000
08:15
members of following university but I
08:16
gotta look at that number and
08:17
consistently have that in front of me so
08:18
my CP has got to email me that every
08:20
single day so I know what’s the number
08:21
because if I’m looking at it then it’s
08:22
going to grow and then the third thing
08:24
except their metric fee
08:25
guys to look at is is frequency of
08:28
purchasing so trying to get make sure
08:29
there’s at least 500 transactions a
08:31
month going through your merchant
08:32
account if not you’d be doing fire cells
08:34
you’d be doing cool things you need to
08:36
be doing free plus shippings like
08:38
whatever it is to get your people to buy
08:39
more consistently and so that should be
08:41
another metric so there you go put this
08:42
three metrics for you dollar per name
08:43
per month thousand people paying
08:45
continuity is worth a million dollars a
08:47
year to you and you need at least 500
08:49
transactions per month coming to your
08:50
merchant account and if you do those
08:52
things you have a very healthy business
08:53
so there’s three cool numbers look at to
08:56
measure hope that helps I’m home I’m
08:58
gonna fire what I bought today I’ll hit
08:59
their toys and food and just if I don’t
09:03
survive snowpocalypse tell my my parents
09:06
and where else who’s not here in boise
09:07
that I love them and we will talk to you
09:11
a log in soon thanks everybody thanks so
09:15
much for listening we hope you enjoyed
09:16
the behind-the-scenes look at our photo
09:18
hacking projects you can also watch the
09:20
funnel hacker online reality show and
09:22
watch us build and launch funnels live
09:23
at WWF NL hacker TV if you’d like to
09:27
come hang out with your fellow funnel
09:28
hackers come join our facebook group at
09:30
ww project click funnels com oh yeah and
09:33
don’t forget you can get a free mp3
09:36
player with first 257 episodes
09:38
pre-loaded and marketing in your car
09:40
calm join us next time and remember
09:42
you’re just one funnel away from your
09:44
dreams
09:47
you

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.