291 - Funnel Confessions

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we had to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started everyone this russell brunson
00:32
welcome back to marketing your card
00:34
sorry lovely get excited um anyway it is
00:38
it’s crazy here we had five snow days in
00:41
a row but today the kids finally finally
00:43
I’ll go back to school which is nice but
00:45
everything’s soaking wet it’s been
00:46
raining and flooding and like our house
00:48
what did we have yeah anyway a lot of
00:50
damage so that’s kind of a nightmare but
00:53
the good news is um we just went to the
00:55
new office and it’s getting close to
00:56
down or about two weeks away from moving
00:58
into it which is just like the most
01:01
exciting thing in the world and as we’re
01:02
sitting here um in the office and I
01:05
thought about last night’s last night I
01:06
finished I finished when I finish the
01:10
extra secrets book well least this round
01:12
to it this is the most painful round of
01:13
edits low this warrants anyway took a
01:16
lot of time I have one more round edits
01:18
after this video go look away faster so
01:20
I’m pretty much for all intensive
01:21
purposes done with the extra secrets
01:23
book I’m so proud of it the crazy thing
01:24
is it’s almost it’s like within like a
01:26
hundred words of the.com secrets book
01:29
which is weird that was not planned but
01:31
anyways kind of cool too so the right
01:33
I’ve done with that it was like one in
01:34
the morning and I started looking at
01:35
like all the cool projects I haven’t so
01:36
we use Trello so he has no James frill
01:41
got set up on trellus oh I sing about
01:43
some of the projects i sat down as okay
01:44
who were all the people involved in this
01:46
project done Woodard all the tasks and
01:47
so I sat down last night and just busted
01:49
out a whole bunch of trail of cards
01:50
signing people getting them doing what
01:52
this was to be doing all the pieces and
01:54
and then it was done and I went to bed
01:57
and passed out and it was awesome
02:00
anyway and I was thinking about that
02:02
versus how some of you all are running
02:05
your businesses and I want to just liken
02:07
this also to the new office I’m the new
02:09
office and then the contractor dude is
02:13
there and he’s kind of shown us
02:14
everything and was interesting as I look
02:16
at this is that the contractor didn’t
02:18
actually do anything really if you think
02:24
about right he was sitting there and he
02:27
he got paid by me I think they how much
02:31
contractors takes like 10 or 20 or 30
02:33
percent whatever is they get paid a
02:34
bunch my right so then we pay him he’s
02:36
like cool so then he goes and need a
02:38
designer so he hires a designer it’s
02:40
like oh we need someone to do this part
02:42
so he hires that he has something to
02:43
this part in this part and all that the
02:45
contractors really good at doing is just
02:47
knowing what are all of the pieces that
02:50
need to go into launching or to like
02:51
completing a building and then and then
02:55
hopefully he’s put in time to find
02:56
really good subcontractors to do each of
02:58
those pieces that’s it niggas paid the
03:01
lion share of the the project and all
03:03
he’s doing is he’s just figured out what
03:06
are all the pieces that go into building
03:07
an office or into a house or into
03:09
whatever the project is and then who
03:12
were all the people I need higher do
03:13
those pieces right I’m seeing that like
03:16
like for me with with with our funnels
03:20
and stuff like that’s all it is is I
03:21
because I’ve done so many times I’ve
03:23
done this now i think i’m on my
03:24
thirteenth year or so of this whole
03:26
business um UNS people it’s funny that I
03:29
how come here all the things you were
03:30
successful Mike the reason why is
03:32
because I built up a really good team of
03:33
people over the last 12 years like and I
03:36
know that I look at myself almost like
03:38
the contractor in in my business right
03:40
like I know all the pieces that go into
03:42
us successfully launching something I
03:45
don’t have to rethink that like I just
03:46
know it like it’s it’s second nature
03:48
oxide done it so many times there’s a
03:51
there’s the time in a season of my life
03:52
where we were literally launching
03:54
something at least once a month and that
03:57
one slump month thing would fail than we
03:59
do on every single week Tolan didn’t
04:00
fail because that’s how he had to pay
04:01
payroll oh it was a nightmare but we
04:03
launched things all the time and so
04:06
because of that I know the process I
04:09
know okay to get some watch here’s the
04:11
whole thing didn’t like I know
04:12
everything inside my head and then
04:14
because I’ve been doing it so long I
04:16
every single time I’m finding I can
04:17
issue it was me doing everything and
04:18
then I realized I had my very good
04:20
designs for hire designer and then I
04:21
realized this and I hired and I probably
04:23
hired hundred designers in last 12 years
04:25
and I know I about three or four that I
04:26
really like and now I just work with
04:27
those three or four people I pride hired
04:29
100 website built if I hire I’ve hired
04:31
100 program or PI thousand programmers
04:33
and I’ve done all these things over the
04:35
years but from that I’ve got my handful
04:37
of four or five favorites and so I know
04:38
I have a project down on my cape boom I
04:40
know Rob’s can do this some sort of this
04:41
social do this boom boom boom boom i
04:43
task the whole thing out ever starts
04:45
working on it and what’s cool for me as
04:47
as the contractor like this isn’t true
04:50
in all cases but Ike the building like
04:52
the the people can’t frame the building
04:54
till like the person’s finished doing
04:56
the foundation right and like there’s
04:58
that there’s things have to go in in
05:00
order and with weight in our business
05:02
most people can do their thing
05:06
independent everyone else right the
05:07
video guy new videos independent
05:08
everybody else so that the designers can
05:10
do that like the copywriters I ever do
05:12
things independently so the goal is like
05:14
getting everyone to start on all the
05:15
pieces as soon as humanly possible so
05:17
ever is doing the pieces and they start
05:19
coming in and then the last step which
05:21
for me is personally like my favorite
05:23
part so I do it now but I could I could
05:25
have outsourced as part of it then for
05:27
me it’s like here’s all the pieces now I
05:29
got all these are all the things I
05:31
needed to get this final done now I just
05:33
need to plug them all in and so I
05:34
because I love clip from times plug them
05:35
in and obviously i work with Steve and
05:37
Larson on my team to help me and we plug
05:39
on pieces in and then it’s ready to
05:40
launch if you look at all the projects I
05:44
have what’s interesting is I’ve got the
05:46
next probably 10 funnels completely done
05:48
like friend products are done back
05:50
everything’s done I just have to like
05:52
like all the assets are sitting in
05:54
trelleborg finished just waiting for me
05:56
to say okay I’m ready to launch this one
05:57
then I login spent a day plug all the
05:59
pieces in and boom it’s ready to go
06:01
fact yesterday we are working on a
06:03
funnel funnel University newsletter if
06:05
you not remember following University up
06:06
by the way you’re insane so go to funnel
06:08
you know funnel you calm but anyway I’m
06:10
we were uh I gotta kidding me road
06:15
closure ah dang it oh there’s a huge pot
06:19
holes up here okay so now I’m a road
06:21
closure I’m going through neighborhood I
06:22
have no idea dang I’m really bad these
06:25
kind of things I’m so bad at directions
06:27
I’m just gonna follow the headlights in
06:29
front of me and pray they’re going the
06:30
same direction okay anyway um where did
06:35
I leave off um yeah so like yesterday we
06:37
were doing a January’s funnel university
06:39
newsletter and a newsletter i was
06:42
showing the marketing in your car fun
06:44
when we just recently launched which you
06:45
guys have all seen right and then the
06:46
strategy behind it like the marketing
06:48
carpod funnel was for a couple reasons
06:50
one is to get you guys all indoctrinated
06:52
listening to mark in your car calm every
06:54
single day right that’s gonna be one
06:56
number two’s get more subscribers number
06:57
three though and I this is actually our
06:59
core reason was they were trying to get
07:00
people to join funnel university you
07:02
probably saw it in the upsell sequence
07:03
and so I’m yesterday in the newsletter
07:06
showing how basically if you look at
07:09
probably the next dozen funnels we roll
07:11
out there will be new cool front ends to
07:14
help build our cult sure and get people
07:18
excited about clickfunnels rights like
07:19
different swag things from different
07:21
cool things but then the upsell sequence
07:24
is all pushing eps of sequences
07:25
identical it does not change and so I
07:28
literally in 40 minutes and I record the
07:30
whole process all the funnel you members
07:31
can will be able to see it inside of the
07:33
new form that we’re setting up for you
07:34
guys i just took I took the marketing a
07:37
car funnel i cloned it and then i
07:39
already have the video done i had the
07:41
greg everything was already done weeks
07:43
ago months ago actually i just copied
07:45
drag drop boom boom boom boom boom
07:46
within 45 minutes new funnels ready to
07:48
launch and and it was done but it came
07:51
because I knew whatever six months ago
07:54
that wanted to do a project for it’s
07:56
called funnel graffiti I knew in fact to
07:57
spend almost a year because we gave out
07:59
front of graffiti to last him for
08:00
lacking live events it’s been a year
08:02
then we film the film the videos of
08:04
summer so but I attached lost stuff out
08:06
a long time ago and it’s all sitting
08:07
there done so soon as I’m ready to
08:09
launch it like it was done and so took
08:11
45 minutes now to launch this funnel
08:12
because I had all this things done and
08:14
so the outs the power’s out all of us as
08:17
marketers are looking more in our
08:19
business as like we’re contractors as
08:22
opposed to like the actual subcontractor
08:25
working and you can subcontract stuff
08:27
out yourself especially the stuff you
08:28
like to do I’m guessing for like me you
08:30
like building stuff and click funks like
08:31
subcontract that out year to you or to
08:34
you know a certified partner or whatever
08:36
but but look at your stuff more as a
08:41
contractor and we come in master
08:43
understanding what are all the pieces
08:44
that go into launching a funnel and the
08:46
funny thing is the only way to know all
08:48
the pieces to go into launching a funnel
08:50
is by actually launching a funnel in
08:52
fact I try to get this to people’s minds
08:53
all the time because everyone thinks
08:55
that the first file is going to be like
08:57
the winner right until they create this
08:59
funnel they go through all the pain and
09:01
the heartache and that headaches the go
09:03
through making your first funnel and
09:04
there’s a lot right you got to figure
09:05
out how to write copy and how to edit
09:07
pages and how to do images and videos
09:09
and orders and products that like
09:11
there’s so much crap that goes into your
09:12
first one and it’s horrible and most the
09:15
time your first one will fail you will
09:17
not make any money in fact most time you
09:19
will lose money it’ll be like a bucket
09:21
of money with a hole in the bottom and
09:23
the cash will be just pouring out of it
09:25
but you have to be okay with that
09:27
because the only way for you learn every
09:29
single step in the process for you is to
09:32
do it once I always tell people like the
09:34
first funnel you’re gonna spend so much
09:36
time and effort and it might fail fact
09:39
it probably gonna fail but you got to be
09:40
okay with that because it’s not about
09:42
you launching this funnel making much
09:43
money is about you as a new contractor
09:45
new funnel builder learning the process
09:47
learning all the pieces that go into it
09:49
cuz after you done it once in your like
09:50
dang okay well now i know i need this
09:53
this this is the night and I hired these
09:54
people this guy suck this guy was
09:56
awesome so I’m not gonna hire me I’m
09:57
hired new person and you keep doing over
09:59
and over again eventually if you launch
10:01
3 4 5 10 15 20 30 fun or whatever that
10:03
is you will have your dream team of
10:05
people that are working with you you’ll
10:07
know exactly who to go to every single
10:09
time and I mean you fast forward six
10:11
months to a year from now you me the
10:13
same situation Ryan where I don’t fail
10:15
anymore because I know my team I know
10:18
what our market wants I know
10:20
who’s gonna do each piece of it and so I
10:22
can quickly create something and just
10:24
have it work really really quickly okay
10:26
v as that’s the goal I had two
10:28
interviews yesterday from people that
10:30
were asking about the whole like it’s
10:31
yours one funnel way concept that’s the
10:34
theme of this year’s finale live event
10:36
and and I wanted she’s me during those
10:39
interviews I explained out I look you’re
10:42
just one funnel way you know which
10:43
funnel that is and like I wish I could
10:45
show you guys the landscape have failed
10:47
funnels that I’ve had in my in my 12
10:50
years in this in this business um I’ve
10:53
got more fail funnels that I could show
10:56
you then I guarantee most years have
10:58
ever even dreamt of attempting um but
11:01
because of that that’s how I built my
11:03
teen that’s how I figure out what did
11:04
Morgan so I like I’ve mastered the
11:07
process I know all the pieces to go into
11:08
they’re like the back of my hand I don’t
11:09
want to think anymore just happens so
11:11
today I received me last night I was
11:14
like hey here’s the project where all
11:15
the pieces i tasked them all out now
11:17
everyone’s working on him and I’m not
11:19
sure when we’ll launch that project but
11:20
I do know that the second I’m ready for
11:22
it all the pieces will be there and I’m
11:23
to think about at that point I’m digging
11:25
my well before I’m thirsty I’m getting
11:27
all the things in place and so think
11:30
about that you guys like again this
11:32
whole concept of your one funnel way
11:33
it’s so powerful but you don’t know
11:35
which funnels gonna be and so you got to
11:36
keep building you’ve got to keep walking
11:38
you’ve got to keep trying you got to
11:39
keep failing yet I keep moving forward a
11:42
really cool I’m I’ve shared this few
11:44
guys before so forgive me if I have but
11:46
it’s worth repeating probably an almost
11:50
10 years ago now many more I i got this
11:53
jai Ram course i was listening to it and
11:55
one of the speaker’s was bride Tracy I
11:57
never heard Brian traces to peak before
11:58
and he was on stage and it was just like
12:01
i loved what he was saying i remember
12:04
what he talked about he said that um one
12:06
day was watchin this TV show with a
12:07
bunch of millionaires
12:09
it was like a news talk show or whatever
12:11
and there’s like 12 million years on
12:12
stage and they were interviewing I’m
12:14
asking bunch of questions and then the
12:15
host asked the question said well how
12:17
long how many times did you guys have to
12:19
fail on an average before you made some
12:21
you had success and they didn’t know
12:23
I’ll top the heads they cut commercial
12:24
in the commercial break they did all the
12:25
math and figured it out they came back
12:27
and the these this panel of people they
12:30
said they figured out an average they’d
12:32
each fail about 12 times before they had
12:35
success and and brian tracy said
12:41
something he said he said do you think
12:42
that like they just they try something
12:45
failed to try something failed in like
12:46
on average the 12-time they got lucky
12:48
and it finally worked or do you think
12:51
that the first time they did it maybe
12:54
didn’t have the resources or the
12:55
connections of the people or the idea or
12:57
whatever but they did it and it failed
12:59
the second one they did it and they
13:00
failed and third they did and they
13:01
failed and each time they fail they
13:03
learned something and they and they they
13:06
figure something out and literally by
13:09
the 12-time like they had failed every
13:11
way possible and by a 12-time like they
13:13
knew how this process worked there was
13:14
no way they could fail at that point
13:16
he’s like Thomas Edison what’d he say he
13:18
said um when would he every time you
13:22
fail with light bulb he’s like oh I
13:23
figured out another way to not build a
13:24
light bulb or whatever right like yeah a
13:26
thousand ways that he tried that didn’t
13:28
work beulah closes failure so they okay
13:30
that way didn’t work that way didn’t
13:31
work that cool this is the way that
13:32
worked and we gotta look at things that
13:34
way as well you guys thanks so many of
13:36
us are getting into this looking for
13:37
like Antoine a million-dollar webinar
13:39
late dude that’s awesome but you gotta
13:41
pin you gotta pin the work man like let
13:43
me tell you what I mean how many decades
13:45
of effort I guess just one but I mean
13:48
for me to be able to do what i do now
13:49
we’re like we can do a webinar make half
13:52
a million bucks it didn’t just come
13:53
magically like it came on the back of
13:55
ten years of failing and failing and
13:58
trying and failing a billion team and
13:59
learning and growing and learning and
14:01
growing and like and coming to that now
14:03
obviously we’ve tried to give you guys a
14:06
lot of shortcuts the perfect webinar is
14:08
a shortcut clickfunnels is a shortcut I
14:10
don’t seen Facebook’s a short cutting
14:12
Facebook’s the greatest gift to
14:14
marketers right now
14:16
in the world and I don’t think it’ll be
14:17
here forever but it’s here now and it’s
14:19
amazing like there’s all these shortcuts
14:20
and so hopefully I don’t have to spend
14:22
ten years but dunno you are gonna have
14:24
to spend some time and do know you are
14:26
gonna fail but if you keep it in their
14:27
mind that you’re just one funnel away I
14:29
don’t know if that funnels today
14:30
tomorrow a month for now six months from
14:32
now but if you have that in your mind
14:34
knowing with absolute certainty that
14:36
there that one of these funnels is going
14:38
to be the one it’s going to be the
14:40
freedom maker for you and you have
14:42
absolute certainty of it you just keep
14:44
building and keep moving for and keep
14:45
pushing I promise you as you will hit
14:47
that okay but you have to have absolute
14:50
certainty that’s gonna happen when the
14:52
interviews yesterday someone asked me
14:53
like how did you think like what was
14:55
like what was it the the why behind you
14:58
know what got you into this thing and
14:59
why you push yourself so hard and and I
15:02
said you know when I got started i was i
15:04
was watching these people online who
15:06
having success back then it was armed
15:08
and more and alex mandossian Marlins
15:10
Sanders like my mentors mark Joyner and
15:12
and all i know is i looked at these guys
15:15
and I believed him I believe what they
15:17
were doing was making them money and
15:19
because I saw them doing it I had one
15:21
hundred percent absolute certainty that
15:23
it worked and that I can make it work I
15:25
don’t know how but I was positive that i
15:27
did it i could and it would it’s because
15:30
that i didn’t stop because i have
15:32
perfect faith that it was going to work
15:33
and so I just started running and
15:35
running and running I think a lot of
15:37
problems that some of us have is we
15:40
don’t have faith like I think this could
15:41
work I think it’s gonna work for me you
15:42
know and because that you try and you
15:44
dad will you try any dabbling and you
15:45
don’t quite go all in but if you know
15:47
with absolute certainty there’s no way
15:49
this is gonna fail it’s gonna take you a
15:50
bunch of times but you know that it’s
15:52
gonna work like you it’ll push you
15:54
through the hard night so pushing
15:55
through the failures to push you through
15:56
the funnel flops but it’ll be worth it I
15:59
promise you guys it’s worth it it’s not
16:02
only worth it for you and for your
16:03
family because money it comes from it is
16:04
amazing but it’s worth it for the people
16:07
you are serving with the products and
16:08
service you’re creating you will touch
16:10
their lives in a way that doesn’t make
16:11
sense to you now but when you see it and
16:13
you see the fruits of that it’s pretty
16:15
amazing so I want to leave that with you
16:17
guys today I hope that helps
16:20
I’m at the office now i went from the
16:22
from the new amazing office to the old
16:23
crappy office i’m in the old crappy
16:25
office two more weeks or so we’re out of
16:27
here anyway I appreciate you all thanks
16:30
so much for listening and if you had a
16:33
good if you enjoyed the podcast or any
16:35
of them please go to iTunes and rate and
16:39
review us I’d appreciate that please
16:41
come in philly for marketing your car
16:43
the free mp3 player let people know
16:44
about it because because that’d be cool
16:48
so thanks you guys appreciate you all
16:49
and have an awesome day bye everybody
16:53
thanks so much for listening we hope you
16:55
enjoyed the behind-the-scenes look at
16:57
our photo hacking projects you can also
16:59
watch the funnel hacker online reality
17:01
show and watch us build and launch
17:02
funnels live at WWF NL hacker TV if you
17:06
like to come hang out with your fellow
17:07
final hackers come join our facebook
17:09
group at ww project click funnels com oh
17:12
yeah and don’t forget you can get a free
17:14
mp3 player with first 257 episodes
17:17
pre-loaded at marketing in your car calm
17:20
join us next time and remember you’re
17:22
just one funnel away from your dreams

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