293 - Does Significance Drive You?

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.

YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started good morning everybody welcome
00:32
to marketing your car just so cold here
00:35
like insanely cold all of the I the
00:38
snows not like shards of glass and it’s
00:40
it was crazy out the noise if you’re
00:42
wondering why I was driving over the
00:44
shards of glass a car but alright so
00:47
today I have a very special message this
00:50
one is important for everybody including
00:52
me so um alright so I’ll tell the
00:55
background the story so why do you guys
00:57
know I talked about coming Robins lot
00:58
he’s coming to fucking live but been a
01:00
big Tony fan for forever as long as I
01:02
can remember and the first time I met
01:04
him was a really cool story so went to a
01:06
upw actually let me let me step back
01:09
what happened is I was at my house one
01:11
day working also my phone call my phone
01:13
rang at picked up and it was somebody on
01:15
Tony’s team saying hey Tony Robbins loss
01:16
to meet you can meet today is he in
01:20
boise like no he’s in Salt Lake can you
01:22
come over and he wants to meet you I was
01:23
like I I’m in Boise he’s like oh I
01:26
thought you was installing like no he’s
01:27
a couple that would work then he’s like
01:28
well he’s gonna be in Toronto next week
01:30
to a new pw can you come to be his guest
01:33
and then he’ll have a chance to meet you
01:35
there Mike all right how cool is that
01:37
from yes so a book my everything to go
01:40
to upw next week and I’d never been to
01:42
Tony event I know it was I assumed was
01:44
like an internet marketing event so I
01:45
showed up like my backpack my laptop and
01:47
I was gonna sit in the back and you know
01:48
take notes and I get there people are
01:51
jumping and dancing if you’ve been to
01:52
Tony’s event it’s more like closer to
01:54
rock concert than a seminar so anyway I
01:57
was really I was not expecting that like
01:59
by end of day one at the end of day when
02:01
you walk on fire day too I had shin
02:04
splints day three I lost my voice
02:05
completely like that’s how crazy it is
02:07
so you haven’t gone yet you should
02:09
really
02:10
we go but anyway and at the event first
02:14
thing I he teaches us really cool
02:15
concept called the 60 minutes I don’t
02:16
have time to go through all right now
02:18
but I need to touch on it because it’s
02:19
going to make it’s important for the
02:20
next part of it so basically so human
02:22
needs there’s four needs the body
02:24
there’s their certainty i QP humans want
02:27
to be certain and then this variety
02:29
which is like you want things to be
02:30
crazy so those are two needs that kind
02:32
of a conflict with each other but
02:35
they’re both there and then there’s
02:36
significance when I’m still great about
02:38
ourselves when there’s love and
02:39
connection so i think i’m gonna podcast
02:41
in the past about this i could go on it
02:42
for i geti psych two day seminar just on
02:44
mac so cool and others needs the spirit
02:47
which our growth and contribution which
02:48
is a whole other spike anyway again we
02:50
can go deep but but i want to understand
02:52
that there’s those four so significance
02:55
love and connection certainty and
02:57
variety those are the four that we we
03:00
have to get those things met in our life
03:01
and there’s one for you just you guys
03:02
know there’s one that’s your driving
03:04
force in life you’re either significance
03:06
driven you’re either certainty driven
03:07
your variety driven or your love the
03:09
connection driven and it’s interesting
03:11
so I’m gonna leave that there i wish i
03:12
could go deeper but we can’t from this
03:14
podcast because i won’t make it to my to
03:18
the office and it will be along the call
03:20
so anyway so meant upw teaches of stuff
03:22
i’m fascinated by it and then the next
03:25
dance was to meet him and so day two
03:27
they meant Tony’s Tony’s not
03:29
facilitating if there’s somebody else
03:31
facilitating it and so I get text
03:33
messages from Tony’s assistant Mike a
03:34
okay Tony wants me to you in like an
03:37
hour oh my god and then i get a text
03:38
like 45 mins later it’s going to be like
03:40
two hours now and then wait throughout
03:42
the whole day started like I think I’m
03:43
be useful to be attending the in the
03:45
morning I’m can text every every 30
03:47
minutes for like 10 hours hella finally
03:50
just like pushing and pushing and
03:53
pushing and funny I get a text like okay
03:54
Tony’s ready to meet you here’s the
03:56
address and this is pre ober so I’m like
03:59
okay so I jump into taxing in the
04:00
address like looks like 45 minutes away
04:01
I’m like you serious its twenty nothing
04:05
the hotel like so you get in this car
04:07
we’re driving on my composing go in the
04:08
right place because like this can be
04:09
really embarrassing if I’d
04:11
yeah so the taxi driver takes me to the
04:13
hotel drops me off i text them came here
04:15
and and then the sky text back there’s
04:18
Jake Garrity and Jay would just kind of
04:20
put in perspective like she feel my
04:22
nervousness of the situation Jay used to
04:24
be the right-hand man for I’m blanking
04:29
out his name right now from Mitt Romney
04:32
when he was doing the the first
04:33
political campaign and after first time
04:35
you ran for president or whatever yeah
04:39
he was he was a Romney’s right man and
04:42
Tony hired after that like most of
04:43
Tony’s team at the time were were all
04:45
Romney advisors it’s kind of interesting
04:46
so like in the hotel Jake Garrity comes
04:49
down from the elevator and he’s like
04:50
very professional you know the opposite
04:52
of me is like mr. Robbins not ready to
04:54
meet you yet sit here in lobby wait okay
04:56
it’s in lobby waiting and it’s like you
04:58
know almost like secret services felt
05:00
like and Jacob looking his phone looking
05:02
his phone like no not right now reading
05:03
probably stopped up another 45 minutes
05:05
and also it’s like okay mr. Robbins
05:06
ready to meet you we stand up and I was
05:08
like well like super intense and crazy
05:10
we’d jump in the elevator we go up to
05:12
the floor which I walking on this call
05:13
really fast and we get this room and the
05:15
doors open there’s two security guards
05:17
on both sides inside the room I might
05:19
put the world walks through the security
05:20
guards and an awesome Tony this giant of
05:23
a man walks in says Russell welcome and
05:26
gives me a huge hug thank you like super
05:29
crazy right and then he just has me
05:32
comes to down and he’s made me dinner or
05:34
some someone made me dinner at a time he
05:36
was pure vegetarian it was like this
05:38
dinner was the most amazing thing in the
05:39
world it was pure vegetarian I was like
05:41
I could be a vegetarian if this is if I
05:43
some of the cook this way it was amazing
05:45
and then on he took out his recorder
05:48
clicks record on it set it on a table
05:49
open up a journal and then start
05:50
drilling me for an hour ask me question
05:52
after question after question it was
05:53
insane I’ve never been more nervous my
05:55
whole life drills me for an hour you
05:58
know then we’re done we finish eating
05:59
talk a little bit and he’s like I go
06:01
back to the event so go down we jump in
06:02
this big old suburban someone was
06:05
driving us with tony and i sat in the
06:06
back we talked it was interesting while
06:08
we were talking he was talking about a
06:10
deal that he was he’s at
06:12
when he was thinking about doing with
06:13
somebody in our market I won’t say their
06:15
name because you guys would almost you
06:16
guys would know who this person was he
06:18
said I don’t think I’m gonna do the deal
06:20
because he’s very significant driven and
06:23
I think huh interesting and then um and
06:28
then after he said that I start thinking
06:31
like you know first I’m like oh man that
06:33
sucks for that guy and I’m like wait
06:34
what drives me my significance driven
06:36
like Oh Tony you like 'can view into my
06:38
soul like you know i’m freaking out like
06:40
what does he see about me like what
06:42
what’s driving me like you know I’m so
06:43
panicked paranoid and panicky and it was
06:45
crazy and then we got the event it turns
06:47
like I gotta go call you later jumps out
06:49
a car goes in the goes in the hotel and
06:51
I found out in front lobby like huh like
06:54
I was most intent and tents like three
06:56
hours of my life it was just crazy right
07:00
but that thing they said is very
07:02
significant instrument so i started
07:03
likes tonight what does that mean and
07:04
basically it comes back to like before
07:06
human needs right like one of those is
07:08
the driver for you that drive most of
07:09
decisions in your life but this person’s
07:11
have significance and i think apparently
07:15
that’s bad right Tony didn’t want work
07:17
this guy because you significance driven
07:18
and I was kind of confused at first and
07:19
then um then a couple months later I
07:22
went to date with destiny and the order
07:23
date with destiny it’s like the six-day
07:24
event tony has and it’s it’s amazing i
07:27
it’s it’s like Yuki w x 10 I fact I feel
07:30
bad people only go to upw only get a
07:32
walk on fire because you’re missing like
07:33
the depth of what Tony actually has to
07:35
offer so I’m at this next event and
07:37
events there’s so much stuff he covers
07:39
but if you look like like the one the
07:41
biggest thing that you learn at the
07:42
event is he helps you identify the six
07:45
human needs which one is currently
07:47
you’re driving force and for most people
07:50
it’s either significance or certainty
07:53
okay okay I wish we could give a couple
07:56
our talk on this because it make more
07:58
sense but but he also they said the
08:01
quality of your life is 107 dependent
08:03
upon your ability like the your ability
08:10
to like that how to say right it’s %
08:16
tied to like to the need to your driving
08:19
needs rights like if you’re if you’re
08:20
driving you the significance like that’s
08:22
going to make you miserable where’s if
08:23
you’re driving you love a connection the
08:24
opposite then you’re gonna have a great
08:26
life and then send the offsite you’re
08:28
driving needed is certainly certainly
08:31
well it’s important is the need that we
08:33
have in thoughts of driving force in
08:35
life you always just be starting out
08:36
everything that you’re going to be
08:37
miserable and so like it was basically
08:39
help you identify what is your current
08:40
driving need and then learning how to
08:43
shift that to the other thing so if
08:44
you’re significant strip and learn teach
08:46
me how to be loved and connection driven
08:48
if you are certainly driven shifting its
08:50
variety because the quality of your
08:51
lives can be completely dependent upon
08:54
your ability to have variety and love
08:56
and connection like that’s what gives
08:58
you a good quality light not the other
08:59
two but most people these other things
09:01
that drive them and that’s what’s
09:03
interesting I was listening to that and
09:04
I was like man and for me like I I’m and
09:08
I think most controversial I’m
09:10
definitely heavily driven by
09:11
significance like that in fact that and
09:13
now I’m so aware like I hate it in fact
09:15
in in in the world i work in most of the
09:18
not most but majority the people i work
09:20
with the reason why they are in the guru
09:22
business whatever it’s because they’re
09:24
very significant striven and then and
09:26
that’s why I always should people like
09:27
you know like you get to know these
09:29
people already oh you don’t actually
09:30
like him because like they’re driven by
09:32
this life just know knows what no one
09:34
calls with us but because they’re driven
09:35
by significance and I’ve been doing it
09:39
deal with a person what we were trying
09:40
to someone who I highly highly highly
09:42
respected and as I’ve done this deal
09:45
like I’ve never met a human being on
09:46
planet earth more significance driven
09:48
this person and it’s completely ruined
09:49
the deal is ruined like the relationship
09:51
so much though would I this is someone
09:52
like I idolized like this someone that
09:54
he was only five years ago that I’d have
09:56
a chance to talk to him I wouldn’t
09:57
believe it and now like I’m avoiding
09:59
their texts their phone calls like like
10:02
one of most annoying human beings on
10:04
earth because of significance is such a
10:07
driving like the only thing this person
10:08
can see his significance like everything
10:10
is tied to his personal significance and
10:12
it’s like destroying him I look at his
10:14
businesses the people around him like
10:16
he’s destroyed everything
10:18
because he’s so significance driven yet
10:20
by the person still brilliant but like
10:21
it’s like a miserable i can imagine it
10:24
and so for me like and and I have this
10:27
struggle because it’s a constant thing
10:29
for me and I’m sure for a lot of us is a
10:30
significant strides it’s like we feel
10:32
that why were entrepreneurs traveler out
10:33
there I work what we want me on stage
10:35
were all right book right because I’m
10:37
aware like I try to check that whole
10:38
time cuz like I hate I that’s something
10:40
I actually hate that about myself I hate
10:41
mine significance driven when people
10:45
like give me a good compliments like I
10:46
survive off I gotta love that but then
10:49
like when I after I feel like I am like
10:51
it bugs me cuz I’m like knowing like I
10:54
love that but like I can’t I shouldn’t
10:56
be significance driven like it’s not a
10:58
good quality of life like I need to be
10:59
driven by love a connection by variety
11:00
by these other things that actually
11:02
increase the quality of your life
11:03
disconnections significant all that like
11:05
look how great I am it makes you feel
11:07
good it doesn’t doesn’t help anybody
11:09
else like the loving connection is what
11:11
that’s where that’s where you’re using
11:13
your power your tools your gifts in a
11:17
more meaningful way sliding them for you
11:21
guys I just wanted to kind of share some
11:23
of that in it in a 10 minute message
11:24
that no that’s I wish I could go so much
11:26
deeper but start seeing us so like like
11:28
what is it that drives you is if your
11:31
personal significance is the driving
11:33
force for you i’d recommend i’d
11:36
recommend stepping back from that it’s
11:39
always going to be the like but being
11:40
aware of it and like man like am I just
11:42
doing this for significance to make me
11:43
feel better if that’s the main reason I
11:45
are doing something like it’s the wrong
11:46
reason it’s the reason is because you
11:49
really care about people and you’re
11:50
trying to give them something near you
11:52
have this love and connection towards
11:53
them it’s just a better way to live and
11:57
I think I think it’ll people will see it
11:59
and will notice it i hope i hope people
12:02
don’t stop for me like I I despite the
12:04
fact that it’s a constant like singing
12:07
that’s there in front of me all the time
12:09
I’m gonna try it constantly trying to
12:11
check it and put it in the back and in
12:13
default to the love and connection these
12:15
other things because that’s I know it’s
12:16
important what actually helps with the
12:19
people not just your own ego ego is the
12:21
enemy I haven’t read the book yet i
12:22
bought it and about the audible there’s
12:23
a book called the egos the enemy and i’m
12:27
excited to read it because i think that
12:28
that’s what holds muscles back
12:32
connects from true love and connection
12:33
from happiness from grow from all the
12:36
things we want I feel like our ego the
12:38
significance we’re craving is what holds
12:40
us back from that and if we are aware of
12:42
that at least you can do something about
12:44
it I wasn’t aware of it look at my
12:45
career the first five or six years of my
12:47
business prior to meeting Tony I was not
12:49
aware of it and it drove me and it drove
12:51
me in it hurt my my marriage her my
12:53
family life hurt my relations friends
12:55
like there were a lot of issues and
12:58
again I’m I’m so far from perfect and I
13:01
still do things because of significant
13:02
look like and I hate it but but I’m
13:04
aware of it now and I try to try to I
13:06
try to not make that I try not make
13:08
decisions based on that try make
13:10
decisions based on love and connection
13:11
like how will this help others as
13:14
opposed to how this put me on a pedestal
13:16
it’s been good really good in the
13:19
relationships have come from it because
13:20
of that and I think that our ability to
13:23
affect change in people’s lives had been
13:27
10 fold and the interesting thing this
13:28
was the craziest thing about it as I as
13:30
I have tried to push away significance
13:33
is focus on level connection I have
13:35
become more relevant and likes actually
13:39
I it’s weird like I got insignificance
13:42
by not going after it it’s weird and I
13:45
said this person I’m dealing with this
13:48
person despite the fact that they’re
13:49
brilliant are there no longer relevant
13:51
in our market which is insane based on
13:53
who they are on what they’ve
13:54
accomplished with a gun but there’s no
13:55
relevancy it’s because they’ve they’ve
13:58
been driving and chasing after
13:59
significance for so long they completely
14:01
destroyed all the relationships the
14:04
market knows that it’s all about them
14:07
like they destroy what they’ve sought
14:09
after they’ve lost all significance
14:10
because they’ve been seeking after it’s
14:12
so weird whereas if you don’t you seek
14:15
love and connection you seek that change
14:17
in other people you see that you will
14:19
get the significance you’re trying to
14:21
get as a byproduct of it that’s so
14:23
fascinating anyway so hope that helps
14:25
somebody out there it’s definitely
14:27
helped me me and being more aware of as
14:28
I’m watching it unfolding before before
14:31
me if you want me to you know if you
14:33
want those things that’s kind of a
14:34
workaround so hope that helps you guys
14:36
the office working i will talk to you
14:38
all again soon everybody
14:41
thanks so much for listening we hope you
14:43
enjoyed the behind-the-scenes look at
14:44
our funnel hacking projects you can also
14:46
watch the funnel hacker online reality
14:48
show and watch it to build and launch
14:49
funnels live at WWF LOL hacker TV if you
14:54
like to come hang out with your fellow
14:55
funnel hackers come join our facebook
14:57
group at ww project click funnels com oh
15:00
yeah and don’t forget you can get a free
15:01
mp3 player with first 257 episode
15:05
pre-loaded at marketing in your car calm
15:07
join us next time and remember you’re
15:09
just one funnel away from your dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.